At the beginning, Xiaonei.com defined this new model as b2b.

But then I felt something was wrong.

A small organization started by four or five college students can hardly be regarded as a "b". Moreover, the "b" side has to pay taxes, but college students work part-time and do odd jobs in their own names and will not file a tax return.

Then, the school network had a new model - b4c.

The 2 in b2c is "to", which refers to selling products to customers. The 4 in b4c is "for", which refers to providing services to customers and meeting user needs through products.

According to Malos' hierarchy of needs theory, people consume to satisfy their own needs, and this self-need has five levels from low to high, namely physiological needs, safety needs, social needs, esteem needs and self-actualization needs.

For example, buying rice and vegetables is a physiological need; buying a house and a gun is a safety need; buying a mobile phone and a suit is a social need; buying luxury goods and luxury cars is a respect need.

The highest level of self-actualization needs is to satisfy some of one's own personal pursuits through consumption.

For example, if you want to be more individual, go for a custom-made suit.

For example, if you want to become richer, you can buy low and sell high to earn the price difference and realize your own economic value.

The school network is involved at both levels.

Personalized products have been around for a long time. Xiaonei.com cooperated with Lenovo to produce two waves of low-priced mobile phones customized for college students with OEM Lenovo brands, which received collective cheers from college students and praise and recognition from the whole society.

This is the embodiment of a company’s social value.

Now, there is also a breakthrough at the second level.

It is to allow college students to have a better off-campus part-time job environment and realize their needs for personal economic freedom.

The social significance of the second level is higher than that of the first level!

But this involves too many aspects and is too complex to operate.

For example, what Shi Jinglin said this time, in order to pursue higher profits, some college students buy fake goods from other channels and then sell them in the name of on-campus group buying.

Is this a college student's mistake?

Of course it is.

But it is normal human nature to pursue higher profits.

Everyone can make mistakes.

The fundamental reason is that the b4c model of the school network is immature, the system has loopholes, and supervision is not in place.

As long as people are provided with the opportunity to make mistakes, someone will definitely make mistakes. If you want to change this situation, you must take the evil side of human nature into consideration in system design.

Assume that all college students are heinous villains, and lock them in the b4c model of the school network, but they cannot do evil. This is the best system.

But now Shi Jinglin slapped her forehead and launched the b4c model with great fanfare.

The model is not clear and the system design has serious flaws.

This contains huge potential crises.

Subcontracting and selling fake products is only one aspect.

There are many more issues that remain unresolved.

College students are making money through b4c group buying on Xiaonei.com, but what should they do if they sink into it? They no longer focus on their studies and focus on doing business, what should they do?

If they are college students at the level of Li Guoqing, Liu Qiangdong, Xu Baihui, Guo Pengfei, Wang Xiaochuan, and Wang Xing, then of course there is no problem. Geniuses have the unique characteristics of geniuses, and their studies are useless to them, and the knowledge in the classroom is too superficial.

It's not as fast as growing up through training in society.

But geniuses are in the minority.

More college students are ordinary people. When they go to college, they want to pursue excellent academic performance, have high scores, and have a stable promotion channel.

This is why it is clear that Zhou Buqi’s ten-school entrepreneurship alliance has achieved great success, but relevant departments have restricted reporting.

This is just a minority! It’s an example!

We should not allow more ordinary students to become upset because of the success of individual college students, thus destroying the correct growth path paved by the country for more ordinary college students.

Why is success learning harmful to people? It is because the masters of success learning always want to spread a small number of individual success cases as normalized success templates.

The b4c group buying on Xiaonei.com must not break the existing university campus order.

It must be based on study and supplemented by part-time work.

However, Shi Jinglin said that last month college students earned 2,000 yuan in a few days by selling cosmetics.

For many college students from rural families, 2,000 yuan may be more than their parents’ annual income. For college students from working-class families, 2,000 yuan a month may be enough to equal their parents’ salary.

How tempting is this?

It is impossible to rely on the consciousness of college students to actively resist.

Desire is unbearable.

Take Zhou Buqi for example. There is a warning sign of "self-control" hanging on the wall of his office, but when facing a beautiful woman, he can control it three times, five times, thirty times, or fifty times, and he can still resist it.

?

Human nature is the least able to withstand the test.

Xiaonei.com must improve this set of e-commerce models and use systems to limit the desires of college students so that they should not sacrifice their own merits but focus on their studies.

When he went home that night, Zhou Buqi called Shi Jinglin to the study, sat on the sofa and hugged her gently, talking about the complicated truth.

"This model contains huge benefits. What if an organization outside the school notices it and treats college students as white gloves?"

"What should I do about after-sales problems? What if a customer is allergic to cosmetics? How can I protect my rights? You can't go to the university to cause trouble and cause trouble for college students, right?"

"There is also an issue of efficiency. Suppose a clinic has a wave of college students and turns them all into customers. But the next wave of college students don't know the situation and run over again. Doesn't this delay efficiency? How to make a good distribution

, to maximize management efficiency?”

"There is also a problem of customer retention. In this clinic, what if the customers have been connecting with a few college students, but when they graduate from their senior year, the customers are lost? What should we do?"

“What should I do if I return or exchange an item?”

"College students have poor sales skills and their products cannot be sold. What to do with the remaining products?"

"Cosmetics are small and expensive, and some college students have strong sales capabilities. In addition, this kind of collective sales to companies and units may cost tens of thousands of yuan per order. How can we ensure safety for such a large amount of money?"

"What should I do if I encounter a bad customer?"

"Selling mid-to-high-end cosmetics through this model is equivalent to digging a grave for the cosmetics counters in large shopping malls. If you offend vested interest groups, will anyone retaliate? How to ensure the personal safety of college students?"

…

Zhou Buqi's problems came one after another.

Each one is more difficult to solve than the last.

Online issues are easy to handle.

But when it comes to offline, there are too many problems, and there are unexpected surprises everywhere.

Shi Jinglin pursed her lips very high. She had obviously achieved great success in exploring new models. However, not only was she not praised, she was also ignored. She said angrily: "Advanced productivity will definitely lead to unemployment.

.The sales counter model has been around for thousands of years and should have been eliminated long ago.”

"One cannot generalize."

"The ultimate service is door-to-door delivery. Why is Taobao developing so fast? In addition to being cheap, shopping is also convenient. College students deliver door-to-door services, as well as thoughtful product introductions and related experience descriptions. This is better than the Taobao model. Express delivery

Who knows about products? But college students do. This is not only door-to-door delivery, but also services. Paipai, JD.com, etc. are not rivals of Taobao, but group buying on Xiaonei.com can!"

Zhou Buqi said with a smile: "You are so confident!"

Shi Jinglin said angrily: "Originally, I sell cosmetics first, and after I figure out the business model, I can sell mobile phones and laptops. I can deliver them to my door and experience them on site. If I like them, I can buy them. No.

If you like it, don’t buy it. Can the Taobao model do that? Moreover, we have a greater advantage.”

"What?"

"College students! After they graduate, they can no longer use Xiaonei.com for group buying. What should graduates do if they still want to use the products for group buying on Xiaonei.com? They naturally become loyal users of the b4c business and let junior students deliver goods to their doorsteps.

Why is the social environment unfriendly to college students? Because the country’s development time

It is too short, and there are too few college graduates. Only college students can understand the difficulties and importance of college students. Only those college students who have graduated can give the greatest tolerance and care to current college students. The higher the level of civilization in a country, the greater the role of Taobao.

The lower it is, the higher the role of school network group buying. This is a trade-off."

Zhou Buqi smiled and said, "Well, that makes sense."

Shi Jinglin said: "b4c's business cannot be cut, and the market prospect is huge. The problems you mentioned do exist, and Xiaonei.com cannot escape. It must find ways to solve the problems instead of shrinking back. Helping college students is the mission of Xiaonei.com.

Even if you are the boss, you can't stop it."

Zhou Buqi said amusedly: "Who blocked it?"

"That's what you mean!"

"I'm telling you not to do it on a large scale in a short period of time. Instead, find a group of high-quality college student sales teams and try it out first. Discover operational problems, look for loopholes in the system, and explore the business model."

"Still groping?"

"No one has done this before, not even Silicon Valley. What can we do if we don't explore?"

Shi Jinglin glanced at him in surprise, "Aren't you very smart? When encountering this kind of thing before, didn't you just slap your head and make the decision?"
To be continued...