Chapter 1590 Three Digital Tasks
Do it as soon as you say it!
From this point of view, Zhou Buqi is very similar to Musk. As long as you firmly believe that it is right, you cannot delay and seize the time to get things done.
Zhou Buqi returned to Los Angeles and held a senior executive meeting of Purple Microstar Global. Jason Kilar also attended the high-standard meeting for the first time with him.
The first thing is to introduce Jason Kilar.
He was appointed as vice president of Ziweixing Global, responsible for the digital business.
This is a very vague appointment.
Because the coverage of digital services is too wide, converting film content into DVD content is a digital business; making DVD format into Blu-ray format is a digital business; selling Blu-ray DVD in the market is also a digital business; including some official websites and email systems under Ziweixing Global, these are also digital businesses.
Of course, streaming is also included!
This is the highlight, everyone knows that Jason Kilar is the founder of Hulu, who has caused great controversy in the industry.
The current boss Zhou Da is known to everyone.
He has not officially proposed to take the streaming media route within Ziweixing Global, but the 12 group executives present have basically guessed the big boss’s thoughts.
In the next few years, Ziweixing Global will usher in a major strategic and business transformation!
In Jason Kilar's work assignment, there are mainly three tasks.
First, the conversion of digital content and the blue light format is trendy.
This is also an important means of making money in Hollywood.
For example, the movie "Jurassic Park" is a classic among classics and a treasure in Universal Pictures' film library. In the 1990s, the popular video tapes were all videotapes. When you go to a friend's house, you would buy a videotape of "Jurassic Park" to send them. Entering the new century, it is the world of DVDs, and gifts are usually given to the hardcover version of DVDs.
Even if my friend already has a video of "Jurassic Park" at home, you can continue to send DVDs because the resolution is higher and the clarity is better. You can watch it again to have a better viewing experience.
The same logic is also true for the Blu-ray version.
The same group of people made a lot of money on video tapes and DVDs in the past, but now they can make a lot of money on the Blu-ray version.
For example, Disney, which has been very impressive in this business this year.
Last year, Disney's digital distribution business appointed a new president named Bob Chapek, and one of the most important things he did was to launch all Disney movies in Blu-ray format.
Then it ignited the market.
This business is the highest revenue growth in Disney over the past year, and even makes up for losses caused by the reduction in amusement park business.
Bob Chapek also became a hit. In 2011, he was further promoted to the president of the consumer business. In 2018, he was promoted to the president of the amusement park business. Next, he was the peak of power, and he became the new CEO of the Disney Group.
In addition to ability, this is also the choice of the times.
Whoever is lucky and hits the "digital business" point will be likely to rise step by step and make a fortune.
As for the candidates for "digital business", Jason Kilar is obviously better and more suitable than Bob Chapek.
Second, adjust many websites under Ziweixing Global, cooperate with Ziweixing International, and integrate cloud business.
Once you go to the cloud, you will have a huge advantage and you can work in another place.
The current Universal Pictures official website is just a small website, and the server is in Los Angeles. Technical personnel can only come to work and check in to the company, do some simple work, website maintenance, poster replacement, new movie announcements, etc.
Once you go to the cloud, you can work across the country and from home.
Technical engineers in Silicon Valley can complete their work online for Hollywood companies.
There is also the security and efficiency of the email system.
Online work in the United States is often done by sending emails.
Email has the advantage of being recordable and can be used as legal evidence.
In chatting in msn, you can just tell the truth and lies. Even if one party is cheated, it is useless to take the msn chat record, which has no legal effect. But if it is an email, it has legal significance and can become evidence from the court.
So you can't talk nonsense in the email, it's more worthy of acceptance.
For example, when Universal Pictures and Sony Pictures cooperate with a movie, the two parties need to use email when communicating. Both parties retain evidence from each other and do not deceive anyone. If they use instant messaging software such as msn, helo, and qq to communicate, there is no legal guarantee.
However, if there is a communication within Ziweixing Global, is it necessary to communicate by email?
The disadvantage of email is that it is non-immediate. After an email is sent, it may take several hours before the other party can pay attention to it. It is too efficient and is not suitable for real-time office work.
This is one very important thing Zhou Buqi asked Jason Kilar to do, trying to promote real-time office tools within Ziweixing Global!
The English name is tita and the Chinese name is Weishu!
The most common real-time office tool in Silicon Valley is Google Docs. It is almost impossible for WeChat to defeat Google Docs in the Silicon Valley market. But it doesn’t matter, you can start with Hollywood first!
Zhou Buqi has long established his company's goals, and Ziwei Global wants to be the leader of the new era of Hollywood!
Not only streaming media, but also Lucasfilm's 3D technology, digital imaging technology, and virtual reality technology, but also new and efficient online collaborative office models!
What Hollywood does is a content business, and it is really hard to communicate content through email. Real-time synchronization and real-time modification of online documents are the best content-based chat tools.
But it is not easy to push this matter.
Traditional Hollywood is too powerful.
It can be seen from the solemn expressions of these executives at the meeting. These are all old guys, and it is already difficult to send an email. It is really difficult to ask them to learn to use the new collaborative office software.
Fortunately, Jason Kilar had many years of experience in dealing with Hollywood, so he smiled and said, "Let's use Marvel Studios as a pilot first and do it slowly."
Zhou Buqi accepted this suggestion.
The third task is the digital copyright business.
This is the most important topic of today's high-level meeting.
In response, Zhou Buqi said in a high-level sense: "Everyone has seen the effect of "Avatar". This is the power of technology. Art challenges technology, and technology inspires art. Hollywood is ushering in a century of changes, and technology is pushing Hollywood forward step by step. Under the influence of technology, Hollywood's business philosophy will also usher in earth-shaking changes, and will transform from the pattern of channel as king to the world where content as king. Whoever masters enough high-quality content can have a bright future for the film and television industry!"
Bob Friedman, vice president of the group and president of MGM, agreed, saying: "When the first 007 was produced, the novelist had almost no say, and Hollywood could do whatever he wanted. But the new era was not possible. The Harry Potter series of movies was greatly influenced by the novelist. The novelist asked the directors and actors of the series to be British. This was an unreasonable absurd requirement, but the producer could only accept it. The importance of content copyright has been reflected in all aspects."
This is easy to understand.
However, Zhou Buqi's words next caused collective shock.
"In the next 18 months, Ziweixing Global will take out $2 billion to buy copyrights all over the world! Remember, it is a buyout of copyright, not a rental."
“2 billion US dollars…”
Even if everyone here is a big shot, none of them is shocked.
Even Jason Kilar, who had been angry before, was stunned at this moment.
In his estimate, it is reasonable for Boss Zhou to spend $200 million to purchase copyright. If you are bold, you may take out $500 million.
Unexpectedly, I was so angry! I had such a great courage!
Do you have to spend $2 billion in one breath?
Can this be passed?
Turning to look at Chief Financial Officer Miles Lee, everyone knows that he is a person arranged by SoftBank, and it means to prevent Boss Zhou from spending money randomly.
Unexpectedly, Miles Lee just opened his eyes wide and looked at Boss Zhou a few times, then... and he didn't even put a single fart, and sat there like a wooden man.
Michael Moore, vice president of Ziwei Global and president of film production department, said tentatively: "Did you take a little risk? The current economic situation has not improved yet. Should you reserve more cash?"
Zhou Buqi smiled and said, "It is precisely because of the bad economic situation that we should take the initiative and make big moves. Ziweixing Global's debt is very low. Myers, how is our ability to borrow money?"
Myers Lee said: "We have very low debt now and can easily get low-interest loans from banks of no less than $5 billion."
"It can be seen that capital flow is not a problem. The 2 billion US dollar copyright procurement fee is just the first step." Zhou Buqi has made a decision, so he has to unify his thinking and let go. "Purple Microstar Global has an advantage. We are not listed companies. The main competitors such as Warner, Disney, and Paramount are all listed companies. They cannot make such a big investment in future strategies in a short time. But Purple Microstar Global can. This is the guarantee of accumulation and development, and this is the basis of strategic transformation!"
If it was a high-level meeting of Ziweixing, Zhou Buqi would not dare to be too arbitrary. Everyone is a genius. Even if he was foresighted, he would not dare to be too self-righteous. He had to listen to everyone's opinions and then make a comprehensive assessment.
But Ziweixing Global is different.
Zhou Buqi was not polite at all. He didn't mind turning this place into his own one-man show.
Hollywood is a traditional industry. To put it bluntly, except for Jason Kilar, the people present are almost like fools. They are all produced by producers and have no judgment on the general trend of the times.
They have no say.
It's enough to follow the command and then execute it.
Chapter completed!