“What is this digital network service?”

"Official website."

"What?"

Zhou Buqi was stunned.

San Dezi was a little strange and thought to himself, Big Boss, you just work on the Internet. What kind of expression is this? So he repeated, "This is the official website of the club."

"Depend on!"

Zhou Buqi really wanted to curse.

The official website of a wealthy club, how big a name does it have? How much influence does it have? It just doesn't make money, and it also costs 1.2 million pounds in "service fees" every year?

What are you doing?

This kind of crappy website has no technical content. I just found a few college students in the on-campus incubation base and built it without spending a penny.

Does Manchester United still have to spend so much money every year?

Isn’t this asking for food with a golden rice bowl?

Seeing that he looked unhappy, Sandoko quickly explained: "Our club does not have an IT technology department. This project is outsourced, and the annual outsourcing service fee is 1.2 million pounds."

"How can you use so much money?" Zhou Buqi was speechless, "How about the five comprehensive data?"

The club's official website is a bit like a personal website. If you want to run it well, you mainly need to handle five comprehensive statistical data. They are the comprehensive traffic path, the comprehensive website visited pages, the comprehensive PV value of the website and the per capita PV value, and the comprehensive sum of the user's head-up rate.

Comprehensive geographical distribution of visitors.

Through the analysis of aggregated data, we can determine users' preferences and concerns, thereby optimizing the website to make it better and better, and also find room for monetization from the analysis.

"ah?"

San Dezi was a little confused. How could he understand this?

This is not surprising. Most traditional companies in the world today lack understanding of the Internet.

Zhou Buqi didn't embarrass him and waved his hand, "Forget it, I'll go to the club later and we'll discuss it in detail."

"Oh, okay." San Dezi felt relieved and stood up to leave. However, he couldn't help but said, "Um... boss, this 1.2 million pound digital service fee is limited to the UK."

Zhou Buqi opened his eyes wide, "Huh?"

San Dezi said: "The materials are with you, and they should be marked. In the expenditure column, in addition to digital network service fees, there is also one item for overseas digital network service fees."

Zhou Buqi has a black line on his forehead.

Santoku said: "Manchester United is a giant in the world. In addition to English, it should also build official websites in different languages ​​​​in many countries. I remember that you set up a Chinese official website in your country many years ago."

Zhou Buqi is really angry and funny.

I looked down and saw that it was indeed the case!

Digital network service fee, £1.2 million.

Overseas digital network service fees, £2.75 million.

In terms of expenses for the official website alone, Manchester United spends nearly 4 million pounds every year! For such a wealthy club to build a website, it doesn't make any money, but they actually use it to make money...

It seems that the reform of Manchester United still has a long way to go.

…

Old Trafford is not only the home ground of Manchester United, but also the headquarters of Manchester United.

The administrative offices are here.

However, the signing of the contract will not be official until tomorrow. Zhou Buqi hasn't gotten his own office yet, so he went directly to San Dezi's office to find him.

After the meeting, Sandoko immediately handed over a document, "I want to apply for 1.2 million pounds of funding to renovate the No. 3 reception room... which is the small reception room. The layout and interior decoration will be completely changed, and it will become your future hotel."

office."

Zhou Buqi was slightly startled, "My office?"

Santoku said: "Yes, the chairman of the club is not your father. His office remains unchanged, but he also needs to prepare an office for you. The reception room No. 3 can be cut into a suite, with an office outside and a private bathroom inside.

, set up a bed for temporary rest.”

This flattery makes Zhou Buqi very comfortable.

The last time he and Megan Fox had sex in this small reception room, it was indeed a bit embarrassing. The facilities and environment were very inconvenient. They couldn't even take a shower and could only use wet wipes. Santoku's arrangement was to prepare for similar situations in the future.

Be prepared for things.

Zhou Buqi nodded, "If you think it's okay, then make the arrangements. Well, don't spend too much money, up to 1.5 million pounds, don't make it too extravagant."

San Dezi immediately responded, "No problem, I understand!"

The next step is to get down to business.

Official website!

What kind of charter should this be?

At Ziweixing, Zhou Buqi was often despised by many technical experts because he did not understand technology. He also wisely did not participate in some technical discussions.

However, it is different at Manchester United. He is the expert among experts! An absolute technical master!

The first thing is to open the computer and see what the Manchester United official website looks like.

Well, very good.

It's very Manchester United-specific and full of information.

There is a lot of content in it.

Show results, list all personal records and team records; Show famous players, write down resumes of important players; Show feelings, for example, the UK encourages reading, and players can be arranged to go to school or library on reading days to give children

Read fairy tales; show history, there are many old photos, recording the glorious history of the club over the past hundred years; show products, this is the channel for monetization.

You can sell some jerseys, stationery, calendars and other souvenirs to fans through the official website. This is the derivatives industry under e-commerce. This section alone is not something that ordinary personal websites can do.

It seems that this official website is not without technical content.

"How many souvenirs can be sold through the official website every year?" Zhou Buqi keenly grasped a core point on the official website.

Santoku had already made preparations before, flipping through the materials in his hand a few times, and said: "This year, a total of 1.3 million pounds was sold in the UK, and more than 1 million pounds was sold overseas. Well, mainly selling jerseys."

“How much does the jersey cost?”

"Each item is £60."

"Um."

Zhou Buqi nodded.

This price is not low, but it is not excessive. Derivatives of Hollywood movies, such as "Spider-Man" clothes, sell for more than 100 US dollars, which is much more expensive than genuine jerseys.

Zhou Buqi asked again: "What's the share of the jersey?"

Santoku said: "The jerseys are provided by Nike, and they also handle the shipping. The share ratio is generally 10%-15%. If it is sold through Nike's channels, we can get 10% of the sales. If it is

For sales through our own channels, the share is 15%.”

Zhou Buqi frowned slightly, "When "Iron Man" is released, the publisher, Paramount, can get more than 50% of the sales of the Iron Man suit from the distributor."

Sandoko quickly explained, "This is different. We have a long-term sponsorship contract with the sports company. It lasted for 12 years and ended in 2015. We can get 23 million pounds every year."

"12-year contract..."

Zhou Buqi was a little discouraged. These football people are so fucked up that they dare to sign such a long-term contract. In Hollywood, this is simply impossible. Netflix spent a lot of money to purchase streaming film and television rights.

With so much power, I can only sign a five-year contract at most. No matter how long it takes, I won't agree to it at all.

Upon seeing this, Sandoko immediately added fuel to the fire, "This contract is too stupid. It is said that Liverpool and Nike are about to sign a new contract, and the annual sponsorship fee may exceed 25 million pounds."

Zhou Buqi frowned, "Why do you need to sign such a fixed long-term sponsorship contract? Long-term contracts are also acceptable, why do you need to fix the sponsorship fee?"

"Ah?" Sandoku was stunned for a moment, "Not fixed? Dynamic?"

Zhou Buqi said: "Yes, dynamic, progressive. Just like the commissions of some private equity funds, the higher the income, the higher the commission. If the income is not up to standard, there will be no commission. Nike, Adidas, Reebok, Puma

, their purpose of sponsoring the team is not just to sell jerseys and buy sporting goods."

"There is also advertising value."

"Yes, advertising. The more sales, the better the advertising effect. The more sales, the more revenue they make. In the final analysis, it still comes back to jersey sales. Why can't the sponsorship contract be linked to jersey sales? Jerseys, sneakers

If you sell more, the sponsorship fees will increase step by step; if you sell less, the sponsorship fees will decrease step by step."

"Uh..." San Dezi looked at him deeply, "Big boss, you are purely American in thinking."

Zhou Buqi waved his hand and said, "Don't engage in regional discrimination!"

What these British guys look down upon most are the nouveau riche Americans.

San Dezi said quickly: "It's not discrimination. I have worked on Wall Street for many years, and I can understand your thinking. But... but this is not in line with the general environment of European football. They... they pursue stability more.

As we said before, they don't want change, they just want to live a stable life relying on football and don't want to take risks."

According to Boss Zhou, if more jerseys are sold, this is of course good, as it can earn enough sponsorship fees. However, how can we guarantee that the jerseys will sell well every year? What if there are fewer jerseys sold in any year?
To be continued...