Chapter 1969 The name can sell money(1/2)
Chapter 1969 Names can be sold for money
Yan Xinlei has completed all the procedures and is about to go abroad to study at the University of Southern California to pursue a master's degree in game design.
If you want to get this done, the price is not small.
Changyou will invest no less than US$45 million in the USC gaming center within the next ten years, with an average of US$4.5 million per year.
However, the investment is worth it.
The first is that I can make good friends with college students majoring in gaming at the University of Southern California, and the second is that this investment will have relatively large returns as expected.
At first glance, it seems that Changyou has paid for USC, and Changyou is the active party. In fact, it is completely the opposite. USC has the number one game major in North America, and it is not an exaggeration to say that it is number one in the world.
There are too many big institutions rushing to send them money, but there is no chance.
Free donations are possible and very welcome.
Want to invest?
impossible.
Just like the cooperation between some domestic technology companies and American universities, it is actually not a cooperation at all. People don't look at it at all. It is a real free donation. If the project results are really researched, the funder must be legal and compliant.
There won't be any sharing either.
Fortunately, universities are places for academic exchanges, especially many top professors, educators, and scientists. They focus on the scientific and technological progress of all mankind, but often turn a blind eye.
The game major at the University of Southern California, like the directing major, is a benchmark major. If you want to cooperate with the game center at the University of Southern California, money is not enough. The school must consider the future of the students. Once the student team really develops
Excellent games that have been recognized by the market, but ordinary institutions do not have the strength to help students operate them.
When you have a good game, you also need a good platform to promote the game.
This requires game companies such as EA, Blizzard, and Microsoft.
Only this kind of big game company is qualified to invest in the USC Game Center, and it is a platform recognized by the school that can help students... Changyou is actually not qualified, and its market value is quite high, but it has great influence in the North American market.
Not quite enough.
The person who came forward to operate the game was Don Mattrick, the president of the game business of Ziweixing International. This is a well-known big shot in the game industry, and he signed this 10-year US$45 million sponsorship contract with the University of Southern California.
At this time, Zhou Buqi called Yan Xinlei and took him to Jingdong to meet Liu Qiangdong.
Lao Liu also wants to study in the United States.
At Zhou Buqi's suggestion, he decided to study on the West Coast and chose the University of Southern California. By then, he and Yan Xinlei would be classmates.
Yan Xinlei was surprised, "Mr. Liu, is he the boss of JD.com?"
"right."
“Isn’t JD.com a technology company?”
"Huh?" Zhou Buqi looked at him strangely, "Yes, what do you mean?"
Yan Xinlei said: "Since it is a technology company, why doesn't he go to Berkeley?"
USC has two parts.
One is the main campus of the University of Southern California, in Los Angeles; the other is the University of Southern California, Berkeley, in San Francisco.
Our school is a comprehensive university, mainly focusing on humanities, such as literature, history, film, etc. Spielberg and George Lucas all graduated from this school.
Berkeley is a science and engineering university, focusing mainly on high-tech fields such as semiconductors, computers, artificial intelligence, etc. It is the cornerstone of high-tech development in Silicon Valley.
The game design industry is at the headquarters of the University of Southern California, not at Berkeley. From this, we can see that the game industry is not a high-tech industry at all, but a humanistic art industry.
When making games, the most important thing is the design, not the technical implementation of the design.
But the domestic game industry is dominated by men with science and engineering backgrounds. This group of straight nerds and technical men know nothing about design, so they can only copy.
Yan Xinlei is a bit different. He is not from a technical background. He studied business administration as an undergraduate.
Zhou Buqi smiled and said: "He is not a technical expert. What can he learn at Berkeley? The threshold for learning art is very low, but the threshold for learning technology is too high. Managing a company is inherently an art."
Yan Xinlei sighed, "I don't know if it's right to go abroad. Many people have advised me..."
"Are you stupid?!"
Zhou Buqi turned his head and glared at him in anger.
"ah?"
Yan Xinlei was slightly stunned.
Zhou Buqi said angrily: "I asked you to go abroad, are you right? Even if it's wrong, it's still right. You don't understand this principle? How can I make you suffer?"
"No, that's not what I meant..." Yan Xinlei laughed and quickly explained, "I'm not talking about career. With your help, there's no need to worry about this aspect. I'm not stupid."
"Then what do you mean?"
"Um... I have a girlfriend who was planning to get married, and my friends are also optimistic about us... If I study abroad for a few years, I won't be able to say that in the future."
"Let her go out with you?"
"She is a civil servant. It seems that she is going to take the associate degree soon. Her family is quite well-connected, but she won't go out." Yan Xinlei was somewhat disappointed.
"Men should still put their career first, and pursue it first." Zhou Buqi's attitude is consistent, "Pursue a career, and when you have a career, you will also have love, which is a double harvest. If you choose the wrong direction, pursue love desperately.
But in the end, I didn’t find my love, my career was gone, it was all in vain.”
Yan Xinlei smiled and said, "You are truly a life mentor."
Zhou Buqi said: "This is all common sense."
Yan Xinlei nodded, and then sighed with emotion, "I also know, our President Wang chatted with me for more than half an hour yesterday."
"Mr. Wang?" Zhou Buqi was a little surprised, "Who is it? Wang Fang?"
"Well, that's him, and he even apologized to me." Yan Xinlei was somewhat proud and winked, "He said he knew I was a gaming genius, but he had not arranged my position appropriately in the past few years, so he was quite sincere.
He also said that I am studying abroad this time, hoping to have a deeper understanding of games and come back to develop better domestic games in the future."
Zhou Buqi said with a smile: "This Wang Fang, he was removed from his post and started playing tricks."
"Mr. Wang's gaming level is actually quite high..." Yan Xinlei waved his hand, "That's not what I'm talking about. What he told me was a friend of his who is also a big shot in the gaming industry and has more than a dozen girlfriends around him.
They all live together, and they have given birth to seven or eight children. Next, they will find more women to give birth to, and they are determined to have a hundred children. They seem to be only a few years older than us."
Zhou Buqi nodded, "I know who you are talking about, it is true. That person is also a little mentally disturbed, similar to Wang Fang. The game industry and the art industry are really similar. The more powerful people are, the more they think.
Ridiculous.”
Yan Xinlei continued: "Also, he said that there is a company with five people on the board of directors. The chairman is a man, and the other four directors are all women, namely his eldest wife, second wife, third wife and fourth wife.
, are in charge of finance, human resources, purchasing and marketing respectively. The family usually works and lives together, which is really a happy time."
"Um."
Zhou Buqi's reaction was relatively bland.
The big house meets the small house.
When he was very young, his father took him to visit many of his uncles, and he saw him a lot. In the past few years, with his successful career, it became even more normal.
Especially once I had a drink with a big boss named Xu who ran a snack and beverage business in the south. The big boss brought his son there too, since they were all of the same age after all.
The son asked Zhou Buqi for advice, saying that his aunt's cousin wanted to marry him as his third concubine. He didn't really want it, but he refused because he was worried about affecting the relationship between the two families. It seemed that he would not recognize his former wife after making money.
Like poor relatives.
Zhou Buqi gave him an idea, saying that close relatives could not marry as the children would be deformed, which was a great help to him.
Seeing that he was unmoved, Yan Xinlei understood, "Wang finally succeeded in enlightening me. No matter how my girlfriend's family stops me, I will definitely go to study abroad. As you said, career is the highest priority for a man."
Pursue."
"Is that what I said?" Zhou Buqi snorted, "Don't tamper with my words!"
I went to JD.com and introduced the two of them to each other.
After going to the University of Southern California, Yan Xinlei helped out and helped Liu Qiangdong explore the road. At the same time, he also had the opportunity to enter Liu Qiangdong's circle, further broaden his horizons and grow.
However, these are all small things.
Zhou Buqi came here mainly because he wanted to further persuade Boss Liu that he was causing trouble on the Internet again. He was just making trouble, and he was always naming names.
This is not good.
It would be troublesome if entrepreneurs always attacked each other by name when competing. Once this group exposed each other, no one would have an easy time.
They all work in companies, so who doesn’t know who they are?
In the past few times, JD.com has engaged in "three major battles" in succession, confronting Dangdang, Suning, and Alibaba, and gained a lot of attention and brand reputation.
This time it was even more fierce, and it directly started working with Baidu.
Baidu is an information distribution platform. Unlike e-commerce platforms, it can control the thunder and lightning in the public opinion field. If Baidu is offended... JD.com will not have an easy life.
In fact, I have been in trouble recently.
Zhou Buqi asked: "What's going on over at Baidu?"
Liu Qiangdong said: "They have bullied people too much and can't bear it anymore."
To be continued...