Chapter 1926 Decentralized Management Concept(1/2)
Masayoshi Son pondered and said: "No matter what, if you cooperate with Michael Bloomberg to promote the adjustment of New York's economic structure to the technology industry, this is likely to become an industry adjustment worth 10 trillion US dollars."
Zhou Buqi thinks the figure of US$100,000 is scary, but the idea is right. "Technology needs innovation. The industrial structure in the Greater Bay Area is too single, which means the innovation structure is weak. In terms of innovation intensity, there must be more
It has to be a metropolis with a rich and diverse industrial structure such as New York, Los Angeles, London, Tokyo, Paris, Seoul, Beijing, Shanghai, Guangzhou and Shenzhen.”
Son Zhengyi said with a smile: "Compared with those Silicon Valley giants, Ziweixing's entry... is a little late."
When it comes to a deep understanding of the Internet, Masayoshi Son is certainly far inferior to Zhou Buqi, but his macro-judgment of industry trends and economic structure is not bad at all.
If Ziweixing International wants to become an Internet giant in overseas markets, it must have its own territory.
The West Coast is already in total darkness.
MSI entered the market late to begin with, and it would be really difficult to catch up and surpass the West Coast technology overlords such as Microsoft, Google, and Oracle.
Maybe it can compete in terms of market value.
But a strong dragon cannot overwhelm a local snake.
At this time, there is really no need for Ziweixing to compete with these local snakes in this bloody market. It is better to jump out of the west coast and go to the east coast to open up a new world!
Ziweixing International takes the lead, together with "Ziweixing Galaxy" Changyou, Spotify, Yammer, Ziweixing Global, Pinterest, Netflix, Airbnb, Tumblr, Ziweixing Digital Media and other companies, to promote the development of New York's technology industry!
As long as the technology industry in New York develops, Ziweixing International will be the local industry leader, the overlord, and the local leader!
Zhou Buqi said: "If the west is not bright, the east is bright. It is too tiring to struggle on the west coast, so it is better to go to the east coast to open up a brand new market and become the boss."
Son Zhengyi smiled and said: "Then you have to work hard, focus on New York, and invest in more start-up companies. Take advantage of the fact that New York's technology market is just growing, start as early as possible, and make arrangements as early as possible."
"Well, we are working on it." Zhou Buqi nodded. This idea was surprisingly consistent with his, and then he frowned slightly, "You don't mean WeWork, do you? I will definitely not participate in this project. As I said just now, this
Sharing economy platforms like this must transform from channels to self-operation. If WeWork wants to be self-operated, it must spend huge sums of money to acquire enough commercial office buildings and office buildings. How much will it cost?”
Son Zhengyi waved his hand, "These are all trivial matters."
Zhou Buqi said: "How fast the Internet is developing. Not to mention other companies, Ziweixing is developing several online collaborative office products. It can be foreseen that under the general trend of digital office in the future, working from home will
It is likely to become a trend. The shared office model of WeWork is completely contrary to the mainstream of technological development."
"Work from home?" Son Zhengyi shook his head and did not think this was an option for business development. "Working from home is not possible. The disadvantages are too great. The company's management should not be too loose. This is why I did not invest in Netflix."
reason."
In the past few years, Zhou Buqi has become the big boss behind Netflix.
Son Zhengyi has long been interested in his talent and has been keeping an eye on him.
Including the project of Ziweixing Global.
This is an entertainment group.
At that time, SoftBank prepared a large sum of cash. The plan was to acquire the American operator T-Mobile, copy SoftBank's successful experience as an operator in Japan to the United States, and lead T-Mobile to recovery.
At this time, Zhou Buqi appeared.
He wants to form an entertainment group. This is not to start a business, but to establish it. He must rely on buying and buying along the way to continuously acquire some entertainment assets. Through continuous mergers and acquisitions and business restructuring, he will create an entertainment group that is comparable to Time Warner and Disney.
entertainment empire.
This is a very bold plan.
Zhou Buqi, an Internet person, wants to cross-industry into the entertainment industry. For ordinary investors, this plan is simply unscrupulous and the risk is too high.
So much so that no large investment institution was willing to follow suit at that time.
But Sun Zhengyi is just so "sightless". He has been staring at Zhou Buqi for several years. After weighing it, he gave up his existing plan to acquire T-Mobile and invested the money he saved in Zhou Buqi.
Tools, let him take risks in the entertainment industry.
Then, it achieved unexpected and unprecedented success.
Ziweixing Global Group will go public next year and its market value is likely to reach US$100 billion!
However, Son also has his own judgment. Not all projects that Zhou Buqi participates in will be followed up. There is one very important project that he has not followed up on, and that is Netflix.
In fact, for a while, SoftBank was on the sidelines and wanted to buy Netflix stock in a big way, but later gave up.
The reason is that after due diligence, it was discovered that Netflix's management philosophy is "unsociable".
"Netflix? What happened to Netflix?"
Zhou Buqi put down his tea cup and was a little surprised. His investment in Netflix was completely foresight, and there really was no complicated due diligence.
Masayoshi Son was surprised, "The management system of Netflix is very problematic, don't you know?"
"Is it big?" Zhou Buqi really doesn't know. He is just the big boss behind Netflix, but the voting rights belong to Hastings. His right to speak is limited and he is too lazy to understand so many details. "
I know Netflix has a loose management structure."
Son Zhengyi said: "Not only is it loose, Netflix is completely a negative example and is anti-Silicon Valley culture."
Zhou Buqi understood better now. He had been to Netflix too many times, "Well, Netflix is really different. Technology companies in Silicon Valley are full of fitness equipment, game consoles, and coffee machines.
Netflix doesn’t have anything, and office is office.”
Son Zhengyi said: "It's nothing. The key is Netflix's management model. They put work benefits into loose management. Employees don't clock in and out, they can leave when they want, and they can take their own vacations at any time."
, do not require leadership approval.”
"Performance management approach."
Zhou Buqi also knew a little bit about it and didn't find it too strange.
The main reason is that the role of foresight is too great. He knows what great achievements Netflix will achieve in the future. Pushing forward from a correct result, it is easy to assume that all the previous derivation is correct.
Son didn’t know the results. He could only deduce the results through the process, which could easily lead to different opinions. “During the Internet bubble period of the 1990s, a large number of performance appraisal-led management models emerged. Later, these companies
They’re all dead.”
Zhou Buqi is relatively young, and he really doesn’t know much about what Silicon Valley looked like in the 1990s.
Masayoshi Son is different. During the Internet bubble in the 1990s, he was the biggest trendsetter in Silicon Valley. Relying on the Internet bubble, he even briefly became the world's richest man.
However, relying on the biggest advantage of foresight, Zhou Buqi already knew the results, so he would look at the derivation process easily and said with a smile: "If other companies can't do it, it doesn't mean that Netflix can't do it. Netflix is now
The world’s most valuable streaming media company.”
Masayoshi Son shook his head, with a relatively firm self-understanding, "Management must be centralized. The more centralized it is, the easier it is to manage. This is consistent with the development law of the Internet. The early Internet had a strong decentralization attribute.
...Well, Netflix’s performance-based management model is
The concept of decentralized management. But this is not possible. Look at the current Internet landscape. It is the same all over the world and is highly centralized. Only with centralization can it be more easily managed and constrained. Freedom and supervision are inevitable
There has to be a limit, and if you go to any extreme, something could easily happen."
This is a look at Netflix from a higher perspective. No matter how good a company is, it is impossible to withstand the general trend of the times. It must go with the trend rather than sail against the current.
Internet giants are constantly engaging in mergers and acquisitions, and are becoming stronger, larger, and monopolistic. This is the general trend.
For regulatory agencies, the decentralized model is really difficult to manage. In this case, it is better to follow the trend and integrate these decentralized technology companies into centralized technology giants.
In this way, supervision will be much easier.
The same goes for company management. If you want to reduce management complexity, you must design the system in a centralized direction, rather than letting yourself go too far like Netflix.
Performance-based management means that the company sets a target for employees.
As long as the employee completes the quota, it will be fine.
As for when employees come to work, when they get off work, when they work, when they take vacations...it doesn't matter, let the employees decide for themselves.
Just complete the tasks assigned by the company on time and on time.
There is no doubt that this is a more avant-garde, better and more advanced management concept that can truly be people-oriented and show the greatest respect for employees.
But as Masayoshi Son said, this loose decentralized model will greatly increase the difficulty of management and even cause the collapse of the entire management system.
Zhou Buqi was silent for a long time.
He thinks more.
Netflix’s model really has huge management risks!
Masayoshi Son was even alarmist, saying, "Many great companies have failed due to improper internal management."
Zhou Buqi said with a smile: "Great companies are inseparable from continuous internal reform and self-correction. Netflix's 'governing by doing nothing' does have risks. But I believe they can do a good job in internal risk control, and if they find signs, they will
Adjust quickly."
Having said that, Zhou Buqi was very concerned about it.
The next day, he made a special trip to Netflix to conduct research.
The results of the survey are similar to what Son said.
Netflix is indeed very "free" in its management system, with very few restrictions on employees, and a loose and disorganized organizational style from top to bottom.
Due to the success in the past few years, Hastings seemed very confident and said with a smile: "Many consulting agencies and financial writers have already conducted research. It is estimated that there will be many business management types in the market about interpreting Netflix culture.
books."
The emergence of so many books introducing Netflix is actually a kind of publicity for Netflix, which will further strengthen the Netflix brand. The brand is goodwill, which is the largest intangible asset.
Zhou Buqi doesn’t want to appear too strong, because he can’t judge whether Netflix’s culture is good or bad.
To be continued...