Chapter 199(1/2)
Wu Yu's state is quite wrong.
Zhou Buqi was very strange. If he asked her, she wouldn't answer, she would just squeak. If he asked too many questions, she would cry.
Later, Zhou Buqi also became irritable.
baffling!
A woman can't be used to it, just ignore her, and just say "work is the first priority" and then retreat. When your mood returns to normal, you can go on a date again.
During the May Day period, the Xiaonei online group buying event sold rechargeable desk lamps worth 39.9 yuan, with sales exceeding 17,000 units.
It can be said that such hot sales cannot be matched even by Taobao.
Taobao's biggest obstacle is the credit crisis.
Taobao itself does not sell goods. It is just a trading platform. It is C2C, which connects sellers' stores with buyers and users. But there is a big problem. Payment is required to buy and sell things. Is it an online payment or an offline payment?
?
When paying online, buyers are worried because they are afraid that the seller will not deliver the goods after receiving the money, or they will pass the goods off as inferior products. When paying offline, sellers will be worried because they are afraid that the buyer will not pay after receiving the goods, or that competitors will make fun of them.
If you place an order and then reject it without paying, you will lose money on the shipping fee alone.
Although Alipay, a third-party credit guarantee, was born, Alipay is still in its early stages, and the penetration rate of Taobao users is less than 20%.
Mainly because it’s too cumbersome!
If you use online banking to pay, the payment success rate is about 45%, then use Alipay to rely on online banking for third-party guaranteed transactions, the payment success rate is less than 30%, and the jump page is about 7-10.
Very poor shopping experience.
In comparison, the group purchase on Xiaonei.com is relatively better. There are between 4-7 payment jump pages.
In terms of the nature of e-commerce, this is also a B2C model. The seller is Xiaonei.com and the buyer is a college student.
The school network is getting better and better. TV stations, newspapers, and magazines are all reporting on it, and even relevant departments of the education department are helping to promote it... There is no credit barrier, and college students can trust it unconditionally.
Therefore, for online payment for group purchases on Xiaonei.com, just pay the money directly, and you don’t need to worry about defaulting on the account or non-delivery. Offline payment is not a big problem either, as the buyers and users are all college students!
College students are generally of high quality and will not default on their debts. Even if there are a few bad apples, the losses caused can be ignored.
Besides, college students have not yet entered society, and their courage...is not as big as that of people in society. With the school hanging over their heads, who dares to engage in improper activities? What if they are expelled?
To sum up, Zhou Buqi’s e-commerce positioning as the core of university campuses is definitely the most stable, healthy and accurate e-commerce strategy in this era.
700,000 Kejian mobile phones... If there is any e-commerce platform in China that can handle so many mobile phones, it must be Xiaonei.com.
The question is, how can we convince Kejian to believe it?
It is impossible to pay cash to eat this batch.
Neither JD.com nor Xiaonei.com can afford so much money.
If you want to pay in installments... Kejian is very worried. If the school cannot sell them, and then they seriously offend the mobile phone industry, and no peers take over, the remaining mobile phones in stock will become scraps.
Liu Qiangdong talked with them for five or six days in a row, but still couldn't get anything done.
There was no other way, Zhou Buqi went to the front line personally.
He contacted the relevant leaders of the school and the education department and explained the matter concisely.
Selling mobile phones at low prices is not as high-end as selling computers, but it is still a good thing to benefit college students across the country. Relevant leaders expressed their strong support and have communicated with relevant leaders of the Chinese Academy of Sciences and the Ministry of Industry and Information Technology.
When I went to Kejian again, the heads of Kejian all laughed bitterly.
"Xiao Liu, you are really making things difficult for us! No less than five leaders called me today to communicate and suggested that I cooperate with you."
The speaker was Chairman Zhao Kai'an of Kejian, shaking hands with Liu Qiangdong. He did not have the magnificence and arrogance of a state-owned enterprise leader at all, and showed the decadence and frustration of a loser.
He was so embarrassed that a big brand like Kejian was ruined by him.
Promotion is impossible. After cleaning up the mess of Kejian Mobile Phone Department, he will have to take a back seat. Even though he is only in his fifties this year, he is at the peak of a man's career.
In comparison, Liu Qiangdong's demeanor is much more powerful, with his head held high and his chin raised habitually.
Regarding this point, Zhou Buqi asked him specifically: "You always raise your chin like this. Doesn't it give people a feeling of being too arrogant and give people a bad impression?"
Liu Qiangdong said: "I came from a bad background. When I first entered college, I had very low self-esteem. I couldn't even raise my head in front of my classmates. I always walked with my head down, but I found that I was always bullied. Later, I copied the envelope and paid 3 cents for it.
1. Copy during class, during meals, and at night after lights out, go to the toilet.
In one week, I copied 40,000, earned my first money, and treated the whole floor of our dormitory building to dinner. I felt the respect of my classmates. From then on, I secretly vowed,
From now on, no matter what happens, I can never bow my head again!"
This sentence made Zhou Buqi quite moved at the time.
It's quite a bit like Fa Ge's heroic spirit in "A Better Tomorrow".
After shaking hands, Liu Qiangdong smiled and said: "Director Zhao, you really misunderstood me. This matter really has nothing to do with me. It was all his doing."
"Oh?" Zhao Kaian looked at the young man next to him with a surprised look on his face, "This little brother is the person in charge of the school network, Guo Pengfei?"
"Ahem!"
Liu Qiangdong smiled and blushed.
Zhao Kaian knew he was wrong, so he laughed and said: "I'm presumptuous, what do you call me little brother?"
Zhou Buqi smiled and said: "Mr. Zhao, my name is Zhou Buqi, and the school network is mine."
In social situations, speaking skills are very important.
Obviously, the fledgling Liu Qiangdong is far inferior to Zhou Buqi in this regard.
A sentence from Mr. Zhao shows his profound skills.
It is true that Zhao Kaian is the chairman of Kejian. Calling him Chairman Zhao is more of a sign of respect for his status. But now that he is about to retire sadly, the title "Chairman Zhao" is a bit ironic.
"Mr. Zhao" is different. This is a kind of respect for him as a person.
It's very comfortable to listen to.
The smile on Zhao Kaian's face suddenly brightened, and he shook hands with him enthusiastically, "So, the Guo Pengfei reported in the newspaper... is your general manager?"
"Haha, yes."
When Zhou Buqi shook hands, he didn't bend down, neither condescendingly nor condescendingly. Instead, he stretched out both hands to shake, showing respect for the elders. After the whole process, he won the other person's favor immediately.
"Sure enough, a hero comes from a young age!" Zhao Kaian's eyes were full of admiration, "Come, sit down! Sit down! What kind of tea do you want to drink? How about Tie Guanyin?"
Zhou Buqi waved his hands repeatedly, "Tea can only be understood by experienced people. I'm still young, so just drink some coffee."
"It's better to drink less Western stuff like coffee. You still have to drink tea. Just drink more. Take some back with you when you leave. You may not be able to buy my tea in the world."
Zhao Kaian shook his head disapprovingly and called his secretary to make arrangements.
Zhou Buqi said with emotion: "Mr. Zhao's lesson is right. Isn't the water in my hometown beautiful? The same is true for mobile phones. If everyone buys foreign brands, how can the domestic mobile phone industry develop? In this regard, Xiaonei.com, JD.com, and Ke
Our ideals are the same."
Liu Qiangdong sat aside silently, listening to the conversation between the two, and was shocked again and again.
Is he really a freshman?
This rhetoric technique is no worse than that of some old-timers in official circles. Even Chairman Zhao fell into it!
Zhao Kaian reacted quickly. Anyway, he was old and had the qualifications to "rely on his elders and sell his elders". He pointed at Zhou Buqi and laughed and said: "Hey, boy, you are waiting for me here!"
It was immediately prevaricated.
Business is business, and must not be confused with friendship. Especially during the liquidation stage of Kejian Mobile Phone, the outcome will be directly related to the quality of Zhao Kaian's future retirement life.
Now is the stage of friendship. If business is involved, you will become passive.
Next, it’s time to drink tea.
It's not just ordinary tea drinking, it's a tea ceremony.
A complete set of tea sets was brought up, as well as a pot of hot water to make tea, wash the tea, and make tea... Chairman Zhao Kaian performed it in person, with skillful movements.
I don’t know if this is his unique way of dealing with people.
While drinking tea, they talked loudly.
We talked about the country, the past, the present, and life, but we didn’t talk about business.
Negotiating with such an opponent is a real headache.
Too greasy.
It's hard to start with Slippery Autumn.
This is probably a common problem among state-owned enterprises. Compared with private businessmen who focus more on doing business, the biggest job of leaders of state-owned enterprises is to communicate well with the government, implement policies, and enjoy dividends. This is the mainstream way of playing the role of state-owned enterprises.
As time goes by, you will naturally develop the skill to wear such a set of iron shirts.
No choice, let’s drink tea!
Who are we to be guests? It’s up to the host to do as he pleases.
But this tea is so bitter!
I don’t know if Chairman Zhao did it on purpose to let them taste the bitter taste and pave the way for the subsequent negotiations, so as not to be unable to bear it.
To be continued...