Chapter 1937 Vision

There are some things that Zhou Buqi can't say much about.

These are all trade secrets.

The gap between people largely comes from the gap in information. Zhou Buqi certainly cannot tell some of the business information and industry knowledge he has about Internet mobile phones at this time.

Looking at the whole world, he is also the only one.

At this stage, Internet mobile phones are a major trend. There are dozens of major manufacturers of Internet mobile phones around the world, such as Baidu and Alibaba. If they want to make mobile phones, they will also make Internet mobile phones.

However, the current elites around the world have too much appetite for this field, and there will be a certain degree of cognitive oversight. Even when Lei Jun is working on Xiaomi, there are also certain business misjudgments.

Baidu makes mobile phones not because Baidu wants to make money from mobile phones, but because it wants to create a platform based on the mobile Internet and make money through the platform. Smartphones are the terminal media for implementing such a platform.

So does Xiaomi.

This was Lei Jun's wishful thinking, and he was not even willing to elaborate too much on this point. This was his secret weapon that he thought could deceive Boss Zhou.

In fact, Zhou Buqi had already seen through it, and the so-called secret weapon had no lethality at all.

But when the industry develops, this set of indoctrination methods will no longer work.

Now is the early stage of the industry, and the effect of "indoctrination" to users is very good.

Apps developed by mobile phone manufacturers simply cannot compete with apps developed by Internet companies. Even if mobile phone manufacturers provide many channel advantages for their own apps, it is useless.

In his impression, Xiaomi is just a small and inconspicuous company now. How can it be worth so much money?

Lei Jun said sincerely: "At the end of last year, Xiaomi launched a round of financing and raised US$40 million. The company's valuation has reached US$250 million. More than half a year has passed, and the quotation I gave is still based on

Valuation at the end of last year.”

Zhou Buqi seemed to be smiling but not smiling.

In the field of "dating" and "making friends", is this product really effective? It is, but there are too many products that are better than Momo, with more convenient communication and a higher success rate of connection.

Five years from now, everyone will be familiar with smartphones, and the effectiveness of this cramming promotion method will be greatly reduced and it will have no effect.

For Zhou Buqi, the most important thing is that Ziweixing can open up the situation as soon as possible and occupy the market in the early stage of mobile Internet.

Seeing that he seemed not very interested, Lei Jun continued: "This month, the first-generation Xiaomi mobile phone will be released. I'm not afraid to reveal some business secrets to you. Our price is 1,999 yuan."

For example, QQ Music and Weidian Music are very mainstream music apps on the market.

This is so difficult!

With Xiaomi’s strength, can it do it?

Weidian Music and QQ Music are pure Internet products. They are the flagship products of Internet giants Ziweixing and Penguin. Countless Internet talents have worked hard for many years to develop them.

Lei Jun welcomed such an investor and asked enthusiastically, "If you pay US$50 million, I will give you 20% of the shares."

The effect is very good.

Lei Jun said with a smile: "In the industry, the concept of Internet mobile phones is very popular. Xiaomi has built a system before and has accumulated a lot of loyal users. And I personally...have a certain appeal in the industry."

At this time, Xiaomi wants to simply rely on the advantages of the terminal platform and let the Xiaomi Music App scrape a piece of meat from these powerful products, which is a fantasy.

Zhou Buqi said with a smile: "I didn't expect that Xiaomi is so valuable."

"Ah?" Zhou Buqi was slightly startled, "So many?"

"How is that possible?" Lei Jun laughed and raised his wine glass, "Here, I respect you!"

Zhou Buqi said: "Then you must have lost money."

Users use Weidian Music and QQ Music well, why should they use Xiaomi Music? Just because I bought a Xiaomi phone, I must use Xiaomi Music?

"Xiaomi is quite short of money, right?"

With such a big background, Zhou Buqi can sit back and relax.

Ziweixing and Asda belong to the same family, so it is not appropriate to invest strategically in Xiaomi. If Zhou Buqi invests in Xiaomi in his own name, there is no problem.

Even if Lei Jun positions Xiaomi as an Internet company, it is still a half-baked Internet company.

Later, even if some apps appeared that were better than Momo, it would be difficult to surpass Momo.

Both Weidian Music and QQ Music have been operating for many years and have spent countless operations and promotion expenses to produce such products. They have worked hard and put in a lot of effort. Xiaomi can rely on the terminals it controls.

Through the platform, Xiaomi Music can be launched in one go, which is simple, fast and convenient, and is like a trump card.

There are so many smart phones, is it okay not to buy Xiaomi?

If it is in the early stage of the industry, this kind of indoctrination method is actually very effective. Because users have no knowledge in the past, they don’t know which App is good and which App is not good. They just instill it directly. When users form a habit, they will

Just accepted it.

In the early days, the price of mobile phones was relatively low. But in the later period, when the illusion was disillusioned, mobile phone manufacturers began to raise prices collectively, and mobile phones became more and more expensive.

After this stage, trying to instill it has no effect.

Because Momo showed up early.

Lei Jun said calmly: "The configuration of Xiaomi mobile phones is definitely not as good as that of the Aster4, which is popular all over the world, but it is not bad at all compared to the 4,000 yuan models of China Cool Alliance, and it is even higher than their configurations. I have always

We got the latest processor from Qualcomm, which is the same model as Aster4."

If Xiaomi has 100 million users, it can install the Xiaomi Music App on Xiaomi phones through bundling, pre-installation, etc., and then quickly cover 100 million users.

Therefore, it is impossible for Xiaomi Music to be launched.

Now is the early stage of the development of the industry, so we must seize some of the most valuable industry resources during this period!

So this exchange between the two parties, from drinking tea to drinking, has always been quite pleasant.

It may take five or six years after Xiaomi is launched and has hundreds of millions of users, and then the Xiaomi Music App will be promoted... By that time, the music App track will have long been mature and complete.

Powerful products such as Weidian Music, QQ Music, NetEase Music, Baidu Music, etc. have long divided the market and formed strong user awareness and usage habits.

Zhou Buqi looked like he had been deceived.

If car owners want to refuel, they can only go to Sinopec or PetroChina. This is an absolutely monopolized market, which means they can do whatever they want and launch whatever products they want. Users are like puppets, they have no choice at all and can only

If you accept it passively, it will be useless even if you cry for father and mother.

The price of mobile phones is rising steadily. A certain V-brand mobile phone sells for 1,999 yuan online and offline, and the purchase price in third-party stores is 1,720 yuan. Even third-party sales channels have such high profit margins. It can be seen that mobile phones

How much money will it make? (A friend has opened a store and I just asked for the data)

Not only that, but there are also shares.

The purpose is to sell mobile phones as quickly as possible, cover a large number of mobile phone users, form a terminal platform around mobile phones, and then provide IT services to mobile phone users in an indoctrinated manner.

Stop talking!

Does Xiaomi dare to arbitrarily block Weidian Music and QQ Music from Xiaomi mobile phones, so that all Xiaomi users can only use Xiaomi Music? If they dare to do this, they will not need the regulatory authorities to come forward, and consumers will vote directly with their banknotes.

In fact, his insights are deeper, and he has a far-sighted understanding of the business of Internet mobile phones. He is able to master more information from a higher perspective. He has secured terminal channel resources for Xiaomi mobile phones for Ziweixing.

A rural person who just goes to the city will easily be fooled by the city's routines and be instilled with many urban concepts. However, after the rural person has lived in the city for ten years and is familiar with everything, he will not want to go back to the city again.

It is impossible to instill some urban concepts in him.

At the Internet level, he is not worried about the rise of Xiaomi at all.

Lei Jun said with a smile: "So it depends on the performance of this battle. If the performance is good, Xiaomi will conduct a new round of financing at the end of the year. By then... it will not be valued at US$250 million."

Lei Jun laughed and said: "How can it not perform well when there is a channel on the campus network?"

Zhou Buqi was noncommittal.

This means that no matter how well Xiaomi does in the future, it will not be able to shake the core territory of Ziweixing. The little calculations and calculations Lei Jun has in his stomach now, in a few years he will find that they are completely whimsical.

It is too difficult to make money from software alone. We should still pursue some profits at the hardware level.

Therefore, mobile phone manufacturers are undergoing transformation, and the current concepts and thinking of Internet mobile phones are completely unfeasible.

But Momo is the most famous and has the largest user base.

Zhou Buqi nodded.

When Baidu makes Internet mobile phones, it wants to get this trump card, and then directly push Baidu's new products to users; Alibaba makes Internet mobile phones, and many technology companies in the United States, including MySpace, also make Internet mobile phones in a similar way.

idea.

But in this thinking structure, there is a huge loophole - the user.

But Internet products and smartphones are different. The competition here is fierce and there are too many choices.

This opportunity is not to be missed!

Zhou Buqi glanced at him and said, "If you don't perform well, the 50 million US dollars I'm giving you now will be considered a big loss."

That's really a loss on one sale.

Lei Jundao: "Well, the price of 1,999 yuan can only match the cost line of spare parts. If you include OEM fees, design fees, operating fees, warehousing, logistics, salary, travel and other expenses, you will definitely lose money. This is

For Xiaomi’s first product, what I want to do is become an instant hit.”

"$50 million, 20% equity?"

So a phenomenon occurred.
To be continued...