Chapter 2005 Strong Binding(1/2)
Cloud computing seems very high-end and out of reach for ordinary people. I don’t know what it is.
In fact, it's not that complicated at all. It's often caused by "industry slang".
Just like many bandits' slang, "Lahu", "Golden Gangzi", "Bingjianzi", etc., which may sound powerful at first, but in fact they all have the simplest meaning.
It is a mechanism formed within the industry to distinguish itself from outsiders.
People inside can understand it, but outsiders cannot.
The computer industry is similar, with many similar special terms. If a person can speak these internal words extremely skillfully, it becomes a kind of screening. For the industry, they are "one of their own"
”.
Therefore, some professional scammers will appear in all walks of life based on this habit.
They are proficient in all kinds of terminology, and they speak it in a colorful way. They write their own fake resumes, and use all kinds of confusing big words during interviews, and then they fool many HRs, vice presidents and even big bosses.
Then I got hired.
Just like HR asks "The king of heaven covers the tigers on the earth", you answer "The pagoda suppresses the river demon".
At this level, Kurian has a clearer perspective than the heads of the domestic cloud computing team, saying: "There is a concept in economics called the prisoner's dilemma..."
Zhou Buqi asked: "What is it?"
"Bind with our database!"
Kurian explained, "This is mainly determined by the price of hardware costs. Affected by Moore's Law, the prices of servers and processors will become lower and lower. Under the effect of scale, costs will be further reduced. As long as prices are reduced
The amplitude is smaller than the decrease in cost. The more you sell, the more you will earn.”
Competitors will see that it is unprofitable and will not participate.
It would be too complicated to manage the goods directly.
In fact, otherwise, such a high profit will cause fierce competition in the market, and then a price war will begin until the price is lower than the cost price, and everyone will be finished together.
In his previous life, Dr. Wang Jian was working on Alibaba Cloud at Alibaba, and he was once widely considered to be a liar in this industry. Of course Dr. Wang Jian is not a liar, but another musician named Gao misunderstood Boss Ma, and then became the head of Alibaba Entertainment.
The top executives have really screwed up Alibaba.
Just like Netflix.
Kurian said: "If Oracle changes its strategy and makes the Oracle database incompatible with Ziweiyun...then it will be very troublesome. Many companies will not be able to use Ziweiyun's services. The database cannot be migrated, even if the data can
It makes no sense to transfer. However, this is not in line with the nature of Oracle's database third-party products."
For a 3GB movie, the registered information may only be 1KB in size.
Zhou Buqi supported, "You decide."
Zhou Buqi nodded, "Yes."
However, in the Internet era, the situation has changed.
The "ledger" used for this kind of information management is called a database.
This is a necessity.
In other words, you only need to process and manage this 1KB of information, which is equivalent to managing 3GB of content, which will greatly reduce management costs.
In the same way, we should point physical objects to information and do information management.
It is a database applied on a cloud computing platform.
When you need to ship goods, you only need to find the ledger, match the price and quantity based on the information recorded in the ledger, and then go directly to the storage location to pull the goods based on the recorded address.
Even Xiaomi phones are still selling at a loss.
The "ledger" specially developed for cloud computing platforms is called cloud native database.
"Low price is of course a strategy. Cloud databases have better economies of scale, and the cost is only 10% of commercial databases. In other words, even if our database price is only 20% of Oracle databases, our profit margin is theirs
200%. However, this is a commercial aspect and has more important strategic significance."
Kurian said eloquently: "Cloud database can establish a strong binding relationship between the platform and users."
What is a cloud native database?
The so-called prisoner's dilemma means that when the cost price of a product is 10 yuan, if the price is initially priced at 15 yuan, it seems that a profit of 5 yuan is made, which is a good business.
"There is no need to state it from this angle." Zhou Buqi heard that he was still trying to persuade him, so he took the initiative to express his position, "I have been convinced by you. I will think about it for two days, and there is a high probability that I will support you."
When this product was born, it appeared as a cloud database, instead of being a local database like the Oracle database. Later, when the cloud era came, it transformed to the cloud.
Zhou Buqi pondered and said: "The data scale is too large and migration is too difficult."
Not only does it mean making a lot of money, it also plays an extremely important strategic role.
From physical management to information management, work efficiency can be greatly improved.
The "ledger" on the cloud computing platform is called a cloud database.
Zhou Buqi was somewhat surprised. He didn't expect there to be such a factor here.
"oh?"
"Well, China's Internet is more determined on this path than Silicon Valley!"
How to manage a huge warehouse full of goods?
Zhou Buqi didn't feel too surprised.
You can make a fortune silently.
If the domestic market price is high, profits will be high, there will be many competitors, and the market will be active, which can provide more employment opportunities and create more GDP.
In order to cope with this vicious competition, many smart businessmen simply destroyed themselves. Things with a cost of 10 yuan were only sold in the market for 10 yuan.
When purchasing goods, register each product in a register, and clearly mark the price, quantity, quality, shelf life, and location in the warehouse.
Nothing new.
Many domestic commodities have high domestic prices and low foreign prices. There are various reasons for this phenomenon. One of the important policy orientations is that selling low prices abroad can put foreign markets into a "prisoner's dilemma"
inside.
The new generation of young entrepreneurs have all grown up under the influence of Western individualistic culture. Many times they listen to the instructions rather than the propaganda. For their own success, they do not care about the life and death of the industry and are desperately trying to keep prices down.
.
In this way, management will be convenient.
After shipment, enter new information.
Kurian said solemnly: "Both Ziwei Cloud and Amazon Cloud are now adopting similar business strategies, small profits but quick turnover. They attract customers through low prices without attracting the attention of other giants in the industry. When the business scales up,
Once large-scale profits have appeared, competitors will take notice of the profits, and the market structure has been determined, and it is already too late.”
Kurian said: "Yes, this is a good idea you proposed before. However, in the long run, this is not enough. Data migration is very difficult, but it does not mean that it cannot be migrated."
As a streaming video platform, Netflix has too much film and television content. The volume is too large and cannot be stored in its own servers. What should I do?
Or you have to pay a high price to buy a new server, which is too expensive.
Kurian said: "If you want to manage data, you have to go through a database. In order to improve usability, today's commercial databases are trying to be compatible with most platforms. For example, Oracle databases, users use Oracle databases to manage data locally. Go to
After installing Ziweiyun's platform, you can also use Oracle to manage data, which is very convenient."
What is a cloud database?
Zhou Buqi smiled and said, "Yes, Ziwei Cloud and Amazon Cloud are able to achieve today's status because of this idea. Taking the initiative to minimize profits may seem like destroying one's own financial path, but in fact it is destroying the financial path of others.
.Behind this is the dividend of first-mover advantage shared by the Internet industry.”
The answer is correct and we hit it off right away.
Kurian was not very satisfied and couldn't afford to waste two days, so he continued to fight: "Next, I will reduce the price of Ziweiyun."
Or use Ziwei Cloud to rent a server on the cloud computing platform and store huge amounts of content in the cloud, which is more convenient and cheaper.
The simplest way is to keep accounts.
"Um."
Kurian continued: "So the cloud database product is the top priority and is the key for Ziweiyun to maintain this first-mover advantage."
Zhou Buqi has been in the industry for so long that he already has a basic understanding of these terms in the computer industry.
If Netflix stores 1,000TB of content, how does it need to manage such a huge amount of data?
Kurian said: "In the current cloud server rental market, Ziweiyun's market share has reached 49%, leading Amazon Cloud by 8 points. If we want to maintain this lead, we must ensure that users become Ziweiyun users.
, you cannot quit and switch to other platforms.”
“Why can’t we move?”
No wonder Kurian is so eager and impatient. He has formulated a huge long-term strategic plan around the development of Ziweiyun.
What is a database?
This is one of the most typical industry terms, and it is difficult for ordinary people to understand it. To put it bluntly, it is the most common ledger around.
It can be seen that the cloud database will be the most important and indispensable product of the Ziwei Cloud platform. Any company that wants to store data content on the Ziwei Cloud platform needs to manage these data through the cloud database.
To be continued...