Chapter 605 Opportunities for Antivirus Software(1/2)
Whether domestic or foreign, behind any success, there is a mysterious and mysterious thing - luck.
When luck comes, nothing can stop it.
As a result, many officials and business people are very superstitious. They worship this and that, move to their ancestors' graves, dance with great gods, find a monk to consecrate them, and recognize the master as their godfather.
Zhou Hongyi felt that she had gotten lucky.
There is a feeling of being the chosen one!
He made free 360 anti-virus, but it was difficult. In order to promote 360 products, he spent a lot of money and used many less-than-glorious promotion methods, but the effect was very average.
After half a year of operation, the number of installations is less than 4 million.
Weidian Antivirus was the first to take advantage of free services and quickly dominated the market. When it comes to free products, users prefer Weidian Antivirus.
When it comes to the choice of paid products, they are basically Kingsoft Internet Security.
After all, in the public perception, cheap products are not good products.
Micropoint Antivirus is free, but Kingsoft Antivirus is paid. So in terms of antivirus capabilities, Kingsoft Antivirus should be more powerful, right?
Zhou Hongyi wanted to break the situation, but couldn't find a chance.
Unexpectedly, this winter, the opportunity will come!
A very weird and ridiculous virus has appeared on the Internet - Panda Burning Incense!
Unlike those computer viruses that lurked deep in the past and were difficult to detect by the majority of users, Panda Burning Incense is completely opposite in nature. It does not seek money or profit, but simply shows off its technology. Everything is expressed, infecting the computer.
The entire process of the virus is presented to the user in front of the computer screen.
This influence is huge.
Many forums, post bars, and even some print media have reported on it, calling on everyone to be vigilant online and be careful about a new panda virus that has appeared on the Internet. It is very powerful!
This led to a result, computer users panicked!
Most people don't even know how to redo the system and are full of fear of being infected by viruses. They have only one choice, which is to install anti-virus software.
If installing one is not enough, install the second one!
The anti-virus software of Kingsoft and Rising are all chargeable. Many people don’t want to spend money. What should they do?
There are only two choices: micro-point antivirus and 360 antivirus.
Zhou Hongyi was sitting in the office and got the latest data. In the past week, the number of installations of 360 Antivirus increased by 1 million!
"Okay! Okay!" Zhou Hongyi was very excited. She called her right-hand man, Fu Sheng, who had led the team to develop 3721 and 360 Security Guard, and 360 Antivirus. She asked him excitedly: "Do you have any data? How many users have installed it?"
I installed 360 Anti-Virus and also installed Micro-Point Anti-Virus?”
"About 1.6 million."
“Make sure they become our users!”
"Lao Zhou, what do you mean..."
Zhou Hongyi squinted her eyes and said: "The anti-virus software is not compatible. Use more technical means. As long as the user installs our product, he must get priority monitoring rights on the computer and delete some important files of micro-point anti-virus. Limit
their functions.”
Fu Sheng was a little surprised, "Isn't this bad? Micro Point's technical capabilities are very strong, and... they have never had any technical restrictions on us. Once we take action first, we are afraid that they will do something too."
Zhou Hongyi said firmly: "We can't control that much! The current panda-burning incense virus is the only opportunity for 360 Antivirus to rise. Seize the opportunity and fight, and we may become it. If we don't fight, this market will
It will never belong to us."
Fu Sheng was still a little hesitant. This behavior was too much.
The previous rogue tactics were aimed at users, and if they were done, they would be done. But this kind of tactics was aimed at peers, and it was vicious competition, which offended people.
Isn’t this what everyone is shouting about?
If he fails, Zhou Hongyi will definitely be fine, but as a Ma Zai, it will be difficult to find a job in the industry in the future.
Zhou Hongyi was a little angry and said: "This is a last-ditch battle! Whether Qihoo 360 can succeed depends on this battle. If it fails this time, stop playing as soon as possible and just break up!"
Fu Sheng nodded and could only accept the boss's decision.
…
As Xu Liangjie said, there is indeed something wrong with Ji Zian's character. He is not good at fighting.
Zhou Buqi even criticized Zhou Buqi's attitude towards panda burning incense. He thought that since Micropoint Antivirus can effectively suppress this virus, why not disclose it to the whole society as soon as possible?
We urge everyone to download and install Micropoint Antivirus to avoid a certain degree of virus infection.
At the same time, it can also expand the influence of micro-point antivirus.
What Zhou Buqi wants is greater results.
It is true that he wants to expand the market share and influence of Micropoint Antivirus, and he also wants to eliminate all competitors once and for all, especially 360 Antivirus, which is currently the most threatening.
If you have an opportunity, you must seize it.
So Zhou Buqi urgently issued a presidential order and transferred Meng Houkun to the Micro Point Business Group as executive vice president, fully responsible for the overall planning of panda incense burning.
As a result, the transfer order was issued in the morning, and in the afternoon Wang Haoyang came to the door with a sad face.
"Meng Houkun is crazy!"
"What's wrong?"
"He wants to apply for 50 million!"
"Why?"
"He said he would go to CCTV to advertise."
"Well……"
Zhou Buqi twitched the corner of his mouth, and at the same time his heart was slightly shocked, feeling that Meng Houkun is really reliable!
This strategy is so accurate!
At present, there are not many computers infected with the Panda Burning Incense virus, and the panic effect has not yet been created. Especially now, the Panda Burning Incense virus only targets personal computers, and its influence is limited.
When more variants come out next month, it will be awesome.
Panda burning incense can launch enterprise-level attacks, paralyzing many websites. Of course, regular websites are generally very defensive, and viruses of this level cannot break through firewalls. Those that can penetrate defense restrictions...are often some
Personal websites and pirated websites, as well as official websites, government websites, and even websites of the public security system.
This is serious.
Panic will suddenly increase.
Because in the common people's perception, the official ones are the most powerful. Especially, even the internal network of the public security system has been compromised. How powerful is this virus?
As soon as the media reports, pandas burning incense will become legendary.
This is fine, only if something goes wrong can we more effectively popularize some computer virus knowledge.
Why did the public security intranet collapse?
It is because some internal staff lacked security knowledge and took an external USB flash drive and plugged it into a computer connected to the intranet at will, causing problems.
As soon as this happens, the authorities will immediately pay attention and launch popular sex education.
In other words, the Panda Burning Incense virus is not harmful. If it is replaced by another foreign virus, it will cause endless troubles. It may steal domestic citizens’ information. What’s more serious, what if it is a military intranet?
Therefore, in Zhou Buqi's view, there are long-term benefits to indulging the development of panda burning incense. Using this domestically produced virus with little lethality will serve as a reminder to the authorities, especially some secret-related departments, and let them strengthen the training of internal personnel.
Learn and strengthen awareness of network security.
As our ancestors said, misfortunes depend on blessings.
The outbreak of the Panda Burning Incense Virus has a very positive role in promoting the overall improvement of domestic network security.
Zhou Buqi immediately called Meng Houkun and asked about the matter.
Meng Houkun's eyes shone, "Boss Zhou, this is an opportunity! The effect of the panda virus is so strong, it will only get stronger and stronger. We can use the CCTV platform to superimpose the advertising effect. The panda in the left hand burns incense, and the right hand uses micro-dots to kill the virus
, the marketing effect produced must be 11 greater than 2.”
After a pause, he continued: "Domestic anti-virus software manufacturers are all very poor. They don't have money to advertise on CCTV. But we have money? If we seize this opportunity, we can firmly lock in
This market!”
Wang Haoyang had a black line on his forehead, "You just went to the Micro Point Business Group and you didn't understand anything. How dare you make such a big decision?"
Meng Houkun disagreed and hummed: "I got the data. With the promotion of 360 free anti-virus, Kingsoft, Rising, Norton, Jiangmin and other anti-virus software, the market share has shrunk significantly. What is this trend? In the next one or two years
In 2019, all anti-virus software will be made free! By then, how will Weidian Anti-Virus show its competitiveness? If we don’t take advantage of this stage to determine the ranking, we will have no chance in the future.”
Wang Haoyang said: "It's too arbitrary."
Meng Houkun said angrily: "Old Wang, you are really too conservative. We are a start-up company. If everyone wants to be like you, how can we innovate? I call this creativity! It's called vitality!"
Zhou Buqi glared at him and said, "He is the financial officer, so he should be conservative. Stop putting on airs and tell me more specifically, what is your advertising plan?"
Meng Houkun understood it as soon as he heard it. Boss Zhou recognized his idea and said with a smile: "Contact Xu Baihui immediately and find an advertising company to produce the advertisement! Try to make it within 10 days! I will look for connections again and try to get the WeChat account on the 1st of next month.
Click on the anti-virus advertisement and log on to CCTV. But this is the winter vacation and the Spring Festival is coming soon, so advertising space is very expensive. The cost of 50 million can last until March at most."
To be continued...