For the traditional business model, the normal logic is to make money from consumers, or to press for payments from suppliers, or to get loans from banks...and then use the money to advertise to expand the market and attract more people.

consumers, thereby making more money.

On the surface, traditional companies can "cheat" money from banks or suppliers.

For example, the money borrowed from the bank will not be repaid, and the payment to suppliers will not be paid.

It's actually very difficult to do.

If you want to get a bank loan, you must have collateral; to obtain payment from suppliers, you must have a strong goodwill guarantee.

Therefore, for traditional industries, if they want to make money, they still have to rely on the final consumers and their consumption.

The Internet is different.

This is also the reason why many older generation entrepreneurs cannot understand the Internet, so early domestic Internet companies relied on foreign funds for investment.

There is no guarantee of collateral or goodwill on the Internet.

When an Internet startup creates a product, it is impossible to have consumers. It can only give it to users for free, and then continue to burn money to build the product, do research and development, do marketing, and do operations.

What does the future hold?

have no idea.

Anyway, we have to burn money now, and spend a lot of money to build this Internet product that has no future.

Where does the money come from?

Loans are not possible.

Not to mention startups, Ziweixing has grown to the scale it is today, and it is impossible to obtain loans from domestic banks. Ziweixing’s domestic loans do not rely on Internet business, but real estate. For example, the capital headquarters

Pengcheng headquarters, Magic City headquarters, and branch data centers across the country rely on the mortgage of these physical assets to obtain loans.

For start-up companies, what should they do if consumers don’t give them money and there are no loans?

Then you can only rely on venture capitalists.

Especially when starting a business, they are called "angel investors". The origin of this name is because there is a group of people who come to the world like angels. When the Internet entrepreneurial team is at its most difficult and helpless, they stand up.

When I came out, I didn’t see any possibility of making money, but I had the courage to pay for my dream.

However, the Internet has developed for so many years, and this entire set of industrial models has become increasingly mature, and the "angel" attribute is not so strong. Because everyone has understood it thoroughly, and they are all betting on the future to gain super profits.

Then, more and more big capital poured in.

In other words, in the entrepreneurial stage of Internet companies, it is not banks, not suppliers, not consumers, not entrepreneurial teams... but big capital! It is venture capital institutions!

It's a bit unethical to pursue bubble value from consumers. It's logical to make this big money from capital. If you don't make money, you won't make it in vain!

The probability of success in starting an Internet business is extremely low.

For those failed entrepreneurial projects, they basically have to rely on capital institutions to foot the bill. The money poured in by these institutions is destined to fail and be wasted.

What a shameful waste!

It would be better for Ziweixing to get as much money as possible.

Professor Han Leshui's analysis made the idea even clearer.

Zhou Buqi concluded: "Yes, the bubble value we are pursuing is derived from the upcoming capital boom in the Internet industry. But Boss He is right, the bubble value is too high. Once the capital boom cools down, this

The business will be in difficulty. Therefore, Ziweixing has to walk on two legs. On the one hand, it can make a lot of money by working hard to chase the bubble value. If you can make a fortune, it is a fortune. On the other hand, it should do some consumer-oriented business down-to-earth to stabilize the business.

Live the basics.”

He Yang nodded and stopped talking.

Then, it was Guo Pengfei's turn. He was more radical and said calmly: "The pursuit of bubble value does not mean that Ziweixing wants to create bubbles, but that it helps other startups create bubbles."

Meng Houkun said with a smile: "Do good things?"

Guo Pengfei said: "Yes, it is to do good things. By helping start-up companies create bubbles, they can get more funds from venture capital institutions. Ziweixing wants to become a platform that helps others create bubbles and does platform-type business.

Earn commissions like taxes.”

Zhang Yiming gave an accurate explanation of this, "It is a virtual project based on all Ziweixing's promotion channels."

"Yes!" Guo Pengfei slapped his thigh, "It seems we want to go together!"

This discussion is actually mainly about the business of selling traffic.

In addition to several departments such as cloud computing and the Academy of Engineering, Ziweixing's main core business is actually the traffic business. Ziweixing makes the best free products and attracts the most users.

The more users there are, the more traffic will increase.

Then, rely on this traffic to help third-party customers promote.

The so-called bubble value... means that when the hot money of capital pours in, it is easy for Internet entrepreneurial projects to obtain far more funds than they actually have.

How to get the most funds?

The most intuitive judgment is that this entrepreneurial project has very beautiful data.

The project Guo Pengfei mentioned is to help other startups create beautiful data, daily activity, registered users, pageviews, etc., and create bubbles through data.

Help other startups blow bubbles. When the bubbles blow up, the startup company can raise more money. Of course, the startup company has to pay Ziweixing a sum of money that far exceeds the actual advertising value and the bubble value.

Just the cost.

Ziweixing is an Internet company. Over the years, it has actually been on the road of entrepreneurship without stopping. Now the biggest entrepreneurial project within Ziweixing is WeChat, which has high hopes for the mobile terminal.

Therefore, when this group of people analyzes the needs of their peers, they can often be more sharp, direct, and accurate.

Zhang Yiming and Guo Pengfei have similar ideas. He always speaks slowly, "Internet startups often encounter some very urgent and critical moments, such as competing for the track, and a new product must occupy the minds of users as quickly as possible;

For example, financing and valuation calculations have a leverage effect; for example, competition, the winner-takes-all rule will greatly intensify the competition between the first, second and third in the industry. These are all related to data."

He Yang also agreed with this statement and said: "Yes, the more critical the moment, the more no matter the cost. For the purpose of capital turnover, many companies use private loan interest rates as high as 40%, which is the highest rate of loan sharking."

Zhang Yiming smiled and said: "Yes, it follows this idea. When we do business, we can divide it into two types, one is daily situations and the other is emergency situations. The bubble value that can be pursued in daily situations is relatively limited. In emergency situations

Only when the time comes can the greatest benefit be achieved.”

Zhou Buqi agreed with this statement, "Yes, just like Yahoo's strange order, 10 million US dollars to create 20,000 new users. This is an emergency situation on the eve of financing, and there is fierce competition from opponents. So the other party will do it at any cost."

Spend huge sums of money to achieve the goal."

Zhang Yiming said: "Yes, so the marketing department needs to set up a new high-level strategic business department to handle some emergency large orders. For example, I heard that Jumei Youpin is going to start financing. A beautiful data will be very useful to them."

It is very important. If Jumei Youpin reaches a cooperation with us at this time, this senior strategic business department will design a product for it.

A complete promotion plan, using Ziweixing's friends network, Toutiao, Weibo, Helo, Xiaonei.com, Weidian Security Guard, Meitu Xiuxiu, Weidian Notes and other products, all resources are put together and promoted together

…The most conservative estimate is that they can increase their number of registered users by 10 million within 3 days.”

Guo Pengfei was very supportive, "It makes sense!"

Zhang Yiming went on to say: "In the current middle-office business, the quick registration fee is 3 yuan. This plan is too monotonous. I have asked them to make changes and make it progressive. No matter how much the price is, a new addition will be added to the daily situation.

User, if we make 5 yuan, the price of the exclusive marketing strategy created by this advanced business department will definitely be higher, maybe 10 yuan or 20 yuan."

He Yang is in charge of the marketing department, and he knows this very well, "We are very good at this!"

The so-called advanced strategic business department's business is really done internally by Ziweixing.

For example, Ziweixing has launched a new product called Weidian Music.

In fact, there are already a number of excellent music products on the market such as Kugou, Kuwo, QQ Music, Tiantian Dongting, Xiami Music, and Baidu Music.

The entry of Weidian Music was very late.

At first glance, it seems like there is no chance.

However, Ziweixing is the Internet company with the highest traffic volume in China and has the highest exposure. When Weidian Music is promoted, a high-level meeting will be held within Ziweixing, and then several major businesses will be mobilized collectively, including Friends.com and Weidian.

Search, Toutiao, Xiaonei.com, Weibo, Helo’s gold coin tasks, Weidian Security Guard’s software business recommendations, etc.

Move out across the board!

2-3 days of violent impact, then 8-10 days of relaxation period, then another 2-3 days of violent impact, then 8-10 days of calm period, and then another 2-3 days of intense fire period.

In just one month, the number of users of Weidian Music has exceeded 100 million.

At present, the number of users of Weidian Music has reached 170 million, ranking third in the country after QQ Music and Kugou Music.

This is what traffic means.

It can even be said that with Ziweixing's current strength, if it makes a product by itself, there is no possibility that the product will be very good but there will be no market for it.

As long as the product is good, Ziweixing's own channels will definitely be able to launch it.

Similar business, Ziweixing has become very mature in the past few years.

The high-level strategic business department proposed by Zhang Yiming within the internal structure of the marketing department is actually not new at all. It is just a set of product promotion plans that Ziweixing has been familiar with in the past few years for public sale!

Whoever has money can buy it.

Of course, the price will be very high and full of bubbles.

(End of chapter)


Chapter completed!