Chapter 2076 The collapse of the group buying trend

Author: Wilderness Elegy

Whether or not to buy P Agency still needs to go through the board of directors, and it is not easy for Zhou Buqi to decide arbitrarily. However, this time I visited P Agency, I still got something, that is, through the words of P Agency staff, their partners, European

KochMedia, a leading game publisher, is in trouble.

This is a German-Austrian company that not only has a game distribution and operation system covering all of Europe, but also has 4 game studios with intellectual property rights for 7 games.

However, as the gaming industry declined, they also encountered operational difficulties.

This is Changyou's chance to take action.

Changyou wants to build a global game distribution and operation system, which is a resolution passed by the board of directors, so this can be done immediately.

If you buy a company when it is booming, you will have to pay a sky-high price to buy it; if you buy it when the company is in crisis, you can often get a price-breaking offer.

Rare opportunity!

That night, Zhou Buqi emphatically told Mattrick about this matter and respected the CEO's opinion. The latter agreed and believed that this arrangement should be made to enter the mainstream European gaming circle through this transaction.

.

However, Mattrick also expressed a point of view. He said that the real trough of the gaming industry has not yet come, and it is just the beginning. Changyou’s series of big moves have brought rise and hope to the gaming industry, but after all, this is just a gust of wind.

Treating the symptoms rather than the root cause.

After this period of time, the capital market will definitely return to rationality. By then, the market value of game companies will further decline, and operations will become even more difficult.

So don't be too anxious.

Focus on the layout of the mobile game industry first, and then wait and see. When the game industry falls into a further trough, it will be like picking up rags to buy some studios that develop large-scale games.

Zhou Buqi was deeply touched.

In the face of the turbulent times, no matter how good your game is, it can't stand up... Even a god-level game like "Call of Duty" can be instantly killed by "Angry Birds".

Even Blizzard was the same. Later, it really couldn't resist the general trend, so it bought a small company in Sweden that made Match-match games. It was the simplest and most common Match-match game that adults and adults like to play.

For this deal, Blizzard spent nearly $6 billion.

In a transaction around the same time, a Swedish game company acquired four British and American game studios. It spent a total of only 300 million US dollars and included 12 well-known games, including the famous god-level game "Tomb Raider".

film".

This is like many talented people. In an era, once he chooses the wrong direction, his achievements may not be as good as a mediocre person with no talent who chooses the right direction.

For Zhou Buqi, this is probably his greatest value after his rebirth. He can always walk in the right direction.

Zhou Buqi's vacation continues.

This trip to Sweden felt quite rewarding.

On October 27th, another heavyweight transaction occurred in the global IT industry. Asda reached an agreement with Google and Motorola to buy Motorola's mobile phone business for US$4.86 billion!

This is another big event.

It can be said that after Larry Page came to power, he made big-money deals frequently, and every operation amazed the market. In particular, this transaction, which involved the sale of the low-end Motorola mobile phone business for US$4.86 billion, can be called

A stroke of genius.

Google's stock price rose again.

Zhou Buqi saw the official announcements from all parties and was quite happy. The deal was finally reached, and the conditions were even better than expected. In order to reach the sky-high price of 4.86 billion US dollars, Google even sent money to Asda.

This is so interesting.

The gameplay of the capital market is really dizzying.

For Asda, of course, it was unwilling to buy Motorola's mobile phone business at a price as high as US$4.86 billion, so the company's valuation increased from US$35 billion to US$57 billion, at the expense of diluting 8.5% of its shares.

this merger transaction.

This is really raising the price for Asda.

Not only that, Google is also willing to participate in Asda's Series C financing and take the lead, thereby helping Asda achieve a valuation of US$57 billion.

This eliminates the need for ASDA to come up with a lot of tricks and use a series of PPT concept hype to create a bubble, and Google will just step in and raise the price.

The Series C financing is expected to reach US$650 million, of which Google will invest US$2.5.

Zhou Buqi smiled immediately after reading this material.

This Larry Page is really fierce.

In the end, everyone was happy. After the news was announced, Google's stock price increased by 6.5%, and its market value surged by 10 billion US dollars overnight. It only spent 250 million US dollars to reward Aisda, which is not worth mentioning.

Zhou Shaoning specially sent a long email explaining some specific details of this financing.

It is expected to be very fast and the financing will be completed before this year.

After the Series C financing and the transaction of Motorola's mobile phone business are completed, Google's shareholding ratio will reach 18.2%, becoming Asda's second largest shareholder.

Zhou Buqi’s personal shareholding will be diluted to 6.8%.

This will be ASDA's last round of financing.

After this round of financing, Aisida will start to transform its shares and then prepare for an IPO. For Zhou Buqi, this can be regarded as a task completed.

Next, on to vacation.

It's November, and I'm no longer in the northern hemisphere. I'm going to Australia to continue spending the summer.

In recent years, Australia has relaxed its immigration policy towards China. Many people in the country have immigrated to Australia, and there are more and more Chinese here.

However, Zhou Buqi did not hang out with them.

The year before last, Zhen Yu bought a super mansion with a private pier in Point Piper, a top affluent area on the seaside of Sydney, for US$22.5 million.

My neighbor is my old friend Liu Qiangdong.

Coincidentally, he was also on vacation here with his girlfriend.

Zhou Buqi looked at Shi Jinglin, Wu Yu, Aunt Xue, Xue Baoshan, Sun Wanran who were accompanying him, as well as Wen Zhixia and Ning Yaxian who were about to fly over from the United States with their children... and thought it would be better to take the initiative to visit him.

.

He had long heard from Senior Sister Zhen Yu that the neighbor of this property in Australia was Liu Qiangdong, and this was the first time he had met him in Australia.

Zhou Buqi and Shi Jinglin came to the door together.

Liu Qiangdong joked: "I owe the money first, and we will wait until JD.com is listed."

Zhou Buqi was confused, "What money do you owe?"

"This house!" Liu Qiangdong pointed at his feet, "I borrowed 3 million US dollars from you to buy this house. Did you forget?"

"Oh, that seems to be the case."

Zhou Buqi really forgot about this little thing.

Jingdong has not yet been listed on the market, and Liu Qiangdong doesn’t have much money. When he first bought the house, Senior Sister Zhen Yu said that the house next door was also vacant, so Zhou Buqi suggested that Liu Qiangdong buy it, but he didn’t have enough money, so he lent him 3 million

US dollars, and he spent another US$1.5 million to buy the house.

Liu Qiangdong smiled and said: "I wouldn't have reminded you if I had known earlier."

Zhou Buqi waved his hand and sat down on the sofa casually, "Where is our son?"

"I'm taking a nap upstairs with my mom. I'm going to check my emails and handle some company matters."

"It's almost Singles' Day, why don't you go back to China to host it?"

"I'll go back tomorrow." Liu Qiangdong thought of something, "By the way, the domestic group buying trend has kind of collapsed, you know, right?"

Zhou Buqi has been on vacation and didn't pay much attention, "Really?"

"It's very serious." Liu Qiangdong was very cautious about this. "I heard that Wowo Tuan is no longer viable. It is laying off employees on a large scale and closing down the company."

Zhou Buqi smiled, "No surprise."

Liu Qiangdong sighed, "When running a company, you still have to be down-to-earth. Originally, Wowo Tuan was going to be listed. However, the listing application was not approved, resulting in a serious cash flow crisis. A large company with hundreds of branches all over the country

The company collapsed immediately."

Zhou Buqi said: "When the wind comes, pigs can fly; when the wind goes away, all pigs fall down and die."

Liu Qiangdong laughed, and then shook his head, "I heard that Lashou.com's listing plan was not approved, which is quite embarrassing!"

"Um."

"You also need to be careful over there. Fantuan.com needs to be cautious in its actions and make sure every step is taken. I heard that the recent confrontation between Fantuan.com and Lashou.com has been fierce."

Zhou Buqi felt a little helpless about this, "Yes, I don't know who the CEO of LaShou.com is out of his mind. He always criticizes me, as if he will become more outstanding and successful after criticizing me."

Liu Qiangdong smiled and said: "No wonder the Fantuan.com side is so cruel."

"Really?" Zhou Buqi really didn't know, "What happened?"

Liu Qiangdong said: "They poached the president of Lashou.com who was responsible for the southern business, and took the entire senior management team, including more than 300 employees, to resign together. Lashou.com spent hundreds of millions to build

The southern system collapsed immediately. Mainly because of LaShou.com

The expansion speed is too fast, the internal control is not done well, and the system design is incomplete. The southern business is handed over to one person, and there is no system to restrain and supervise. The result is that as long as Fantuan.com wins this person,
To be continued...