Friday is here.

Zhou Buqi got up early one morning and called Chen Dong from Peking University, Ma Pingshan from Beihang University, and Zhen Yu from Finance University, and went to the research institute together.

Good news has come out.

The first version of the milk tea recipe is officially released!

The institute notified them to check and find room for improvement.

After getting on the subway, Zhou Buqi called his home.

There is no way, my parents only have a son like him, and they need to call each other for at least two days, otherwise they would be too irresponsible.

On the phone, my mother was as concerned about her well-being as before, and she was concerned about everything. Suddenly, the phone was snatched by his father Xiong Bao.

"Come on, I'll say a few words to that kid."

"Dad, you said."

"Go and go, let's talk, what are you siblings? Go aside!"

On the other end of the phone, Zhou Jianjun cursed, but Zhou Buqi smiled bitterly and speechlessly.

After a while, Zhou Jianjun lowered his voice and asked, "Son, how are you? How many have you gotten it?"

Zhou Buqi was very ashamed and covered his phone receiver tightly, for fear that others in the same car would hear it.

This dad is really unreconciliatory every day.

There was no way, he could only deal with it casually: "Uh... there are a few..."

"Why is it so bad?" Zhou Jianjun was very dissatisfied with his son's skills and cursed, "If you have no future, don't say you are my seed when you go out!"

Zhou Buqi looked bitter.

After scolding for a while, Zhou Jianjun lowered his voice again, "I sent you a package and mailed it to your dormitory. Please check it out."

"What?"

"nice one!"

"I'm dizzy!"

Zhou Buqi rolled his eyes.

With the virtue of Xiong Bao's father, I can tell what he was mailing with his butt.

"Dad, it's really not necessary. I'm already an adult, and I will handle these things myself."

"Stop talking nonsense! I came from your age group, and I don't know what you think? Don't just try to have a good time, delaying the girl and delaying yourself!"

Oh my god!

Zhou Buqi couldn't laugh or cry.

Will Xiong Bao’s father still care about people?

The sun came out to the west.

"Okay, okay, I understand."

"The body is more important than anything else. This is the experience of your experienced people. Do you understand?"

"Um."

After hanging up the phone, Zhou Buqi pondered.

Not to mention, my dad’s last sentence is very reasonable, the body is capital.

Beike has a rule that freshmen have to go to the playground to run when they wake up in the morning. However, Zhou Buqi is very lazy and has a strong relationship with the instructor, so he has never participated. It seems that he will participate frequently in the future and exercise.

Through the journey of wealth, I followed my senior sister Zhen Yu and went to the research institute together.

When I arrived at the research institute, Manager Liu seemed to be more enthusiastic than the previous two times. After asking in private, I found out that it was the top leader of the research institute who was very satisfied with the milk tea project and admired Manager Liu very much.

Promotion is probably in sight.

Zhou Buqi first submitted a list of demands, which were more than 20 milk tea recipes. Later, after many negotiations and discussions, as well as the actual situation of campus milk tea, four basic recipes were finally decided - mellow flavor (green tea), sweet and greasy flavor (green tea), mellow flavor (black tea), and sweet and greasy flavor (black tea).

All milk teas can be made based on these four basic recipes, with corresponding fruits, pigments and cream.

That's right, it's fruit!

In terms of formula development, Zhou Buqi gave the institute great trust and adopted most of the suggestions he had to Manager Liu.

They are professionals, and many of the suggestions are very eye-catching and breakthrough.

Nowadays, the popular nationwide is pearl milk tea, namely Baodao milk tea.

The institute completely abandoned "pearls" and instead used fresh fruits as solid auxiliary materials, which should be better in terms of food safety and milk tea taste.

The difference is the taste.

The glutinous rice pearls are more refreshing when biting, and the fruits are not chewy.

But it doesn't matter, Manager Liu said that he will solve these problems. This is the Capital Food Research Institute, which has an influence across the country and has the responsibility to "save" national food tastes.

As for the capital, it must have an example, which is political significance.

During the tasting stage, Zhen Yu gave a suggestion, saying that the sweet and greasy version of green tea is not very friendly, and that black tea is more suitable for girls. Chen Dong said that the mellow taste of green tea is more suitable for boys.

Ma Pingshan thought about it carefully and said, "We are college students. There is one biggest difference between schools and society, which is that they have limited consumption capacity and have a greater tendency to trend. I think that the cost of milk tea should be reduced to the maximum extent and make concessions in terms of selling prices."

Manager Liu deeply agreed, "Well, the cost of fruit milk tea must be higher than that of pearl milk tea, more than twice as high. I heard that you don't use that kind of soft plastic cup? That's even greater. If you want to be competitive, you must lower the cost."

Ma Pingshan said: "Improving efficiency is the best way to reduce costs. Simplified and dedicated are often the guarantee of high efficiency. So I think we can only choose two basic formulas, the mellow version of green tea and the sweet version of black tea, which is aimed at users of different genders."

Chen Dong pondered: "Well, fewer formulas will reduce training time, reduce the difficulty of salesmen's work, and be more conducive to flow-through operations, which will help our chain store long-term promotion."

Zhen Yu tied her hair and said, "This is a completely different business model from the current milk tea shop. It is similar to the Costco supermarket in the United States. In today's large supermarkets, many items are dazzling and complete, which creates great difficulty in choosing customers, increases customer subscription time, and reduces the traffic of people within the supermarket unit time. On the contrary, Costco is different. Each product is only selected by a few of the most classic hits. After the customer goes there, there is no room for selection and directly takes the goods and leaves. This greatly improves the purchasing efficiency of customers, saves time, and increases the traffic of people within the supermarket unit time, and there will be no situation of fullness in the supermarket."

Chen Dong's eyes lit up and he smiled and said, "Yes, we should look for different business models. In the past few days, I have gone to Sanlitun to travel to dozens of milk tea shops. The biggest feeling I have given me is that there are too many types of milk tea, and there are all kinds of flavors, which is simply difficult to choose."

Ma Pingshan said: "It's okay to say that off-season is the peak season. If it's the peak season, the university's milk tea shop must queue up. If it's difficult for them to choose, everyone has to think for a long time when buying milk tea, which will seriously reduce efficiency. If they don't have room for choice, it's their turn to have to take goods and leave, which will undoubtedly greatly improve efficiency."

The more these college students talk, the more they get more enjoyable.

Zhen Yu whispered: "It can even be done like this. When there are too many people queuing up, you can make it first and then place an order. You can truly realize the production of milk tea assembled, just like a lunch box. Students don't need to wait. You can get the milk tea by paying money, which only takes a few seconds."

Ma Pingshan slapped his face, "This idea is good! Shopping is a good mood, but queuing often eliminates this mood. If it can effectively reduce everyone's queuing time, it will increase everyone's enthusiasm for buying and enhance the brand image."

Chen Dongshen said with consent, "It is true that this is the truth. I saw it with my own eyes in Sanlitun. Some milk tea shops have a very popular business and there are many people queuing. However, some people become irritable after queuing for a long time and stop buying. If we can solve this problem, it will greatly enhance the recognition of Yuanwei Milk Tea."

Zhen Yu said: "In addition to cost control and personnel efficiency, we must also strengthen supply chain management and create a good employee training and promotion mechanism. If these three points are done well, the chain expansion of the milk tea shop will have an unimpeded future."

Manager Liu from the institute was shocked.

Are they really college students?

Are college students nowadays so high-end?

Is this a dual combination of market research and business theory?

What business model, what Costco, what efficiency, what assembly line production, what supply chain management...

Write it down, hurry up!

All are useful!

Manager Liu keenly grasped something and secretly kept it in mind.

"I'm afraid that everyone will get tired of drinking it because they are single." Ma Pingshan raised a little of his concern.

Zhou Buqi was very satisfied and laughed and said, "Brother Ma, you are overthinking this. What we see now is only the basic formula. All the milk tea recipes are made by adding ingredients of different flavors of ingredients based on the basic formula. In this way, let the milk tea shop contact the fruit supplier to one flavor every day. If you enter mango today, you only sell mango flavor; if you enter coconut tomorrow, you only sell coconut flavor; if you may be pineapple the day after tomorrow, you can change it to pineapple flavor. With the difference in fruits, our milk tea shop will launch different flavors every day, and it will feel fresh every day."

“There is a fresh feeling every day?”

Everyone's eyes lit up and they thought this sentence was wonderful.

Zhen Yu said in surprise: "I think this sentence can be printed on the brand as the main slogan of Yuanwei Milk Tea."

Zhou Buqi smiled, "One of the things, there are still many marketing strategies."

Chen Dong glanced at him, hesitated, and whispered: "Fruit supply is a problem. As far as I can tell, the gross profit of fruits sold in fruit stores can reach at least 60% to 70%. If you buy them directly from the fruit store, the cost will be too high. Senior Sister Zhen is right, supply chain management is a core issue."

Zhou Buqi pondered for a moment, "It's okay, I'll solve the supply chain problem."

In fact, he wanted to arrange this task to Liu Wenbo.

Unfortunately, after the Beijing Foreign Studies University incident, Liu Wenbo completely lost his trust. However, the other college students obviously lacked social experience. There was no way, so they had to do it themselves.

Manager Liu paused for a moment, then laughed and patted Zhou Buqi on the shoulder, "I can see that, Xiao Zhou, you are a person who does big things, have responsibility and courage, okay! Let's do this, at the latest three days, brother, I will give you a gift to help you solve the problem!"

"What gift?"

"Keep confidential first, haha."
Chapter completed!