Now, BAT has become the first in the market in its respective fields, defeating foreign giants to take the top position.

All three families have entered the stage of self-cultivation.

Baidu is actively preparing for a large project. It wants to engage in a major technical topic that transcends Silicon Valley and launch world-class research in big data processing, which is the "Pyramid Project."

Penguin is actively monetizing traffic, adding value to the Internet, developing Paipai.com, and developing online games.

Alibaba is the Taobao customer project.

Comparing the three, Lao Ma is definitely more strategic, more discerning and decisive.

Taobao has a brand, but what it lacks is traffic.

Defeating eBay does not mean that you can sit back and relax, because domestic Penguin has also entered this track and is increasing investment in Paipai.com.

What Penguin is best at is playing with traffic.

Through QQ's unmatched traffic, it defeated all similar competitors. There have been too many cases like this in the past few years. Alibaba's boss Ma was not only frightened, but also unavoidably trembling.

In order to resist Paipai.com, Taobao is Alibaba’s most important strategy!

By giving commissions, we can attract more websites to come in and bring everyone's traffic together to attract traffic to Taobao and compete with Paipai.

In his previous life, Zhou Buqi had no feelings for Taobao customers.

Now when Boss Ma is sitting across from him and sketching out Taobao's grand blueprint for himself, he deeply feels the significance of this project, which is really related to Ali's life and death.

Penguin can defeat almost all competitors by relying on traffic, but it is completely beaten by Lao Ma in the field of e-commerce. Lao Ma's business sense is really very sensitive, and it belongs to the dog.

Following this line of thinking...

At present, besides QQ, Baidu has the highest traffic volume in China.

However, Boss Ma and Boss Li didn't get along well because of some personal matters.

Boss Li was previously a member of the Taishan Club and was the number one Internet person in China. Logically speaking, he could represent the Internet circle in the Entrepreneur Club and serve as a vice chairman.

As a result, Mr. Duan, Mr. Liu, Mr. Lu and others were more optimistic about Boss Ma and promoted him.

Boss Li was dissatisfied and quit the Taishan Society.

Boss Ma lives in a corner of Hangzhou. If he wants Alibaba to develop better, he must go to Beijing to build relationships. The Taishan Club is an excellent channel.

So I replaced it shamelessly.

Such personal grievances make it difficult for Alibaba and Baidu to cooperate in depth.

Baidu can't do it... Going down the list, the one with the highest traffic is Friends.com. More importantly, Friends.com has a group of high-quality users with spending power and understanding of e-commerce. This is simply tailor-made for Taobao.

It’s not surprising that Boss Ma personally came to visit Zhou Buqi and set up a table of exquisite side dishes at Diaoyutai.

Strange things to live in.

Zhou Buqi felt that he was fully qualified to be on an equal footing with Boss Ma, and he naturally picked up on his demeanor and tone of voice.

Friends.com does not have Taobao, it doesn’t matter.

It's nothing more than making less money.

But the loss of Taobao’s friend network is a major strategic shortcoming, which cannot be made up for by money.

"Xiao Zhou, come on, let's have a drink!"

Boss Ma seemed to want to put Zhou Buqi down. The two of them were having dinner, so he ordered two bottles of Maotai.

Finished the small wine cup in one gulp.

Zhou Buqi bared his teeth and said, "I really can't get used to the flavor of this sauce. It's like swill. It's not as delicious as the Bear Bili Tiger Whip wine that my dad brewed himself."

"Really? What kind of wine did your dad use to make it?"

"Liquor."

"Ahem..."

"I don't know for sure. His friend's brewery has been brewing it for more than ten years. There are seven or eight large tanks, which weighs about two to three tons! He has had enough in his life, and I will have to take over and continue to drink it in the future.

"

"Ahem..."

This was the first time Boss Ma saw someone speaking in this way, and he was shocked. He thought this guy was too bastard, right? How could anyone talk about his biological father like this?

"The bear's courage and tiger's whip wine...is it true?"

"Of course it's true. It's half bear bile wine and half tiger penis wine. They're both for aphrodisiacs. My dad says I'm young and vigorous, so he doesn't let me drink it."

Boss Ma had a sharp eye, "Is it true or not?"

Zhou Buqi said with a smile: "I'm still lying to you? Ah, it means the strict control over the years. Didn't I tell you that I got involved more than ten years ago. At that time, I went up to the mountains to hunt with a gun. Now you go there

, bear paws can be supplied in big hotels, but tigers can’t.”

Boss Ma waved his hands repeatedly, thinking that this guy was really tough, "I won't eat any meat. If I have a chance... get me some of your dad's wine."

Zhou Buqi said proudly: "Okay, I'll get you a ten-twenty-pound one later."

As soon as this topic was brought up, the relationship between the two suddenly became much closer.

Boss Ma was impressed.

It is indeed a human spirit!

This kind of half-truth and half-false self-deprecating social skills are really amazing. At such a young age, I really don’t know how he grew up. How could someone else’s child be so good?

When it comes to business cooperation, it's even smarter.

"How about opening a Taobao channel on Friends.com? Weimi.com has cooperated with Taobao for half a year and earned 4.6 million in commissions. I estimate that the traffic of Weimi.com can be one-tenth of that of Friends.net."

Proportionally speaking, Friends.com can earn 100 million a year! And now that eBay is gone and Taobao’s market share is growing, the commissions you get will only be more.”

Boss Ma continued to persuade him to cooperate.

Zhou Buqi was calm and composed, and his heart was clear.

The daily active users of Friends.com are 8 million, while the daily active users of Weimi.com are 700,000, a gap of more than ten times.

More importantly, Weimi.com is only for female college students.

The spending power of college students is relatively limited.

There are a large number of white-collar workers and civil servants on Friends.com, and those white-collar girls who are bored in the office are almost all users of Friends.com. These people are Taobao's largest potential users.

More importantly... on the 27th of this month, the advertising distribution system of Friends Network was quietly launched!

From now on, the advertisements pushed by the friends' information flow will not be static, but will be customized for different users.

Taobao doesn’t have this technology at all.

At present, Alibaba is still a technological desert with few high-level technical talents, far behind Ziweixing.

By slightly modifying this advertising distribution system, you can create an online shopping recommendation system. Anyway, the underlying logic of the algorithms is the same, and they all recommend different content based on different personal information.

Friends.com has the most detailed data.

It is entirely possible to deduce the products that users may like through data collection and then recommend them, which can greatly improve the transaction conversion rate of Taobao customers.

Looking at this skill among technology companies across the country, only Ziweixing can do it!

Zhou Buqi quickly calculated in his mind.

If the two parties really cooperate, with Taobao's growth rate and the technology and traffic of Friends.com, the commissions that can be obtained next year will not be worth 100 million, not to mention 200 million! Maybe 300 million!

After the advertising distribution system is launched, Friends.com's monthly advertising revenue will increase significantly, to around 50 million to 60 million yuan. Putting it this way, Friends.com's revenue is likely to reach 1 billion yuan next year.

This surpasses Xiaonei.com and becomes Ziweixing’s biggest money-attracting tool!

The saplings that have been cultivated for two years have finally blossomed and bear fruit!

It’s really inspiring!

"Xiao Zhou? Xiao Zhou?"

"ah?"

"What do you think? The cooperation between Taobao and Friends.com is a match made in heaven!"

"this……"

Zhou Buqi looked embarrassed.

Boss Ma frowned, "What's wrong? Are you having any difficulties?"

Zhou Buqi said very worriedly: "Lao Ma, Friends.com is a social networking website. If Taobao is added to it, maybe everyone's dynamic information will be filled with product recommendations. You are happy, but my friend

What to do with the Internet? This is not a question of more money or less, but a question of positioning and strategy."

Boss Ma smiled and said: "Isn't that more interesting? Online surfing and shopping will greatly increase the theme richness of friends' messages. You said positioning deviation, I think this is a management issue, not a strategic issue. We have an excellent product

A manager can strike a good balance."

Zhou Buqi hesitated for a long time, hesitated, sighed, touched another glass of wine, and asked: "Lao Ma, how much advertising fees are you going to give me?"

"Advertising fee?" Boss Ma was stunned for a moment and didn't respond.
To be continued...