It didn't matter that the plane was borrowed by Shi Jinglin. Zhou Buqi planned to stay in Manchester for a few more days to take a good look at Manchester United's business.

Once it works, this is really a business empire centered around football.

Football does not make money, at least under the current system of World Football Federation and UEFA, it is difficult to make big money relying on pure football business.

Unless it is completely commercialized like American sports.

That's not good either.

If everything is based on profit, it will inevitably lead to too many "fake matches".

However, it’s not impossible to make money!

With football, you can build a brand.

And then rely on brands to make money, such as the American magazine company Playboy, which Zhou Buqi participated in and promoted the delisting. With the decline of the industry, "Playboy" magazine is no longer viable.

It’s hard to make money from magazines anymore.

what to do?

The plan given by the board of directors is brand licensing and a new strategic plan to earn profits for investors.

The magazine "Playboy" is no longer available, but the brand "Playboy" is world-famous!

The popularity and influence of rabbit ears are not even much worse than Disney’s Mickey Mouse.

Next, Playboy Company only needs to license the "Playboy" brand. Whoever wants to open a coffee shop can call it a Playboy Coffee Shop; whoever wants to produce wigs can also put a bunny ears logo on it.

Playboy just charges licensing fees.

Many companies around the world have adopted this strategy. If their own business is not doing well, or if they want to increase additional revenue, they license their brands to third parties and let them operate on their own.

For example, domestic Antarctic people’s OEM clothes, such as Wuliangye’s OEM wine. Even more famous are Hollywood’s “MGM” and “Universal”. They were originally MGM Pictures and Universal Pictures. After a series of changes in the early years,

The copyright operation of the series... Now, the largest casino in Las Vegas is in the MGM Grand Hotel, and the "Miss Universe Beauty Pageant" is famous all over the world.

This is a very normal and common business strategy.

Manchester United is similar.

Manchester United now has two major sections, Manchester United Business and Manchester United Sports.

This is the business after Zhoubu integration.

In fact, when Manchester United went public that year, it had four businesses: Manchester United Sports, Manchester United Commercial, Manchester United Television, and Manchester United Catering Company.

When Zhou Buqi acquired Manchester United, Manchester United had already been delisted by the Glazer family. It was easy for him to deal with it and he made some drastic business reforms.

A very important move is to integrate and reorganize Manchester United into two parts.

Football belongs to football, and business belongs to business.

The TV station and catering businesses are actually businesses, so they were all assigned to the big business of Manchester United Commercial. They could not make much money in bits and pieces to begin with.

The TV station refers to Manchester United TV, which mainly targets local audiences in the Manchester area.

There are advertisements here, and there will also be paid content. For example, if Manchester United plays a friendly match with another team, the audience can pay to watch it. Or a documentary about Manchester United can also be locked on this channel.

I can't make much money, I can barely make ends meet.

It is mainly a promotion platform for Manchester United.

Manchester United catering mainly refers to the Manchester United Cafe. The cafe in the Old Trafford Stadium can bring in at least 80,000 pounds to the club every match day.

Not to mention, this is a chain of coffee shops. There are Manchester United coffee shops in many countries around the world, and most of them are authorized stores. For example, there are Manchester United coffee shops in China.

Through those authorized cafes, it can also be regarded as a kind of publicity for Manchester United.

This part of the business can bring a profit of about 3 million pounds to the club every year.

This small amount of money is really insignificant.

Fortunately, Manchester United will make big plans next and build a five-star hotel.

Manchester used to be an industrialized city, but over the years it has shed a lot of its low-end industries. For example, Manchester United's Carrington training base was a heavily polluted factory area back then. Now it is a beautiful place with beautiful mountains and clear waters, birds singing and the fragrance of flowers.

Manchester has the best environment.

This will greatly benefit the development of local tourism.

If you want to do tourism, you must have supporting hotel facilities.

Manchester United's training base and Manchester City's training base are very close to each other. If you build a five-star hotel nearby, it will be difficult for business to prosper.

If the operation is good, the annual profit will be at least 20 million pounds.

So Zhou Buqi called Manchester United's commercial executives from London to Manchester, held a meeting, and made a new and detailed division of Manchester United's commercial business.

It includes Manchester United’s membership operations, brand planning, match day ticket revenue, advertising sponsorship, sales of jerseys, blind boxes and other derivatives, Manchester United TV, Manchester United catering, Manchester United hotels, Manchester United retail stores, Manchester United documentary and film and television copyrights, etc. 14

department.

The most important thing in managing a company is employing people.

Zhou Buqi doesn't care about the specific business operations, but he must make good rules in employing people.

Among these 14 departments of Manchester United's business, there is a line.

Some businesses are closely related to football, such as match day tickets, online membership operations, documentaries, jersey advertising, etc. When choosing directors for these businesses, you must choose people who understand football and love football.

Don't let people who don't understand football over-commercialize it and affect the competitiveness of the team.

There are also some businesses that have nothing to do with football.

For example, selling jerseys, selling blind boxes, selling stationery, selling pens and other derivatives with Manchester United elements, such as opening cafes, restaurants, retail stores, hotels... These businesses have nothing to do with football, they are just branded as Manchester United.

The signboard does some traditional business.

These businesses don't need to have too many restrictions. Just choose the most capable people to work, and focus on running and making money.

Set the tone first.

Zhou Buqi's vision is now higher and his appetite is bigger. Now that he has taken action, there is really no point in making small fuss. It is not easy to go too far in football. The traditional forces in European football are too strong and there is no resistance.

The law breaks through.

However, by leveraging the "Manchester United" brand and doing business that has nothing to do with football, there is every opportunity to make a big splash in the business world.

Shi Jinglin is different from Teacher Wen, Sister Bao, and Ning Yaxian. She can't sit idle. Even if she gives birth to children in the future, she will definitely focus on her career.

She may have lost interest in Yuanwei Group.

Let her find the direction by herself. She looked around but couldn't find it.

Zhou Buqi has already found a way out. If she really feels bored and has nothing to do, she might as well come to Manchester United for a challenge and do some business that has nothing to do with football.

It's best not to start a new one from scratch, it's too hard.

After the meeting, Zhou Buqi and several core executives had dinner with the coaching team at noon and expressed their recognition of the team's performance in the past few games.

In the afternoon, Zhou Buqi went to the airport to pick him up.

Ning Lu and Mai Feixue accompanied them.

Hearing that he was going to pick up a strong woman named Zhen Yu, Mai Feixue's thoughts wandered away...well, it's a woman again. Later, she heard that this Zhen was the founder of Yuanwei Group and Jieyu Media.

One of them, who was a very important early partner of Boss Zhou, was stunned at the moment, and all the desire to compare disappeared.

Zhou Buqi called out several times in succession, "Maizi? Maizi?"

"Ah?" Mai Feixue came back to her senses, "Oh, boss, did you call me?"

Several people were in cars at the airport, waiting for the plane to land.

This is a private airport. Obviously, this Zhen always comes by private plane. Is this the life of Boss Zhou? All transportation is by private plane?

Zhou Buqi smiled and said, "How's it going? Are you still getting used to it?"

Mai Feixue's face turned red and she whispered, "It's okay, but it still hurts a little."

"pain?"

Zhou Buqi was slightly startled.

Mai Feixue was a little embarrassed. She glanced at Ning Lu carefully and found that she had a laptop on her lap, checking information. Then she leaned over and whispered in the big boss's ear: "It's quite comfortable. I

I like it. This is my first time to fly, my first time to go abroad, my first time to watch a game at a stadium, my first time to live in a luxurious villa, my first time... these first times are all wonderful.

, I like it, I do it, I don’t regret it.”

Zhou Buqi couldn't laugh or cry, "Who asked you this?"

"Ah? What is that?"

"I'm asking you, have you adapted to the UK these few days? Are you still used to the living habits and communication methods here?"

"Oh, oh..." Mai Feixue showed a bright smile, "It's very good, everything is good, everywhere is good. I am satisfied, and I have gained a lot."

Zhou Buqi nodded, "The meaning of life is to constantly explore and discover that life is like mountain climbing, which means you should make unremitting efforts. Every time you climb a step, the scenery you see will be more magnificent and spectacular.

More charming.”

"Um."
To be continued...