The goal website has never even received financing. Now it relies on a web game called "Championship Football Manager" to support itself. It is living a tight life and cannot even afford the copyright to the Premier League video highlights.

With Daikin major entering the market for acquisitions, the three founders could only dream of it.

The asking price was 8 million pounds, and Santoku counter-offered 3 million pounds; the return price was 7 million pounds, and Santoku insisted on 3 million pounds; the other party said it could not be less than 6 million pounds, and Santoku said the maximum asking price was 4 million pounds.

After several rounds of negotiations, Zhou Buqi never spoke.

However, he felt that San Dezi was a bit aggressive and used the tactics of Wall Street. Traditional industries can not give in and pursue maximizing profits. But the Internet industry is different, and people's hearts are the most important.

Therefore, in business mergers and acquisitions, such a situation often occurs. After the merger and acquisition of a company in a traditional industry, the original management leaves one after another. In the merger and acquisition of Internet companies, it is necessary to maintain the stability of the original team and not let the other party feel that

The interests were severely damaged and the company quit.

For example, News Corporation acquired Rotten Tomatoes and followed traditional industry thinking. The result was that after the acquisition was successful, all the founding teams of Rotten Tomatoes left. Some joined Alipay and some joined WeChat. (Rotten Tomatoes is

Made by a Chinese team)

Zhou Buqi is the big boss. He doesn’t need to go down to the front line. His main jobs are three-

First, find money.

Second, find someone.

Third, set a strategy.

Don't worry about money. He has already found enough funds for Ziweixing. Now he has just entered the football Internet business and is short of people.

The three founders of the goal website are very good.

They have the perseverance of an entrepreneurial team!

They have no money. In order to run such a website, they make money through web games to maintain the development of the website. This is almost the same as Xiaonei.com back then. Xiaonei.com did not raise financing in the early days and relied on many marginal businesses to make money, including dining tables.

Advertising projects have also started group buying on campus.

If it was a team without entrepreneurial spirit, it would have transformed long ago when encountering this situation.

Are web games very profitable? Then why not just specialize in web games? Why bother and spend money to build a football information platform?

From this perspective, the three founders, Michael Simpson, Jonathan Gamble, and Scott Rothlauck, all have the attributes of delayed gratification necessary to achieve great things.

Zhou Buqi decisively stopped San Dezi's dominance, and with a smile, said that Ziweixing Group could invest 6 million pounds in cash to buy the company. In addition, he would promise to give them a certain amount of money based on business development in the future.

A valuable option.

However, the three founders are ambiguous about what Boss Zhou wants to do.

Even though San Dezi received a lot of advice, he was still confused.

Zhou Buqi was not in a hurry to explain.

He only has a general direction now, and the specific details need to be decided as he progresses, and will be discussed after Lu Qi and Chen Guo arrive.

Zhou Buqi first asked about the copyright of the video collection mentioned last time.

Jonathan, who is responsible for marketing and commercial operations, said: "The Premier League's copyrights are divided according to geography, and the British copyrights were packaged and sold to the BBC. The BBC is just a TV station. They can't do much, and many tasks have to be outsourced, such as video highlights.

We need to outsource it to perform."

Zhou Buqi said: "Tell me more about this performance."

Jonathan said: "This is a company established last year. Its main business is to make highlights. It includes not only the Premier League, but also tennis, billiards, F1 racing, etc."

"Oh, forget it then."

"However, this company has developed rapidly and has become the largest highlight producer of BBC event content. Recently, the two parties are also interested in deepening their cooperation and want to cooperate next season to help the BBC expand cooperation in the field of online live broadcasts."

"Huh?" Zhou Buqi became very interested, "Live broadcast?"

"Yes, isn't it popular to watch videos on the Internet now? What about Hulu, Netflix, YouTube..." Jonathan paused, a little embarrassed. The other party is an Internet tycoon. How can I help him popularize science?

Zhou Buqi smiled and said, "I am one of the founders of YouTube and now the largest shareholder of Netflix. It doesn't matter, you continue, I am very interested in the BBC's online live broadcast."

The other two founders laughed heartlessly at Jonathan's showoff.

Jonathan looked embarrassed and said, "Espn has launched the function of live broadcasting sports events in the United States and Asia, but the development of BBC is not going smoothly due to technical reasons."

"Delay?"

Zhou Buqi is an expert, so this is not a problem for him.

When viewers watch videos on the Internet, it is actually a process in which the terminal continuously receives data through broadband and then analyzes the data and decomposes it into pictures and sounds.

If it's Netflix or YouTube, it's relatively simple. You can transmit and receive at the same time, and then use the browser or client to deconstruct the data and play it out.

There is a technical obstacle to live broadcasting of events, which is that data transmission must be fast! Data deconstruction must also be fast! Moreover, it doesn’t matter if the definition is a little bit low when watching a short online video. To watch the live broadcast of the event, it must be a high-definition image.

If it takes too long and is delayed for too long, it’s not called live broadcast, it’s called recorded broadcast.

Scott Rothlauck, chief technology officer of Goal, explained this, "Sports event broadcasting is global. The past model was that TV stations had to cooperate with operators and broadcast them on TV stations through the transmission of satellite signals.

.However, there are technical risks in this method. Once the weather is bad, changes in air flow or changes in the local magnetic field may affect the electromagnetic wave transmission of satellite signals, it will lead to interruption of the live broadcast of the event or signal instability.”

Zhou Buqi was very happy, "Can online live broadcast solve the problem?"

Scott Rothlauck explained: "Yes, it can be solved, this is an OTT. Network signals are propagated through optical fibers, using electrical signals and using light as the information carrier for transmission. The laser frequency is much higher than that of radio.

Compared with satellite signals, this mode signal propagates faster and is more stable."

Zhou Buqi didn't quite understand this, "So, if online live broadcast develops, the delay will be lower than live TV broadcast in the future?"

"That's the theory."

"Well, just like Netflix and YouTube, sports event broadcasts will also be the world of streaming media in the future."

"But the TV station can't do it, it has to be operated by Internet companies."

After Scott Rothlauck's explanation, many questions were resolved.

In the past, live broadcasts of TV events required the help of telecom operators, which used the operator's equipment to transmit signal data from the stadium to satellites, and then transmitted it to local TV stations through satellites for rebroadcasting.

Webcasting requires cooperation with Internet companies, and skips broadband operators, which is equivalent to an OTT.

Santoku didn't quite understand and asked: "ott? What is this?"

Zhou Buqi said with a smile: "A basketball term refers to an overhead pass. When used cross-border in the Internet field, it means bypassing the operator and saving costs."

"Going over the operators, they are very dissatisfied, right?"

"That's for sure."

Zhou Buqi nodded.

Bypassing the operator is equivalent to eliminating the middleman and completing point-to-point transactions, which can greatly save social resources. However, the middlemen of private enterprises can be crossed, and the middlemen of state-owned enterprises are very powerful. Once they are crossed, it will be more troublesome. The most typical

An example is Alipay.

Jonathan said: "Today's operators are highly integrated and operate both TV and the Internet. TV stations also have TV broadcasting business, and they don't want to have a dispute with operators. By outsourcing the online live broadcast business, they don't have to bear the responsibility of the operator.

pressure."

Zhou Buqi is a bit funny.

The TV industry has been making a lot of money for decades, and it is similar to the football industry. It doesn't want to take any risks. It's just OTT, so what are you afraid of? It's really short-sighted.

By outsourcing the operation of online live broadcasts to Internet companies, TV stations do not need to bear the pressure of operators, but similarly, the life gate is also handed over to Internet companies.

For example, the BBC holds the exclusive copyright of the Premier League, which is a rare resource and has absolute say. Once an Internet company is allowed to provide a complete online live broadcast solution, it is equivalent to an equal dialogue between the two parties, and it loses the ability to use copyright to seize

Market opportunities.

Internet companies have mature online live broadcast solutions and have relevant experience and connections through long-term cooperation with TV stations. They can easily transform into a streaming media company for live sports events.

For example, after the Perform company developed in the future, it decisively developed dazn, a global sports event streaming platform. In the past few years of cooperation with TV stations, they have figured out the copyright operation model of the entire game. As long as they buy the copyright

, everything is handy.

It was clear that the opponent had invaded its own territory, but the BBC was unable to follow up quickly. It had no choice but to continue to cooperate with the opponent, becoming the opponent's meat.

It won't happen in this life, because Zhou Buqi has taken a liking to this Perform company and plans to buy it to become part of his own digital football industry empire.

Because the football industry's business model is very backward and it is a traditional industry within a traditional industry, it can easily be bullish.

One is the fans, the other is the copyright dealer, the third is the media, the fourth is gambling, the fifth is the broadcaster, the sixth is the event party, the seventh is the industry association, the eighth is the football club, the ninth is the sponsor, the tenth is the agent, the eleventh is

Players, twelve coaches...

The most important of these is the collection and analysis of various data, which is omni-channel coverage. It requires both toc business and tob business.

We will build Ziweixing into the world's largest football community and football big data solution provider, providing real-time scores, live matches, schedules and results, real-time indexes, data databases and other professional services to provide services for betting, media, and data analysis.

, live broadcast practitioners and other industries provide complete solutions.
Chapter completed!