Chapter 530 Unconventional means(1/2)
(The last chapter was blocked, so it’s hard to write more about social issues. Let’s move on to the next topic. I also wanted to take part in a training class and let the boss give guidance on the protagonist’s further self-growth.)
Ziweixing is hiring.
One is the chief financial officer and the other is the marketing director.
The marketing director was in a bit of trouble. The person he was optimistic about was the regional manager of Alibaba’s b2b business and a sales guru. Wang Haiyang went to Hangzhou three times, but failed every time.
Just yesterday, He Yang took action personally.
Before leaving, he also said that if he couldn't get it done, he would have to ask Zhou Buqi to come forward in person.
The chief financial officer was even more unlucky. He originally had two targets, but Xu Liangjie rejected them. He believed that Ziweixing was developing too fast and had to be proactive in recruiting people.
The general meaning is that Ziweixing's current cash flow is at the 1 billion level, but it cannot recruit people according to the "1 billion" capability standard. With Ziweixing's development speed, it may be at the 10 billion level in two years.
If the person you recruit is not strong enough in learning, he may not be able to keep up.
It's better to go directly to the most powerful financial officers.
In addition, Xu Liangjie very carefully proposed a new personnel transfer to Zhou Buqi.
The positions involved are very high!
He wants to move Ji Zian, the president of the micro-dot business unit!
This is the veteran of ten schools' entrepreneurship, a close associate of Boss Zhou, and is qualified to join the decision-making committee.
"Why?"
Zhou Buqi was shocked.
Xu Liangjie said: "When he makes business decisions, he is not decisive enough, and his business methods are also a bit soft and lack of blood."
"What's going on?"
"Recently, many competitors have appeared in Weidian's business, but his response method is not active enough. Shopping malls are like battlefields, and it is impossible to influence the other side by being magnanimous. Especially in the domestic Internet field, competition is fierce. Either you die or I am.
live."
It has been almost two months since Xu Liangjie returned to China, and he has gradually shifted his thinking from Silicon Valley to localization.
Zhou Buqi said: "The micro-dot input method has severely suppressed the Sogou input method, right? If that's the case, you can rest assured. Sohu is quite strong, but it has expired. I have seen through that guy Lao Zhang.
He has long lost the tenacity he had during his entrepreneurial period. As long as there is no improvement in half a year, he will not be able to bear it anymore. Moreover, isn’t Martian text already in internal beta? Once the Martian text package is online, it will only take a matter of time to defeat the Sogou input method.
.”
Xu Liangjie was a little helpless, "The micro-point input method can win so big because you have gathered the resources of the whole company and relied on the strong recommendation from the school network and friends' network. Martian Wen's suggestion was also made by you. Moreover, the micro-point input method
Law is not Weidian’s core business.”
“Is there something wrong with the core business?”
Zhou Buqi raised his eyebrows.
Xu Liangjie said solemnly: "I got the data. The total number of downloads of 360 Security Guard on platforms such as Sky Download has exceeded 2 million. I estimate that their current installed capacity has exceeded 1 million."
"So fast?"
"Well, that product was launched less than a month ago."
"How?"
"Bundle download."
"Well……"
Zhou Buqi twitched the corner of his mouth.
Xu Liangjie said: "In addition to advertising revenue, the profit method of download websites is the promotion fee for downloads. Bundling downloads is an important means. Many users will accidentally add some software when they download common software such as QQ, Kingsoft, pps, etc.
The bundled software is installed on the computer."
Zhou Buqi has a headache.
The opponent of Weidian Security Guard is Zhou Hongyi. This guy is a godfather-level boss in gangster methods. Back then, 3721 had all the netizens in the country being toyed with.
It's really hard to deal with the other party using such shady means to quickly seize the market.
If they are high-end users, it may be easier to say that they are proficient in using computers and will cancel the bundled software that is checked by default when installing software.
Moreover, they all know the brand of "Weidian" and know that this is a good software with good conscience in China, which is completely different from 360 Security Guard.
But the situation is different for low-end users.
They have less computer knowledge, and there is not much difference between using Micropoint Security Guard or 360 Security Guard. They may not even be able to uninstall the software. Once installed, they have to passively become its users.
This is really hard to deal with.
Once you really do it, you can only use technical interference. Any computer with Micropoint products installed will not be compatible with 360 products. If you use your monopoly position to suppress the other party, your reputation will be ruined.
Zhou Buqi frowned, "What do you think we should do?"
"Substitute!"
"Can substitution solve the problem?"
"Since Weidian wants to go in the direction of the tool kit, we have to fight with countless competitors. This is a battlefield in the Red Sea. Ji Zian's people... are too righteous. Haoran's righteousness is good, but it cannot influence the Huns."
Zhou Buqi said: "I know, but it's not that simple, right? I'm very familiar with Zhou Hongyi, and I know his methods and gameplay. Unless he repays him with the same method, it's really not good.
Treat him."
Xu Liangjie said solemnly: "It can't be cured, but it must be cured! Security Guard is the core product of Weidian, which is equivalent to a platform. If it is used well, it will further promote our own products. It is the underlying platform for communicating with users. In this field
There is no room for error. This will become the lowest level method we use to profile users.”
"Oh? What should I say?"
"Products such as security guards and anti-virus software can scan users' computers openly, reasonably and legally."
"Don't mess around yet!"
Zhou Buqi was startled.
All great people have super learning ability and adaptability.
When the two of them talked some time ago, Xu Liangjie was still indignant and felt that the domestic Internet method was too unfriendly to users. As long as you use my products, all your personal information is in my hands.
How long had it passed? He immediately adapted to it and began to think about scanning users' computers to obtain more user information.
Zhou Buqi felt there was no need to worry.
Information collection is of course important, but after the information is collected, it needs to be screened, analyzed, and processed, which requires very complex technical means.
At present, Ziweixing’s technological accumulation in this area is still lacking.
Xu Liangjie shook his head and said calmly: "It only scans, without checking the specific content, and without further processing. The main purpose is to see what plug-ins and software are installed on the user's computer, and the usage of the computer's hard disk.
"
"What's the purpose?"
"If there are many messy plug-ins installed in this user's computer, or all file storage is left on the C drive, or the software is installed in a mess...it can be determined that the owner of this computer is a low-end user."
"What's the meaning?"
"Low-end users lack computer knowledge and are easier to control."
Zhou Buqi narrowed his eyes and looked at him quietly.
Xu Liangjie said: "Only high-end users will hate rogue software. Low-end users in third- and fourth-tier cities may not even know what rogue software is. Therefore, the level of brand image is determined by high-end users. As long as the service is good,
This group can ensure the good brand of Weidian."
Zhou Buqi shook his head.
High-end users decide the brand image because the right to speak in society is now in the hands of the elite. Ordinary people lack space to speak out, have complaints and dissatisfaction, and have no channels to express their opinions.
However, with the rise of the Internet and the emergence of mass platforms such as Twitter and Weibo, the right to speak out has become equal, and everyone can speak out publicly. Because of the large number of low-end users, their voice has a higher weight, and they have a higher influence on the brand image.
It will occupy a dominant position in the definition.
Xu Liangjie said to himself: "If you want to curb 360's practices, you can only retaliate with them. They may not care about the brand image, but we have to worry about it. But it doesn't matter. We can scan the user's computer information, including
Link the data information from Friends Network to determine whether the user is a high-end user. If so, follow the current strategy. If it is a low-end user... you might as well use some unconventional means."
"Unconventional means?"
"For example, prohibiting the installation of 360 series products."
"What?"
"The installed base of Micropoint Security Guard and Micropoint Antivirus is 50 million, covering almost 80% of personal computers in the country. If users install 360 Security Guard, they must be blocked."
"hiss!"
Zhou Buqi took a breath of cold air.
Depend on!
As expected, it is to retaliate with the enemy's tactics. This is to use gangster methods to fight against gangster methods. Not only that, but it also relies on its own monopoly position to suppress the other party.
Xu Liangjie continued: "Low-end users are cautious when using computers, for fear of making mistakes. As long as we use computer security as an excuse to prevent computer viruses from invading, prevent unknown plug-ins from harming computers, and make some suggestions... they
To be continued...