After this period of in-depth understanding, Zhou Buqi has basically understood the shortcomings of European football.

The football industry is also a market. If you want to develop better, you must follow the laws of the market, that is, professional things must be done by professional people.

If entrepreneurs are asked to do scientific research, nothing will be researched; if scientists are asked to manage enterprises, the efficiency of the enterprises will definitely become worse and worse.

So does football.

National football associations, such as the Football Association of England and the Italian Football Association, are non-profit organizations whose purpose is to develop the domestic football industry. Such organizations must be run by football practitioners. They understand football better and understand how football should develop.

However, the Premier League, La Liga, Serie A, and Champions League are commercial alliances, and the purpose of commercial alliances must be business. The better the commercial promotion, the better the football market.

The current situation is that football practitioners not only dominate the national football associations, but also control the business alliances. This is where laymen dominate the experts.

For example, the operation of broadcasting rights for football matches has nothing to do with football, but with copyright. It should be done by someone who is proficient in copyright operations, even if this person knows nothing about football. Rather than one person who is proficient in football but knows nothing about copyright operations.

Whether it is football events, basketball events, boxing events, including movies, TV series, comics, and novels, the core of copyright operations is actually the same. They are all refined copyright operations through data analysis and market research.

As the owner of Manchester United, Zhou Buqi understands the stupid business operations of the Premier League and Champions League, and feels that his own interests have been seriously violated.

These business leagues are arbitrary, even the best Premier League.

Obviously, it relies on the 20 Premier League teams to make money, and all the money earned should belong to the 20 club owners. But after the money is earned, part of it must be used as "solidarity funds" and distributed to lower-level clubs.

, and then spend tens of millions of pounds in donations every year to show the important contribution of people from all walks of life to society...

What the hell!

It’s totally generosity to others!

This group of powerful people in European football want to show solidarity and love and make donations. This is of course a good thing, but can you use money from your own pockets to express love? Can you use your own money to donate? From

If someone takes money out of someone else's pocket to donate, is this a donation or a robbery?

The group of people in power do not own the teams. They use the wealth created by the teams that originally belonged to the club owners to please all walks of life.

Then, if the whole society praises them for being just, fair, equal and united, they will gain support from all walks of life, guide fans' emotions, and continue to be in power.

All the good reputations have been earned by those in power in football.

Club owners who actually contribute money not only cannot earn a good reputation, but if they make the slightest mistake, they will be called capitalists, vampires, profit-seeking, harming football and fans...

As the owner of Manchester United, Zhou Buqi was also the one who was cheated.

Fortunately, he is in a good mood.

The owner of AC Milan is the head of Italy and a famous media tycoon in Europe. He has worked hard to promote the reform of European football for decades, but to no avail? Later, Florentino United

Many wealthy football clubs have become laughingstocks when they want to reform the European Super League.

It doesn't matter, if the east is not bright, the west is bright!

Zhou Buqi’s biggest achievement in starting Ziweixing in China was that he learned the skill of “cutting off the feet to fit the shoes.” If the general environment cannot be changed, then change yourself, follow the trend, and fish in troubled waters.

He is not only the owner of Manchester United, but also the owner of Ziweixing.

The goal website is an opportunity.

It must be taken.

Data shows that the Goal website has more than 10 million unique visitors every month in its seven global language versions, making it the world's largest professional football information website.

Such data is hardly satisfactory.

The advantage is that the price of this website will be very cheap, and you can buy it for several million pounds.

Back at the hotel in the evening, Zhou Buqi made a phone call in China. The other party was Chen Tong, the vice president and editor-in-chief of Ziweixing, who was a senior football enthusiast.

"Old Chen, there is a website in China called Goal, do you know?"

"I know!"

"You know?"

"Yes, I often visit here. It is the best football information website." Chen Tong laughed, "But this is a British website. The domestic version is in Chinese, and the Internet speed is a bit slow."

Zhou Buqi asked: "Is the Internet speed slow?"

Chen Tongtong: "It must be because they are too poor. Their servers are only set up in the UK. Fans around the world can only access the UK servers no matter where they are."

"Yeah, poor."

Zhou Buqi nodded, understanding.

Goal.com has not even received financing. It would be great if they can operate the headquarters. It is unrealistic to ask them to build branches all over the world, recruit teams, and build servers all over the world.

Chen Tong went on to say: "This website is terrible. It won't last long in China."

"Why?"

"Copyright, the British are too stubborn."

"What's the meaning?"

"Well... the broadcast of sports events is copyrighted, including game highlights. Domestic football news is full of game highlights, and they don't care about copyright. But goal is different. They have not obtained the copyright and would rather give it up.

The video collection also does not contain pirated copies.”

“Bad money drives out good money.”

"Yes." Chen Tong felt a little pity, "The content of Goal is really good. You can get the real-time news of European football at the first time. It is much faster than domestic football websites. However, the number of visits is too low and the popularity is too low.

, they have no advertising money.”

Zhou Buqi said: "How about you make the Chinese version of goal? At least you won't be expelled by bad money."

"Huh?" Chen Tong was slightly startled, "You want to make a football website?"

Zhou Buqi said: "Yes, I went to the goal station today to check it out. The team is very good. Do you have time to come over? There are several good football websites in the UK. Let's check them out and buy them all.

"

Chen Tong was a little confused, "Big boss, you...how do you pay attention to this kind of small business? How much money can a football website make? If you have this energy, what can you do that is not better than this?"

Zhou Buqi said with a smile: "The toc business makes little money, but the tob business can make a lot of money. Ziweixing can deploy globally. This kind of website is very easy to build."

"Tob's business?" Chen Tong is a senior fan and the first editor in China to report on football on the Internet, so he is very knowledgeable. "Like the Opta website?"

The opta website is a well-known data analysis website in football. It can record every time a player touches the ball, runs, body contact and other data on the court. The official statistics or statistics given every time the game is broadcast or

Data analysis is provided by this website.

However, these data are paid.

For example, the Premier League pays for data services from the opta website, and can use their data analysis and statistical records in Premier League broadcasts. For example, Manchester United pays to buy data from opta, so that it can conduct detailed analysis of a game.

Zhou Buqi smiled and said: "That's not all. European teams have their own official websites, and they also have various language versions. They are all outsourced. Manchester United spends nearly 5 million US dollars on this service every year. We

If we can help run the official websites of all major European teams, we can easily earn a fixed income of 500 million to 600 million US dollars a year."

Chen Tong was amused, "Going to European football to harvest wool?"

Zhou Buqi said angrily: "You don't know, the environment in football can make me mad. World Football Federation, UEFA and the Premier League still don't know how much wool they take from Manchester United every year. I

Don’t you want to make some money back? Humph! It’s not certain who will win!”

"Well, it is true that players are supported by the club and their wages are paid by the club. However, they have to constantly participate in national team games. If the players are injured, the club will bear the responsibility." Chen Tong suddenly thought of something, "Manchester United

It should be better, right? Ferguson is a tough guy

Stupid, Scholes is so good, he retired from the England national team at the age of 29. There was also the 2006 World Cup, wasn't the news exposed? Ferguson called England coach Eriksson and said that he would dare to

Recruit Rooney to play in the World Cup and kill him."

Ferguson was very powerful. He would often find various reasons not to allow Manchester United players to participate in national team games, focusing all his energy on the club. In addition, he strictly restricted the players' business activities and even

The frequency of married life... Due to various factors, Manchester United's results will be particularly good and they rarely lose upsets.

Zhou Buqi sighed, "It's almost the same. Manchester United also needs reform. Ferguson's mind is all about football. Just like some scientists whose minds are full of scientific research, he lacks understanding of marketization."

Chen Tong is Big Boss Zhou’s golf buddy and the captain of the Ziweixing football team. He has a thorough understanding of Big Boss’ thoughts, “Isn’t this the truth? I don’t believe you are playing such a big game just to get a few.

Football website, help European teams build official websites.”

Zhou Buqi said: "Because this is the easiest way for Ziweixing to establish a foothold in overseas markets."

"Easiest?"

"Yes, the United States is a football desert. Therefore, none of the Silicon Valley giants have entered the football industry. Once Ziweixing enters, it will be the only one. There is no competitive pressure and everything is under control. It can almost monopolize the Internet ecology of football."

Zhou Buqi's layout for "Internet Football" is actually the same as that for "Internet Movies", starting with supporting services.

To build an "Internet movie" ecosystem, we need to acquire movie-related websites such as Rotten Tomatoes, Flixster, and Fandango. These websites are not very effective in making money. The most important thing is to obtain traffic entrances for movies, and then pair them with the core website Netflix

rise up to form a walled garden.

The same goes for "Internet football". You must first grasp the traffic entrances of fans around the world through a series of football combination websites.

Once you have mastered the traffic entrance, all future online businesses related to football will not be able to bypass Ziweixing.

The core asset of football is match broadcasting.
Chapter completed!