Chapter 447 After-sales service can't be too good
conference room.
Zhou Buqi called people from the school network and marketing department and held a meeting.
Let’s talk about the idea of real-name system on campus network.
If it was something that had happened in the previous life and was certain to be successful, he would definitely have made the decision and decided to let others do it. But this matter had never been done in the previous life and it was his personal opinion, so he was a little unsure and wanted to brainstorm ideas.
.
Everyone understands the significance of the real-name system, which is to identify the person responsible, so that when something goes wrong, the perpetrators will be held accountable.
Chen Dong raised his own doubts, "It corresponds one-to-one with the student status files in the education system, and it can indeed be real-name. The effect may be better than the authentication of identity documents. Forging student status files is much more difficult than forging ID cards. But the problem is,
Only the authentication of identity documents has legal effect, right?”
Even if it matches the student status information and everyone has their real name, it can't be used as evidence, so what's the use?
Zhou Buqi glanced at him, "What? Do you really want to go to court with the college students? Even if it can be admitted as evidence, can you really sue the college students? Do you want to lose the reputation of the school network?"
Chen Dong is the veteran of the Ten School Entrepreneurship Alliance, equivalent to the director of Ziweixing. Even though he is just the deputy director of group purchasing, his real identity is higher than He Yang. He immediately frowned: "It is only natural to pay back debts!"
Zhou Buqi waved his hand and said very rudely, "You still need to grow up. You should think about this issue yourself when you go back."
Chen Dong was a little embarrassed.
He Yang said with a smile: "You can't act out of loyalty. Small interests must be subordinated to big interests. Brand building is the top priority."
Pei Yao, the director of the marketing department, said softly: "I think the boss's idea is very good. University... is really a place outside the law in a certain sense. In society, if a boy gets a few girls pregnant, it doesn't involve them.
When it comes to money, it is difficult for the law to intervene. Universities are different. Universities have a set of moral principles and rules and regulations specifically for students."
Shi Jinglin agreed: "Yes, the country attaches great importance to college students. The law is the bottom line of a society, but college students are the pride of heaven. Of course, they cannot just be restricted by the bottom line, but must also abide by school discipline and certain moral principles. More
What's important is that the university's power over the life and death of college students is simpler and more direct, and it doesn't matter whether it has legal effect. As long as it is confirmed and confirmed, the school leaders can directly punish or even expel them as soon as they make the decision."
Zhou Buqi sat on the main seat and looked at her appreciatively.
I feel among those here that her ability is second only to He Yang, much more mature than Guo Pengfei and Chen Dong, and her vision is extraordinary.
Then, he felt a little regretful.
It feels like women sleep too much.
If there was no personal relationship between the two of them, they could have promoted her more vigorously, and even dismissed Guo Pengfei and made her the CEO of Xiaonei.com.
But now...
If you are promoted repeatedly, what will others think?
Some people don't know the inside story, but veterans like Guo Pengfei and Chen Dong all know the relationship between Shi Jinglin and him, so it's hard to get too close.
There is a more important point, although Shi Jinglin is usually indifferent to Zhou Buqi and does not take the initiative to go to bed. But she is the pillow person after all. As the boss of Ziweixing, she rarely restrains her daughter.
The young lady has a bad temper, and she often doesn't speak politely to her immediate bosses like He Yang and Wang Haoyang.
If she is promoted again, she will probably go to heaven.
In any case, Shi Jinglin's words touched Zhou Buqi's heart. He said: "Nowadays, e-commerce websites have no way to deal with people who switch packages. Whether it is JD.com, Dangdang or Taobao, basically
It’s bittersweet to swallow. But! I want to say but, we must give full play to the role of the school intranet
And features! Some time ago, Guo Pengfei told me that he wanted to carry out more small projects continuously and cooperate with college students. It does not cost much. It can not only cultivate talents, but also harvest the fruits of the harvest. This is very good, make full use of it.
The resources of the school network are available. The same is true for group purchases. We are an e-commerce company for university campuses!"
He Yang said: "Many people dare to switch contracts, mainly because of the lack of deterrence. For e-commerce in universities, we can not go to the law, but to the school leaders. With the reputation of the campus network and our good relationship with the Ministry of Education, for our e-commerce
No university dares to take the accusation lightly. The university will definitely recognize the real-name authentication of the education system, which is enough as a basis for punishment."
Zhou Buqi said: "The drop rate of group purchases on Xiaonei.com is actually much lower than that of other e-commerce platforms, but this is not enough. The highest level of Xiaonei.com is to help college students become better people and help them become better.
Educating them to abide by the law is also a very important link. I have brought Meng Houkun back, and he will serve as the vice president of Xiaonei.com, mainly responsible for this area. Promote the real-name system of Xiaonei.com, and secretly set up our own credit system
."
"Credit system?"
He Yang, Shi Jinglin, Guo Pengfei and others were all slightly shocked.
This is a trendy concept.
There is none in the country.
Zhou Buqi said: "You have to take your time. I don't know much about this. I have to find some experts to ask. But the school network has a real-name system, and everyone corresponds to it one by one. It happens that the users of the school network are using the friends network
, Weidian anti-virus, Weidian Notes and other tools, all have a unified account, which is equivalent to a real-name for the entire industry. It provides one-to-one guarantee for our data collection, analysis, and processing."
He Yang shook his head, "This is too complicated, even the bank can't handle it, so we can't rush."
Guo Pengfei glanced at Zhou Buqi and agreed with He Yang's point of view, "If nothing else, it's technically very difficult."
Zhou Buqi tentatively said: "What I mean is that it is mainly a payment service for membership purchases. Now that the credit system has been established, can we provide users with good credit with a strategy of using it first and then paying after they are satisfied after using it for a period of time?
"
"Don't!" He Yang refused immediately, "Don't break into the financial system so easily. Let's do the education system well first."
"right."
Guo Pengfei agrees.
"I also think we should do our best in college first." Chen Dong also nodded.
Shi Jinglin was even more direct, "No!"
Pei Yao was not so confident and could not directly oppose the big boss's intention. She said tactfully: "I think it is still necessary to provide the most basic online shopping protection."
Then, she gave an example and said: "I read a book written by Stanley Matthews, the former president of the American luxury department store Neiman Matthews. It said that in 1932, a
A woman bought a high-end evening dress at Neiman Matthews. A few days later, she returned to the store with the dress that had changed beyond recognition and asked for a return. The clerk happily refunded the money. Later, the woman became a loyal customer.
, and spent more than 500,000 US dollars in total.”
This was a very clever way of changing the topic and resolving the big boss' embarrassment.
He Yang followed the current and quickly said: "Xiao Pei, what do you think? Just say it and speak freely."
Pei Yao came from Jieyu Media and was in charge of the marketing department. It was her first time to participate in such a meeting. She was inevitably nervous and said softly: "I think there is essentially no difference between e-commerce and physical stores. The most important thing must be
Shopping experience. Many people are indifferent to e-commerce because the shopping experience is terrible.”
This is still very polite.
I am criticizing the after-sales service of the group purchase on Xiaonei.com as being too poor.
Shi Jinglin's expression was indifferent and she disagreed, "What do you think we should do?"
Pei Yao said: "I think it should be possible to return goods without reason. We can't be too harsh on college students. They are still very young and are in the process of cultivating shopping habits. From a long-term perspective, the cultivation of consumption habits is more important than the short-term.
Profit is more important."
Shi Jinglin snorted coldly, disapprovingly, "Pei is always an expert who understands the market, so he must know about Logitech, right?"
"Well……"
Pei Yao stopped talking.
Guo Pengfei looked curious, "Logitech...is it the Logitech of the Logitech mouse? What's wrong?"
"Yes, that's Logitech. When their products enter the country, their after-sales policy is the same as that of foreign countries. It only requires replacement without repair, and no invoice or proof of purchase is required. As long as the warranty period is broken, you can take it for a replacement.
New. So many people discovered this loophole and used it to deliberately break it and replace it with a new one until the warranty period was about to end. Later, statistics showed that the maintenance rate in China was surprisingly high. Logitech couldn't bear it and canceled the unconditional warranty.
Replacement-no-repair warranty policy.”
Shi Jinglin is really knowledgeable about this kind of thing.
Her second sister and many of her friends are studying abroad.
She gave another example, "I have a... I think a high school classmate. He is an undergraduate in the United States. He has shown off to us. He said that he can shop online in the United States without spending a penny. For example, buying a piece of clothing.
, after receiving the goods, I contacted Amazon and said that the goods were not received. Amazon’s service was so good that they would reissue one immediately. After the second reissue arrived, they would return the goods and refund. It was equivalent to one point.
If you don’t spend the money, you will get a piece of clothing in vain.”
After saying this, everyone fainted.
Go to the United States to study... This family must be in a good situation, right? Why do you still do such immoral things?
Zhou Buqi has a headache.
Others were shocked and looked like they had never seen the world before, but he had experienced too much.
Samsung mobile phones exploded. As a result, Samsung replaced new phones for consumers all over the world, but refused to replace them for Chinese people. It would rather give up this market. It was deceived by the "replacement instead of repair" policy of the past...
The same goes for Apple. At one time, it was replaced without repair, and then it was discovered that it was losing billions a year.
All formed a complete large-scale black industry chain.
Later, Apple stopped replacing its phones in the mainland. Then some people got even more ruthless and bought counterfeit phones from China, then took them overseas to replace them...and then brought them back to China to sell them. Most of the parallel-imported phones were like this.
Come.
This was originally a welfare service provided by merchants to consumers, but it was abused by some people and trampled on the contract rules. After merchants made policy changes, the real victims were those consumers who actually encountered problems and wanted to return or exchange products.
"Okay, don't go off topic." Zhou Buqi waved his hand, a little weak on this topic, "We will discuss the after-sales service later... Well, when Meng Houkun joins the job, let him be responsible for the after-sales department and see what he means.
.Since we don’t have any objections to the real-name system, it’s settled. When Meng Houkun comes back, I will go to the ministries and commissions with him.”
Shi Jinglin said: "Anyway, I don't think the after-sales service is very good!"
Zhou Buqi thought for a while and said: "The real-name system is mainly aimed at those people in society who pretend to be college students to buy in groups. Let's try it first. If the real-name system is effective, the after-sales service should be improved. Consumption
Chapter completed!