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Chapter 375 Social games are not games(1/2)

The most successful light social game is definitely Happy Farm.

However, this is an unopened market. If you cannot get up, you must use your big moves. You must first cultivate users and let everyone understand the concept of social games.

"Friends and business" is to throw bricks and attract jade, and the effect is pretty good.

According to the plan, the next new game will be "grabbing parking spaces". I thought it would be launched during the Spring Festival, but someone proposed a better design idea in the testing stage, so I went back to reorganize it.

"How did you feel when you go to Korea this time?"

"advanced."

"ah?"

Tang Binchen said seriously: "As early as ten years ago, South Korea invested billions of dollars in building fiber optic trunk networks. Last year, 100 megabit broadband access was basically popular. This should be the fastest country in the world with the fastest internet speeds. Cafes, airports, libraries, subway stations and other places are basically covered by wifi."

Zhou Buqi didn't care and said with a smile: "Where is the person?"

"Uh... they are a big game country." Tang Binchen paused for a moment, and it was also a little funny. "Their population base is still a little smaller, so it is difficult to have any giant online companies. Not to mention China and the United States, they are even worse than Japan. Their IT talents and primary choice for employment are game companies."

Zhou Buqi looked at him carefully, "What do you think?"

Tang Binchen was stunned for a moment, "What does it mean?"

"Their game."

"It's great, the world is leading. Isn't half of our domestic online game market Korean games?" Tang Binchen didn't understand what he meant.

Zhou Buqi sighed, "Military social web games are not a long-term way out."

Tang Binchen said in surprise: "Are you going to acquire a Korean game company? This acquisition of a game company is simple, and South Korea is full of. There are four game companies on the office building where we work, but..."

"how?"

"I have a little idea, I don't know if it's right."

Zhou Buqi smiled and said, "Just say it right."

Tang Binchen said: "I think your focus is wrong. I have also read the data report on my friend's buying and selling. New players join every day, but there are also old players who lose their churn rate and churn rate are far greater than traditional games. This shows one truth: social games are not games."

"oh?"

Zhou Buqi's eyes lit up.

Tang Binchen said: "The focus of social games is social, not games. If you focus on the game, the direction will be tilted. Social games are lightweight casual games, not deep games, which will definitely lead to users getting tired of the old and the old. This is not a problem. Just keep launching new social games that can trigger market effects."

Zhou Buqi shook his head, "I'm afraid that this entire type will be outdated if it won't last for a few years."

This is a question he has been thinking deeply about during this period.

Happy Net in my previous life was once very popular.

But in just a few years, the social games that were popular all over the world were completely ruined. No matter what new social games they were launched, they were no longer sought after by users.

This is not just a problem with Kaixin.com, but Renren.com is the same.

Including the famous Facebook.

It seemed as if netizens all over the world had agreed that they lost interest in social games overnight.

Kaixin.com and Renren.com are finished.

As a result of this, Facebook's stock price has been falling all the way, giving the world's largest social company to Tencent. Fortunately, Zuckerberg is very powerful, and quickly adjusts his strategy and lays out a mobile track. Facebook has saved the crisis. Otherwise, it is really possible that like Kaixin.com, the school network, and the old rival MySpace, they will die.

How can Friends.com not enter the old path of Kaixin.com and Renren.com and become the Facebook of China?

In the domestic social field, there is a mountain that is almost invisible to pass in front.

Tang Binchen understood what he meant and pondered: "If the entire social game is abandoned by users, then look for other products that can attract users."

"How is that simple?" Zhou Buqi sighed, with a feeling of slimness in the future. "MSN has gathered more than a dozen helpers to form an anti-QQ alliance. As a result, half a year has passed, and the number of MSN users has continued to decrease. QQ is simply the son of God, and it has caused users to have inertia."

Tang Binchen has a spirit of being a newborn calf who is not afraid of tigers and doesn't agree with it. "QQ users have inertia, why can't they have a Friends Network? Even if social games are not time-consuming, they have to have four or five years of active periods, right? You can use these years to form your own social advantages. As the same goes, social games are not games, but social."

“Game…social…”

Zhou Buqi felt that he had caught something, but he couldn't grasp it accurately.

Since Shi Jinglin taught him a martial arts training course in "The Legend of the Condor Heroes" that night, he has felt a lot.

When he first started working in Friends Network, he was full of confidence and wanted to defeat Penguin, defeat QQ, and become the number one overlord in the domestic social field.

However, whenever Friends.com's strength grows a little, his confidence in surpassing Penguin will be weakened a little.

The opponent is so powerful.

When he was later Lei Jun, he had a feeling when he made Xiaomi's high-end phones and challenged Huawei. He said that at first he thought Huawei's camera level was just that, but when Xiaomi's camera department was studying technology, the more he felt that it was unlikely to surpass Huawei.

Of course, this issue is not what Zhou Buqi cares most about right now. He smiled and said, "Since you are so confident, just stay and help me? I see what you can make social games."

Tang Binchen rolled his eyes and felt like he was getting a trap.

A provocation method!

After leaving, He Yang asked, "Is bad news coming from Microsoft?"

Zhou Buqi nodded and said, "Well, MSN basically has to conquer the gun. Do you know? Two months ago, a bunch of messy instant messaging software such as MSN and Yahootong communicated with each other. I thought it was a good thing, but it turned out to be a mess. Not only did the number of MSN users not increase, but a large number of them were lost."

"MSN..." He Yang paused, shook his head, and expressed his feelings, "To be honest, this software is much worse than QQ. It has no user experience. Basically, it's okay to use it in the office, but there is no entertainment effect. I feel that Microsoft has not made much progress in recent years, and is busy selling operating systems all over the world to make money, and its product line has aging."

"You said I bought MSN and let's operate it, how about it?"

"ah?"

He Yang was shocked.

Zhou Buqi waved his hand and smiled: "Just kidding, if Microsoft sells MSN, it will be equivalent to giving up the social field. The market is worth evaporating by tens of billions."

He Yang said: "Microsoft headquarters has approved another $60 million in operating funds to the country, and plans to do a big fight. They cannot give up so easily."

"Oh? Is it?"

Zhou Buqi's eyes lit up.

It seems that Microsoft headquarters still refuses to give up the MSN business easily.

That's good. If you have money, you have a market. It shouldn't be a big problem to fight with QQ for another year or two.

He Yang smiled and said, "Don't be too anxious, negative emotions will affect personal judgment. Be more positive, I have thought about Ziweixing's business carefully. It seems to be scattered, but in fact it has internal connections. Do your own thing well, there is no need to pay too much attention to competitors."

"Um."

"By the way, I will go back to my hometown with my wife to celebrate the Spring Festival tomorrow. I will pay you a wish for an early age in advance."

Zhou Buqi laughed, "Happy New Year!"

...

Today is the 28th day of the twelfth lunar month, and there are two days left before the Spring Festival.

At night, after loving, before going to bed.

Zhou Buqi asked: "Your parents are not here?"

"Come."

"Why haven't it been moved yet? Can you buy tickets during the Spring Festival travel rush?"

"It's already here, at my brother."

"Ah?" Zhou Buqi was shocked and a little angry, "Why don't you say it? I'll go pick up the station."

Wen Zhixia arched into his arms like a kitten, "Don't go see you."

"What's wrong?" Zhou Buqi was a little puzzled.

Wen Zhixia said with a headache: "My second aunt is here too, and my second aunt and cousin are here to celebrate the New Year together, so they all live with my younger brother."

"Is there any problem?"

"Anyway, in my memory, I met my second aunt at the college entrance examination banquet when I saw the college entrance examination. She married in northern Hebei Province and had no contact with me. This time I came here... I was looking for a job for my cousin."

Zhou Buqi smiled and said, "If you can, please help."

He understands more.

Who has not had many snobbish relatives?

As long as you don't make money behind your back, you can stab the knife.

"Oh, annoying!"

Wen Zhixia seemed to not want to talk about this topic and was a little annoyed.

Zhou Buqi asked: "What's wrong? Is there anything else?"

Wen Zhixia lay in his arms, "Don't ask, I have a headache."

"You are my woman, of course I have to care about your affairs."

"My second aunt wants to introduce me to a partner!"

"Ahem!"

Zhou Buqi almost choked, "What? I heard it right? Didn't you say you have a partner and you're about to get married?"
To be continued...
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