That night, Zhou Buqi and his party left Stuttgart and returned to Manchester. Then they went to watch a football match at home, picked up Aunt Xue, Baoshan, Yaxian, Yameng and the children, and headed to San Francisco together.

This is a Champions League match. Manchester United faces La Liga powerhouse Valencia at home.

The content of the game was not very good. In the first 20 minutes, Manchester United was beaten 0:2 by the visiting team. There are serious problems with the team's mental outlook. If they do not adjust their status as soon as possible, they are likely to suffer the worst this season.

Lost the first game.

Zhou Buqi was very peaceful. Halfway through the game, he received a message from Chen Wenhao: "It's settled!"

It seems that the Germans are quite efficient.

Manchester United has negotiated a season-long sponsorship contract with Mercedes-Benz. Next season, Mercedes-Benz will invest US$50 million to become the chest advertising sponsor of Manchester United's jerseys.

This season, Helo's sponsorship fee is US$50 million; next season, Mercedes-Benz's sponsorship fee is also US$50 million.

At first glance they look the same, but there are actually different details inside.

For example, players receive bonuses from the Ballon d'Or;

For example, if the team wins the Champions League and the Premier League championship;

There is also a very important clause, that is, Mercedes-Benz will provide cars, and will provide 25 Mercedes-Benz cars every year to sponsor Manchester United's adult team.

One car per person, with a total value of approximately $3 million.

The original plan proposed by Zhou Buqi was to sponsor Manchester United's men's and women's teams, including the women's football team, and sponsor 50 cars per year. However, the influence of the women's football team was too poor. Last season, Manchester United's women's football team became the Premier League's most destructive figure.

The championship didn't even make a splash. Mercedes-Benz is unwilling to cooperate with women's football.

Car sponsorship is not reflected in Manchester United's income, it is equivalent to the club's benefits being paid to the players. The terms that can really be reflected in income...are about 53 million to 55 million US dollars.

Compared to Helo's sponsorship fee, it has actually increased.

In addition, starting from next season, Manchester United jerseys will add cuff sponsorship positions, and Helo invested US$10 million to become the first cuff sponsor...

Based on this calculation, Manchester United will increase its sponsorship revenue by nearly 15 million U.S. dollars next season from shirt advertising alone.

While watching the game, Zhou Buqi was flanked by David Gill, who conveyed the good news to him. In fact, it was also a hint that the cuff advertising was decided by him, the big boss. If there was any internal opposition, he should hurry up.

Press it down!

There is no shame in making money.

Some clubs were in financial crisis and were able to sign twenty or thirty shirt sponsorships in one go. As a result, the front and back of the jerseys, including the shorts, were filled with sponsorship advertisements, which were so densely packed that people suffered from trypophobia.

.

Just a cuff advertisement is nothing at all.

Zhou Buqi's attitude determines the execution intensity of this project.

The game ended up tied at 3:3, and it was a rather exciting showdown. Bell, wearing the No. 7 jersey, made a pass and shot and won the best player of the game.

After the game, Zhou Buqi declined the management's invitation to have a dinner and planned to go home. In addition to Sun Wanran, he also had Jiang Shuying with him, which was not very convenient.

Unexpectedly, I received an impromptu phone call.

Sun Wanran was a little excited and nervous, and didn't dare to say much. He directly transferred the phone to Zhou Buqi, "Gates! It's Bill Gates!"

This is a well-known name. Even many ordinary people who have no knowledge of technology have heard of this famous richest man in the world.

Jiang Shuying, who was by his side, also showed a bit of surprise and admiration in her eyes.

Mr. Zhou is so awesome!

It's all true!

Bill Gates is also in Mr. Zhou’s social circle.

Zhou Buqi was relatively calm and took the phone, "Bill? What's the matter?"

"Are you free now?"

"Hmm? Now? You're in Manchester?"

Zhou Buqi immediately heard the meaning of the other party's words.

Bill Gates smiled and said: "I just watched the match between Manchester United and Valencia live. It was a wonderful performance."

Zhou Buqi wanted to scold him.

Performance?

That's not a show!

American sports are more of a performance nature, whether it is basketball or football, they are all disguised entertainment performances to please fans and audiences.

European football is different. Football is a "war" and a real confrontation!

Unless it's match-fixing.

Football is not about performing, it is about winning. That’s why Mourinho’s tactics of driving the bus are not good at all. Not only is it not a performance, but it is also ruining the other team’s performance. You must try your best to

There are ways to cut the game, lie on the grass, fake injuries, waste time, and play no matter how ugly it is.

Just win.

This is why Zhou Buqi prefers European football to American sports.

Bill Gates said: "Yes, I saw you on the big screen. How about it? Is it convenient? Have a drink?"

Zhou Buqi did not refuse and said with a smile: "Okay, let's have a drink."

It is not convenient to go outside in public places.

Zhou Buqi returned to the Old Trafford Stadium and went to the VIP box, which is a private place and can avoid public view.

After passing by, I discovered that Bill Gates was not alone.

In addition to his assistant, his wife and daughter are also there.

Especially his daughter...

Ho!

What a standout!

Delicate, blond, oval face, blue eyes, white skin, long legs, quite pretty. After introduction, I found out that this girl is called Jennifer and she is just 14 years old this year.

Zhou Buqi suddenly realized it.

No wonder she is so delicate and her skin is so delicate. It turns out that she is only 14 years old. It is a kind of childish attraction. It is estimated that it will not be enough in a few years. Especially Bill Gates said that she is an equestrian enthusiast and wants to become a professional.

direction development.

This is amazing!

Horseback riding is a technical job, and the legs must be very strong to hold the horse's belly. Especially difficult equestrian performances, which require the integration of man and horse, all rely on the strength of the legs.

The legs are so strong, most people really can't stand it.

Bill Gates looked very happy and explained to Zhou Buqi that the main purpose of his trip to the UK was for his daughter. The equestrian skills in the United States were average, and the UK was the most powerful equestrian country in the world.

As the father of the world's richest man, he wants to buy a racecourse and equestrian club in the UK to raise his daughter.

Anyway, you have money.

The cost of maintaining an equestrian club may not be much less than that of Manchester United.

Zhou Buqi doesn't know much about equestrian. He is often invited to enjoy equestrian performances in the UK, which is the second largest sport in the UK after football.

He basically refused. Even if there was sports socializing, it would be around football.

The same goes for the exchange with Bill Gates.

"What's going on in the South Stand?" Bill Gates saw that Boss Zhou was not interested in equestrian, so he turned the topic to football.

Zhou Buqi said with a smile: "We are expanding. There used to be a railway track there, which affected the expansion of the stadium. We reached an agreement with the city, made certain compensation to nearby residents, and then moved the track away.

Now, we can expand the South Stand. It’s coming soon, it will be completed in more than a month.”

"I heard you're going to renovate the entire stadium?"

"Yes, this stadium is too old. Many of the facilities were built decades ago. They are somewhat aging and cannot keep up with the new era. I plan to spend 10 years completely renovating Old Trafford into a modern stadium.

It is a top-level golf course. Construction starts during the annual intermittent period and will not affect the normal operation of the golf course."

“It’s a new stadium!”

"almost!"

"Have you ever thought about naming it?"

"ah?"

Zhou Buqi raised his eyebrows, a little surprised.

Named Old Trafford?

it's out of the question.

Unless you are really short of money and can't survive, you can change the name of the stadium. Otherwise, you can't do this kind of thing to damage the brand. "Old Trafford" is now a golden sign. In addition to football matches, it can also host concerts.

I will wait for large-scale events. If the name is changed, the appeal will decrease.
To be continued...