At noon, have a meeting.

Several important executives were all present and talked about the brand strategy of Weidian Search in the next few years.

Zhou Buqi completely abandoned the short-term KPI plans such as revenue indicators, search volume indicators, and market share indicators that Wang Xiaochuan had previously formulated. Instead, he focused on the future and planned with a larger strategic vision.

"I reiterate, strategy! Strategy! Strategy! Take a long-term view and don't be blinded by the gains and losses of one city or one place. Ziwei is a planet, but we want to think about the entire universe! Use your imagination

I am not afraid that your ideals are too big, but I am afraid that you have no ideals!"

Zhou Buqi's tone was very serious, and he settled the matter from the very beginning.

The KPI must have been approved by both He Yang and Xu Liangjie, and it is in line with their ideas.

This is not the pattern a big entrepreneur should have.

It was impossible to count on them. Zhou Buqi was not satisfied with the plan written by Wang Xing, so he had no choice but to do it himself.

The meeting lasted for 3 hours, and we finally reached a consensus and determined the content strategy of Micropoint Search, with a total of six points.

First, focus on the value of content and not judge success or failure based on market share or revenue.

The essence of search is to search for content, which is a content service. This is the most important thing. It must not be filled with ads all over the screen, resulting in a very poor user experience.

Second, it is necessary to form differentiated competition and establish a brand through original content.

In addition to basic content such as Weidian Q&A and Weidian Encyclopedia, the most important thing is to supplement the high-end content of Weizhiwang. In addition, there can also be Toutiao in the future, through more, more complex and richer content

The self-media content feeds back its own search business.

Third, dare to hold high and fight high, and dare to invest heavily.

Although it is not entirely true, it is basically correct to say that cheap goods are not good. Just producing free content like Baidu will definitely not work. You must dare to spend money and spend money on content platforms such as Weizhi, Toutiao, and Encyclopedia of Embarrassing Stories to attract high-quality content.

Creator.

Fourth, focus on new technologies.

Search is a high-end technical activity. If you want to bring a better and more comprehensive search experience in the era of information explosion, you must deepen the research and development of technology. Don't be afraid of spending money, and you must take on the projects that need to be carried out.

Fifth, the commercialization strategy must proceed from easy to difficult.

You can’t rush to commercialize quickly, you have to delay gratification, start with something simple, find the right business model, and balance the relationship between business and content.

Sixth, sustained and stable management ensures the continuity of the brand and content.

The search business is a long-term project, and it will be difficult to make a profit within three years. It may not take too long to surpass Google, but it will be too difficult to surpass Baidu, which requires a longer period of accumulation. It is necessary to have a stable person who can calm down and do things in a low-key manner.

The management of the company has become a blockbuster without making a big splash.

This high-level meeting went smoothly.

Zhou Buqi could clearly feel the changes in the eyes of the new executives Wang Xing, Wang Xiaochuan, and Chen Tong. Several old employees, including He Yang, Xu Liangjie, Wang Haoyang, Cheng Binghao, etc., all nodded secretly.

Everyone felt Boss Zhou’s faith and determination.

He is not shouting slogans.

He really practices the concept of delayed gratification, has a long-term grand goal, and strives for it.

Back in the office, Ning Yaxian couldn't help but whisper: "KPI has shortcomings, but it also has advantages. Without KPI assessment, how to ensure the work enthusiasm of Wang Xiaochuan's team? If the KPI reaches the standard, there will be rewards. But now there is no KPI

, how to measure their performance? What is the basis for issuing year-end bonuses? Without an incentive mechanism, work efficiency will be difficult to guarantee."

Zhou Buqi said amusedly: "Yaxian, you actually told me this? Why, do you feel a sense of crisis?"

These words are not what a secretary should do.

Ning Yaxian said discouraged: "I thought I could slowly change from secretary to assistant, but someone else took my position away."

"Then what do you think Wang Xing did?"

"It's okay."

Ning Yaxian was depressed and not very happy.

Zhou Buqi shook his head, "He has only been in office for a few days? He has already done a very good job and has greatly reduced my work burden."

In the past, when there was no King Star, all documents were organized by the Secretariat.

But how can secretaries have the power to review, approve, and make recommendations?

The only thing you can do is to pick out the important documents first and report them to the boss. Put the unimportant documents underneath and wait for the boss to read them slowly when he has time.

Only some sorting work can be done.

Wang Xing is different, he is an assistant.

He is at the vice president level.

He can review all documents in the chairman's office, pre-process financial, personnel, administrative and other back-office work, and then hand it over to the boss.

With Zhou Buqi, you no longer have to read those complicated and long-winded documents, especially financial statements, which get more and more headaches the more you read them.

Wang Xing acted as his agent during the process of reading the documents, and then selected the main contents and reported them.

If Zhou does not agree, the pre-approval will become approval and the document will take effect.

Saves time greatly.

The same applies to business work, and Wang Xing can also give some suggestions of his own.

In short, with Wang Xing, Zhou Buqi can escape from the sea of ​​documents.

The disadvantage is that King Xing has too much power.

If he has any evil intentions, he can use this power to seek improper benefits. Therefore, assistant positions are generally located in government agencies. Assistants to CEOs in large companies are often in name only, and often only play the role of senior secretaries.

Zhou Buqi dared to give Wang Xing real power, not only because of his trust in his character, but also in his ambition. People with great ambitions will not ruin big things for the sake of a small profit in front of them.

"He has started a business, been a boss, and has a boss mentality. This is the most important thing."

"Boss thinking? What does it mean?"

"It's just the thinking of a superior, which is very cruel to say the least."

"Tell me about it?"

Zhou Buqi said: "The biggest beneficiaries of interests are often those who do not abide by the rules and take advantage of them. After they get the benefits, they start to make rules for everyone to abide by to ensure their own interests. Just like this time

Search strategy. The leader in the search market is Baidu, and the entire search business model and rules are created by them. If micro-search wants to achieve a breakthrough, we must destroy Baidu’s existing rules and formulate our own rules.”

Ning Yaxian said with enlightenment: "So Wang Xiaochuan's thinking is limited to the rules set by Baidu, so it is difficult to break the circle. Wang Xing does not abide by the rules, but he can easily break the circle and have a greater

Vision.”

"Almost."

"What about the question I just asked?"

"KPI? You can have OKR without KPI. Google is using this system. The research center is also using OKR. This is not a problem. Let He Yang handle the management issues. He is an expert and I don't know much about it.

.”

Ning Yaxian sighed softly, feeling that she still had a long way to go before becoming an assistant.

She called the Fourth Secretary Wang Yaojin and asked her to peel an apple for her boss.

Then he couldn't help but ask: "Boss, you said that you can get promoted if you don't follow the rules, but what did the 360 ​​guy say? He seems to be the most unruly person."

Zhou Buqi said: "Old Zhou is good at breaking the rules to get out of the circle and rise to the top. That was the case with 3721 back then. But he has always been on the road of breaking the rules. Even if 3721 became the number one in the industry, it would be difficult to establish

His own standards. The main reason is that his reputation is so bad that no one wants to imitate him, and no one wants to play with him after he has set the rules."

Speaking of Zhou Hongyi, he just wanted to call him.

Regarding the matter of panda burning incense, Lao Zhou's approach is too bastard. He obviously does not have the ability to kill pandas burning incense, but he insists on claiming that he has this level. Isn't this a trap for users?

This is how to quench thirst by drinking poison.

but……

It seemed that he was also thirsty. He was so thirsty that he drank it with his eyes closed even though he knew it was poisonous wine.

This is life-threatening.

From this point of view, Qihoo 360 has encountered a major operational crisis. Either strategic differences, financial crisis, team discord, or investors turning their backs.

This is a desperate struggle!

Death is definitely death.

The Internet incident of "Micropoint Antivirus VS Panda Burning Incense" is just an appetizer. Zhou Hongyi came to try her luck. She would rather spread rumors than bring 360 Antivirus to gain popularity.

However, the main dish hasn’t come yet!

During the Spring Festival in the next two months, Micropoint Antivirus advertisements will appear on CCTV 1, 2, 3 and 5 sets.

Zhou Buqi personally participated in the planning of the advertising case. He called Yang Mi, a female artist from Jieyu Media, and shouted slogans with a loudspeaker: "Micropoint antivirus! Micropoint antivirus! Micropoint antivirus!" The accompanying picture was of a computer

In the computer, Micropoint Antivirus is concealing the process of eradicating the Panda Burning Incense virus. The conclusion is: "If you buy a computer, you must install Micropoint Antivirus."

It has both brainwashing effect and behavioral orientation, as well as the popular panda burning incense on the Internet... As long as it is bombarded repeatedly, it will be difficult for this advertisement to become popular.

The entire advertising package cost 32 million yuan.
To be continued...