Chapter 1679 patent stick
Zhou Buqi's mentality has changed now, and he has gained more experience. "If you can avoid a lawsuit, it's best not to file a lawsuit. This matter is too harmful."
"Reconciliation?" Zhou Shaoning smiled, "We can give it a try first. If the feedback from the hearing is not good, we can reconcile later. Even after the decision is announced, we can also reconcile."
Zhou Buqi doesn't think so, "Proactive settlement and payment of patent fees are not the same thing as forced settlement after a failed lawsuit, right? Don't trust Google too much. Even if they acquire Motorola, it won't be of much help. You
Doesn’t it mean that Apple is launching global accusations against five or six mobile phone manufacturers? I think most of them will take the initiative to seek settlement solutions.”
Zhou Shaoning said: "I have received very definite news here that Samsung will fight Apple to the death."
"What kind of foundation does Samsung have? For every Apple phone sold, it must pay at least US$10 in patent fees to Samsung, right?"
"Almost."
This kind of thing is a commercial secret, and it is difficult for outsiders to have a detailed understanding of it, but Zhou Shaoning knows more or less.
Zhou Buqi said: "So I'm not afraid of Samsung."
Zhou Shaoning nodded, "It makes sense. This time Apple has launched accusations against Samsung and Asda at the same time, and there are more accusations against Samsung. For our mobile phones, they ask for a fee of 8 US dollars. For Samsung's mobile phones, they charge
What I’m asking for is $30.”
"so much?"
"In the past decade or so, Apple has suffered a lot from Samsung. From computers to Walkmans, to recent tablets and mobile phones, Apple has paid a lot of money. This time it seized the opportunity and wanted to rely on smartphone patents all at once.
Earn it all back."
Apple is not an invention company. The proportion of investment in scientific research is very low, and it is not even ranked among the top ten in Silicon Valley. Jobs is a designer and businessman, and his best thing is integration.
It means taking a lot of other people’s technologies and integrating them together into a phenomenal product.
Without core technology, this means that you will inevitably encounter a lot of patent troubles.
The patents of universities and research institutions can be bought out directly. If they are patents of companies such as Motorola and Samsung, they can only pay the money honestly every year.
Not to mention these big companies, even small companies can confuse Apple. Recently, Apple encountered patent sanctions and was fined by the court, saying that Apple infringed on the patent of graphics chip manufacturer Graphics. In the past three years,
Apple has faced 43 patent lawsuits in the United States.
Asda has never bullied Apple over patents in the past, so Apple's asking price this time is relatively fair.
Zhou Shaoning said in a deep voice: "Several other companies may choose to retreat and actively seek solutions with Apple. Samsung may file a lawsuit. The problem now is that Google does not want to compromise and wants to go to war with Apple."
"War?"
"Well, the truth is within the range of the cannon. Only by starting a war can the spheres of influence of both sides be clearly delineated and their respective spheres of influence can be delineated at the negotiation table. In the current mobile Internet market, Google is under great pressure. Android system
It’s so similar to Apple’s iOS, and the graphical interactive interface is almost exactly the same.”
Zhou Buqi nodded, "Yes, when it comes to pressure, Google is even more stressful."
Zhou Shaoning said: "So Google wants to start a war now and cannot vaguely assume that this market is dominated by Apple. The reason why Samsung wants to go head-to-head with Apple is because they know that Android-based smartphones want the best market share.
, it must be inseparable from Google’s support.”
It's really not easy.
Zhou Buqi was also very anxious for a while.
How complicated!
No wonder HTC ended up like that in the previous life, and was ridiculed and ridiculed by its peers. The patent fees Apple paid to HTC were actually not high, much lower than those of companies such as Samsung, LG, and Sony.
However, HTC refused to compromise and started working with Apple.
HTC has such a weak foundation, how can it be Apple’s opponent?
Anyone with a discerning eye can see that in terms of the touch screen operation and interaction methods of smartphones, all mobile phones adopt iPhone mode.
Soon, HTC was liquidated by Apple, and they had no choice but to reconcile, but it was too late.
Such a decision to "start a war" really makes no sense.
But after listening to Zhou Shaoning's analysis, I realized that this is not HTC's desire to start a war. It is clearly Google's desire to fight Apple to clear the territory of both parties in the mobile Internet.
Seeing that Nokia and Motorola are failing, Samsung wants to become the dominant player in the mobile phone market!
If you want to become the overlord, you must rely on the Android system and Google.
Normally speaking, the Android system is an open source system, and all mobile phones need to adapt to the Android system, rather than the software system to adapt to the hardware modules.
But if you get strong support from Google, it will be different. You will have room for negotiation, and you can ask for system upgrades to adapt to your own hardware.
For example, if Samsung wants to launch a new product, it will use new hardware materials.
However, the new material is not suitable for the Android system.
what to do?
For ordinary companies, there is no solution at all, and creativity is useless. Just like Android phones in later generations, innovations that combine software and hardware come from Samsung, and other manufacturers can only follow behind and imitate.
It's not because Samsung has strong innovation capabilities, it's because only Samsung can innovate.
Samsung has come up with a new trick. It can go to Google to adapt to the Android system. Other manufacturers do not have such an advantage.
HTC and Google are close partners. With such an advantage, of course they don't want to give it up. After Samsung's evaluation, they believed that the Android system represents the future of the industry, and began to deliberately make friends with Google.
This requires a petition.
Then, the drama of the patent lawsuit began.
The so-called patent lawsuit is actually a behind-the-scenes showdown between the iOS system and the Android system. In the final analysis, it is Apple and Google. After the battle, Google clearly saw the advantages and disadvantages of the Android system and the advantages and disadvantages of patents, and each of them clearly defined their territory and moved
The pattern of the Internet is set.
Samsung stood firm and held on to Google's thigh.
htc didn't hold on and died.
Now, Asda and Google have a very close cooperative relationship. Aster1 is the world's first Android phone. If Asda can't take the lead at this time, it won't try its best to measure the territory of the Android system... but Samsung bravely takes the step.
It is conceivable that Google will definitely favor Samsung over Asda in terms of system adaptation in the future.
Zhou Shaoning said worriedly: "The plan for next year's Aster4 has been determined. We will launch a fingerprint unlocking solution, which requires the cooperation of Android. If Android does not cooperate, or makes excuses to delay, or leaks information to let Samsung know... By then
, the first platform for fingerprint unlocking may not be Aster4, but may be a certain Samsung mobile phone.”
"operating system……"
Zhou Buqi is very helpless, this thing is really the core lifeblood. Joining the Android camp is equivalent to half of your life being in the hands of Google.
But if you don't join, your whole life will be lost.
Not to mention small companies, even the mobile phone businesses of technology giants such as Microsoft and Nokia suffered a complete failure, including BlackBerry, which later had to join the Google camp to survive.
Zhou Shaoning said solemnly: "I don't want to go to court with Apple. Now our net profit from a mobile phone can reach 65-85 US dollars. Even if we pay Apple a patent fee, it is actually nothing. But now we need to express our position, Ace Whether Da is willing to stand with Google against Apple. If Samsung is willing and Asda is not willing, the subsequent relationship will be reversed."
Zhou Buqi said: "Google has no good intentions. They benefit from whether they win or lose. I even wonder if Google is instigating Apple's patent lawsuit."
Zhou Shaoning felt that the big boss was really good at using his imagination and couldn't help laughing, "Where do we start talking about this?"
Zhou Buqi said: "Motorola is on its last legs. Google wants to acquire Motorola. But if you want to acquire a company as big as Motorola, not only do you need huge amounts of money, but more importantly, you need to pass regulatory review. The powerful combination of Google and Motorola is very difficult to achieve." It is taboo. If we initiate a patent lawsuit with Apple, it will be much easier, and there will be a very good reason."
Google has been suppressed by Apple due to patent issues, and maybe even the Android system will be banned.
In order to protect ecological diversity and maintain market competition, relevant departments will definitely give Android the green light and quickly pass Google's acquisition application for Motorola so that Google can counter Apple through Motorola's patent portfolio.
Android has finally survived.
As for the life and death of Asda and Samsung, it has little to do with Google. As long as Android survives and develops smoothly, it doesn't matter whether it is HTC, Asda or Samsung. There are so many emerging mobile phone manufacturers. There is no shortage of helpers at all.
Zhou Shaoning said more relaxedly: "Asda actually has an advantage. At your suggestion, we introduced capital from Google, and Google holds 10% of Asda's shares. Once the development is unfavorable, they will not sit idly by. "
"Um."
"How about you go to the United States and talk to people at Google?"
Zhou Shaoning tried to make suggestions.
"What's the point of me going?" Zhou Buqi had a headache. "This is obviously Google's strategic choice and cannot be changed. As far as the current situation is concerned, I am not worried about Apple."
"ah?"
"Apple is in business. They have been victims of the patent stick over the years. They can best understand the confrontation methods here and the treatment of different countries and regions."
Zhou Shaoning nodded, "There will definitely be no problem in China."
Zhou Buqi smiled and said, "Not only in China, Apple's iPads are selling very well."
"Well, the momentum is no worse than the iPhone."
“I have all the trademarks of ipad in mainland China, Hong Kong and Macao, as well as Korea, Japan, Singapore, Malaysia and Thailand.”
"Ah?" All the gloom on Zhou Shaoning's face disappeared, and he was pleasantly surprised, "Really? When did it happen?"
Zhou Buqi smiled and said: "It was done two years ago. Isn't Tang Binchen already engaged in overseas markets? I let him operate it conveniently."
Chapter completed!