Zhou Buqi put forward a very correct direction, that is, when your strength is poor, don't think too much and aim too high. Just find a successful template and just copy it.

For a long time, the domestic Internet industry has followed the American template and copied it exactly as it was.

Kim Beom-soo is actually quite ambitious.

Now South Korea's largest Internet giant Nhn Group, he was one of the two founders back then. Later, due to various reasons, he chose to leave his job and start a business again.

I chose the gaming industry and started several businesses, but they all failed.

Later, I discovered the mobile Internet and achieved great success. With kakaotalk, a chat product that was popular all over the country, I was invincible.

After this product was made, Jin Fanxiu felt a little elated.

For Internet companies, the Korean market is too small.

He started to work in overseas markets.

I'm running into trouble at every turn, and I can't do it at all.

The American-style Internet model could no longer survive, so it began to learn from the Chinese-style Internet model and began to transform. It mainly imitated the super traffic effect in South Korea and started the era of whale swallowing.

When others do something, he will follow suit.

Relying on the strong traffic of kakaotalk, he quickly wiped out his competitors. He also wanted to learn from China and discovered that his neighbor's big brother was doing something impressive, so he followed suit and launched the Korean version.

WeChat’s model is actually quite friendly. It uses WeChat as a platform and allows many third-party products to join WeChat’s open platform. Koreans play harder. Kakaotalk doesn’t cooperate with any third parties. As long as you are optimistic about it, you can do it yourself.

, let everyone else die.

This is also determined by the size of the market.

The domestic market is huge, and WeChat does not need to do many businesses in person. It can build a platform and provide infrastructure-level services to other Internet companies, and just take a commission.

South Korea cannot do that because the market is too small.

If you can't meet Kakao's development needs by just taking commissions, then you have to force yourself to do it yourself. Just like a whale hunting in the sea, it swallows everything as soon as it opens its mouth, including payment, social networking, online banking, taxi hailing, and takeout.

E-commerce, games, search, live broadcast, comics,...

Everything you need.

After such a wave of operations, Kakao finally became an Internet giant with a market value of US$60 billion, relying on the Korean market with a population of only 50 million.

There is no originality at all. It is basically copied one-to-one according to the Chinese model, and it is made even worse and has a stronger monopoly nature.

Zhou Buqi does not recommend that Kakao develop overseas, which makes sense.

At this level, we can just develop it honestly in South Korea!

Overseas markets are interconnected. It is easy to conquer a country but difficult to defend it.

In the previous life, I started to do overseas business and focused on Southeast Asia. By 2014, the number of users in Southeast Asia reached 200 million, making it the social product with the largest user base in Southeast Asia.

What was the result?

As soon as Facebook and WhatsApp came along, they quickly robbed the market.

There are no walls of isolation on the overseas Internet. Users in Southeast Asia can freely connect with users in the United States, Europe, South Korea, Japan, South America and other countries.

Although WeChat has taken off in Southeast Asia, it has no market in other countries.

This leads to the fact that WeChat is only a regional product and lacks global attributes. If it is only a regional product, wouldn’t it be better to choose local products? Wouldn’t it be better to understand the product habits of local people?

When the global social giants of Silicon Valley enter the market, WeChat will only fail in Southeast Asia.

Kakaotalk wants to go to overseas markets, and it’s basically the same.

Except for Koreans overseas who use kakaotalk, others have no reason at all. If they want to do it, they must do it like helo made by Ziweixing International. The first step is to position global products centered on English, and first focus on the core markets of Europe and the United States.

.

Europe and the United States are highly developed and guiding, and to a large extent represent the trend of the world today.

Unless, like China and North Korea, they can use administrative means to set up a firewall to deny the entry of European and American products; or, like South Korea and India, there are strong right-wing nationalist sentiments, people will emotionally reject imported products and choose localization.

Otherwise, as long as the invasion of mainstream European and American products can be blocked for one, three, or five years, it will inevitably be corroded over time.

Just like Japan's Internet industry, local companies were quite powerful in the early years, suppressing Google, Amazon, and eBay. But as time goes by, local power becomes worse and worse, and global products rely on

With its powerful technology, services and connection attributes, it will be able to defeat local products sooner or later.

Even the search market, dominated by Yahoo Japan, once beat Google to the ground. After five or six years, Google will be able to overtake it.

Zhou Buqi has been working in the international market for several years and is now considered to have rich experience.

He can accurately judge at once that if Kakao wants to go out of South Korea, there is basically no chance. It is better to just focus on the local market and tap the potential of the local market!

Zhou Buqi said: "If a company's overseas business cannot gain a foothold in the United States and the European Union at the same time, then it is difficult for such a business to have long-term value, and the transnational model can only be a short-term model. Kakaotalk is now going overseas... You are right.

, there are many blank markets now, and Silicon Valley giants have not yet entered the market. But so what? When European and American giants enter the market, kakaotalk will not have any chance."

Jin Beomxiu actually has a different opinion, but it’s hard to say much.

Seeing that he seemed unconvinced, Zhou Buqi said calmly: "Back then, NHS Group invested US$100 million to acquire 50% of the shares of Lianzhong, our country's gaming platform company. What was the result?"

"Very bad."

Jin Beomxiu was very embarrassed.

Depend on!

Which pot won’t be opened?

Back then, Kim Beom-soo started out with games. Later, it merged with the search company Naver and became the nhn group. After forming the new group, Kim Beom-soo continued to be in charge of the game business.

At that time, he was the one who led nhn's acquisition of 50% of Lianzhong's equity for US$100 million.

It ended badly.

Originally, Lianzhong was the largest chess and light game platform in China. After Nhn entered the market, Lianzhong quickly failed and suffered a huge investment failure.

Jin Beomxiu left nhn, in addition to his own pursuits, a very important reason was that the business was marginalized, which was the consequence of the failure of the investment in Lianzhong.

Zhou Buqi glanced at him, "Why do you think the investment in Lianzhong failed?"

"Three reasons." This can be regarded as a turning point in Jin Fanxiu's life. He has long concluded, "First, he is not accustomed to the local environment; second, he pursues short-term profits too much; third, qq is too competitive."

Zhou Buqi smiled and said: "Actually, there is only one reason, that is, QQ is too strong. Without QQ, Lianzhong would still be the largest chess and card game platform."

Jin Fanxiu meant to compliment, "There are game halls that are quite good without QQ."

Zhou Buqi said: "Helo is modeled after QQ. It is actually a model. There was a time when this kind of chess and card game hall was very popular, but there was no competitor like QQ and Helo. Even people like Lianzhong

, has achieved the absolute first place in the country, as long as qq enters the market and launches the qq game lobby, Lianzhong will have no chance and will only have a dead end."

Jin Fanxiu took a deep breath and said, "Yes, QQ has the broadest user base."

"It's the flow."

"Well, traffic."

"You are Korean. I don't know how much you know about China's Internet development in recent years. In my opinion, our country's most successful Internet product and the best product operation model is QQ. It is as good as any other in the world.

Compared with other Internet products, QQ is world-class."

Jin Fanxiu was very surprised, "Where is Ziweixing?"

Zhou Buqi said frankly: "To a certain extent, the model developed by Ziweixing is basically a disguised imitation of QQ. They are all commercial realization based on user relationships, and they are all designed around traffic.

.Whether it is the early school network, friend network, or Micropoint Antivirus and Micropoint Security Guard."

"Yeah, traffic."

At this moment, Jin Fanxiu felt a sense of enlightenment.

Obviously, this guy has been playing games for the past few years and still lacks a deep understanding of the real Internet traffic method.

Kakaotalk has been so successful in South Korea. In just over a year, it has already grown to 12 million users. Judging from South Korea's Internet infrastructure and consumption power, it is estimated that by this time next year, kakaotalk may have more than 30 million users.

.

Basically, it can dominate the Korean social market.

You know, kakaotalk is a highly frequently used product that can replace SMS services.

This is a big killer of traffic.

With such a strong user relationship, this is the biggest Internet asset. Why can’t you do what you want to do?

Jin Beomxiu is actually still confused about the next development plan.

Fortunately, behind him stood a great revolutionary mentor-Zhou Kes.

Zhou Buqi pointed out: "I have been paying attention to the development of kakaotalk, because this is not a simple social product, but a strategic product with unlimited imagination."

"Well, just like QQ!"

Jin Beomxiu felt like it was dawn.

Zhou Buqi said: "Yes, it's qq. What is the largest game platform in South Korea now? Nhn? You can look back at the case where qq defeated Lianzhong. At least on the mobile side, kakaotalk can monopolize the mobile game platform."

Jin Fanxiu didn’t know much about QQ, but he had some knowledge of the development history of Ziweixing. He said: “Not only can it be a game platform, but it can also use the strong traffic of kakaotalk to produce information flow news like Toutiao.

Social media platforms like Weibo, as well as live broadcast services, and, by the way, quick login! If quick login is implemented, it will become kakaotalk’s long-term core competitiveness.”

Zhou Buqi smiled and said, "The big idea is right. If you have time, you can learn more from QQ and find new project and product inspiration from Ziweixing."

(End of chapter)
Chapter completed!