MediaTek’s music chip has been mass-produced.

This means that cheap low-end phones can also listen to music. It also means that the market for those "black phones" is even larger.

The so-called black mobile phones are parallel imports, counterfeit phones and refurbished phones.

In the past, when making counterfeit phones, due to chip restrictions, they could only counterfeit mid- to low-end phones. But now it is different. With MediaTek chips entering the market, Huaqiangbei seems to be experiencing a spring breeze.

The cold winter of the mobile phone industry is getting colder and colder.

This can be seen from the mobile phone group buying activity on Xiaonei.com.

In order to save the domestic mobile phone industry, the relevant national departments quickly held meetings and made decisions. In 2007, they made major policy adjustments, significantly lowering the entry threshold for mobile phone manufacturers. There is no 200 million registered capital limit, and there is no longer a need

More than two years of business experience and R&D capabilities, and relevant certifications related to environmental protection and other regulations.

It is through this method that we want to provide vitality to the domestic mobile phone market and provide policy support.

The result... made matters worse.

Such a policy directly gave those "black mobile phone" manufacturers the opportunity to legally launder their products, and copycat phones began to flourish.

On Xiaonei.com, the spring mobile phone group purchase has ended.

A total of more than 164,000 mobile phones were sold.

It's far from comparable to last year.

Among the 164,000 mobile phones, 97,000 are domestically produced and 67,000 are foreign brands.

On the surface, domestically produced machines lead in sales.

But in fact, among the five mobile phones sold in this group purchase, a Nokia smartphone is priced at 4,599 yuan, and a Nokia high-end phone is priced at 2,499 yuan.

Bird’s two mobile phones are priced at 1,899 yuan and 1,299 yuan respectively.

TCL's mobile phone is a low-end candy bar model priced at 799 yuan.

With such a huge price gap, domestically produced phones are only slightly ahead in terms of sales. Among them, Nokia bought 58,000 units for 2,499 yuan, which is the highest sales volume among all models.

Only 53,000 TCL mobile phones priced at 799 yuan were sold.

In front of the brand, the price advantage cannot stop it.

It can be seen that in the current mobile phone industry, the image of domestic brands is getting worse and worse.

Corresponding to this, there has been a sharp decline in profits.

Zhou Buqi was sitting in the office and received the report submitted by Shi Jinglin.

"Profit 22.5 million?"

"Um!"

Shi Jinglin looked embarrassed and guilty, and did not dare to come forward.

Zhou Buqi raised his head and said with a smile: "What are you afraid of?"

Shi Jinglin said: "I'm afraid you'll hit me."

"As for that?"

"How powerful was last year's mobile phone group buying business? It was easy to make 200 million. It has only been half a year since I took over the group buying business, and I screwed up Xiaonei.com's biggest money-drawing ace."

"Okay, don't blame yourself, it's not your fault."

Shi Jinglin shook her head, feeling very disappointed, "You don't need to comfort me."

Zhou Buqi smiled and said, "I'm not trying to comfort you. This is a company. Let's just discuss the matter and not talk about personal relationships."

Shi Jinglin curled her lips and glared at him, "There is no personal relationship in the first place!"

"We've already slept together, but there's still no affair?"

"you!"

"Hey, hey, if you have something to say, others can't hear it. If you do something, it's not good for others to see you."

"snort!"

Zhou Buqi sighed and said: "The general environment of the mobile phone industry is not good, sales have dropped sharply, and there is nothing we can do. In addition, it is spring, and the demand for mobile phones on university campuses is not very big. When the new semester starts in the fall,

Once we do this, sales will definitely increase."

"Then we can't sell domestic mobile phones." Shi Jinglin didn't care so much and was indignant. "Those domestic mobile phone manufacturers are really unable to support themselves. The marketing model is short-sighted, does not carry out brand building, lacks R&D investment, and does not pursue products.

The quality of the ads is false and exaggerated, just like committing suicide, constantly reducing consumer trust. Bird mobile phones, fighter jets in mobile phones...isn’t this advertisement funny?”

Zhou Buqi shook his head and said: "Domestic mobile phones still have to be sold, otherwise the industry association will not be able to justify it. Forget it, let's not talk about this. I will tell you another thing, Yan Guangming, do you know that?"

"Well, a big pervert!" Shi Jinglin curled her lips in disdain.

Zhou Buqi's eyes flashed coldly, "He bullied you?"

Shi Jinglin said coldly: "No, her eyes are narrowed."

"This old man!"

Zhou Buqi still knew it, so he immediately called Yan Guangming and told him: "Lao Yan, Shi Jinglin is my woman, please be careful in the future!"

Shi Jinglin didn't appreciate it at all and said sarcastically: "Fish looks for fish, shrimp looks for shrimp!"

Zhou Buqi didn't take it seriously and smiled, "That's right. I asked Lao Yan to produce a batch of MP3s. You can run them here."

"MP3?"

Shi Jinglin raised her eyebrows, not sure. There are now thousands of MP3 players on the market, and the market is mixed and chaotic.

Zhou Buqi took out a document from the drawer and handed it over, "This is the MP3 cost document. Later I will ask Lao Yan to add in labor and various expenses. You can add it up to see how much the cost is."

.This mobile phone group buying was not very successful, we must create a sales storm to revive the group buying brand!"

Shi Jinglin glanced at it casually, and her eyes suddenly lit up, "2G flash memory space? The purchase cost is only 38 yuan?"

Zhou Buqi smiled and said: "MP3 players with 2G storage space on the market are priced at more than 1,000 yuan. This price is too expensive, we have to bring the price down!"

Xiaonei Network can even lower the price of mobile phones, and was once banned by the Mobile Phone Industry Association.

Not to mention a mere MP3?

The industry strength of MP3 is completely incomparable with the mobile phone industry.

No need to worry about anything.

Shi Jinglin's unhappiness disappeared immediately, a smile appeared on her delicate face, her eyes were like flowers, and she said happily: "MP3 is not just a necessity for college students, but it is almost enough. If the price can be cut in half,

, the hot atmosphere of group buying will definitely be enhanced again."

Zhou Buqi smiled and said: "I checked the industry data. Last year, 6.2 million MP3 units were sold nationwide, of which about 2 million units flowed into university campuses."

"This MP3, how many have you ordered?"

"100,000 units."

"So few?"

"Let's sell it first and try the water."

Shi Jinglin said dissatisfied: "What is there to try? You are a college student, and you don't know yet... Forget it, you are a college student in name only. Let me tell you this, 100,000 MP3s are placed on the school network,

We can’t even float it. We have to increase production!”

Zhou Buqi said: "I took the sample home. You can go back and take a look at it tonight. This MP3... is quite pedantic in style, heavy and not fashionable enough."

"What about the price?"

"What do you think?"

"The material cost is 122 yuan. Taking into account labor costs, water and electricity bills and other expenses, basically the factory cost of an MP3 is 150 yuan. As long as we set the price range between 300 and 400 yuan, we can sweep away all competitors on the market.

.”

"A small broken MP3 player costs three or four hundred? Isn't it too expensive?"

"Is this expensive?"

Shi Jinglin opened her eyes wide.

Well, MP3s these days are very expensive. Newman is the lowest price in the industry, with an average price of more than 500 yuan, and the memory is 512M.

Zhou Buqi was silent for a while and asked: "Linlin, you said the cost of this MP3 is so low, why are the prices of MP3s on the market so high? It can range from five to six hundred, and a better one can cost thousands."

"Dealers! Just like mobile phones, the ex-factory price is actually not too high. Most of the profits are divided by the dealers in hypermarkets and shopping malls."

Shi Jinglin had a strange look on her face.

Of course Zhou Buqi knew this. He nodded, squinted his eyes and said, "Yes, there is a lot of room for operation here!"

The birth of Xiaomi opened up direct sales of electronic products from manufacturers to users, significantly cut off the profits of middlemen, and completely rewritten the domestic electronic product pricing system.

At the beginning, Zhou Buqi had no interest in hardware.

I just want to wait quietly for Lei Jun to leave Jinshan and start Xiaomi. With luck, I can take a share, or help my friends, so that Xiaomi can grow as quickly as possible.

But now, he has deeply realized that the domestic sales market is in dire straits.
To be continued...