The general direction cannot be changed, so the next step is to find someone.

Ziweixing will next acquire a series of football-related companies, involving portals, betting, information, data statistics, data analysis, media copyright, online services and other fields.

Start buying, buying, buying all the way.

The technology environments in Europe and the United States are very different. If you are in Silicon Valley, some shares must be reserved for technology personnel and important managers.

If you don’t give shares, then just have fun!

Those who work in this industry are the smartest people. Compared with wages, shares are the bulk of expected future income.

In contrast, Europe doesn't care much about this. There are a large number of developed countries in Europe. After so many years of development, the social atmosphere has become more and more left-wing, and more and more egalitarianism is advocated.

This general environment has cleared the way for wholly-owned acquisitions, making it easier to buy and buy. As for the option plan... Ziweixing is an Internet company, so it will definitely have this plan, but it will have to wait until later. We don’t have the energy in the short term.

.

Zhou Buqi has no time to go off in person, Lu Qi is not a fan, and Chen Tong does not understand English... Therefore, Ziweixing's layout in the football industry must find a capable handsome man to take charge of this business, from buying and selling to business

Integrate into the construction of the ecosystem.

The company presidents of goal or opta can continue to be in charge of their original positions, but one of them can be promoted to the senior vice president of Ziweixing and be fully responsible for the digital ecological business of "Internet football", which is a bit insufficient in terms of capabilities.

We need to find someone who is better and more strategic, and he needs to be from a big American company.

Zhou Buqi and Lu Qi contacted Heidrick & Struggles, a world-renowned headhunting company, and planned to use their resources to find reliable candidates.

There are four basic conditions -

First, be able to accept long-term work in London;

Second, it is best to be a British fan, with a strong interest in and understanding of football;

Third, have successful experience as the leader of important projects in a large company;

Fourth, he is a senior practitioner in the field of data analysis and is good at communicating with people and sophistication.

Results are required within 3 months.

At present, Zhou Buqi has briefly communicated with people from Goal and Opta, and has initially reached an acquisition agreement. The former is 6 million pounds, and the latter is 21 million pounds.

The new leader will be responsible for what happens next.

After some discussion, Zhou Buqi and Lu Qi decided to establish Ziweixing Sports Digital Media Company, a wholly-owned subsidiary of Ziweixing, with London as its headquarters, and offered a very high position, Senior Vice President of Ziweixing International Group.

, President of Digital Media Business.

This is the position of the head of an independent subsidiary.

The same cannot be said for a general vice president.

Ordinary vice presidents receive tasks from the president, coo or senior vice president, and then do things according to the assigned tasks. The top leader proposes tasks by himself according to the strategic plan of the board of directors, and leads his subordinates to solve the tasks. There must be a stronger process

The ability to coordinate the overall situation. It is necessary to have the experience of independently initiating, leading and successfully completing a large project. It would be even better if you have successfully started a company.

Such a complex headhunting plan can only be left to a professional headhunting company.

In addition, Zhou Buqi also made a second headhunting invitation to Heidrick & Struggles, which was for Manchester United. He wanted to recruit a vice president of media operations, brand building, and derivative copyright operations for Manchester United. The requirement was to be in Hollywood.

The author, a British person and a fan, wants to return to Manchester to work. He has many years of experience in operating peripheral copyrights and derivative copyrights.

The reason why he is required to be a Hollywood practitioner is because Zhou Buqi believes that Hollywood is too far ahead of European football in terms of derivative copyright operations.

Hollywood's derivative copyrights have come up with all kinds of tricks, and the revenue created is no less than that of peripheral copyrights.

At Manchester United, peripheral copyrights are rights and interests related to game broadcasts. These belong to UEFA or the Premier League, and the club cannot participate. Then they can only make more fuss about derivative copyrights.

For example, the sale of jerseys.

Another example is the operation of players’ image rights!

If this thing is used well, it will bring a steady stream of wealth. Ten years later, when a player signed by a wealthy team will almost always have a clause attached, the club must own 50% of the player's image rights.

However, it is not very popular at the moment. Except for Real Madrid and Barcelona’s real intentions, all Premier League teams use “image rights” as a means of tax avoidance.

Zhou Buqi only learned about this recently.

In the UK, the personal income tax on wages is 45%. Plus some other taxes, high-income groups have to pay 50% of their income in tax.

However, income from image rights is considered "accidental income" and only requires 20% tax.

This leaves room for operational loopholes.

Can the 20% incidental income tax be used instead of the 45% personal income tax?

For example, the substitute goalkeeper of a certain team only earns 3,000 pounds per week, but the club pays him as much as 500,000 pounds in image rights agency fees every year.

A backup goalkeeper, has shitty image rights?

It is a pure tax avoidance, using portrait agency income instead of salary income.

At the moment, the Football Association has not taken care of it. It is not mainstream. When Real Madrid and Barcelona take up the trend, more and more players will sign image rights agency contracts with the clubs, and there will be more and more similar things. Measures will definitely be introduced.

to constrain.

In addition, the most important thing in the operation of portrait rights is the player's exposure. The higher the exposure, the wider the spread, the higher the market value, and the more favored it will be by merchants.

If you want to gain exposure, the best way is to focus on hot topics.

Such as Hollywood.

Participate in some Hollywood movie activities and help them promote. It can not only increase the club's promotional funds, but also increase the players' exposure. For example, scandals with some entertainment stars, some popular underwear shows, and well-known models

Beach vacations, character creation on social media...people in Hollywood are best at these jobs.

It would be best to find a British executive working in a major Hollywood company and lure him back to the UK.

Seeing Boss Zhou's skillful operation between Ziweixing and Manchester United, Lu Qi was quite moved and asked: "When did you understand?"

Zhou Buqi didn't quite understand, "What?"

Lu Qi replied, "This world."

Zhou Buqi glanced at him, "What about you?"

Lu Qi was slightly silent and sighed, "I graduated from Fudan with a master's degree in 1987, and then stayed at the school to work as a teacher. While teaching, I had some contacts with American universities on some topics. Within a few years, I went to Carnegie University

Got a Ph.D.”

Zhou Buqi asked: "Professional reasons?"

Lu Qi shook his head, "Only financial independence can lead to personal independence. I went abroad to study for a Ph.D. purely because of my income."

Zhou Buqi nodded and said, "There is nothing wrong with that."

Lu Qidao: "At that time, my mother was an accountant in a department store, earning 45 yuan a month. I was a teacher at Fudan University, earning 200 yuan a month. You know I was studying for a PhD at Fudan University, and my supervisor gave me

How much scientific research subsidy will be paid? 1,000 US dollars a month. This incident touched me too much."

Zhou Buqi smiled and said, "I didn't."

"oh?"

"I am a rich second generation, and I have been influenced by it since I was a child."

"Well……"

Lu Qi looked at him deeply, a little speechless.

Depend on!

How unfair!

It took him half his life, studying for a master's degree at Fudan University to become a teacher, and then going to the United States to study for a doctorate to understand things. With a family background like this, he understood it as soon as he was born.

This is not at all about losing at the starting line. The starting line has not changed. People started running from halfway.

At this moment, Lu Qi understood many things.

No wonder Boss Zhou has such a thorough understanding of wealth at such a young age, and the layout of several industries is well organized and complements each other.

I only started when I was in my 30s, so the other person knew the world 30 years earlier than me. Normally, based on his age, he would be over 50 this year.

Well, this is consistent with common sense.

…

The land vehicle has returned to the United States.

Zhou Buqi and his party returned to Manchester. He was going to hold the first board meeting after the reorganization of Manchester United's board of directors. Then this trip to the UK came to an end for the time being and he could return to China.

Before the board meeting, communicate with David Gill privately to reach a consensus of opinion to avoid disagreements on the board meeting.

Zhou Buqi wants to carry out a series of reforms to Manchester United, but not now. He has to wait until next summer. The big boss's attitude has softened, and David Gill only thinks that the young people have become more stable, and he is very happy.

"By the way, I heard from Wood that your Internet company wants to do some football business?"

"The major clubs spend too much on their official websites every year, which is an unnecessary waste. If Ziweixing does this and carries out industrialized unified operations, it can save a lot of costs and greatly improve the stability of the official website.

We won’t be paralyzed just because of one Champions League final.”

David Gill pondered for a moment, "It's not easy to do it."

Zhou Buqi said with a smile: "It won't be too difficult. We can lower the fees and improve the service experience."
To be continued...