As chairman and CEO, Zhou Buqi's work mainly covers six aspects.

External: resource integration, brand promotion, capital operation;

Internal: spiritual leadership, culture creation, strategy formulation.

However, he also holds the position of president and often has to participate in some specific tasks. The main reason is that he has this confidence. Many of the tasks of senior executives are often judgments of direction.

For example, how should the embarrassing situation be presented?

Zhou Buqi can guarantee that no one in the world has as complete and advanced design ideas as he does. In order for the company to develop better, he must personally go into battle.

However, he is no longer very involved in some mature projects.

For example, Zhou Buqi didn't even read the report during the school online group purchase during the beginning of the school year. Xu Liangjie had already taken over the work and asked him to take charge of the general direction and let Shi Jinglin implement it in detail.

As a result, only three days after the shift, Xu Liangjie came over excitedly and said that if the poaching of Wang Xiaochuan failed, Shi Jinglin could be the president of the Micro Point Business Group!

This girl cannot be judged by her appearance. I really can’t believe that she is so beautiful and so capable. She has a bold style, sharp methods, drastic measures, and decisive killings. Let him take charge of Weidian. When facing competitors such as 360 and Sogou, he will definitely be successful.

You can beat them to pieces.

Of course Zhou Buqi disagreed and insisted on looking for Wang Xiaochuan.

"By the way, what do you think of the domestic search pattern?"

"The heroes are divided."

Xu Liangjie is a great god in the search field. He created the world's first-generation search engine in the United States.

Zhou Buqi asked again: "What is the most important thing in searching?"

"Three aspects, technology, content and channels."

"Tell me more specifically?"

"Technology, as the name suggests, just like Google, its search technology is good and leads the world. No matter what Yahoo or Microsoft does, it is technically insurmountable. This is the biggest moat."

Zhou Buqi waved his hand, "Domestic and foreign countries are two different worlds. I have never thought about taking our search engine abroad to compete with Google for the market. I am only talking about the domestic market."

Xu Liangjie said: "What I'm talking about is China. China also needs technology. Baidu has the largest market share and Google has the second market share. From a purely technical perspective, Baidu is definitely not as good as Google, but Baidu has an advantage. That

It’s the content.”

Zhou Buqi nodded.

Zhou Shaoning often complained to him about this matter.

Search means searching for content, but some content is not available on the Internet, or the search results are not intuitive enough. What should I do? Baidu's approach is to produce its own content.

For example, what poems did Lin Daiyu write in "A Dream of Red Mansions"?

Using Baidu search, you can directly give the answer in Baidu Zhizhi. It is concise and clear, and you will get the results with just one search.

Google cannot create content. It must either search for answers that Baidu knows, or directly retrieve all web content related to "Dream of Red Mansions", including the original text of the novel. The former is to attract traffic to Baidu, while the latter requires users to search and analyze it themselves.

, troublesome and complicated.

And this leads to another result.

Baidu is mass search, and Google is high-quality search.

If you search for "Dream of Red Mansions", Baidu knows that it has the answer. But if you search for in-depth professional content such as "how to use pointers in C language" and "architectural principles of Markov models", Baidu will stop searching.

Google comes into play and can provide the optimal solution easily.

Therefore, in the current domestic search landscape, mass users are using Baidu, and relatively professional people such as college students and white-collar workers are all Google users.

Xu Liangjie said: "Baidu is no longer a search company, but an information content platform. Its Tieba, Zhiba, music and other contents have effectively supplemented its search services. It is foreseeable that in the next few years, Baidu will

We will definitely strengthen our efforts in the content field."

Zhou Buqi said in a deep voice: "When user habits are formed, and they are the largest content platform in the country, it is really difficult to shake Baidu's dominance of mass search."

"But there is another direction."

"You mean channels?"

"right."

"How to say it?"

Xu Liangjie said with a smile: "High-end users use Google, mid-range users use Baidu, and as for low-end users... To be honest, for them, there is not much difference in what search engine they use. They lack computer knowledge and do not know enough about the Internet.

The cultural knowledge itself is also limited, and the search requirements are very low. The reason why local search platforms such as Youdao, Aiwen, and Sogou still have market share is because of this group."

Zhou Buqi remained calm and said, "Continue."

Xu Liangjie curled his lips and said enigmatically: "Baidu is now focused on content, while Google has difficulty even localizing it, and its decision-making is limited. As for other search platforms... to be honest, their strategic structure is not enough. In comparison,

, our Weidian Technology has so many basic products and has built a complete set of promotion channels for the search platform."

Then, he twitched his lips and said, "The only drawback is that we don't have a search engine yet."

Zhou Buqi was a little speechless.

I caught his hint.

The two have discussed this topic before. Xu Liangjie believes that relying on tools such as Microdot Security Guard, Microdot Antivirus, and Microdot Input Method, it is possible to trick low-end users and use unconventional means to force them to install Microdot.

Browser, then lock micro-point search.

The search needs of this user group are very low, and they can use almost any search platform. Once it is bundled and installed... they start using it.

Just like the 3721 search plug-in back then.

At that time, 99% of the domestic Internet were low-end users. As soon as this move came out, 3721 became popular across the country and became the largest search platform.

At that time, Yahoo entered China and wanted to acquire a search company. After comparing 3721 and Baidu, it was found that Baidu was too far behind, so it spent US$120 million to acquire 3721.

Another example is the later 360 Search. Why does it have such a high market share?

The routines are pretty much the same.

In addition, there is a reminder from 360 Security Guards, saying that if you do not use the 360 ​​browser, your computer will have security threats. If you use IE, Sogou, Google and other browsers, your computer will also have security threats. You must uninstall it quickly! Then use

360 browser!

Then, it captured a large number of low-end users.

The 360 ​​Browser is bundled with 360 Navigation, and the 360 ​​Navigation is bundled with 360 Search... a set of combinations, clearly arranged for users.

However, people can grow up. Especially young people. When they are young, they don’t understand anything and may be fooled. But when they grow up and understand more things, they are no longer low-end users.

As young people grow up, the market share of 360 Search will naturally gradually decrease, falling from 20% to about 2%.

This is the practice of drinking poison to quench thirst.

Zhou Buqi made a firm statement and said without any doubt: "As I said before, you must delay gratification! You can't give up long-term interests for short-term benefits! For low-end users, you can recommend and promote, but you can't intimidate or defraud. This

That’s the bottom line!”

Xu Liangjie slowed down for a moment and said with a smile: "With the framework arrangements you have made for the search business, you really don't need those means. Baidu has the technology and content, so it is number one in the country. Google has the technology but no content, and is second in the country. As for other things

The search platform has mediocre technology and no content, so naturally it won’t be able to get on the platform.”

Zhou Buqi's complexion improved, and he breathed a long sigh of relief.

Using rogue methods, you can quickly seize the market.

Baidu's Baidu search plug-in and hao123 also use technical means to bundle them into browsers to point users to Baidu search.

However, they were all killed by Micropoint security guards.

Xu Liangjie said: "I know that search is an important strategy, so after we talked about it last time, I went back and thought about it again. Unless it is absolutely necessary, we really don't need to use unconventional means. Now, we are focusing on the content field and waiting for micro-points.

With the launch of the browser, the promotion channels will become more complete. If we acquire Sogou, in terms of technology, we will definitely not be able to reach the level of Google and Baidu. However, it is not necessarily impossible!"

"oh?"

"I have said that there are three aspects to search, technology, content and channels. Baidu's technology is not as good as Google's, but Baidu has made up for its technical shortcomings by making content, and has become the first in the market. Although Sogou's technology is mediocre, if

We create content and channels, and with the support of these two levels, even if Baidu cannot shake Baidu's market position, it is not impossible to surpass Google and become the second in the market."

This is what you call talking!

It is in line with Zhou Buqi’s psychological expectations.

In its previous life, Sogou Search created its own three-stage rocket strategy and became the second largest search engine in the country.

In this life, Zhou Buqi wished he could build a ten-stage rocket, and he was destined to roll up his sleeves and work hard in the field of search.

"Then it's decided! Take down Sogou with all your strength!"

Zhou Buqi waved his hand and made a decision.

If you develop your own search engine, it will take at least one or two years. But if you click on the browser, the expected launch time is January next year.

It is faster and more direct to eat Sogou directly.

Moreover, Sogou has been in development for several years, and the second generation search engine will be launched soon. As a neighbor, Zhou Buqi knows this kind of thing.

At this time, the chief secretary Ning Yaxian walked over gently and whispered a few words.

"real?"
To be continued...