The more win-win cooperation, the stronger the relationship will be.

In the "Instruction Manual", o2 can gain three major benefits: First, the promotional brochure has a functional role, and when users like to read it, the promotional effect will be improved; second, this is guiding users to play with smartphones, which is equivalent to part of the service, and high-quality services are what operators are striving to pursue; third, Ziweixing will spend some money to print the promotional brochure, which is equivalent to helping o2 bear the promotional cost.

With so many benefits, why not do it?

For Ziweixing, the benefits are even more.

The cost of printing guide manuals is really worth mentioning. If such promotional brochures can be printed for all mainstream operators in Europe and the United States, it is likely to form a considerable new industry.

This is a new model based on "Internet print media advertising".

Zhou Buqi asked: "How much is our current customer acquisition cost? Is there any statistics?"

Tang Binchen said: "I don't know much about the B-end product. The cost of acquiring customers on the C-end product is about US$0.26, mainly yikyak, helo, ucgram, uc browser, and mobile assistant."

“Where is the industry average?”

"I'm not sure, there is no public data at the moment. However, I've talked to the spotify people and their customer acquisition cost has reached $0.9. I estimate that emerging small and medium-sized startups are basically the same."

Zhou Buqi then asked: "How much does it cost to print the manual?"

Tang Binchen said: "This kind of instruction manual does not need to be too thick, just 5-8 pages. The key is to be exquisite enough that people can't help but read it at a glance. The past printed brochure of o2 is only 0.2 US dollars. I think it can be increased appropriately, and 0.8 US dollars is more appropriate."

"Well, it must be better than the past brochures, which will attract more people and attract the attention of operators."

Zhou Buqi is very satisfied.

A guidebook costs only $0.8, which is really cheap.

Ziweixing’s average customer acquisition cost is US$0.26 now, because some people who are proficient in mobile Internet and smartphones have very low customer acquisition costs, and they will take the initiative to experience new products. The remaining users who need to break the circle need higher customer acquisition costs.

This guide manual may focus on listing 20 apps under Ziweixing. Even if users screen them, they will only select 10 of them to download and install them... This also means that Ziweixing only needs to spend $0.8 to get a total of 10 new users in different apps.

The customer acquisition cost is only US$0.08!

It not only breaks the circle, but also educates the market, attracts new users, and greatly reduces the cost of acquiring customers!

Huh?

It seems that not only that, if it is done well, you can also get extra income!

Not only do you need to spend money, but you can also make money!

Zhou Buqi quickly said: "When cooperating with operators to do promotion, as long as it is done well, this may become an exclusive new promotion channel! The manual can simply list several lists, such as the 10 must-have apps for smartphones, 10 must-have apps for entertainment, must-play games on smartphones, etc. Our own apps are not enough, so we can sell resources to earn advertising fees!"

Tang Binchen said: "Yes, that's what I think. So I first worked as a pilot in O2 in London, using many new mobile phones to launch recently, first take out the data. Then use this to convince other operators to finally complete full coverage. Just like you said, spend a lot of money and sign an exclusive cooperation agreement with them. This resource has not been valued by others in the past because there is a long distance between mobile phones and the Internet. With the emergence of smartphones and mobile Internet, this kind of Internet and print media advertising can be effectively combined."

Zhou Buqi said: "Yes, Internet people are tall and proud every day, and they look down on traditional media. However, as long as they are well operated, the paper media can still achieve great results. This is a new market that will open up the world. If Ziweixing gets this part of the market resources...not to mention anything else, listing youtube as the key recommended app for smartphones, you can get at least $5 million in advertising fees from Google every year."

Tang Binchen smiled, "If you don't have it, you may be able to use the sales model. The advertising space for each instruction manual is $0.5."

"Selling 60 million smartphones a year, even if we can get half of the market, 30 million units... would it mean $15 million in advertising fees?"

"Maybe more, a part of the loss rate is allowed. The wasted instructions can also be counted."

"This advertising fee is not low. Google may be rich and powerful. Who can bear it?"

Zhou Buqi questioned this idea.

Tang Binchen obviously planned everything, "so it needs to be staged, and the manual will be revised once a quarter. Internet companies want to buy advertising spaces, each time for at least one quarter. Calculated by sales, there is no distinction between off-season and peak season, and it is fair and just. Major companies can choose to buy one quarter based on their own financial resources, or directly cover the year-on-year."

"Hmm?" Zhou Buqi couldn't help but smile, "Why does it sound so familiar?"

Tang Binchen laughed and said, "Yes, I learned from you. The game panel you designed for helo. I heard that the expected revenue in the next year has reached 650 million yuan. Many game companies cannot afford so much money, just purchase it in installments, only one quarter. Only best-selling games like World of Warcraft and the Dragon Basketball Club will directly choose to make an annual loan."

There are now two helos.

One helo belongs to Ziweixing Company and is a chat software for PC in the domestic market; the other helo belongs to Ziweixing International and is a chat software for mobile in the overseas market.

Therefore, many times when internal files mention helo, they will add suffixes to avoid ambiguity.

What Tang Binchen is talking about here is of course the domestic PC Helo. As a super traffic tool on the computer desktop that is no less than QQ, it is an important function to attract traffic to online games.

Of course you can make money.

Ziweixing has no game business, but helo can promote other online games and make money by selling advertising spaces.

The next year, the transaction volume of advertising space reached 650 million yuan!

It can be seen that Zhou Buqi's original business idea was successful. Of course, it also shows that domestic online companies are really profitable. Just like "Fantasy Westward Journey", the revenue in a quarter can reach 2 billion yuan and the profit is 1 billion yuan, which is not difficult for them to spend 30 million or 50 million yuan each quarter to enter Helo's game panel.

Tang Binchen designed a business model for cooperating with operators to print promotional guide manuals, which borrowed a lot of inspiration from the helo game panel business.

However, there is another more important factor he did not say.

This comes from a time when he went to buy a car with his girlfriend in Tokyo.

When buying a car, there is a supporting car insurance.

This is what really made him suddenly enlightened.

Auto insurance advertisements are promoted on public platforms, with low output and low return rate. However, it is different from cooperation with 4S stores. When buying a car, you must take the auto insurance.

Cooperating with 4S stores is the smallest promotion cost and the largest customer acquisition opportunity.

If you want to promote mobile apps, the best choice is of course to cooperate with the operator. After users buy mobile phones, of course, they must first read the manual, learn to use it first, and install many apps first!

This is the best marketing method in the early stages of the mobile Internet.

Tang Binchen smiled and said, "That's it, let's take the London District of O2 as a pilot..."

"No!" Zhou Buqi had a new idea, "Since it is designed so well, don't try it. Try it, don't let others learn it? Taking advantage of this is a blank market, hurry up and sign the exclusive cooperation agreement with several major operators in the European and American markets. There is no time for someone to follow the trend and steal our market."

"Ah?" Tang Binchen was a little surprised, "It may not be possible to sign it up, right? With London as a pilot, only if it is effective can it be better promoted..."

Zhou Buqi waved his hand, "What effect is not effective? Let's pay for them to print promotional videos. Who can refuse? Don't forget, we have Aisda!"

"Oh, Esta!"

Tang Binchen now deeply felt the horror of Boss Zhou’s business layout.

Esda's aster phone is about to be launched. We have to avoid the iPhone in June and choose to launch it in September. This is currently the most popular Android phone in the world, and there is also strong support from Google behind it.

At present, Easda has signed cooperation agreements with several major mainstream operators in Europe and the United States, and they will be agents to sell aster mobile phones. With this close win-win relationship, cooperation will be easier.

There is no need to use O2's London District as a pilot, and use the industry resources of EST to directly and comprehensively spread it!

This is giving money to the operator, who can refuse?

This is a brand new model, a brand new industry, not to mention operators or Internet companies, they don’t understand it. Traditional industries think the Internet is a fool, Internet industries think that the traditional industries are backward, and the two sides have poor information. They cannot understand the power that the combination of online and offline, the combination of new media and old media can burst out.

This is the advantage of the poor information that Ziweixing has.

With this advantage, it is easy to sign an exclusive cooperation agreement.

When others discovered that the market resources had been occupied by Ziweixing, they could only ask Ziweixing for cooperation and give Ziweixing money.

Zhou Buqi said: "Don't sign a contract too long, 3 or 5 years is enough. If it takes too long, it is suspected of monopoly. Within three or five years, the education market and instructions can play the greatest role. When the contract expires, the role of this model will not be so strong. At that time, whoever loves to compete will compete. It will be enough for us to rule for three or five years!"

Tang Binchen frowned, "But it is almost impossible to do things without attracting the attention of other technology companies in a short period of time. The alliance between Ziwei and Estal is not enough."
Chapter completed!