Zhou Buqi thought he had to explain to Boss Zhang in detail what pit fees were, but he didn't expect that he understood it immediately after just a few words.

"It's just advertising money!"

Boss Zhang gave a very accurate description right away.

Zhou Buqi smiled and said, "Yes, advertising fees. Xiaonei.com is a website that serves college students. It is only based on service and not for profit. The money earned is basically given back to college students."

Boss Zhang just doesn’t understand IT technology and lacks a correct understanding of the Internet as a whole, but he is still a very shrewd and excellent businessman. He said with deep understanding: "Yes, what is your... Ziyuan mobile phone mini version?"

Bar?"

"Yes, Astermini, a customized model for college students."

“Really selling at a loss?”

"It's true, each mobile phone requires a subsidy of several hundred yuan."

"real?"

Boss Zhang asked again, this is really a bit sensational.

Zhou Buqi smiled and said: "It's true, there are still some channels to make money through group buying on campus, such as pit fees, promotion fees, etc. I still say what I said, Xiaonei.com is to serve college students and make money... still

We have to find ways to give back to college students. If you want the train to run, it all depends on the headband. College students are the future locomotives in this society."

Boss Zhang said sincerely: "I am in awe! I often say in meetings at Suning that Xiaonei.com is the most respectable company in the country and is truly undertaking some corporate responsibilities and social missions."

Zhou Buqi said with a smile: "Every partner of Xiaonei.com is actually indirectly supporting the college students as a group."

Boss Zhang quickly said: "Yes, Suning has always had the concept of giving back to the society. In the past few years, we have been implementing the country's policy of sending home appliances to the countryside. If there is an opportunity to cooperate with the school network to provide some large discounts to college students, we are willing to do so."

Made.”

There is no way, the two of them are not familiar with each other.

This meeting can be regarded as a communication that was necessary to eliminate the misunderstanding because there was a little "hate".

In fact, Suning.com is now unknown and cannot even make a splash on the Internet. What Suning is best at is fighting price wars. The products on Suning.com are generally better than JD.com, Amazon, Yi Xun, and Dangdang.

It’s cheap, but the aroma of the wine is also limited by the alley. It’s not well-publicized enough, and its popularity is too low.

If we can establish a cooperative relationship with the school network and have the opportunity to participate in the school group buying activities, it will be a very good marketing opportunity.

With the active participation of college students in on-campus group buying, once Suning.com participates, it may be able to have millions of college student users!

This is equivalent to laying the foundation for Suning.com!

Boss Zhang is the big boss, and he spends tens of millions and hundreds of millions of advertising fees at will, and the pit fee of Xiaonei.com...it's only 5 million a day, it's nothing!

By cooperating with on-campus group buying and harvesting some college student users, Suning.com has built its market foundation. Everything is difficult at the beginning, and Suning.com has taken the first step in its grand plan of "Amazon Wal-Mart"!

It’s okay to spend money!

Seeing how grand he was, Zhou Buqi did not hesitate at all and directly called Liang Rubo, president of the business group in charge of Xiaonei.com, and Zhang Xuhao, executive vice president of Xiaonei.com.

At the beginning, the first secretary Ning Yaxian was quite strange.

When he saw Zhang Xuhao coming over at his beck and call, he immediately reacted.

Sure enough!

Another trick!

This is the headquarters campus of Ziweixing, located in the northeast corner of the North Fourth Ring Road. The headquarters of Xiaonei.com is in the Sohu Building, located in the northwest corner of the North Fourth Ring Road.

It's almost impossible to get here in less than half an hour.

Why did Zhang Xuhao appear at the headquarters campus by such a coincidence?

It must have been arranged in advance!

On the other side, Liang Rubo and Zhang Xuhao went to the reception room. Ning Yaxian was responsible for making tea arrangements. She was also qualified to listen, so she stayed away with great interest.

When boss Zhou Da came up, he asked directly, "Are there any plans for on-campus group buying recently?"

"Yes, it will be available this weekend." Zhang Xuhao answered simply, "Winter is coming soon, and we plan to sell some winter products to college students, such as hand warmers, thermos cups, hair dryers, and some protective cream.

, antifreeze cream and other skin care products.”

Zhou Buqi nodded, "We can cooperate with Suning.com. I just talked with Mr. Zhang. The daily pit fee is 5 million."

"Five million..." Zhang Xuhao looked embarrassed, "Isn't this not good?"

Zhou Buqi asked: "What's wrong?"

Zhang Xuhao glanced at Liang Rubo and felt a little embarrassed, "There is a new big B2C website in China. It is the branch of Japan's Rakuten in China. It is called Lekutian. It is very wealthy. Lekutian wants to sponsor 30 million yuan at a time.

, to reach cooperation with on-campus group buying so that they can open up the Chinese market quickly and easily. I originally wanted to agree, but... it was not approved."

Liang Rubo said calmly: "Yes, I did not approve it. On-campus group buying is the core product of Xiaonei.com. There are some minor mistakes in other businesses, and the impact is not too big. But on-campus group buying is not possible, and this is related to the point in the hands of college students.

Not much living expenses. The credibility of this external third-party platform cannot be guaranteed. If it causes losses to the interests of college students, it will affect the brand of on-campus group buying."

Zhou Buqi frowned slightly, "Can't you be accommodating?"

"this……"

Liang Rubo hesitated a little.

Ning Yaxian, who was sitting far away, almost laughed.

I just feel like these people are really damaging!

Zhou Buqi, Liang Rubo, Zhang Xuhao... are actually the same age, all in their twenties. Boss Zhang is already in his forties and fifties and can be their father.

These brats are so good, it’s like they’re on stage singing in an opera.

Sure enough, it was Zhang Xuhao's turn next. He argued rationally: "I think it is feasible to selectively cooperate with third-party platforms. The most important part of e-commerce is supply chain management. Xiaonei.com is not professional after all.

As for e-commerce platforms, we lack resources, connections and channels in this regard. Compared with some large companies, we certainly cannot get the most affordable ex-factory price like them."

These words immediately spoke to Boss Zhang's heart, saying that Suning has the best supply chain system in the country in the field of 3C home appliances, and has offline stores covering the country to provide after-sales services.

A very important aspect of e-commerce services is after-sales service.

Traditional e-commerce platforms cannot do this, so many products purchased online have quality problems and need to be packaged and shipped back.

This is too much trouble.

Moreover, it will also make users feel uncomfortable and worried. What if the express delivery is lost? What if the goods are repackaged after being returned?

In contrast, it is easier to go to offline retail stores to communicate face to face and return or exchange goods hand in hand.

This is the biggest advantage of this online and offline integrated platform launched by Suning, which can perfectly solve this problem!

It can be said that Boss Zhang’s e-commerce concept is very correct.

It's just too ahead of its time.

Not to mention that it is only 2010, even in 2020, it is difficult to fully build this kind of online and offline integrated platform. There are several model cases on the market, all of which are small in scale.

For example, the collaboration between Apple's official website and Apple's retail stores, such as the collaboration between Xiaomi's official website and Xiaomi's official stores, have a relatively small coverage and are incomparable to a full-category comprehensive e-commerce platform.

Even if Alibaba is at its peak, under the leadership of Boss Ma, it wants to promote the "new retail" business upgrade, but it has actually failed. There are too many complex problems that cannot be solved in actual operations.

In fact, in the past few years, on-campus group buying has launched several different types of strategies to promote online and offline simultaneously. However, they were not very successful in the past, and the offline business was basically cut off.

It’s impossible to do it in the university market, and it’s even more impossible to do it in the social market.

However, Suning stores all over the country are indeed a huge after-sales service system and a powerful supplement to the e-commerce platform. If Suning's strategic design is correct, offline Suning stores may really be like JD Logistics to JD.com.

The core values ​​remain the same and have become the most powerful moat for Suning.com.

It's a pity that there is still a big gap between those at Suning and Liu Qiangdong.

Zhang Xuhao's face turned red and his heart skipped a beat, and he said repeatedly: "Yes, why is a big company like Suning not worthy of trust? The reason why on-campus group buying refuses links to third-party platforms is because we are worried that the service standards of third-party platforms are not enough and will

It will harm the shopping experience of college students and even their economic interests. If it is a big company like Suning, I don’t think there is any need to worry about it.”

When Boss Zhang heard this, he was very happy, "That's right. Suning has the most complete service guarantee. Moreover, Suning.com is different from Lekutian. Lekutian's technical level may not be enough, while Suning.com is operated by IBM."

Provide technical support. It can be said that Suning.com has the most powerful supply chain system, the most powerful after-sales service system and the most powerful technical system in the country. You must be careful when choosing partners for on-campus group purchases.

Wrong, but Suning.com must be the best choice."

As soon as these words came out, the three young men who were talking to him, Zhou Buqi, Liang Rubo and Zhang Xuhao, almost lost their composure.

This boss Zhang really doesn’t understand!

I was cheated and still counting money for me!

Which pot is not opened and lifted?

Comparing technology with Lekutian...

Yes, Lekutian’s parent company is Japan’s Rakuten. The technical level of Japanese Internet companies is really not very good. However, Rakuten is at least an Internet company, and Rakuten’s technology has also been tested by the market.

What does IBM have?

Even IBM has admitted that they have missed the entire Internet era and are not an Internet company at all. How can an IT company that can hardly produce any Internet products guarantee that their technology can be stronger than Lotte?

(End of chapter)

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