Xu Liangjie is in charge of the middle office business. As long as he seizes the opportunity, he will spare no effort to promote it.

But he is right, the localization characteristics of Internet products are very important.

This is also the main topic of today's meeting. It is the product rule that Zhou Buqi summed up using his foresight and this life's experience in the industry.

As Fu Hongliang said before, instant messaging software seems to be born for mobile phones, and the two are deeply genetically compatible. In the era of mobile Internet, the unification of chat products is obvious.

Domestically, Japan, Taiwan and other regions use line.

What's the difference?

WeChat has two core functions: chat and circle of friends.

The function of WhatsApp is very simple, just chatting.

This difference does not come from the design of the product, but from the corporate strategy behind the product. WhatsApp is a subsidiary of Facebook, and the subsidiary must obey the grand strategy of the parent company.

Moments, including open platforms, personalized recommendations for information feed ads, interest circles, and other functions, are all Facebook's main businesses.

Whatsapp cannot take away the interests of the parent company.

This resulted in whatsapp's functions being seriously insufficient and unable to meet all users' needs, which also led to the inability to monopolize the market. Several chat apps appeared in the European and American markets.

For example, WhatsApp can only send text and pictures, but cannot make voice calls or video calls. If users want to make voice or phone calls, they must use Skype, Facetime, Telegram and other products.

Facebook also has a product called Facebook Messenger, which is very powerful. It can convert Facebook on the computer into a mobile phone. This is a product mainly based on "moments" and supplemented by chatting. This is not a product positioned in

Chat product.

In short, Facebook has many problems with its strategic structure, which has led to a decline in its own competitiveness. One of the reasons for this is that WhatsApp is not Facebook’s own original project, but was acquired by Facebook after WhatsApp grew.

Just spending money is not enough. Facebook also needs to decentralize enough power and follow the product philosophy of the WhatsApp founding team. As a result, this product does not fit deeply with its own company's strategy, and it fails to maximize the use of this product, leaving a gap for competitors.

There is room for growth.

This is the European and American market.

The Asian market is different.

WeChat has a dominant position in China, and it is similar in Korea and Japan.

South Korea's nationalism is too strong and it rejects foreign products. It believes that only local products are the best. The market is dominated by the locally produced kakaotalk, which is basically a copycat version of WeChat. At the beginning, WeChat imitated them. Later, WeChat

Every time a feature is updated, Koreans have to follow and imitate it.

Japan is different again,

Japan's chat software is called line, which is fundamentally different from chat software in other countries.

Other software is designed for "Chat Moments".

Because the chat friends on the mobile phone are more social acquaintances, it is matched with the information updates of acquaintances and friends, which belongs to the acquaintance social network.

But Japan’s local character is very obvious. They like to protect themselves and attach great importance to personal privacy. They don’t want to share personal updates even with relatives, classmates, and friends around them.

What they admire more is the social network of strangers.

In other words, the Twitter model will be more popular in Japan than the Facebook model. This is also the main reason why yikyak can quickly stand out in Japan. This product can fit in with the national character.

Japanese users are not willing to share personal information, but like to follow other people's information updates.

But if no one shares it, why should they pay attention?

This is the essence of socializing with strangers. Follow celebrities, celebrities and some important official accounts, and pay attention to this public information.

Koreans hate Japan very much, but this does not affect making money. Koreans keenly grasped this national character. When many European and American chat products swept the Japanese market, Koreans developed Line and gave up other products.

Instead of the acquaintance social network model of "Chat Moments", it adopted the "Chat Twitter" social network model of strangers, which became an instant hit!

Line was born very late, but because it fit so well with Japan’s national character, it quickly defeated all products and became a dominant app.

In this life, if Zhou Buqi wants to win the Japanese market, he will not leave any chance to the Koreans.

This is also the reason why after Ziweixing entered Japan, it did not do search like Baidu, but came up to do yikyak. This is not only a website, but also paving the way for future occupation of the mobile Internet market.

Helo in the European and American markets can be a "chat circle of friends" model to grab Facebook's territory. In the Japanese market, it should be a "chat yikyak" model.

Zhou Buqi doesn't know about the market conditions of more countries. He has never been there. In overseas markets, he mainly goes to the United States, the United Kingdom, Japan and other countries.

But that's the overall idea.

Either a social network of acquaintances or a social network of strangers.

This can be operated according to Xu Liangjie’s middle-stage thinking.

Modularize functions.

Chat, friend circle, interest circle, yikyak, nearby people, shake, file transfer, scan, live broadcast and other functions are all modular and built in the form of a middle platform.

It is equivalent to the ingredients provided by logistics to the kitchen.

Then, the chefs at the front desk can select, process, and season the ingredients according to the dining preferences of their guests to make delicious food that satisfies the customers' preferences.

Yikyak has already been established in the Japanese market and is relatively mature.

For Tang Binchen, the most difficult stage has passed. Next, it will be much easier to make the Japanese version of helo. Just make the chat function and integrate yikyak into it, and you're done!

…

The European and American markets are under great pressure from competition. No matter what, we must win the Japanese market.

Tang Binchen is full of confidence.

In less than a year, yikyak has become the largest social media in Japan. Now he is competing for a higher position in Ziweixing International Group!

A mere Japanese market is not enough to satisfy his appetite.

After the meeting, he went directly to Zhou Buqi's office.

“What about South Korea?”

"Um?"

"South Korea's network facilities are better than Japan's and are the best in the world."

Zhou Buqi said with a smile: "It's a small country with only Seoul. It really has advantages."

Tang Binchen said: "Because of the good network facilities, South Korea has always been at the forefront of Internet development. It's not that their technology is so good, but that they have been able to follow the pace of Silicon Valley. Unlike in China, there is no 3G network yet, at least

It will be two or three years behind. I think we should seize the time to enter the Korean market. If it is too late, we may not have the chance."

Zhou Buqi nodded, "Yes."

Tang Binchen said with a smile: "Chen Dong said that he had already taken the lead in entering."

Zhou Buqi said: "Yes, Jingtao invested money and asked one of his Koreans to bring the capital back to China to start a business. It seems that his name is Jin Jonghyuk, and he built an e-commerce website. I don't know the details, but I heard

The guy who started the business has a good background, and his father seems to be a senior executive of Hyundai Group."

Tang Binchen said: "It is too difficult for foreigners to enter the Korean market. They still have to be in line with the national character, support a local Korean, and create a local Korean Internet company. We hold shares behind the scenes and indirectly control the Korean market."

Zhou Buqi said: "Okay, I will go to Japan for the Club World Cup in a few days. Then we will talk to Chen Dong and come up with plans for the Korean market. If Kim Jong Hyuk is reliable, we will focus on training him.

If he can’t do it, find another Korean from Silicon Valley and send him back to South Korea.”

"Club World Cup?"

"You didn't know? Manchester United is going to participate!"

"Yikyak will follow up the whole process and send reporters to follow up."

"Well, just look at the arrangements. At that time, we can cooperate with Manchester United to create a batch of player accounts and send some words of thanks to the fans."

In fact, it’s not just players. Many public celebrities have contracts, so they need to pay attention to their public image.

Moreover, it is impossible for players to express their gratitude to fans in different languages ​​on various platforms around the world, so it can only be done through the team.

Now that the entire industry chain for harvesting fan traffic through social media has not yet been established, the only thing left is for Manchester United officials to come forward and operate these accounts on behalf of the players.

Let players such as Ronaldinho, Rooney, and Scholes open accounts on yikyak, say hello and interact with fans in Japanese.

Tang Binchen has returned to Japan and he is very busy.

Zhou Buqi sat in the office, downloaded Rainbow Helo, and studied it with interest. Although this was not his own product, the success of this product gave him a greater sense of pride than the success of his own products.

In the first half of the year, 51 saw its capital chain broken and was on the verge of death.

Unexpectedly, the other party's boss Pang was also a ruthless person, and sent his crush out, setting up a honey trap twice. Boss Zhou had no choice but to fall into the trap, and had no choice but to include them in his "magic reform plan"

", and then they launched Rainbow Helo, and it really became a success!

Looking at this momentum, they are really going to replace Kaixin.com’s position in the industry.

After a while, Wang Haiyang came over and handed over a document.

"What's this?"

"This year's Special Contribution Award."

"Oh, yes, it's the end of the year."

Zhou Buqi took the document and started reading it.

Wang Haiyang introduced: "A total of 10 people have won the prize, and the total amount is 500,000 shares."
To be continued...