At three o'clock in the afternoon, Zhou Buqi took a copy of the materials provided by Ono Consulting Firm and set off back to China.

While researching the materials, I contacted Sony to make an appointment to meet.

There are a lot of materials and there are 46 pieces of A4 paper.

On the plane, Wu Yu, who had been busy with blind box market research for several days, went back to the bedroom to take a nap.

Zhou Buqi, Zhen Yu, and Xue Baoshan spread out the materials together, and everyone looked at the materials together. Although Sony's performance is poor, it has a huge scale, many business lines, and even insurance business.

It is also interesting to look at some of Sony’s internal confidential information and study the struggle for power among Sony’s various business lines and subsidiaries.

"Huh?" Zhen Yu gradually understood Sony's thinking from these materials, "Sony is very similar to Apple!"

"How to say it?"

"Sony is an enhanced version of Apple!"

"What?" Zhou Buqi was amused, "What's the market value of Sony? What's the market value of Apple? Senior Sister Zhen Yu, don't get confused."

Zhen Yu said seriously: "It's true. Look at Sony's core business, which is the entertainment business derived from consumer electronic products, such as movies, music, games and so on."

Zhou Buqi was stunned for a moment, "It's quite similar."

Zhen Yu said: "It's very similar, it's exactly the same. Isn't Steve a believer in Sony? I feel like he learned it from Sony. Sony sells TVs, mobile phones, Walkmans, and game consoles, and then promotes its own movies on these devices.

Music and game products form a closed business loop."

"There is still a slight difference. Apple's business model is an upgraded version and an Internet version."

"How did you upgrade?"

"Sony sells electronic products, and then sells its own entertainment products on the electronic products. Apple sells electronic products, and then builds an Internet platform on the electronic products to sell all the entertainment products in the world."

"It's true!"

Zhen Yu suddenly realized.

After such an analysis, it is inevitable that Sony will be crushed by Apple. From a strategic level, the two parties are not on the same level. Apple embraces the whole world, while Sony has the characteristics of a typical Japanese company that is small-minded.

Zhou Buqi said: "Because Sony only sells its own products, this has caused Sony to suffer from obesity. It has to make its own movies and music, and it also has to build a huge game department. The game department also needs to be divided into video games.

and handheld games. In order to better adapt to our own games, we also need to research imaging technology, audio-visual technology, and specially develop special chips. Mr. Ono said this today, and Apple was similar back then."

"Yeah?"

"In the 1990s, Apple almost went bankrupt. Sony failed to acquire Apple. Jobs had no money, so he gave up the infringement lawsuit against Microsoft and obtained a sum of money from Microsoft. Then he gave over more than a dozen of Apple's business lines.

closed. Apple has embarked on a streamlined Internet consumer electronics model."

Zhen Yu nodded lightly, "Sell iMac, sell iPod, sell iPhone, and then create a platform economy through the system and software, and take commissions from it. Make some money from the hardware, and another money from the software."

Zhou Buqi said: "More or less, after all, this is the Internet era. Apple has kept up with the Internet, but Sony has not. But I heard Ono Ryo say that Sony, under the leadership of Stringer, seems to also want to build an Internet platform.

I guess it’s enough!”

Xue Baoshan was immersed in reading the materials and said thoughtfully: "It also has something to do with piracy."

"ah?"

"What is written here is that Sony was the world's number one in the field of Walkmans back then, and even if Apple launched the iPod, it would be useless. But Sony's strategic decision was wrong. As classmate Zhou said just now, it was too petty."

"What's going on?"

Zhen Yu is very curious.

Xue Baoshan said softly: "Sony's MP3 is not as good as iPod, and it is related to pirated music. iPod can listen to genuine music, and you can also download pirated music at will. But Sony's MP3 cannot do that. It has designed many complicated formats to prohibit pirated music."

Zhen Yu said: "Yes, Sony owns Sony Music, and they definitely don't want pirated music to interfere with the market. But Apple doesn't have a record business. It makes no difference to Apple whether it's genuine or pirated, as long as it can sell electronic products."

Xue Baoshan said softly: "The weak can defeat the strong, largely because the weak have lower moral standards."

Zhou Buqi waved his hand, "It's a different stage. In the weak stage, you have to give up moral restraints and constantly break through the lower limit to cater to the public. As the company gets bigger, it still needs to have a higher strategic vision. Like me, you can realize

The new situation in the great era is irresistible, so don’t go against the trend.”

"you?"

Zhen Yu and Xue Baoshan said in unison, slightly coquettishly.

Zhou Buqi snorted: "What are you doing? Looking down on me? Hum, I won't brag with you. If I were the president, president, and CEO of Sony, I guarantee that I can lead Sony to do better than Apple. Don't believe it? I'll give it to you

For example, it’s exactly the same as Sony’s music piracy incident. Ziweixing has a small business called Toutiao Literature, do you know about it?”

"Well, online reading, Wu Yu always likes to read those novels."

"Yes, since it is online reading, there must be pirated content. Ziweixing has a very powerful anti-piracy mechanism, such as Micropoint Security Guard and Micropoint Antivirus, which can use a blacklist to prohibit users from logging into pirated websites. But this will affect

I have not done anything about the user experience of Weidian products. There is also Weidian search, and Weidian’s current market share is very high!”

Zhen Yu smiled and said: "Baidu is 48%, Weidian is 40%."

"Ah? 40%?" Zhou Buqi was a little surprised, "Weidian is developing very fast!"

Zhen Yu scolded, "Boss Zhou, don't interrupt."

Zhou Buqi coughed lightly and said: "Many people have suggested that when users search for novels, they should not provide pirated websites in micro-search. This can be done easily, but it cannot be stopped. If we really do this

How can Weidian still compete with Baidu? There is also Weidian browser, which has the same logic."

Zhen Yu agreed, "That's right, why does Sony's MP3 have to be anti-piracy? Sony Music cannot monopolize the entire music industry. The result of Sony's anti-piracy in MP3 is that Warner Music and Universal Music have made profits, but their own MP3 business has not

Dead. They are so stubborn."

Xue Baoshan took out another page, "Not only MP3, but also PS3. Look at this, Sony has designed many formats for the PS3, and discs that do not meet the standards cannot be played."

Zhou Buqi smiled and said, "Why are you two looking so sad? The worse Sony is, the happier we should be, shouldn't we?"

Xue Baoshan pursed her lips and smiled, rolled her eyes at him, and said coquettishly: "Classmate Zhou, Ziweixing is an Internet company! If Ziweixing wants to cooperate with Sony, it has to approach it from the perspective of the Internet. Sony doesn't understand the Internet very well, what do you think?

How can we cooperate with them?"

Zhou Buqi stretched out and said more relaxedly, "We can cooperate in whatever way we want. Howard Stringer, an American, doesn't want to lead Sony to learn from Apple and launch an online content platform. Just cooperate."

Zhen Yu asked: "Do you think Sony's platform can work? Sony seems to have no Internet gene."

"Can't do it!"

Zhou Buqi answered decisively.

If this is done, wouldn't Sony in later generations recover and prosper? The result is destined and can be judged through simple logical analysis.

Sony's online platform was initially built around the ps3. The platform means that after users connect the ps3 to their computer, they can connect to the Internet through the ps3 and use many Internet services in the ps3.

Depend on!

In a few years, Internet TV will be popular all over the world. Why do we need PS3?

However, the development in the previous life was slightly different from Zhou Buqi's judgment.

Sony did indeed abandon this online platform in just three years as he suspected, but the reason was not the reasons he mentioned, but the power struggle within Sony.

Sony Group should support the development of various businesses under Sony! Sony's Internet content platform can actually watch other people's movies, play other people's games, and listen to other people's music...

Isn’t it bad that the products launched by Sony are helping competitors sell content products?

The platform is only allowed to upload Sonny's own content and block other people's products? This is not acceptable. It violates the fairness of the Internet and will lead to monopoly lawsuits.

Howard Stringer had no choice but to take the platform offline because he could not withstand the pressure. Because of such a decision-making error, he retired early like Nobuyuki Dei.

The timing of Zhou Buqi's entry is very good.

First, due to the economic crisis, Sony’s performance was very poor;

Second, the sales of ps3 did not meet expectations. Sony needs to adjust its business model to revive this product. The answer is to introduce more Internet content;

Third, the Apple model is so overwhelming that Howard Stringer, who is under great pressure for performance, wants to imitate it. The more successful Apple is, the greater Stringer's courage will be;

Fourth, under the economic crisis, the manufacturing industry is in depression, but the Internet industry is the first to recover, and Nasdaq is rising straight up;

Fifth, the Sony veterans have not yet reacted due to their lack of understanding of the Internet;

sixth……

…

Sony is a super giant, full of treasures.

Many treasures are more important than the copyright of "Spider-Man".

After returning to China, Zhou Buqi had the office translate the relevant materials into Chinese, printed dozens of copies, and sent them to senior executives and high-level technical engineers.

What a rare opportunity!

In order to build the world's most powerful home game console, PS3, Sony even specially built a top-level chip cell specifically for it, which shows the power of its technology.

Let's see if we can take advantage of the giant's injury to cut off some pieces of meat and taste it.
Chapter completed!