In the last 10 minutes of the first half, Liverpool launched a counterattack, and the offensive became stronger and stronger.

Finally, in the 39th minute, Liverpool got one back through a corner kick.

The score became 2:1.

In the final stage of the first half, Liverpool showed extremely strong strength, which calmed the atmosphere at Old Trafford. This is a tough battle, Manchester United has not won yet, and the suspense is still high.

During the intermission, I stopped messing around and went back to the reception room to have a glass of red wine and rest.

It's not just them.

There is a cafe in Old Trafford, and the prices are very expensive. Tourist fans usually come here to drink, and then watch the highlights of the first half on the TV in the cafe.

In the No. 2 reception room, Sir Bobby Charlton was very emotional, saying that Ronaldinho's performance in the first half was too eye-catching, and both goals were related to him.

Moreover, on the 2nd of next month, this year's Ballon d'Or winner selected by "France Football" will be announced. Last season, Manchester United was the Premier League champion and the Champions League champion. Ronaldinho was the team's leader. Did he win the Ballon d'Or?

Any suspense, including the next World Footballer Award.

It is such a pity to give such an important player to Real Madrid.

David Gill was also helpless, "It seems he can't be stopped. His ambition is very firm."

Megan Fox didn't quite understand, "Why? Why did he leave Manchester United? Is the salary not high enough?"

"Well……"

David Gill glanced at Zhou Buqi.

Zhou Buqi said in a deep voice: "Manchester United must be ambitious and more competitive, and they must not fall short in terms of salary and benefits. How much is Ronaldinho's salary?"

David Gill said: "£7 million."

"so much!"

Megan Fox exclaimed.

Zhou Buqi frowned slightly, "7 million pounds after tax is not much..."

Ahem, David Gill was almost frightened, "It's before tax."

In the football circle, different countries have different habits. When talking about salary in the Premier League and Bundesliga, they generally talk about pre-tax salary. When talking about salary in La Liga, Serie A, and Ligue 1, they generally talk about after-tax salary.

"Only 7 million pounds before tax? Then not even 4 million pounds after tax, right? This is too little!" Zhou Buqi was shocked by Manchester United's current low salary level. "Such a salary is indeed uncompetitive."

David Gill opened his eyes wide, "You want to change the salary system?"

Zhou Buqi said decisively: "It must be changed. A more attractive salary structure must be used to retain outstanding players and attract better players to join. For example, Ronaldinho, at his level, the after-tax salary is not enough."

It should be less than 10 million pounds. At the level of Rooney, Scholes, and Ferdinand, the after-tax salary should also reach 5 million pounds."

David Gill frowned, "Manchester United's current total salary is 90 million pounds. If this is the case, the salary system will be increased by 30%-40%. It will cost an additional 30 million pounds every year."

Zhou Buqi was amused.

With just 30 million pounds, how could it be possible?

No wonder Manchester United's performance is so good but its competitiveness in the market is so poor.

This David Gill is indeed a traditional manager in the football industry, and his thinking is too rigid. For a great company, success will never be achieved by reducing expenditures, but by finding more open source channels.

Santoku is a confidant, and he understands the new boss's thoughts very well. He immediately listed several sets of data, "In today's football, Beckham has the highest income, with an annual income of more than 76 million U.S. dollars. The second is Ronaldinho."

, the annual income has reached 70 million US dollars. However, Beckham has been sold by Real Madrid to play in the United States, and Ronaldinho has also been sold by Barcelona and sent to Serie A for retirement. Their salary income is less than 10 million.

U.S. dollars. Well, it’s all pre-tax.”

As expected, these words spoke to Zhou Buqi's heart, and his eyes lit up, "Yes! Continue!"

Santoku continued: "The three top stars in today's football are Barcelona's Messi, Milan's Kaka and our Ronaldinho. Messi is a newcomer and I haven't seen the statistics. But Kaka and Kaka

Ronaldinho's income is too low. Their salary income is similar to that of Beckham, but their sponsorship income is too low."

"How much?"

"Ronaldo's sponsorship income is US$12 million, Kaka's sponsorship income is US$15 million. But Beckham's sponsorship income is US$65 million!"

"Getting to the root of it!"

Zhou Buqi felt that San Dezi's level was too high, and it was completely consistent with his own ideas. He felt like he was cooperating with Zhang Yiming and He Yang in Ziweixing.

This topic was purely about money, which made many famous Manchester United football people very unhappy. They were all old men, and they all left shaking their heads.

It seems that he is not ashamed to associate with them.

They are all after money!

This seems to go against the true meaning of football.

Even David Gill frowned slightly, not liking this topic, and said reluctantly: "Professional players should focus all their attention on the court. If they participate in too many commercial activities and do too many product endorsements,

It will distract them and affect their performance on the court."

At this moment, Zhou Buqi felt like the truth was coming to light.

Here’s the crux!

These football people who engage in football too sanctify football and treat it as a belief. This will inhibit commercialization to a certain extent and make money making ability worse.

On the contrary, Florentino is a businessman. When he ran to become the chairman of Real Madrid, Real Madrid was facing a debt crisis and was on the verge of bankruptcy. He used a series of beautiful business methods to not only revive Real Madrid with full blood, but also led Real Madrid to quickly

It has risen rapidly and within three years it has surpassed Manchester United, which has been the most profitable club in the world for eight consecutive years, and has become the most profitable club in the world.

In the past few years, Real Madrid's earning power has been the best in the world.

What's even more frightening is that Barcelona, ​​Real Madrid's mortal enemy, has also followed the same business operations and has become the second in the world in the past two years, pushing Manchester United to the third position.

It’s fair to say a fair word to the Hollywood female star Megan Fox who is next to Zhou Buqi, “Aren’t the players playing football just to make money?”

Seeing David Gill's change of expression, she quickly added sweetly: "I'm not saying that honor is not important, but making money is also important. Just like us actors, we also hope to become movie queens and be able to make classic films that will be passed down to generations.

But who doesn’t want to live a good life? Many people win awards because they can get higher pay. Even Tom Hanks would not be able to film Spielberg if the pay was not enough.

Or a Scorsese movie.”

Zhou Buqi shook his head gently, "Players and actors are not the same. Actors can film for a lifetime, but players' careers are short. Players want higher income, which is human nature."

Sandoko took advantage of the situation and said: "The influence of football is world-class. There are countless businesses and sponsors around the world who hope to use top players to endorse their products, but such behavior is restricted by many clubs. For example, Baker

Ham. When he was at Manchester United, his annual sponsorship income was less than 10 million US dollars. Just like that, he was still

Ferguson scolded him for being involved in too many commercial activities. After joining Real Madrid, his sponsorship income exceeded US$45 million in the first year. Real Madrid owned 50% of his image rights and got half of it. Real Madrid originally wanted to buy it.

Beckham spent 35 million euros. Just relying on the 50% of the image rights, he made it all back in less than two years."

Zhou Buqi sighed, "Yes, Real Madrid has changed the business philosophy of football... Well, where is Ronaldinho? What happened to him?"

Beckham is extremely charming and handsome.

It's normal for him to get a lot of advertising endorsements.

But what happened to this ugly Ronaldinho?

How can his annual income exceed $70 million?

Santoku said: "Because of Barcelona, ​​after Real Madrid's business model was successful, they quickly followed up and obtained 50% of Ronaldinho's image rights. Then, Barcelona used its own influence to actively promote

He does commercial promotion. Well... although his image is not as good as Beckham's, his achievements and honors are higher, and his football style is more popular."

Zhou Buqi glanced at David Gill and said thoughtfully: "No wonder Real Madrid and Barcelona have surpassed Manchester United in commercial income."

David Gill was very dissatisfied. "Excessive commercialization will affect football performance. In the past few years, Real Madrid has not even made it to the top 16 in the Champions League. Barcelona has also quickly fallen into the bottom. Excessive commercialization has affected the performance of football."

Ronaldinho's condition makes him have no choice but to leave Barcelona and go to Serie A to retire at a young age. Beckham is also not very old, so he can only play in the American Major League. Football is about competition and commercialization.

There is an irreconcilable contradiction between them!"

"Well, that makes sense!" Zhou Buqi felt that he had lost his temper, so he hurriedly followed him, and then said to San Dezi sincerely: "Business must obey competition. This is the first principle of the football club!"

I said this with deep disapproval in my heart.

In the past few years, Real Madrid's depression is because they were the first to try something new and inevitably went astray. Barcelona's depression is entirely due to Ronaldinho, a Brazilian, who has no self-discipline. He stays up late every day and goes to nightclubs, doesn't train seriously, and loses his figure.

The state of the game has seriously declined.

Wait and see again in a few years?

Under the leadership of Messi, Barcelona has achieved an unprecedented cosmic team and can be called the strongest team in history.

Florentino, on the other hand, entered the palace for the second time, learned the lessons of the first period, made the best balance between business and competition, created the legend of three consecutive Champions League titles, and reached the highest commercial level in the history of football.

And the double peak of competition.

These two La Liga giants have turned European football into a two-player game. On the one hand, they are vigorously developing business. When they have money, they can keep buying and buying the best players. Then they can use the best players to drive further competition and business.

development and further consolidate its influence.

La Liga is so poor, its overseas market is also very limited, and its conditions in all aspects are far inferior to those of the Premier League. But through the success of its operating model, it has stepped on all the Premier League giants.

In later generations, the Premier League also saw the success of the top two in La Liga, and gradually began to explore the road to commercialization, and slowly caught up. Among them, the furthest one was Manchester United under the leadership of Santoku. It is a pity that he

He doesn’t know much about football, he places too much emphasis on business and neglects competitive development.

For Zhou Buqi, San Dezi alone is not enough, he must also rely on David Gill to capture the competition.

Don't rush, take your time.

If the butterfly effect did not exist, Manchester United would have reached the final of the Champions League this season. The opponent in the final was Barcelona, ​​which is very commercialized, and was completely defeated by their opponent.

This is the most vivid example.

Cristiano Ronaldo earns so little at Manchester United, and his heart flies to Real Madrid. Then he is asked to focus more on football, stop thinking about making money, have faith, and work hard to win honors... Isn't this moral kidnapping?

Dreams can be pursued slowly. First, you must make money and improve your life.

After taking over Manchester United, Zhou Buqi believed that the first thing he had to do was to change their traditional football philosophy from top to bottom through the success of "Team Cosmos" Barcelona this season.

Only by making enough money can we buy the best players, pay the maximum wages to the players, and improve the team's competitiveness. Otherwise, how can Manchester United build its own top team if even top superstars like Ronaldo are thinking about leaving the team?

brand?
Chapter completed!