Chapter 2058 Savage Growth

Author: Wilderness Elegy

Chapter 2058 Savage Growth

"Talking Cat" was a game recommended by the secretaries. Zhou Buqi was very optimistic about it, so he directly made a request to the board of directors.

Buy the game company behind "Talking Cat"!

Before that, he had already had it checked.

This game company is called Outfit7, a European company headquartered in Cyprus. However, "Talking Cat" is now a world-class game. Although the overseas market is not as popular as in China, it is not bad in the game sector.

Already.

If this company wants to grow bigger, it must move.

The administrative headquarters can be kept in Cyprus, but the actual headquarters still has to go to the UK or the United States, just like Spotify. It’s not that small countries can’t do it, it’s that small countries don’t have talent.

Without talents, we cannot achieve world-class achievements.

Nokia's headquarters is in a small Nordic country. This is all in name only, and its core businesses are in branches in large European and American countries such as the United States, Britain, Germany, and France.

However, it is not easy for a company from a small country to expand into a larger market, and it may collapse. Small fish are very happy in the pond, but they may freeze to death in the sea.

In the previous life, Outfit7 suffered from this kind of irreversible backlash.

Not only has it failed to develop more excellent games, but it has also been unable to maintain the status of "Talking Cat" in the industry. There have been big problems in terms of products, marketing, operations, etc.

Later, a domestic listed company took action and bought Outfit7 for US$1 billion, then adjusted its business structure and quickly regained its vitality.

Changyou is now an absolute gaming giant.

Take action!

When outfit7 is facing the risky transformation stage from a small country to a big country, go acquire them!

What Zhou Buqi said was not unexpected.

He has said many times in the past that Changyou will focus on mobile games, buy and buy along the way, and quickly enter the market while others are still waiting and watching and are not sure.

Why haven’t the world’s major game manufacturers taken action on currently popular leisure games such as “Angry Birds”, “Jumping Doodle” and “Talking Cat”?

The answer is simple, you can't tell for sure.

I have doubts about whether mobile games work?

The game is actually just lines of code and strings of data. The more codes and data, the richer and more fun the game will be.

And this requires computing power.

Smartphones are too bad and their computing power is too weak.

The existing game giants are basically listed companies and have been developed for many years. Their systems, structures and thinking are somewhat rigid, and many of them are still traditional and old-fashioned.

They all want to rely on extraordinary computer performance to create some high-quality games.

They really did it.

Many experienced gamers spend tens of thousands of dollars to configure their computers in order to play games well.

In the current situation, most people can see that mobile Internet is the future, but many people are still slow to move and focus on the PC side.

Because they don’t think that the mobile Internet can flourish in a short period of time. It took more than ten years for the PC Internet to fully bloom.

Mobile Internet?

It’s still early!

No rush!

In fact, technology giants such as Baidu, Alibaba, Google, Amazon, Facebook, and Microsoft all have certain misjudgments. They do not believe that the mobile Internet will replace the PC Internet in a short time.

Therefore, in the eyes of many traditional game companies, games such as "Angry Birds" and "Talking Cat" are not worth mentioning at all. They are completely short-lived and will decline in a few years. They are not worth buying.

This is actually correct.

This kind of casual mobile game has been the most popular in recent years. It will "disappear" in a few years and is really short-lived. Just like Baokai Game Studio, in the past few years, it has launched too many explosive games.

There are many casual games, but they are basically short-lived, popular for a year or two, and then go silent.

However, there is a huge difference here - the base!

One, quantity.

How many PCs are there? It’s good if one family can have one, but it’s different with mobile phones. Everyone has one or even several mobile phones.

Two, time.

Sitting in front of the computer and playing games, the time is always short. The mobile phone is different, you can make use of a lot of fragmented time. And fragmented time is the most suitable for playing casual and puzzle games.

Three, threshold.

As people get older, they no longer like to play games. In fact, it’s not that they don’t like playing, it’s that they can’t spend as much time and energy on games as young people do.

If it's a computer, you won't even touch games when you're older; things are different with mobile phones, which greatly lower the threshold for playing games.

There is absolutely no comparison between traditional PC games and mobile games.

The latter has too many natural advantages and is a combination of past PC games, TV games, handheld games and handheld game consoles.

For example, a game like "Swallowing Fish" by Baokai.

On the PC side, when it was popular, there might be 10 million players, accounting for 20% of the market, and it was popular in the entire casual game market. After two or three years, the popularity declined, and the market share was only 2%, with only 100,000 people left.

Already.

It was indeed a flash in the pan.

The mobile version is completely different.

After the mobile game version of "Eater Fish" was launched, it quickly became one of the top games in the casual game market. Two or three years later, the popularity waned, and then it was short-lived?

That's not the logic at all.

There are 200 million gamers in the world now, and it will be 1 billion in two or three years.

Even if the popularity subsides and the proportion shrinks, the overall base has greatly increased. The money earned by "Swallowing Fish" for Baokai will not only not decrease every year like the PC version, but will increase year by year, more and more.

To sum up, the global IT industry now basically has a consensus that the mobile Internet is here, but no one believes it will come so soon.

The perception of the game industry is more traditional, and they always think of mobile games based on the logic of PC games.

When faced with some emerging excellent mobile games, people will have concerns, thinking that these are short-lived companies and not worth buying. And this is Changyou’s opportunity!

While others are unsure, hurry up and exit the game waving the money!

Not to mention this, Zhou Buqi wanted to do something big and said eloquently: "In the next two or three years, Changyou's strategy must be proactive, or it must grow unreasonably and barbarically!"

"Savage growth?" Zhang Chaoyang frowned slightly, "How should we understand it?"

Zhou Buqi said: "Three aspects. First, in terms of capital, we must actively raise funds. If we have more money, we are not afraid of biting it. Whether it is debt financing or equity financing, we must get more money."

Zhang Chaoyang twitched his lips, "There are already 3 billion US dollars in Changyou's account."

Zhou Buqi said: "Every year, US$2 billion and US$1 billion are given to Mattrick, mainly for the acquisition and investment of European and American game studios. US$1 billion is given to Ren Yuxin, mainly for China, Japan and South Korea.

The acquisition of regional game companies. This is a rule. The acquisition of "Talking Cat" is not within the rule, and additional money will be given."

Zhang Chaoyang's eyesight went dark.

Depend on!

This kid is crazy!

How can anyone spend money like this?

Changyou has nearly 3 billion US dollars on its account, and it has given 2 billion US dollars to its two joint CEOs to make acquisitions in their respective territories. If you want to buy a popular game like "Talking Cat", it is estimated to cost several hundred million.

Only US dollars will do.

In just a few sentences, Changyou's cash flow was drained?

No wonder Ziweixing International has been constantly issuing bonds, and recently it has been selling company assets, and even sold Twitter... This guy really spends money without blinking an eye, and he just lost 3 billion US dollars?

Fortunately, after merging the game division of Ziweixing, Changyou's profitability has been greatly improved. It is estimated that it can generate operating profits of US$1 billion every year.

It's quite peaceful.

But Zhou Buqi's next sentence made Lao Zhang give up his fantasy, "We need to recruit more people, set up more project teams, and develop more mobile games of various categories and creativity. The more the better! 50 models are too few, 100 models are too few."

It’s not enough, 200 games is not much! In short, quality must be there, quantity is even more important! There are 80 million US dollars to make "The Deer and the Cauldron". If 50 mobile games are developed with this money, the money earned can be as much as 5 "Tian Long Ba"

department"!"

Zhang Chaoyang almost went crazy, "We have created 50 mobile games, but even one of them may not be successful!"

Zhou Buqi smiled and said, "You are still thinking about traditional PC games. PC games have developed to the extreme. Players have played all kinds of excellent games, and the competition will be fierce. Mobile games are different. On the one hand, mobile games

The performance is not good. On the one hand, players have never seen it before. They are not so picky and can play Tetris for several hours at a time."

Zhang Chaoyang continued: "If you have quality, you cannot have quantity."

Zhou Buqi said: "So we need to buy, buy, buy as soon as possible, blossom around the world, build more game studios, and operate independently as much as possible with decentralized power."
To be continued...