Chapter 1992 Stitch Monster

For the "Ziwei Galaxy" industry, London is definitely the most important place, including the European headquarters of companies such as Ziwei International, Chaowan Commune, Spotify, Netflix, Changyou, and Ziwei Global, all in London.

However, the gaming industry is different from the Internet industry in the conventional sense.

The operating model of game companies is different. It is a studio system and will be flatter.

Generally speaking, the headquarters of a game company is the administrative center and operations center.

Then, below are dozens or hundreds of game studios distributed around the world. If it is an operating studio, it will follow the arrangements of the headquarters and coordinate the allocation of some resources.

The R&D studio is different.

Game studios of this type generally operate independently and have great autonomy.

This is a creative work, and senior leaders at the headquarters cannot interfere casually.

It's like Universal Pictures wants to make a movie.

How the movie is shot must be decided by the "studio" called the crew, and negotiated by the producers, directors, and screenwriters. It is impossible for the chairman or president of Universal Pictures to just come up and start dictating.

It's okay to make suggestions occasionally. If the company president guides them on how to make a movie and how to design a plot, then the movie will definitely fail.

This is the particularity of the creative industry.

We must give creative talents great freedom and give them great respect.

After the game development studio has produced the game and has passed the approval and is waiting for release... this will be different. At this time, the game will enter the operation phase. This is no longer a creative industry, and the studio will have no autonomy.

We must follow the overall arrangements of the headquarters and allocate group resources in stages.

Zhou Buqi and his team walked around Manchester and investigated a total of 5 local game studios. They felt very good.

All we make are games for the local market.

The largest family has 150 people and annual revenue of 83 million pounds; the smallest family has only 7 people and annual revenue of 820,000 pounds.

Zhou Buqi had never heard of those local games. After watching them play for a while, he found them quite interesting, especially a boxing-type game software with annual sales of more than 40 million pounds.

Go home in the evening.

Swim first and relax.

Accompanying her are four mermaids, Zhen Yu, Sun Wanran, Ning Lu and Mai Feixue.

After swimming around, everyone came ashore.

We talked about the local layout of the game industry.

"Are you really coming to Manchester?"

Zhen Yu is very concerned about this decision.

Zhou Buqi sat on the recliner and turned to look at her, "What's wrong? Will it affect you?"

Zhen Yu said with a smile: "The new plan of the Manchester United Hotel. If Changyou will arrange it here, it means that in addition to Manchester United, you also have a relatively important industry here. When the time comes, you can set up an office area on the top floor of the hotel.

, and then arrange it in the living area, it’s justifiable. People from Manchester United can’t say much.”

Zhou Buqi smiled and said, "You are so cautious. I am the savior of Manchester United. They don't even have time to thank me! Running Manchester United is actually the easiest. As long as you have good results and care about the fans, you can do whatever you want. They are not like listed companies.

Shareholders are so picky. It’s like evaluating a woman, one thing covering up all the ugly things.”

Mai Feixue had just been hired and was still in the new period. She was squeezed into a recliner next to Boss Zhou. When she heard this, she opened her eyes wide and asked curiously: "Boss, do you like white girls?"

?”

"I don't like it." Zhou Buqi said simply, "It's not interesting."

"oh……"

Mai Feixue twitched the corner of her mouth and looked strange.

If it were just three words "dislike", she wouldn't be able to hear anything, but the big boss later added "it doesn't mean anything", which revealed a lot of information.

It seems that the big boss is indeed a well-educated woman who has seen a lot.

Here, Zhou Buqi confirmed Senior Sister Zhen Yu's guess, "Well, Changyou can set up a layout in Manchester, mainly as a research and development studio."

Zhen Yu blinked, "Is it risky?"

"As long as it is research and development, there are bound to be risks." Zhou Buqi is relatively relaxed about this, "If you want to succeed in research and development, whether it is a high-end technology, a game, or a movie, it is not easy. Fortunately, I have the management skills to manage Zi.

MSI Global’s experience.”

Zhen Yu chuckled and said, "Movies are very similar to games?"

"Well, it's very similar. Movies are a creative industry, but Hollywood blockbusters can also follow their footsteps. I pointed out a few directions for Ziweixing Global, such as inertia, popcorn, special effects, and family fun. Creativity in the game industry,

You can also find an industrial model of this kind."

Zhou Buqi has already thought about it. Next, Changyou will go shopping around the world and buy more localized game studios in various countries.

Because this kind of studio only caters to the local area, the prices are extremely low. In addition, it is now a trough period in the global game industry, so the prices are even lower. And doing well in the local area shows that the creativity is very good.

Next, Changyou only needs to industrialize this idea.

Just "copy" some localized ideas to other parts of the world. The game "Genshin Impact" that later became popular in China was actually a domestically developed mobile game of "Stitch Monster" born under this kind of thinking.

The same goes for many online novels about girls. At first glance, they appear to be wonderfully written. After investigation, it was found that they were suspected of plagiarizing dozens of novels. They took the best from dozens of novels and then compiled them into their own novels.

Gather the strengths of thousands of families!

Then, the novel became awesome and became popular, and it was made into a TV series that became popular all over the country.

As long as the copyright factor is stripped out, this is actually a very good creative production model that can be industrialized.

An author's energy is limited. Even if he plagiarizes, how can he copy so many books? In fact, behind the scenes, many people read the books together to find the essence, make summaries, and then work together to stitch them together.

This idea is a very effective way of creating creativity that was born in the domestic creatively barren environment.

Foreigners must not understand.

As soon as "Genshin Impact" came out, foreigners also fell into collective despair.

Applying this method to Changyou will be enough to kill everyone overseas.

Sun Wanran seemed to be very interested and said with a smile: "Then tell me, how many of them can you teach us?"

"What's there to teach..." Zhou Buqi actually didn't want to say too much, but when he saw Sun Wanran pouting, he immediately changed his words, "Okay, then I'll just talk about whatever comes to my mind.

Already."

Sun Wanran smiled sweetly, "Okay! Maizi, stop pestering your boss, sit up and listen to the class!"

"oh."

Mai Feixue first adjusted her swimsuit to hide her beauty, then got up from the big boss's arms and sat on the side, looking very curious.

Zhou Buqi said slowly and authentically: "The game industry seems to be the Internet industry and is run by Internet companies. In fact, the business model and philosophy are completely different."

Sun Wanran pursed her lips and said: "That's not accurate. Game companies like Ninetowns that only act as agents are based on the Internet model. However, R&D game companies have different ideas, very similar to movie companies."

"Huh?" Zhou Buqi raised his eyebrows, somewhat surprised, "Awesome!"

Sun Wanran laughed, very proud.

Zhou Buqi said: "Yes, game development is very similar to movie development. Just like Universal Pictures. Every year, Universal Pictures launches about 25 movie projects. Each movie project is equivalent to a 'game job'

The studio' has great autonomy. After the film is shot, it enters many links such as publicity, distribution, screening, peripheral copyright operations, derivatives development, etc. These links basically have nothing to do with the director and actors.

It is done by a professional operation team. Directors and actors will look for inspiration and start new film projects."

Sun Wanran nodded lightly, "But the game still needs subsequent upgrades, updates and revisions."

Zhou Buqi said with a smile: "Those are all details, there is no difference in the big picture. Especially for casual games, we always have to constantly introduce new ones. After the development team develops a game, there is no one left from the development team.

The small team is responsible for subsequent upgrades, updates and revisions of the game, and then hands the game over to the operations team. The main force of the development team will then change direction and develop new games."

Sun Wanran frowned slightly, "How can you explain the special nature of the game industry?"

Zhou Buqi said: "Normally speaking, the more concentrated resources are, the easier it is to deploy and the lower the cost. Therefore, there is a common phenomenon in the Internet industry, which is to survive together. This includes Hollywood, where film companies gather together.

Resources are easier to integrate. When operating a product, the more concentrated the industry is, the lower the difficulty of operation, the easier it is to solve problems, the higher the efficiency, and the lower the cost."

Sun Wanran thought it made sense.

But I can't tell why.

It was Senior Sister Zhen Yu who was more interested in gaming. She chuckled and said: "For products in the Internet industry, between R&D and operations, subsequent operations are more important. For products in the game industry, between R&D and operations, R&D is more important. The essence of the Internet is

Industry resource integration and operating industries, even if they are not innovative enough, can still rely on strong resource integration capabilities to launch products. Games are different, the core is R&D and creativity, just like movies."

"Yes, that's it."

Sun Wanran suddenly realized.

Zhou Buqi concluded: "So, operations require resource integration and industry concentration. Therefore, Changyou's operation center must be located in London. But there is no mandatory requirement for the R&D studio, which can be located in Manchester, Liverpool, or Derbyshire.

, Scotland is fine, and we can even get a few more R&D studios in the UK."

Ren Yuxin once mentioned that the Penguin game business he leads has 10 R&D studios in China, distributed in 10 different cities.

It doesn’t have to be Beijing, Shanghai, Guangzhou and Shenzhen.

Because the game industry is not a high-tech industry, it is a creative industry.

High-tech talents are gathered in big cities, but game development is mainly about creativity. Just recruit some second- and third-rate technicians and develop according to creativity.

In other words, second- and third-tier cities can also develop top-notch games.

Therefore, if you want to build an Internet company, you must move to big cities. Not only are there many high-tech talents, but the key is the concentration of industries, the integration of resources, and the lower operating costs.

Game development is no longer necessary.

Going to Manchester is even better than going to London.

Because the salary standards in Manchester are lower, the labor costs of setting up a game studio in Manchester will be lower than in London.
Chapter completed!