The board of directors has little power.

The power of Ziweixing lies in the hands of the decision-making committee.

The next morning, there was a meeting.

Will Ziweixing enter the instant messaging industry?

If you don't enter, will you waste an opportunity to take advantage of the popularity of "Farm" to attract traffic?

If so, what should I do?

Make a small auxiliary product and fight in a small way, or strike hard and fight in a big way?

There is a simple side and a complex side to this matter.

The simple side is that Ziweixing has the advantage of being a latecomer.

What is the late-mover advantage?

If you are the first mover, it is a blank market, a vast no-man's land. No one knows where the target is, so you have to rush in blindly, and the probability of success is less than 100%.

Therefore, Ziweixing must implement the strategy of "big mid-stage, small front-stage", using special forces to carry out assaults and find directions in the vast no-man's land. After finding the direction, let the mid-stage provide resources and intensive firepower to cover the whole area.

The back hair is different.

This is no longer an uninhabited land. There are already many living areas in it, including MSN, NetEase Paopao, Yahoo Messenger, YY, Aliwangwang, Lava... The biggest one is QQ.

This eliminates the need for special forces assaults. The target is right there, very obvious.

The central station has identified the target, directly covers it with artillery fire, and has a decisive battle.

This is equivalent to omitting the process of finding the target, and you can directly gather superior forces to attack!

The domestic instant messaging market is relatively deformed.

The top of the mountain in qq is too big, it is Mount Everest, the other hills are too small, they are all small earth bags. In front of Mount Everest, the small earth bags can be ignored.

If you are just making a small fuss and building your own little earthbag, it is very simple.

But it was rejected by many people.

Shi Jinglin said resolutely: "You can't make a fuss! Either you don't do it, or you have to do your best if you do it! The battle hasn't even started yet, and we ourselves are afraid. Aren't we trying to show off other people's ambitions and destroy our own prestige?"

Wang Haoyang said slowly: "Countless cases have told us that making small fuss is tantamount to surrender. Maybe in the short term, relying on the popularity of "Happy Farm" can attract a group of users. But after the popularity of the game passes, it will gradually

The market has forgotten about it. NetEase Bubble is also supported by games and is half-dead."

Ji Zian said: "Ziweixing has developed to this day and is almost a victorious general. Victory is the most effective way to lead a team. Repeated victories can make the team full of confidence and strength. Friends Network is a very important business of Ziweixing.

, the instant messaging product launched, even if it is a small one, will definitely arouse the great attention and high hopes of all employees. At this stage, Ziweixing will not allow a defeat!"

He Yang examined this issue from a higher perspective.

Ziweixing was able to raise so much money in its A round mainly because of its continuous success, which brought great confidence to the capital market.

Once you are frustrated, you will suffer a blow.

Ziweixing is different now from before. It is very troublesome to have capital involved and to point fingers. For example, during this period, Ziweixing approved 500 million yuan to be an engineering institute, and the executives have doubts about the strategy of "big middle office, small front office"

There was no explanation and it was kept as a company secret. This led to a lot of criticism from the capital side, who thought it was nonsense.

It's funny to mention this.

SoftBank and Alibaba, which have invested the most, have not said a word and are not involved in Ziweixing's business at all. Those domestic emerging venture capital institutions that have invested do not have much money, but they are very active. They are auditing accounts and giving advice. They are the masters.

The spirit is very strong.

Zhou Buqi snorted and waved his hand, "The focus cannot shift. Even if we raise funds, Ziweixing will remain the same as before. We are not interfered by capital. We can do whatever we want. They have no say."

Zhang Yiming said seriously: "Our decision-making should not be interfered by capital. We must respect capital, but we must think independently and cannot be influenced by it, not even in the slightest."

Shi Jinglin smiled and said: "Yes, your boring gourd seems to have come to its senses recently. If you ask me, isn't it just an instant messaging software? What can't it do? QQ is very powerful, so what? Baidu is also very powerful! Let's talk about it.

After some operations, isn’t Weidian also successful? Isn’t it also the second largest market share in the market?”

"That's different!"

Zhang Yiming and Guo Pengfei said in unison.

The success of Weidian's search business can be summarized into five points.

First, we acquired the relatively mature Sogou. This is not starting from scratch, but buying a high-level account at the beginning, and then rushing to the full level, and the difficulty will be halved when you get started.

Second, Ziweixing gathered three generations of search experts: Xu Liangjie, Cheng Binghao, and Wang Xiaochuan. During this period, 360 gave up search and switched to security business, and Zhou Buqi became a pick-up man and took over a batch of 360’s

Search talents. Baidu abolished the software department, and Zhou Buqi took over again, taking over a group of Baidu enterprise search talents. There are also internal Zhang Yiming and Guo Pengfei, who also have a deep understanding of search technology.

Third, Zhou Buqi has a close relationship with Zhou Shaoning. At that time, Zhou Shaoning was the president of Google China. Google was crushed by Baidu in all aspects. He was a loser and knew where the failure was and the direction of improvement.

Fourth, when Weidian's search business was launched, the "Weidian" brand had already been established. In addition, at that time, "Panda Burning Incense" was popular all over the country, and Weidian's anti-virus was at its peak. Weidian launched the search business and took advantage of the security situation.

The excuse actually exploits the "fear" of netizens.

Fifth, Boss Zhou’s foresight. Micropoint Security Guard, Micropoint Antivirus, Micropoint Input Method, Micropoint Browser... a series of related products have formed a booster effect for the search business.

If any of these key points is missing, micro-point search may not be so successful.

From the initial layout to the final launch, it took a full two and a half years.

But even so, Baidu still dominates the search market share, accounting for more than 50%. Weidian's share remains between 33% and 35%.

In the instant messaging market, Ziweixing almost started from scratch and then hurriedly launched without any preparation.

Baidu is going to be an e-commerce company. It has been decided by January. It is already June and we are still conducting research in secret.

This shows the complexity of starting a large project.

Then, a very interesting side appeared.

There are 11 people in the decision-making committee. The seats are arranged in order: Zhou Buqi, He Yang, Xu Liangjie, Wang Haoyang, Cheng Binghao, Zhang Yiming, Ji Zian, Shi Jinglin, Wang Xiaochuan, Guo Pengfei, Han Lexui, Guo Dan, and Wang Xing.

Xu Liangjie, Cheng Binghao, Zhang Yiming, Wang Xiaochuan, Guo Pengfei and Wang Xing, all of whom had technical backgrounds, all expressed their opinions one after another. They felt that QQ was too powerful and they should not go all out without getting started. They could make a small product first to test the waters.

He Yang, Wang Haoyang, Ji Zian, Shi Jinglin, Han Lexui and Guo Dan, who are not from technical backgrounds, all feel that since they have taken action, they should not be soft. When they meet in a narrow road, the brave will win, and it will be done!

It turned out to be 6 votes!

It’s a tie!

Zhou Buqi suddenly got a big head.

The decision-making power falls on you again.

Shi Jinglin chatted with him for a long time last night and knew that he also wanted to flex his muscles and have a big fight. But now all the executives with technical backgrounds were opposed to letting him, the big boss, force the decision. It was somewhat unjustifiable and lacked respect for technology.

, which is also inconsistent with Ziweixing’s technology-oriented philosophy.

She looked around and found that no one came forward. She had no choice but to bite the bullet and go out in person to find a place for her man.

Shi Jinglin said coldly: "Our open platform can sell them 300 million yuan! We can do such a high-end business as search, why are we afraid of a chat software? Our technology is worse than theirs?"

Wang Xiaochuan shook his head, "It's not about technology."

Guo Pengfei said: "It's a product."

Zhang Yiming added, "It's also ecological. QQ has built a whole set of interpersonal networks."

Shi Jinglin felt like this was a debate.

Seize a point and attack fiercely.

She automatically ignored Zhang Yiming's words and mainly targeted Guo Pengfei, saying mockingly: "Products? QQ's products are very good?"

Guo Pengfei said: "It's very good. At least judging from the domestic environment, it is far better than the chat software of Microsoft, Google, and Yahoo. Instant messaging software has no technical content. It mainly depends on the product. Whoever has a good product will have a market.

"

Shi Jinglin's beautiful eyes flashed, feeling that she had caught a loophole, and a wonderful arc appeared at the corner of her mouth, "Product? As far as I know, our Ziweixing has the best product manager. We are still afraid of competition in terms of products.

?”

As soon as these words came out, the conference room became quiet.

Everyone understood what she meant.

Who is the best product manager?

This is recognized within the company, and of course it’s the big boss Zhou Buqi!

He rarely takes command beyond his level.

But once the project is launched, some suggestions on the direction of the product are often decisive. For example, when the Microdot input method and Sogou input method were fighting, it was Boss Zhou who proposed to build a Mars text library package.

Then, the war ended.

Not only is Sogou Input Method finished, but Sogou Search has also been packaged and sold.

Shi Jinglin held her head high and said calmly: "I don't know much about technology, but as you said, chat software has no technical content. Technology doesn't play a big role, so what does it rely on? It depends on the design and operation of the product. This

Zhou Buqi has the most say in this matter, and I think everyone can follow his wishes."

Xu Liangjie said with a smile: "Of course. Whether this chat software should be made bigger or smaller, it actually makes sense. No one can be 100% sure that their idea is correct. There are benefits to being big, and there are benefits to being small.

Small advantages.”

Wang Xiaochuan said: "There are two roads, left or right, you have to choose one."

He Yang said: "During the discussion, everyone expressed their opinions, but when the decision was actually made, everyone had to work together and move in the same direction."

Shi Jinglin hummed: "Whether it's going big or small, the direction Zhou Buqi chooses is the right direction!"

Zhou Buqi rubbed his nose.

There was a bit of shame on his face.
Chapter completed!