Chapter 1945 Group buying hits everyone

At noon, Zhou Buqi, Zhang Yiming, Guo Pengfei, Liang Rubo, He Yang, Meng Houkun, Zhang Xuhao and others had a working meal in the private room of No. 2 canteen in the park.

Take advantage of the meal to hold a meeting.

Zhou Buqi is returning to China temporarily this time. These executives have a full daily work schedule, and he does not want to change their work plans at will just because he is the boss.

At noon, we met first and had a brief exchange.

After 8 o'clock in the evening, it's time to get off work. We all have a formal meeting together to explain the significance of the short-term strategic cooperation between Ziweixing and Xiaomi.

In fact, it's not complicated, there are just a few reasons.

First of all, it is foresight. Behind Xiaomi is Lei Jun, known as "Rebus". With or without Zhou Buqi's help, he can make Xiaomi happen.

The low-price smartphone market is still blank. As soon as Xiaomi appears, it can sweep the entire industry and put several major domestic mobile phone brands such as China Cool, Jinli, and Meizu, as well as many foreign brands such as HTC, LG, and Nokia, to a collective halt.

The market for copycat phones has been thoroughly cleaned up.

Price is the biggest competitiveness.

"Then hurry up." Zhou Buqi nodded, looked at Zhang Xuhao, and said with a smile: "You have been promoted to the president of the school network, how do you feel?"

And this leads to the next reason to support Xiaomi.

Zhou Buqi said with a smile: "By spending money, I can not only build good relationships with major manufacturers such as China Cool Alliance, but also effectively promote Ziweixing's products. The former is strategy and the latter is business. Both are important."

"

This is not the case in China. This is the base camp, and it must be operated with a steady, low-key, and thoughtful attitude.

This influence varies by several orders of magnitude.

This phenomenon is very bad. If you have such energy and ability, why go abroad to work with foreigners? What’s the point of engaging in internal fighting behind closed doors? Civil war is practiced by experts and foreign wars by outsiders. This is a chaos that exists in many fields.

Meng Houkun's face darkened, "Isn't it your 'immortal' plan?"

Back then, Zhoubuqi destroyed the antivirus market with free antivirus, but how big is this market? Annual sales were only 500 million, and its impact was limited. The smartphone market is different, it is a trillion-dollar market.

In the future, the domestic smartphone market, especially the mid-range and low-end phone market, will see unprecedented competition. It will be so fierce that it will kill all foreign brands. Even Apple’s mid-range phone will not be able to compete in the domestic market.

Moreover, this is not a smooth process in the ordinary sense.

Zhou Buqi didn't like this very much.

In the past few years, Zhou Buqi has often played this trick.

"Well, in the middle of this month."

How great is it to cooperate with Xiaomi and get a 5-year free pre-installation agreement for 5 apps?

This is what Zhou Buqi values ​​most.

These are the two core reasons why Zhou Buqi wants to support Xiaomi.

Aisida is already an industry giant now, so don't go out and offend all your colleagues. Lei Jun rushes in with high spirits, so just let him rush.

Zhang Yiming originally disagreed, but after hearing what he said, he changed his mind and said slowly: "Well, that's true, you can't be afraid of spending money!"

When Asda launched its domestic route, the initial design was also to launch low-priced models to meet the needs of a wider range of consumers.

Zhang Xuhao said half-jokingly: "Of course, with the Xiaomi mobile phone business... next month's on-campus group buying sales will be able to beat those competitors again."

All foreigners were eliminated early, and in the final battle, only a few domestic brands were left.

This phenomenon will become more apparent when public opinion is controllable, and domestic public opinion happens to be controllable.

This has given rise to unfair competition and vicious competition in many commercial markets. If your product is not good enough, public opinion will crush you to death.

Zhang Xuhao originally had a supportive attitude and said with a smile: "The profit margin of low-end mobile phones is very low and they are not profitable. The existence value of such products is just a user-oriented terminal platform provided for Internet service providers. What is this platform?

Whether it’s a Xiaomi phone or an Asda phone, it makes no difference to Ziweixing.”

What’s the point of fighting your own people against your own people? It’s better to be an outsider in civil war than an expert in external war. This is the relationship of competition and cooperation that he has been preaching internally.

Zhou Buqi said: "Yes, that's what it means. I want to open an online store to sell things. Is there any difference between opening a store on Taobao and opening a store on JD.com? Our purpose is to sell things. On Taobao, JD.com, eBay,

Opening stores on platforms such as Dangdang, Paipai, and Amazon is the best choice.”

For example, he would invest in Xiaomi in his own name and earn some equity investment income; Xiaonei.com should take it as its own responsibility to help college students, and the price of Xiaomi mobile phones happens to be low enough, so it can get some of the goods and sell them to college students in the name of Xiaonei.com.

kind of help.

Asterini quickly adjusted its business, and Asterini was only for the university market. It was a benefit given to college students by the United Campus Network and was not sold to the public.

Why don't you just go with the flow?

It’s cheap if you get it for free, don’t get it for free.

Don't just talk about competition.

No matter what others do, protect yourself first and let the other party leave some thoughts of possible friendly interactions. Once your door is completely closed and the two sides are ready to fight to the death, all kinds of competitive methods will be eliminated.

Can be played.

After Xiaomi completely subverts this market, there will be no risk for Asda to enter the market and start some friendly competition with its domestic counterparts.

Zhang Xuhao felt embarrassed and scratched his head, "It's okay, I'm just busy."

The "Immortal" plan is a plan in which Ziweixing spends money to establish a relationship with the "China Cool Alliance" and pre-install Ziweixing's App into their mobile phones.

How good is the current domestic smartphone industry under the leadership of China Cool Alliance? The profit margin is so high that everyone joins forces with foreign mobile phone manufacturers to make a fortune together.

"Yes, Wowo Tuan, Lashou.com, Gaopeng.com, Manzuo.com, Nuomi, 24 coupons and so on... and our Rice Ball.com is also involved." Zhang Xuhao counted them one by one, and then laughed,

"However, the opponent of on-campus group buying is not one of them, but all group buying websites."

Shoot the first bird.

"Ah?" Zhou Buqi was surprised, "Are group buying websites so powerful now? Can they compete with our group buying during the back-to-school season?"

But later Zhou Buqi chatted with several people in the industry and discovered something was wrong.

When Vipshop started to rely on mobile phone pre-installation to promote, it was very costly. The price for Xiaomi mobile phones is 1 yuan per pre-installation. If the user opens Vip.com and registers and activates, it will also cost a lot.

I will give you another 12 yuan.

The disruptors in the industry must be ganged up on and punished!

It's okay if Xiaomi doesn't succeed, but if it succeeds, it will definitely attract public outrage and become a thorn in the side of the entire industry. If it can't kill you in market competition, then it will kill you in terms of public opinion.

If Zhou Buqi had encountered this kind of thing in an overseas market, he would have probably rushed in and done it. If he won, it would be great, as he would be gaining territory for nothing; if he lost, it wouldn't matter, since it was not his territory in the first place.

Even a good-tempered good old man like Lei Jun, after being cornered, angrily publicly shouted the slogan "Don't take life or death lightly, if you don't accept it, do it".

The big boss spoke eloquently, and any objections were suppressed. At the formal meeting in the evening, the tone was set. Everyone could follow this argument and carry out more extensions.

"Xiaomi will hold a press conference soon."

This little life was very peaceful.

The remaining reasons are not so important.

You may not realize it now, but in a few years, this will be of huge value.

Opening a store costs money.

Competition and cooperation must be linked. There are no sworn enemies in the business market.

Not to mention the infinite gratitude I received from Lei Jun, if there is some business friction with Aisda in the future, it will not go too far and it will be easy to talk and discuss.

Just like opening an online store, go to the platforms of major mobile phone manufacturers to open a store and sell MSI apps.

That's because back then, he was "poor and white" and had nothing, so he could only fight hard. Now it's different. Success and fame are enough, so he has to find a way to "clean up".

Zhou Buqi said: "In the early days of the mobile phone era, this was the most effective means of marketing!"

From Lei Jun's perspective, Xiaomi is now in an abyss with countless difficulties. Boss Zhou comes to the rescue, which is a timely help!

That year, Xiaomi sold 60 million units in China and brought 8 million activated users to Vipshop... This order alone was worth 200 million.

The fight was a bloody one, and he kept showing off his limits.

The two-year budget of the "Fairy Plan" is 500 million yuan. With the development of the industry, this expenditure will only become larger and larger.

Ziweixing cooperated with Xiaomi and reached a free cooperation of 5 apps, which is definitely a big advantage!

Zhou Buqi said: "There is still work to do next. The stock of Xiaomi mobile phones is very small and the price is so low. The market is likely to become restless. By then, the on-campus group buying will have to carry out rush buying activities for Xiaomi mobile phones. The supply exceeds the demand. We must do

Emotionally comforting college students who didn’t get a cell phone.”

"all?"

Zhou Buqi glared at him, it turned out that he was trying to show off.

Zhang Xuhao said: "Originally, I was a little worried about the sales of on-campus group buying in September, because the group buying market outside is still growing, and it is expected that it may reach 1.2 billion or 1.3 billion in September. If we buy a wave of Xiaomi mobile phones in a group during the beginning of the school year,

, as long as the business takes off, the sales in a single month can steadily exceed the sum of all group buying websites."

Zhou Buqi waved his hand, "This data is meaningless. The school season is a special period, and what on-campus group buying pursues is not sales and profits. This is not the value of Xiaonei.com. Do not use this as a marketing point. Make your products well.

On-campus group buying does not participate in those group buying trends in society.”
Chapter completed!