Chapter 1967 Lao Zhang is an expert

It is impossible to move, at least in the short term. This is related to local political performance and tax revenue.

If it's a small company, that's fine. You can go wherever you want.

Changyou is different. It is the best private company in the entire Shijingshan area and a representative enterprise in the area. Now, they have given out commendations, formulated preferential policies, and promoted publicity. Then Changyou will move

To other areas?

This is so irresponsible.

However, it is obviously impossible for Zhou Buqi to constantly patrol between the two companies while managing Ziweixing and Changyou at the same time.

Take a look at Jieyu Media.

The headquarters is actually located in the Ziweixing headquarters park, and the Jieyu Media Building is the outermost office building in the Ziweixing headquarters park.

If Zhou Buqi has something to do, he can take a scooter in the park or even walk there.

Even if Changyou can't be this close, he should at least be in Wangjing. He can't be too far from Ziweixing's headquarters, otherwise it will cause great difficulties for his work.

After some communication with Lao Zhang, a decision was made.

Changyou's headquarters will remain unchanged for the time being, and it will still be here in Shijingshan... In fact, it is just a name. If you choose to file taxes here, Changyou will still be the most watched star enterprise in the Shijingshan area.

However, the nature of the work will actually undergo some changes.

Shi Jingshan mainly undertakes the development of some new games and the agency business of foreign games, and its importance has been downgraded. The real decision-making center will be transferred to the new headquarters.

Just like SoftBank, it is nominally a Japanese investment company headquartered in Tokyo, but its actual decision-making center is in Silicon Valley.

It's already mid-August.

According to the plan, Changyou will officially disclose the news to the public next month and announce the reorganization of the board of directors and senior management. At that time, Ren Yuxin and his team will officially debut at Changyou and enter a new era.

There is no need to be here at Shijing Mountain.

We must quickly select a location to find the real headquarters location for Changyou.

Time is a bit rushed.

Zhou Buqi said: "In the past few months, the Wangjing SOHO project was quite popular!"

"Well, I even went to see it. It's definitely world-class."

Zhang Chaoyang nodded.

This is a super real estate project. Just to acquire the land, SOHO China spent 4 billion in 2009. Then, after two years of design and operation by an international team, the model room was finally launched in June this year, which immediately detonated the entire industry.

business circle.

Just a model apartment has become a tourist attraction. It is not only a landmark building in Wangjing area, but also a landmark building in the entire capital.

Later, the wave of Internet entrepreneurship in the Wangjing area actually started around these three office buildings in Wangjing SOHO. For example, the well-known Panda Live broadcast invested by the Wang family is located here.

Zhang Chaoyang said: "Lao Pan made the right bet this time. The Wangjing project was an unprecedented success. As soon as the model room came out, it became popular immediately. Before the building was built, they cooperated with Sina to rent shops online, a total of 10 units...

…”

"10 sets? That's too few."

"It was just event marketing to hype up this real estate project. It was very successful, and it was sold out in a few seconds. Then, they reached financing agreements with many investment institutions, raised 5 billion, and started construction of this project."

"Financing?" Zhou Buqi was a little surprised, "Can this be done in China?"

Zhang Chaoyang said with a smile: "It's different. This is loan financing, which actually carries great risks. The equity financing model is better and can share risks."

Just like the "Changyou Park" he plans to build in New York, he also plans to build 3-4 commercial office buildings nearby.

Loans are available.

But a loan means it needs to be repaid with interest.

What if this project doesn’t go well?

Equity financing is the best solution. Transfer 60% or 80% of the equity and let other large institutions participate in the project together.

Loan financing is about taking money from others, which is the relationship between lending and lending; equity financing is about taking money and people from others, and then doing things together, which is the relationship between partners.

Zhou Buqi asked: "Do you know the specific situation?"

Zhang Chaoyang said: "Please pay a little attention. It is now a model room and has won praise from all walks of life. Then the real construction can begin. If you want to move Changyou there, I am afraid it is too late. Last time

They started pre-sales in March. There are open complexes over there, as well as shopping malls, shopping malls, etc. Don’t go there, it’s noisy, it’s okay for small companies to join in the fun.”

Zhou Buqi smiled and said, "You seem to have an idea."

Zhang Chaoyang said: "Let Changyou work in the Sohu Media Building first, and I will coordinate it. Then, we will find a more suitable place for Changyou's headquarters. Don't go to Wangjing SOHO, it is almost to the Fifth Ring Road.

It’s best to be on the Fourth Ring Road, not too far from Ziweixing’s headquarters. If there’s a suitable project, buy it. If there’s not a suitable one, just find a piece of land and build your own building.”

Zhou Buqi couldn't help but laugh, "Yes, you are a real estate expert!"

Lao Zhang is really an expert.

The angle was well chosen, "When you get to Wangjing, it is a gathering place for foreign companies. Mercedes-Benz, Caterpillar, Microsoft, Wal-Mart and other Fortune 500 companies are all there, and the popular culture is foreign companies... This is not suitable for Internet companies.

."

"Well, that makes sense."

Zhou Buqi nodded with deep understanding.

In the later period, employees of Internet companies no longer gave in and began to resist 996. The earliest outbreak occurred in Wangjing, which was obviously influenced by foreign hostile forces such as foreign companies.

The result is that the entrepreneurial area of ​​Wangjing SOHO is dying on a large scale.

In the industry, there is even a myth that Wangjing SOHO has bad feng shui and will fail as long as you start a business. If you are not lucky, don't go there.

The fundamental reason is still the interference from the atmosphere of foreign companies.

Start-up companies in other places are all working hard in 996 or even 8107, but here in Wangjing there is a relaxed work culture of foreign companies, and they don’t work very hard.

It’s no wonder that entrepreneurial projects often fail.

Zhang Chaoyang continued: "It will be much better if you go further in. When you get to the Ziweixing headquarters, and further in, you will find the Zhongguancun Electronics Park. There are many domestic technology companies, and the atmosphere is different."

Zhou Buqi said: "The Internet is developing too fast, and it will still have to expand in the future."

Zhang Chaoyang said with a smile: "That is the future, now there is a chance."

"ah?"

Zhou Buqi is very curious. In terms of real estate business, he is really not as good as Lao Zhang.

Zhang Chaoyang said: "I paid attention to the electronic park here in Chaoyang last year, but the time was not yet ripe. Coupled with the need for confidentiality, I chose to settle in Shijingshan."

Zhou Buqi asked: "What time is it?"

Zhang Chaoyang said: "In the early days of Zhongguancun... I mean here in Haidian. In addition to many technology companies, there were also hypermarkets that sold electronic products. Many shops sold software and computers, which were also in the technology category.

of startups.”

Zhou Buqi nodded, "Well, that's what JD.com did in the early days."

Zhang Chaoyang said: "But it didn't work in the past few years. The policy was adjusted and it was clearly stated that space should be reserved for the development of high-end industries and electronic stores should not be encouraged to be located in the Zhongguancun area. The precious land resources should be reserved for those real technology companies. This batch of

People all moved from west to east, from Haidian to the Zhongguancun Electronics Park in Chaoyang."

Zhou Buqi said: "Well, times are changing so fast, and the capital is developing very fast. Zhongguancun now is completely different from when I was in college."

Zhang Chaoyang said with a smile: "So we must seize this fleeting opportunity. JD.com is now popular, Alibaba has also launched Taobao Mall, as well as Suning, Yi Xun, and Amazon. I feel that the time is ripe."

"What?"

“E-commerce!”

"How to say?"

"Today's electronic parks mainly gather a group of shops selling electronic products. However, with the development of e-commerce, electronic products have become transparent. As long as consumers know a little bit about the Internet, they have already checked out those physical stores.

The vendors can no longer sell their products because of their poor information, so they can only make money by selling products... Huh, they can't survive at all!"

What Zhang Chaoyang said is the biggest criticism of Zhongguancun.

There are too many liars.

I have no choice but to lie.

The rent is so high and the inventory is so large. If they sell electronic products with clearly marked prices and don't trick some consumers who lack IT knowledge into making a lot of money, they really can't survive.

After all, not everyone is Liu Qiangdong.

It just so happens that the various shortcomings in Zhongguancun have given JD.com a choice opportunity to rise.

Zhou Buqi immediately understood the meaning of Lao Zhang's words and was very surprised, "The Electronics Park is also going to usher in a wave of major purges?"

Zhang Chaoyang said with a smile: "It depends on the development speed of the e-commerce industry. I think the opportunity is great. Zhongguancun has lost a lot of small traders and vacated a lot of land resources. This is policy-led; there is no similar situation in the Electronic Park

Policies can be guided by the market. As long as e-commerce develops, the industry becomes more transparent, and transactions become fairer, those brick-and-mortar stores that cheat and abduct will definitely close down in large numbers."

"Lao Zhang, you are indeed an expert." Zhou Buqi admired sincerely, "Electronic parks are also scarce resources. If land resources are really vacated due to market changes, you really have to grab it first. Whether it is buying a property directly.

That’s fine, it’s better to bulldoze it and build a new building.”
To be continued...