The conference room was very quiet.

The two big guys, He Yang and Xu Liangjie, are not easy to deal with. This is not a secret among the top management. Where there are people, there will be gangs. This is normal.

But the current situation is somewhat confusing.

E-commerce is not within the core system of Ziweixing, but e-commerce is an important way to monetize traffic. Cooperation with Taobao has become an important link.

The way that best suits the interests of Friends Network is, of course, to become a Taobao customer and draw commissions.

If Taobao cannot reach an agreement quickly within a short period of time, once the open platform of Friends.com is launched, it will be very troublesome. If Taobao starts the cooperation by entering the open platform of Friends.com, Friends.com will not get commission.

.

By analogy, it’s like Apple’s app store.

If a user uses an iPhone to purchase a Taobao membership for 100 yuan, Apple can get 30% of the commission. If a user spends 100 yuan on shopping, Apple will not get a penny and cannot take any commission.

become.

Another example is WeChat mini program.

When e-commerce platforms sell things in WeChat mini-programs, WeChat cannot take a commission. However, if it is advertising revenue, WeChat will take a commission of 70%. If it is a game revenue, it will take a commission of 40%-60%.

It is difficult for this type of open platform to charge commissions on e-commerce transactions across the board.

Taobao customers are different. They rely on Alibaba. Alibaba operates behind the scenes with Taobao merchants and is willing to pay part of the commission to encourage third parties to help sell goods.

Therefore, for Ziweixing, we must choose Taobao's way of cooperation instead of an open platform.

There are differences in cooperation methods.

Should I build my own e-commerce website or jump to the Taobao page?

The former is time-consuming and labor-intensive. Not only does Taobao need to open an API interface, but Friends.com also needs to build a server, which is equivalent to building an e-commerce website by itself.

But is there enough time?

As He Yang said, Ziweixing’s top priority this year is financing!

Therefore, in June, the Friends Network open platform must be launched online. This will be an important achievement for Ziweixing and will increase its bargaining chips in financing negotiations.

The shortcomings of the latter are more obvious. The transaction conversion rate is only 39%, which is equivalent to 61% less commission than building a self-built web page.

The best way, of course, is to grasp it with both hands, and use both hands hard.

Zhou Buqi narrowed his eyes and stared at Xu Liangjie, "If I build my own web page, how long will it take?"

Xu Liangjie said: "When we build our own web page, we only need to do some front-end functions of the e-commerce website to display products to users. Subsequent customer service, transactions, payments, logistics and other links are all connected to Taobao through the API port, allowing Taobao to

It’s not difficult to do the front-end part, and it can be set up within a month.”

"So simple?"

"Our side is very simple, but the trouble is Taobao. Even if we send a technical team to help them build API interfaces, there is still a question of whether they are willing. Even if they are willing, the negotiation front is too long, which is very detrimental to us.

."

Zhou Buqi glanced at him, "So, the key issue is negotiation?"

Xu Liangjie said: "Yes, let's negotiate. As long as we can get Taobao done as soon as possible and get them to agree to open an API interface for us, then we will act quickly... Well, during the Spring Festival, we will pay three or five times the salary to the technical team and let them work overtime."

I estimate that by March, our Taobao channel will be officially launched."

He Yang shook his head, deeply disapproving, and said seriously: "The reason why Taobao chooses Friends.com to cooperate is because Friends.com can bring them traffic. In essence, Friends.com is helping Taobao advertise. But

If we build our own web page, Taobao will lose this part of the traffic

Volume. The purpose of Taobao is to attract repeat customers, not to make customers only believe in advertising sources. If Friends.com stops cooperating with Taobao one day and instead cooperates with Dangdang or Paipai, Taobao will get nothing. Because the users of Friends.com

It only belongs to Friends Network and has not been converted into a Taobao user."

Xu Liangjie said: "Your worries are unnecessary. Taobao is the number one e-commerce brand in China. What they need is not the traffic brought by advertising, but the expansion of online shopping groups. This is the first step in their cooperation with Friends.

One purpose!”

Zhou Buqi's eyes couldn't help but light up.

This Xu Liangjie is worthy of being a global vice president from eBay, and he has a unique vision for e-commerce!

Even his foresighted boss didn't think of this.

Yes, what is Taobao?

It is a well-known e-commerce platform in China, defeating the Silicon Valley giant eBay. Domestic netizens who have shopping experience on the Internet basically know the existence of Taobao, and most of them have even placed orders on Taobao.

What Taobao lacks is not traffic, but users willing to shop online!

These days, most people are skeptical about online shopping and hesitate to place orders for fear of being cheated.

Today's Taobao is similar to Friends.com, and its user base has basically reached its peak.

All mid- to high-end netizens are basically users of Friends.com; all netizens who know how to shop online are basically Taobao users.

What Taobao needs to do now is to cultivate the e-commerce environment and have more netizens participate in online shopping transactions. As long as this person purchases online, whether he places an order in Dangdang, JD.com or Xiaonei Group Buying, as long as he has online shopping

If he behaves like this, he will definitely become a repeat customer of Taobao.

Because only Taobao has the richest supply of goods and the lowest prices. All other e-commerce companies combined, the product richness is far less than Taobao.

At this moment, Zhou Buqi suddenly realized.

I feel like I was almost fooled by Lao Ma!

What Boss Ma needs is not the traffic that Friends.com brings to Taobao at all, but what he needs is users’ trust in Friends.com!

Users' trust in Friends.com can be transformed into trust in Friends.com's shopping channels, thus becoming a member of the online shopping army.

In this way, the domestic e-commerce environment will get better and better, more and more people will shop online, and Taobao's business will become more and more prosperous.

Boss Ma really has a superior mentality.

After defeating eBay, we immediately focused on Taobao as Alibaba's top strategy to cultivate the domestic e-commerce market. This is not a wedding dress for other e-commerce websites, but an expansion of territory as an industry leader.

Boss Ma has set the rules for domestic e-commerce and made all e-commerce platforms revolve around Taobao. By then, even if Paipai has the unrivaled traffic brought by QQ, what will happen?

The land for domestic e-commerce is all cultivated by Taobao. Can Paipai cultivate on other people’s land as well as the landlord’s?

With Xu Liangjie’s guidance, Zhou Buqi figured out the big game of domestic e-commerce.

In terms of traffic, Friends.com is far inferior to QQ.

If we compete for traffic, Taobao is no match for Paipai. Even in the previous life, when there was no friend network, Taobao still beat Paipai all over the place.

Why?

Because Taobao is the master of domestic e-commerce and has a sense of ownership.

Taobao is like a fast horse with a scimitar, opening up territory in front and occupying new territories crazily; Paipai is following Taobao, trying to grab a piece of the territory Taobao has acquired to survive.

The judgment is clear at a glance.

Taobao is a higher-dimensional product. High-dimensional products are compared with low-dimensional products. Naturally, each product is accurate.

When all domestic e-commerce territories are occupied by Taobao and online shopping becomes normal consumption, there will be no extra territory to expand... Taobao will have no choice but to turn around and compete with other e-commerce platforms for the territory behind it, and its high-dimensional aura will

will fade.

At that time, it was the stage when other e-commerce platforms were challenging Taobao.

Zhou Buqi, relying on his foresight experience and Xu Liangjie's guidance, finally clarified the domestic e-commerce landscape and breathed a long sigh of relief.

I feel more and more that Boss Ma is a great person and his vision is really high.

Then, he became more confident about this cooperation with Taobao.

"I have decided! Use Lao Xu's plan!"

Zhou Buqi slapped the table and made the final decision.

He Yang looked unhappy and remained silent.

Wang Haoyang said tentatively: "Our request is somewhat excessive, and Ali may not be able to agree to it."

Zhou Buqi waved his hand and said decisively: "No, I know Lao Ma, he will definitely agree."

"Even if I agree, it will waste time..."

"impossible!"

Zhou Buqi's response was very decisive. In his opinion, with Boss Ma's courage and ambition, this trivial matter is not a problem at all. As long as it conforms to his philosophy and corporate strategy, no matter how big the differences are, no matter how much money is spent, they can be shelved.

.

In this regard, Boss Zhou and Boss Ma are somewhat similar.

Xu Liangjie was very happy. It was not easy to suppress He Yang. He smiled and said, "How to arrange this?"

Zhou Buqi said in a deep voice: "Lao He, I'll give you a month to negotiate with Ali. According to the requirements that Lao Xu just said, they must open Taobao's API. If you can't win this case within a month, you submit your resignation report!"

"

In the conference room, the atmosphere suddenly turned cold.

Everyone felt that the struggle between the two bosses, He Yang and Xu Liangjie, aroused the dissatisfaction of Boss Zhou.
To be continued...