Chapter 205: Innovation Is Contained Everywhere(1/2)
The online rush to buy mobile phones on campus spread from online to offline within two days.
Banners were hung in universities in the capital, Tianjin, and Shanghai.
"At 12 o'clock on May 13th, see you on the campus online!"
"The school network distributes benefits, and mobile phones are sold at a loss!"
"Hematemesis and price reduction, grab it now!"
"Quantities are limited, first come first served!"
"Color screen flip camera phone only sells for 999 yuan!"
"Unprecedented big sale on mobile phones, come to Xiaonei.com now!"
…
Of course, every scene offline was filmed and posted on the school’s online forum, and the public opinion effect expanded again.
Some students also posted their posts to Maopu, Tianya, and Tieba, but the results were not satisfactory.
"Is it a lie? They must be second-hand refurbished machines."
"I believe the waveguide D208 costs 2,000 yuan, but you can buy the Kejian A718 for 999 yuan? Do you think I'm stupid?"
"Since ancient times, idiots have appeared on the second floor."
"The second floor is really stupid, not fake."
"Is it real or fake? I believe the configuration of Kejian A718 sells for 1,500 yuan, but it sells for 999 yuan? I will give you 1,000 yuan, can you buy it for me? Funny!"
"You are so funny! They are selling only 1,000 units in a limited edition. Do you want to buy it? You are so beautiful!"
"I don't believe it anyway..."
Obviously, the outside world is extremely skeptical about this matter.
There are even many bloggers writing articles and lengthy analyses.
One of the most read blog posts said this -
"This is just a marketing method used by Xiaonei.com to gain attention. The so-called rush to buy mobile phones is just a gimmick, inciting college students' consumption spree and triggering their pursuit and admiration for Xiaonei.com. In fact, can they really snap up so many mobile phones?
?The sales volume of the website can be modified through the background..."
"Actually, it can be determined through simple logical analysis. Xiaonei.com has conducted several group buying activities before, selling desk lamps and fans. There are no geographical restrictions and it can be sold to universities across the country. Why is it only selling mobile phones this time?
It’s limited to the Magic City, the Capital City and Tianjin Gate? Do you believe that there’s nothing fishy about it? I don’t believe it…”
"The domestic mobile phone industry is currently in a slump. Normal market sales will bring huge losses to the company, let alone selling at such an ultra-low price? This is contrary to common sense and anti-industry. I also have some friends in the Mobile Phone Industry Association,
I asked them, and they said that anyone who buys a flip phone with a color screen for less than 1,000 yuan is a scammer..."
"Xiaonei.com is a campus SNS website. It started early in China and has developed well. However, since this year, the development of Xiaonei.com has become abnormal. It has become a website that mainly induces and deceives college students. The taste has changed.
Is this still campus social networking? Can you still make true friends? No! No! Here, I recommend a more pure campus SNS website called Luomian.com..."
"LuMian.com is a three-dimensional multimedia community based on the real name of a college student on campus. It emphasizes registering with college students' real names and uploading real photos and personal information. The biggest difference from traditional BBS for college students is that LuMian.com focuses more on...
'Every college student'-centered display and communication..."
At the beginning, Zhou Buqi was still reading with gusto.
When he saw the end, he burst out laughing.
After working on it for a long time, it turned out to be an advertising soft article!
However, if you want to step on the shoulders of Xiaonei.com and rise to the top, it is not just a simple soft article.
Over in the United States, Facebook is becoming more and more popular;
Domestically, Xiaonei.com has become a phenomenon-level website, and the group buying activities it has driven have been well received by all parties and even praised by relevant departments.
Originally, blogging websites were in the spotlight in the past two years.
But now, campus SNS has replaced it and become the most popular emerging website gathering place. According to incomplete statistics, there are already more than ten campus SNS websites such as Juyou.com, Classmates.com, Luomian.com, Hainei.com, and Yiju.com.
.
"Zhou Buqi, are you still laughing?"
Guan Ting discovered this blog and asked Zhou Buqi to read it to see if she needed to write a blog in response. Unexpectedly, he actually laughed.
Zhou Buqi said with a smile: "It doesn't matter, let them scold them, we just have to do our best."
Guan Ting said: "Don't you want to explain? The blog network seems to have a grudge against us. This blog has been on the homepage. In the main promotion, the number of reads is higher than some emotional blog posts."
"It's just a game of capital."
"What's the meaning?"
Zhou Buqi said: "After reading this blog post, don't you think it's strange? It talks a lot about the school network at the beginning, but at the end it loses focus and focuses on introducing the Luomian Network."
"Well, yes." Guan Ting scratched her head, obviously not understanding the routine of marketing soft articles.
Zhou Buqi explained: "Actually, the fundamental purpose of this blog post is to take advantage of our hot spots, attract everyone's attention, and then advertise their face-showing website. The investor of the blog website is IDG. If I didn't expect
Oh no, Luomian.com should also have received financing from IDG. The so-called criticisms are all illusions and just capital tricks."
"Ah? No way?"
Guan Ting was shocked and couldn't believe it.
Zhou Buqi stood up and waved his hand, "You should do some research on your own first. This kind of marketing soft article... is quite effective if you use it well. This can be regarded as an innovation in Internet marketing. I won't tell you anymore.
, it’s time for Guo Pengfei to fall out with me again.”
Guan Ting blushed and glared at him again.
Sure enough, after a while, Guo Pengfei came over with a serious look on his face. He seemed to be on business. But his little eyes glanced at Guan Ting intentionally or unintentionally, which immediately revealed his secret.
Zhou Buqi was angry and funny, "What's the matter?"
Guo Pengfei pulled down his stool, sat down, and said seriously: "Our cooperation with Douban.com has launched reviews and ratings of movies, music, and books. This function is deeply loved. I think this matter is very valuable. Isn't it Facebook?"
Well, the reason why it became popular so quickly is because Harvard students rate the looks of the school beauties. This kind of judgmental behavior, although vulgar, is sticky."
"so what?"
"Can you give me a grade for the class?"
"oh?"
Guo Pengfei said: "For example, here at Beida, I like Professor Zhang Huize's class the most. His teaching style is humorous and he can describe the most complex knowledge in the most humorous language. He is very popular among classmates. Many foreign departments
All the classmates also came to observe. We can add a project to grade Teacher Zhang Huize’s "Information Engineering" course and write an evaluation."
Zhou Buqi raised his eyebrows and looked at him.
This function is a bit sensitive.
Rating teachers... This is the power of the Academic Affairs Office, and it is directly related to professional title promotion.
Once Xiaonei.com launches this function, excellent teachers will be rated very high, while teachers with poor skills will be rated very low. This will create a watershed and offend others.
Of course, it doesn't matter if you just offend a very poor teacher.
What if a teacher with a low rating defeats a teacher with a high rating and is promoted to associate professor or professor? Isn’t this creating conflict in public opinion?
There are more serious ones.
This kind of science and engineering class is okay, but what about the liberal arts class of politics, literature, history and law?
Universities are different from primary and secondary schools, especially the top universities. Those big professors are very brave to speak... Or it can be said that there is no 404 in the liberal arts and history classes of the big professors at Peking University and Renmin University.
It just so happens that their standards are extremely high, their classroom atmosphere is lively, and they are extremely popular among students.
Such content can only be lectured in the small closed space of college classrooms. If some content is uploaded to the school network and made available to the public... then it will be a big trouble.
For example, Luo Yonghao, after resigning from New Oriental, started a blog network called Niubo.com, which claimed to be a community for free speech. At one time, it gathered a large number of media elites and thoughtful college students in the cultural, ideological, and intellectual circles.
.
Then, it was blocked.
Even the entire blogging industry was ignited by him.
Guan Ting listened in and said with surprise: "I think this function is very good. The purpose of the school network is to make friends, especially friends around you. By evaluating the courses you have taken, you can recognize those who have chosen the same course.
As a new classmate, won’t we establish a relationship?”
Seeing Zhou Buqi's hesitation, Guo Pengfei asked in confusion: "What? Is there a problem?"
Zhou Buqi explained his concerns.
Guo Pengfei was very dissatisfied when he heard this, and said angrily: "You can't stifle innovation by looking ahead and fearing the future, right? We are a new company, can we not act like a state-owned enterprise?"
"Did I say I don't agree?" Zhou Buqi glared at him angrily, "You can do it, but you have to be moderate in your comments. At least you can't insult the teachers. The school network is a positive, healthy and lively place, don't follow
Learn from Tieba, and don’t worry about traffic. When designing this function, you should pay attention to this."
Guo Pengfei waved his hand and said: "Douban is good at this kind of comment function. I will communicate with them later."
"By the way, is the mobile group buying page ready?"
To be continued...