Everything is according to plan.

Sony's chairman and CEO, Mr. Howard Stringer, extended a great welcome to Zhou Buqi and his entourage, showing high reception etiquette. There were as many as 12 vice president-level executives present.

This fully proves that Sony’s current strategic plan analyzed by Zhou Buqi is to create a “consumer electronic content entertainment” model is accurate.

Stringer takes this very seriously.

However, the robot cannot be exhibited yet. Sony has stopped this business for several years, and the original project members have been scattered to other business units.

Because of the Ziweixing incident, they were forced to call in a few more technicians from those years to retrieve the dusty robot from the warehouse, clean it, inspect it, charge it, and test it.

Zhou Buqi was very happy.

This just shows that the other party's attitude is open. If they are wary of Ziweixing, they may not be willing to show their robot achievements.

It can be seen that Mr. Stringer also has a strong interest and expectation in cooperating with technology giants like Ziweixing.

The group walked around the Sony headquarters building, focusing on the game console business. It is not the game business, but the game console business. Sony’s headquarters is the headquarters of the Consumer Electronics Division.

Zhou Buqi took the new psp4000 they were working on and operated it a few times. He found it very interesting and praised it repeatedly.

PSP is a professional handheld game console.

The screen is larger than the iPhone, and the gaming experience is better than the iPhone.

You can also watch movies and TV shows, and use some application software, such as browsers, calculators, notepads...

In fact, it is a portable operating platform with far more powerful performance than a smartphone!

It just doesn’t have the function of making calls or sending text messages.

At this point, Zhou Buqi also understood that Howard Stringer's plan for Sony's business line was to vigorously promote the sales of the two game consoles ps3 and psp, and provide more and better Internet platforms on these two game consoles.

Rich entertainment content!

From this time period in 2009, the "ps3psp" combination is indeed better than the iPhone, but the shortcomings are also obvious.

Zhou Buqi couldn't help but complain.

Isn’t this system design too poor?

Not to mention compared with smart operating systems such as ios and Android, even compared with Symbian and Microsoft's systems, they are much worse. Moreover, PSP does not have touch technology, and you can only adjust the position of the cursor through the direction keys, which is more intelligent in operation.

Cell phones are much different.

All in all, the design principle is too old-fashioned.

At this point, Zhou Buqi was convinced of what Mr. Stringer wanted to do. In fact, he wanted to draw Ziweixing into Sony's camp to cooperate with his plan.

There are too few third-party applications on ps3 and psp. The first choice of software application vendors is a few versions on the computer, and then many versions on the mobile phone. When they have time to develop apps for Sony's game console systems, they will be exhausted.

.

Ziweixing intends to cooperate with Sony, of course it must be firmly grasped!

Howard Stringer was particularly enthusiastic and accompanied Zhou Buqi everywhere. What was interesting was that when he communicated with his colleagues, he spoke Japanese.

Because the robot demonstration still required a long time to prepare, Stringer invited Zhou Buqi to his office for a private chat.

Zhou Buqi is very interested.

He now has a thorough understanding of the Sony CEO who was born in the media and has a clear understanding of his business ideas.

If you know yourself and the enemy, you will be able to strike at the acupoint.

Zhou Buqi only took his secretary Ning Lu to the president's office, and asked other Ziweixing executives to continue to contact Sony. As soon as he sat down, he said with praise: "The new version of psp4000 has a very good experience, better than iPhone

It is much better than Aster mobile phone. If Google is willing to put YouTube on PSP, I believe it will be liked by users."

These words immediately spoke to Stringer's heart, "That's right! I have said it long ago, whether it is psp or ps3, it should not be limited to game consoles, it should be a feature-rich video, audio, game and book.

entertainment machine."

Zhou Buqi praised him, "Yes, consumer electronics is impulse consumption, while entertainment content is delayed consumption. Combining the two, Sony's business may skyrocket!"

Stringer laughed, then sighed, "It's a pity."

Zhou Buqi asked: "What's going on?"

"There are too few adapted applications." Stringer looked bitter, "Most of the content on the game console is provided by Sony itself, and there is a lack of third-party applications."

Zhou Buqi found it ridiculous.

Want to have third-party applications? Then you have to establish a third-party application store, just like the Apple Store and Google Store. But Sony does not dare to do this for the sake of the disc business.

The ps3 sells game discs, and the psp also sells small game discs. You can only play games by putting the game disc in the game console.

If third-party stores are opened, many game developers will no longer make game discs, but will directly put their games in third-party stores and pay for downloads.

Sony won't be able to make money from discs.

How can they recoup their huge investment in research and marketing of Blu-ray standards?

Stringer asked his secretary to arrange coffee, and then suggested seriously: "Japan's popular video website Niconico belongs to Ziweixing."

Zhou Buqi smiled and said, "Yes."

Stringer asked: "Can an adapted version be developed for psp and ps3?"

"This..." That's what Zhou Buqi thought, but he couldn't agree directly. He frowned slightly and said curiously, "By the way, I remember Sony invested in the streaming media platform Hulu."

Stringer sighed, "That's right."

Zhou Buqi suggested: "You can put Hulu on the PSP. There are so many film and television contents on Hulu. I believe it can attract many users."

Stringer shook his head and said, "To be honest, I also considered this at one time. This is the main reason why Sony invested in Hulu. But it is difficult to do."

"Why?"

"It has to do with Hulu's business model. Hulu relies on advertising to make money."

"Is there any conflict?"

"If advertisements appear in applications on Sony game consoles, it will affect the product experience. Another point is that advertisers may not be able to recognize this model."

Stringer looked very helpless and had a headache.

Hulu currently has a "free advertising" profit model, which mainly relies on merchants to place advertisements to make money. This has drawbacks in the profit model. Advertisers place advertisements on the website, but the website feeds the advertisements to the game console platform. This is

May not meet the advertiser's initial positioning.

Multi-channel promotion of this model will encounter a lot of troubles, and it will have to introduce different advertisers for different channels. Hulu is only a small company now and does not have such a large marketing team.

In comparison, Netflix's "subscription" model is much easier.

No matter what platform it is, just pay and subscribe directly. It is relatively simple to operate and there are not so many third-party messes.

Zhou Buqi was a bit fanning the flames and encouraged: "Sony is a shareholder of Hulu, so it should have certain decision-making and suggestion rights. Hulu can be promoted for free in game consoles without advertising. Doesn't the management agree?"

Stringer said: "Management agreed, but other shareholders did not."

"That's it..."

Zhou Buqi felt funny, he had guessed it a long time ago.

Hulu's shareholders are NBCUniversal, Fox, Sony, and Disney. They are all Hollywood giants and competitors. It is strange that they can be twisted into one.

Stringer said: "By the way, isn't Comcast going to acquire NBC Universal? Do you want to participate?"

"right."

"Purple Star Global?"

"right."

"Comcast has contacted us. They want to acquire this part of Hulu shares held by Sony. Hulu has not achieved its strategic purpose for Sony. It is meaningless to hold this part of the shares. I plan to sell it. Are you interested?

Really? How about selling it to you?"

Stringer knew that this guy was the majority shareholder of Netflix, so he wanted to build a relationship with him.

Zhou Buqi smiled and said: "Forget it, I'm not interested in Hulu."

Stringer nodded, "Indeed, I also suggest that you don't get involved in Hulu. The board of directors is not unified in thinking and has great conflicts with the management. I support the management's push for Hulu to promote the subscription model, but the board of directors

I disagree. Sony has withdrawn this time. But if this matter is not resolved, I can guarantee that Hulu’s management team will leave sooner or later!”

Zhou Buqi pretended not to know, "Really?"

Stringer said: "Definitely, I have communicated with them. The management is now placing their hope on Comcast. When they acquire NBC Universal and get the shares from Sony, it will be Hulu.

The largest shareholder, holding nearly 50% of the shares. If Comcast supports Netflix’s subscription model, Hulu’s management will be very happy.”

Zhou Buqi continued to act stupid, "Is the subscription model very effective for Sony's game console business?"

"Of course, just like Netflix." Stringer smiled and looked at him deeply, "If a Netflix app is developed for psp or ps3, users will be tired from playing games when using the game console.

Now, you can watch movies and TV content through the app. The subscription model will not affect Netflix’s interests and is mutually beneficial.”

Zhou Buqi said: "Netflix currently only has US business."

Stringer said: "Yes, I know, I'm talking about the American version of PSP and PS3. In the Japanese version, just promote Niconico. Isn't this also a subscription model?"

Zhou Buqi added: "Netflix is ​​just a small company. It is already very busy on the web page and may not have a sufficient development team."

"You are the major shareholder." Stringer laughed, "With your status, if you say one word to Netflix, you still can't push it?"

Zhou Buqi smiled slightly and did not deny it, "If Ziweixing, as well as Ziweixing International, Ziweixing Global, Ziweixing Digital Media, and Aisda Group can reach a deep multi-directional and multi-level strategic cooperation with Sony

, I believe Netflix will also join.”
Chapter completed!