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Chapter 537 Traffic and SMS

The general policy has been set and we are heading towards the SP market.

Even though it is a cold period now, as long as we survive this period, the money-attracting ability of this business will be obvious to all.

The simplest example is qq.

China Mobile saw that mobile phone QQ was making a lot of money in the SP business, and was very excited, so it launched Fetion. Then it forced QQ to open a friend relationship with Fetion. If it did not cooperate, QQ would be excluded from Montnets.

Penguin could not accept the bitter consequences of losing this big piece of cake, so it had no choice but to accept the mobile plan and connected QQ to Fetion.

It's a pity that China Mobile's operation level is not high and its strategic vision is very poor. Otherwise, it would have relied on its strong monopoly position to defeat QQ. In the era of mobile Internet, Penguin launched WeChat in time to combine with QQ. Several sets of

A combination of punches knocked Fetion out of sight.

We have a direction, but we can't just dive into the SP market.

First, we need to negotiate with China Mobile to get the best cooperation terms.

What kind of cooperation is best?

It must be based on the largest customer.

Monternet's largest customer is QQ. After some investigation, it was found that there are two main ways of cooperation between QQ and China Mobile.

One is the Java program of Treasure Box, which allows you to access the Internet through GPRS and chat with friends through the program interface. The mobile company only charges traffic fees.

Another way is to cooperate with Monternet through mobile phone SMS. The monthly subscription is 5 yuan, and then sending a message is 0.1 yuan, and receiving the message is free.

The early cooperation between Penguin and China Mobile was based on a capitation system. For every additional mobile QQ user, China Mobile would pay a capitation fee of 5 yuan.

However, the chat ability of QQ users was so strong that at one time the revenue generated by mobile QQ accounted for half of Montnets’ revenue. Later, the agreement was changed, and in addition to the head fee, there was also a certain share of the revenue.

The direction of Ziweixing's negotiations must be in line with Penguin.

"In comparison, the income from SMS sharing is much higher than that from data traffic. Most of today's mobile phone users are very wary of using data. They would rather spend more money to send text messages than buy a data package.

Been deceived."

Wang Haoyang did some market research and then came over to report.

Zhou Buqi frowned: "Lao Zhang told me that the number of mobile Internet users has reached 100 million. Is this data accurate?"

"Well, it was made by a statistical agency. It's reliable."

"Really that much?"

"As I said just now, most of them participate in the Internet by sending text messages. Just like chatting on QQ, there is no need to open the Internet at all, just bind the mobile phone to the QQ number, and then send text messages. Statistics

At that time, they were also considered mobile Internet users.”

"How many users actually use data?"

"About 20 million."

According to data from the Ministry of Information Industry, there are now 400 million mobile phone users in the country. One person is a Monternet user, but only 20 million people have opened mobile phone data services. This ratio is really not high.

The traffic fee is also too expensive.

A 5m traffic package costs 5 yuan.

Wang Haoyang added: "Our friend network is a bit like Maopu. It can only adopt the traffic sharing model because there is too much text content and the length of the text message cannot be satisfied at all."

Zhou Buqi had a headache, "Yeah, there's no limit to 140 words."

Wang Haoyang was stunned, "What 140 characters?"

Zhou Buqi said: "As for the length of text messages, we can't ask users of Friends Network to limit their updates to 140 characters, right? Just like Twitter."

Wang Haoyang was shocked.

Looking at Boss Zhou in disbelief.

No way?

Boss Zhou has another new idea?

He knows about Twitter, and even transferred Liu Qing to serve as president. It has already been done in the United States. Moreover, the models of Twitter and Friends Network are different.

Twitter is socializing with strangers, while Friends is socializing with acquaintances, which are completely different social directions.

Twitter has a 280-character limit for comments. If you change it to Chinese characters, it would be 140 characters, which is just enough for a text message. Does this mean that Boss Zhou wants to create a Twitter in China? After the Friends Network project is mature, he will

Building a new social networking site?

Zhou Buqi didn't have time to explain more, and frowned and said: "It seems that Friends.com can only adopt the traffic sharing model. Although the traffic is very expensive, it is not more expensive than the SMS fee. Well! No matter what, with Monternet

SMS business docking, this cooperation is a must!”

"this……"

Wang Haoyang was even more confused.

This doesn’t seem to exist!

The dynamic updates of friends on the Friends Network are too large in length and can only be trafficked. Like other businesses, such as the Xiaonei Network Forum, the space is even larger, such as the Weimi.com Forum and Weizhi.com, which are all large

Posts must be in traffic mode.

Zhou Buqi smiled, "There are still new businesses. By using traffic, we can only target a user base of 20 million. By using SMS, we can target a user group of 100 million. No matter from any perspective, it is the latter that creates

The value is higher.”

"New business...school news?"

Wang Haoyang immediately thought of a project that Guo Pengfei was working on.

Xiaonei.com will launch an on-campus news section, which will list the most popular news of the day and push it to college students across the country.

Xiaonei.com has no reporters and no editorial team. Of course, it cannot write its own news, so it can only excerpt it from other websites.

It just so happens that the Job Search Network for Fresh Graduates has a job retrieval system that allows you to search for recruitment information from major websites and then copy it to your own website.

This is similar to the logic of campus news.

This is the importance of technical reserves.

The campus news project team does not need any senior technical personnel. It can just take the algorithm code from the job search website, modify it slightly, and change the recruitment information into news.

Compared with other portals, campus news has a great advantage, that is, its aggregation capabilities. It does not produce news itself, but it can draw materials from various sources for its own use.

Moreover, it is not just a swarm of random news. Most people are not interested in these news. What everyone is most interested in is the hottest hot news.

It’s a bit similar to the later hot searches on Weibo.

This is a national topic.

Therefore, after the idea of ​​on-campus news was proposed, Zhou Buqi received strong support and delegated power to Guo Pengfei, allowing him to do it boldly.

Wang Haoyang immediately shook his head, "School news is not good. Sohu News and Maopu Forum all use traffic models. The news content can be thousands of words, and the text message space cannot bear it."

"News is not good, what about jokes?"

"joke?"

Wang Haoyang had a flash of inspiration and immediately thought of a project that Boss Zhou has focused on recently - Encyclopedia of Embarrassing Things.

This is more interesting than ordinary jokes.

Most of the jokes are made up. At first glance, they are fake stories, exaggerated and overly exaggerated. The content of the Embarrassing Encyclopedia is different. Many of them are real things that happened. Even if some of them are made up, they are made up to be very real.

.

Real things are often more immersive and can arouse resonance and love.
Chapter completed!
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