During the whole class, Zhou Buqi's key points are consistent. Just like his opening remarks, he wanted to propose a more advanced market operation model than Jobs.

Apple is doing very well, and technology companies all over the world are learning and imitating, and many technology tycoons even imitate Jobs in their clothes.

Apple is good, but not the best.

Zhou Buqi understands the Internet better than Jobs. He wants to promote a more advanced marketing and operation model than Apple among these companies in the Ziwei Galaxy. From this perspective, it is not an exaggeration to brag that he is stronger than Jobs.

Finally, Zhou Buqi made a brief summary.

In the past, 50%-90% of advertising were wasted. Advertisers spent too much money but failed to achieve the desired advertising effect. Precision marketing is the essence of the Internet.

The so-called precise marketing may not necessarily be personalized recommendations from the Internet, and traditional models may not be possible. In the final analysis, we should still tilt the idea of ​​mass communication to niche communication.

Promote the concepts of "community economy", "fan economy", "niche consumption, circle economy".

Why can the blind boxes of the Trendy Toy Commune succeed?

The blind boxes of the Three Kingdoms series are tied to the movie "Red Cliff", which is precise marketing. Anyone who watches the movie "Red Cliff" must be a veteran Three Kingdoms fan. Selling the blind boxes of Three Kingdoms to the niche group of "Red Cliff" fans is to meet their preferences and achieve unexpected results.

Manchester United's blind box players are tied to Manchester United and are also promoted in the niche circle of Manchester United fans, which has achieved the effect of precise marketing.

People who like to play golf will have a group of friends who like to play golf; people who like to travel poorly have a group of friends who like to check in at high-end restaurants will also have a group of friends who like to take selfies.

Different needs form different circles.

In every circle, there are some great figures respected by most people in this circle. In the socialized Internet media, everyone lives in different circles, such as the interest circle of Friends.com, such as Baidu Tieba.

These "great gods" in the circle field, because they have extremely high prestige in their respective circles, can carry out cross-border marketing through the influence of this niche circle.

For example, when merchants want to sell lipsticks to users, the traditional advertising model has a poor conversion effect and high cost. They can directly connect with the great figures in each circle and let these great figures recommend them in their respective circles. Even if these great figures have nothing to do with lipsticks, they can achieve unexpected marketing effects if they have prestige and influence.

Therefore, Gao Shan’s doubts were resolved.

Aster mobile phones do not require advertising in the country.

Let’s first determine the situation. In this era, there are only two classes of smartphone users: white-collar workers and college students.

The "great figure" in the circle of college students is of course the campus network. Just sell goods directly on the campus group purchase. As soon as several popular posts on the campus forum were discussed, the popularity would be released, which would inevitably cause a wave of buying.

As long as the buying wave appears, the niche circle will inevitably detonate the mass circle.

The public media will actively and actively report such eye-catching news for free, and public resources will join forces.

Then, it became popular!

This is more useful than spending tens of millions of millions of advertising expenses.

People today are very alert to advertising. After so many years of baptism, everyone knows how moisture and false the advertising is.

However, the rush to buy caused by real money and money consumption is sufficiently convincing. This is actually an advertisement, but it is not a hard advertisement, it is a more advanced advertisement with lower cost, higher trust and stronger communication.

"Okay, let's stop here today."

PPT reached the last page, with the word "Thank you" on it. Zhou Buqi was quite polite and said with a smile: "I'm not prepared, and there are certain omissions and inaccuracies in the details, but! Remember, but this concept and general direction are absolutely correct! You must follow this idea and think in an extended way, and evaluate the upcoming mobile Internet era and industrial Internet era. After returning, everyone included them and pulled a group on WeChat, and everyone wrote a document to post it. Everyone studied, discussed together, brainstormed, sorted out this theory, and grew up together. Well, it's getting late, and the meeting ended!"

This is Ziweixing headquarters, Shi Jinglin, Wu Yu, Aunt Xue, Shi Jingmei and others were embarrassed to leave the scene like everyone else.

Xu Baihui ignored it and followed him to his office.

Zhou Buqi knew what she meant and explained with a smile: "He Yang is right, and celebrities cannot control such a large amount of social power. This pyramid structure controls fans across the country is indeed very advanced, but it is also uncontrollable."

This was the first time Xu Baihui came to his new office and looked around with her hands behind her back, "What's uncontrollable? The stars are chess pieces."

"Chess piece?" Zhou Buqi snorted, "Have you ever heard of a yellow robe?"

"ah?"

Xu Baihui was stunned for a moment.

Zhou Buqi said: "As it said, this star-making model of Internet thinking is too flat. The advantage of flattening is that it saves costs, and the disadvantage is that it lacks the restraint of middlemen. Jieyu Media itself is part of middlemen. When the stars are cultivated, they have mastered millions and tens of millions of fans. Isn't it just that the fans support it? Will they still accept the control of Jieyu Media?"

"The Hong Kong and Taiwan model will directly ban such people."

"Blocking? How to ban it? People have fans in their hands. Fans have military power, so they have the capital to rebel."

Xu Baihui frowned slightly, "Is it that exaggerated?"

Zhou Buqi said angrily: "Didn't I just say that this kind of fans have strong organization and discipline, and they are all a group of young men and girls who are not well-informed in the world. They are all very naughty and the stars will hit whatever they say. If the Internet is violent, it will form a very terrifying network power. For example, if Jieyu Media breaks up with a certain fan circle star, and Jieyu Media's new movie is released, celebrities can mobilize fans, go to Douban to give low scores and bad reviews, and even launch boycott activities in the cinema."

Xu Baihui was walking into the interior of the office suite and wanted to visit it. When she heard this, she turned around and her beautiful eyes widened, "Is it true or false?"

"If Zhao Kuangyin does not have the ability to release military power with a cup of wine, it is better not to give military power."

"Will you completely eliminate this vertical star model under the industrial Internet?"

"This is a consideration." Zhou Buqi nodded, "Let's go back and prepare a proposal and hand it over, and we must prevent problems before it happens. This is also a good thing for the entertainment industry. The focus of the entertainment industry Internet should still be on literary works such as movies, TV series, variety shows and music, comics, and novels, rather than the 'idol' works created."

Xu Baihui waved her hand, "I'll go back and think about it!"

"You're thinking about it!"

"Why are you so fierce?"

"No, I mean... You look at Hollywood, this is centered on 'work'. Thailand's shemale economy is centered on 'people', which is obviously a deformity. South Korea is located between the two. Films and TV series are both idol groups with works as the core and 'people' as the core, which is the lowest level of the entertainment industry. Look at Girls' Generation so popular, how many of the people in the Korean entertainment industry are worthy of?"

Xu Baihui nodded repeatedly and said with a smile: "Boss Zhou, you know a lot about Girls' Generation!"

Zhou Buqi waved his hand, "What do I know about it? I just have a little thought about this cultural phenomenon."

"So do you want to have a deeper understanding?"

"What's the meaning?"

"Will we go to Pengcheng tomorrow?"

Xu Baihui kept it a secret.

Zhou Buqi said: "Yes, Huayi is going public the day after tomorrow, let's get the market."

Xu Baihui said simply and neatly: "Okay, then I'll arrange it. I'll get on your plane tomorrow and let's go south together. Well... except for your little secretary, don't take anyone who has nothing to do with you."

"We have to go to the south to inspect several factories..."

"Let them take civil aviation!"

Xu Baihui issued the order directly.

"You...uh..." Zhou Buqi suddenly thought of something, and his eyes looked at her became stunning, and he lowered his voice, "Have you done it?"

Xu Baihui smiled and raised her chin slightly, "I have something to do if I take action?"

"How many?"

"I'm dizzy!"

"What's wrong?"

"It's good to have one, how many of you have? They have been in the industry for two years! This girl is Buenae and has been well protected by her sisters. She has just become an adult, otherwise how could the benefits fall on you?"

Zhou Buqi asked curiously: "What about the requirements? Is it free?"

"Stop being so pretty!" Xu Baihui glanced at him, "Who do you think you are? They have many requirements. If you want to buy a house in Seoul, you also have to get a movie role from a well-known Korean director, at least you have to be the second and third female lead."

Zhou Buqi asked: "Is it difficult?"

Xu Baihui said lightly: "It's easy, it's not a luxury villa. The roles in movies are easier. The investment in Korean movies is very low. Many famous directors' projects have been shelved for several years because they can't get investment. It's enough to have money, which is purer than in China."

Zhou Buqi sighed, "It turns out that he is a little girl, he is ignorant. If she wants nothing, it will be difficult for us to do."

Xu Baihui pursed her lips and said, "For them, you are a foreigner, and it is more safe to have the benefits you put into your hands."

Zhou Buqi looked indifferent, "Forget it, let's do it, I don't care, I just help you carry out your work. Jieyu Media has invested in S/m Entertainment and always has to perform. It is still very valuable to train a little star to be a movie actor."

"Yeah," Xu Baihui gritted her teeth, "I thank you!"
Chapter completed!