On March 1st, the “Taobao Best” channel was quietly launched on Friends.com.

However, what attracts more attention is the school online group purchasing.

After several years of market accumulation, group buying on Xiaonei.com has become a social phenomenon. Especially the 299 yuan campus-customized mobile phone, many official media have praised it.

This time, there are 500,000 mobile phones in total.

College students are having a party, but people outside the school are very jealous and feel that the campus network should be more open and open faster!

In fact, the campus network has been gradually opened since June last year.

In the process of implementing the real-name system, graduated college students are allowed to log in to the school network and use some functions of the school network, such as browsing the school forum, reading school news, participating in voting for the school beauty, checking train tickets, etc.

However, the process of opening up is not a one-time event.

At first, we let those college graduates who were originally users of the campus network but later lost their ability to log in because they graduated from college to come back.

Then there is the invitation system, which invites college graduate users who have complete information in the friend network and question answering experts from Weizhi.com to become users of the school network.

It was only in October that conditions were gradually relaxed.

At the beginning of this semester, registration on the campus network will be completely open to all college graduates.

So far, there are more than 23 million registered users of Xiaonei.com, 6.5 million of whom are graduated college students. However, the functions of these graduated college students are limited. They cannot sign in for welfare benefits or participate in the election of school beauties.

You cannot participate in on-campus group buying.

Especially this time, mobile phone group buying has created a new marketing strategy.

In the school forum, the top post is about the cost of customizing the mobile phone——

The design cost allocated to a single mobile phone is 3 yuan;

R&D cost is 3.6 yuan;

Hardware cost 208 yuan;

OEM cost is 4 yuan;

Production and management costs are 3.2 yuan;

The cost of packaging and accessories is 4.4 yuan;

Channel cost 0.6 yuan;

Operating cost 7.3 yuan;

Transportation cost 0.4 yuan;

Value-added tax and consumption tax 6.4 yuan;

Warehouse cost: 0.1 yuan;

Sales cost 0.6 yuan;

Logistics cost 4.5 yuan;

A series of lists were listed, and the total cost was 246.1 yuan.

At first glance, the cost price is 246 yuan and the retail price is 299 yuan. Xiaonei.com seems to be making a profit. But in fact, this does not include after-sales costs.

Because Xiaonei.com lacks offline direct after-sales outlets and lacks the same type of machines to replace, the only option is to return the phone for a refund if the phone malfunctions.

Based on the return rate of the last mobile phone group purchase of 1.6%, 80,000 mobile phones will be scrapped, resulting in a direct loss of more than 17 million yuan.

If it is run properly, Xiaonei.com may make a small profit. If there is a problem in the after-sales link and every percentage point of defective product rate, Xiaonei.com will lose more than 10 million yuan.

In other words, Xiaonei.com, which has worked so hard to customize the campus version of mobile phones for college students across the country, is likely to pay for them.

Shi Jinglin was very dissatisfied with this.

She hates doing this kind of loss-making business.

But her arms couldn't twist her thighs, so she had no choice but to accept the company's strategic arrangements. However, she was not a good person, so she directly listed the real mobile phone cost information on the school's online forum in a pinned red and bold post.

There is a tendency to earn fame for oneself and let all the mobile phone colleagues die.

Sure enough, the effect is unprecedented!

Within three days of mobile group shopping, the number of comments on this post exceeded 30,000.

This open and transparent approach attracted great favor from college students, who were having a great time.

Zhou Buqi received a call from Liu Qiangdong. He was complaining that Xiaonei.com was trying to earn a reputation here, and he was in front of him. Many colleagues who made mobile phones called him and said that Xiaonei.com was too bastard for disclosing cost details.

, isn’t this fishing in a dry lake?

Zhou Buqi laughed secretly.

You're so right, it's really just fishing in a dry lake. This is the last deal.

Ziweixing Electronics Group has been established. From now on, it will no longer do OEM mobile phones, and it will not even produce feature phones. It will use all its energy on the research and development of smart phones.

However, Zhou Buqi did not agree to the comments made by many people in the school forum calling for the further opening of the school network. He only told Shi Jinglin to guide public opinion. If you want to buy cheap and good goods, you can go to the Taobao preferred channel of Friends.com.

Group buying on campus is not allowed.

First of all, the e-commerce market has not yet taken off, and it is a fishy market.

The second is that after opening up, management and operation will be very complicated, and the cost will also be greatly increased. For example, logistics costs, when shopping on Taobao, users have to pay a 12 yuan express fee.

The cost of cooperation between Taobao and express delivery companies is as high as 8 yuan per item.

The campus network is relatively low. The express delivery cost per item is 4 yuan. The reason is that the operation model of on-campus group buying is simpler and is directly connected with the university.

When shopping on Taobao, couriers have to go door-to-door, and hundreds of couriers are required to deliver 10,000 items. However, group shopping on campus is different. For example, Fudan University placed an order for 10,000 items, which were packaged in one big package.

By shipping it to the destination and unpacking it under supervision when it arrives, you can reduce the rate of dropped packages.

After the goods arrive, contact the student union of the school. With the help of the student organization, the cost of the courier will be greatly reduced.

"We must open up, but not now." Zhou Buqi crossed his legs and took a leisurely look.

Shi Jinglin was disgusted with his careless behavior and said angrily: "What about the Encyclopedia of Embarrassing Stories? Create a channel on Friends.com? Zhang Yiming has talked to me several times."

"Yeah, okay."

“There is also a job search website for fresh graduates.”

"ah?"

"Didn't you say long ago that the job search website for fresh graduates will be bigger in the future? It will become a job search website to compete with recruitment websites like Zhaopin and 51job. Now the campus market has been absolutely dominated, without any rivals.

, can we expand our business?”

After expanding the business, the job search website for fresh graduates is a sub-webpage under the job search website.

Compared with the recruitment of fresh graduates, social recruitment is the largest source of income for recruitment websites.

Zhou Buqi frowned, "Are you a little anxious? It's easy to do campus recruitment, backed by the school network, it's easy to do well. But when it comes to off-campus business... you have a worry-free future, and you can't compete with a competitor like China Talent Network

Easy to deal with."

Shi Jinglin said: "It's already March."

"So what?"

"This school recruitment has come to an end. I think they can use three months to recruit new people, and then officially launch a new plan during the graduation season in June, build a new website, and reorganize it into a job search website. Use the summer vacation to take over the main job

Let’s build the website first so as not to delay school recruitment for the next season.”

Zhou Buqi smiled half-heartedly, "Have you been deceived?"

"Ah?" Shi Jinglin was stunned for a moment, "What's wrong?"

Zhou Buqi said with a smile: "The job search website for fresh graduates is affiliated to the school's business group, but if it is reorganized into a job search website, the authority structure will be separated."

"Ah?" Shi Jinglin's beautiful eyes widened and she said angrily: "This He Yang is such a bastard!"

Zhou Buqi smiled and said: "I guessed it was He Yang. The job search website is engaged in recruitment business, and the technical requirements are not high. It mainly focuses on building up human resources. This is what He Yang is best at. He is not determined to give up, so

I want to take care of practical matters."

Shi Jinglin gritted her teeth and snorted, turned around and walked away very arrogantly, "You should keep this in your stomach, even if I didn't say anything!"

Seeing that Miss Shi had been tricked, Zhou Buqi felt inexplicably happy, and then asked Secretary Ning to call He Yang over.

"Boss, are you looking for me?"

“When will last month’s financial report be released?”

"It is being sorted out. The day after tomorrow at the latest, it will be almost as expected, with a month-on-month growth of at least 10%."

Zhou Buqi nodded, "I want to tell you something. I want to ask for leave."

"What?" He Yang didn't respond, "asking for leave?"

Zhou Buqi reiterated, "Yes, ask for leave, ask for a long leave, maybe three or four months."

He Yang was surprised, "So long?"

Zhou Buqi wanted to take maternity leave, but he felt it was not good, so he said, "For personal reasons, I have to leave the company for a while."

"Where are you going?"
To be continued...