The chat software client on the computer can send text messages and make calls to mobile phones. This was done ten years ago. It is nothing more than a conversion of broadband signals and satellite signals. There is no technical difficulty.

There are many such software at home and abroad.

The difference is that in the domestic market, phone calls are subject to policy restrictions, and competing with telecom operators is not allowed. There are no restrictions on text messaging services. There are many products on the market that can send text messages to mobile phone users through PC clients.

Paid software.

However, this is not to serve the common people.

Sending text messages costs money!

It is impossible for individual Internet users to spend hundreds of thousands to buy a text messaging software, and then buy tens of thousands or hundreds of thousands of text message packages to send text messages for fun.

Only companies can do this.

Such as Focus Media.

After acquiring such a set of software, they can send advertising text messages to mobile phone users through computers. Before the market punishes them, this is a very important source of profit for them.

There are also many scam text messages.

Fraudsters first purchase or develop their own SMS software, then go to the operator to open the business, purchase the corresponding SMS package, and sign a cooperation agreement.

After the cooperation is reached, the corresponding signal conversion service will be activated, and you can send text messages to your mobile phone from the computer.

SMS service is the largest piece of mobile pie.

Monternet's revenue is actually collected through SMS services.

When China Mobile launched Fetion, it went through a very fierce debate internally. It was believed that this model would harm the interests of the SMS business, and this must not be done!

But the benefits of Fetion are too great.

QQ makes so much money every year on Monternet. Can the relevant personnel of Monternet not be jealous?

He forced himself onto the horse and achieved an astonishing success.

But it only lasted a few years.

The incident was quickly reported.

The leaders of Fetion's business, the leaders of leaders, the leaders of leaders...all fell down. The rising star of Fetion became dim.

I thought that the SMS business would rise as a result and make a lot of money again.

Unexpectedly, WeChat became popular all over the country.

Zhou Buqi gave up the Fetion business long ago. He sent He Yang and Cheng Zhenping to communicate with each other, but they both failed.

However, this model is correct.

Using chat software to send text messages to mobile phone users for free, what a great product design?

Currently in the domestic market, only Fetion has such a function. You can log in on the PC and send text messages to Fetion friends for free. However, there are also conditions. First, the other party is a Fetion user; second, the other party is a mobile user; third, if

It is an international roaming status and will be charged according to international standard rates for point-to-point text messages.

If Ziweixing wants to develop social software, it must be clearly functionally different from QQ.

There is no way to survive if you imitate QQ and build a social software.

As it happens, the SMS market is relatively blank.

There is only one version of Fetion.

Fetion is much worse than QQ.

In addition to being able to send text messages for free, it is almost a stripped-down version of QQ, with a big gap in product usage. Moreover, many of Fetion's features are intended to contribute revenue to Monternet.

For example, Fetion has a "speed dating" business, which is actually the recommendation of friends in QQ. However, in Fetion, if users activate it, they need to pay a value-added service fee of 5 yuan every month.

It can be said that Fetion relies on China Mobile and takes advantage of its luxurious resources. Its products are... pretty good, but not amazing.

If Ziweixing is allowed to do it, it will definitely be a blockbuster.

The disadvantage is...it costs too much money.

Sending text messages costs money.

Even if Fetion users use PC clients to send text messages for free, the Fetion business department actually has to pay a service fee to the SMS business department.

It is equivalent to Fetion spending money to allow netizens to use it for free.

But the problem is that both Fetion and SMS are owned by the same company. Fetion pays the most basic data service fee, which is equivalent to taking the internal price and paying some cost.

If Ziweixing does this, it certainly can't just pay the cost.

Just like Focus Media, you have to sign a big contract and pay the SMS service fee. Large-scale purchase of SMS packages at the enterprise level is definitely much cheaper than buying SMS packages for individual users, but it is still an unimaginable sum.

huge expenditures.

So, CFO Wang Haoyang collapsed.

After the meeting, Wang Haoyang rushed into Boss Zhou's office before everyone else without saying a word, and asked in a panic: "Xiao Zhou, aren't you going to throw money at me?"

"What?"

"What did you say? Social software!"

Zhou Buqi was a little funny, "Why are you so flustered?"

Wang Haoyang was so angry that he stamped his feet, "Can I not panic? How much does it cost to let users send text messages for free? The official selling price of text messages is 10 cents each. Do you know how many text messages are circulated across the country every day? Billions of messages.

!Who can afford this? If this direction was really feasible, someone else would have done it long ago."

Zhou Buqi shook his head and said: "It's true that we spend money, but it's not that exaggerated. You don't think we can monopolize the text message business, do you? Others don't allow it."

Wang Haoyang sighed, "I know, but it's only a small part. Just sending text messages between friends will still be a huge expense."

Zhou Buqi glanced at him and said, "I remember during the vote, you agreed to become bigger. Since you want to become bigger and compete with QQ for the market, how can you do it without spending some money? Have you changed your mind?"

Wang Haoyang looked bitter, "I think chat software should be developed with great fanfare. But...but you can't spend unlimited amounts of money."

Zhou Buqi smiled and said: "Old Wang, you don't need to be overly involved in product design, operation and business model. There is a saying in the industry that free is the most expensive."

“But it’s hard to explain to investors!”

"Investor?"

"No matter what, they provided the money, and they must have financial supervision rights. Some time ago, we approved 500 million yuan to establish the Ziwei Engineering Institute, and several investors were very dissatisfied. They felt that we should not go without them.

To rashly invest so much money in research and development without their consent shows a lack of respect for them."

"There's a lot going on!" Zhou Buqi snorted, "Are they the ones in China again? SoftBank invested US$1 billion and Alibaba invested US$300 million. Did they say anything? They are really difficult to deal with!"

Wang Haoyang waved his hand, "You can't say that. After all, they paid in real money. Moreover, the situations they face are different. SoftBank's assets are hundreds of billions of dollars, and US$1 billion may only account for 1% of its capital.

%.Not to mention Ali

We are preparing to split and go public, and there is no shortage of money at all. It is different for several emerging domestic venture capital institutions. For example, Jinshajiang invested 30% of its total assets in us. If the investment failed, they

If it goes bankrupt, it will definitely be taken seriously."

Zhou Buqihun didn't care, "Okay, the contract is written in black and white. They have no right to interfere with the company's daily decisions. Well, the social software project is very important, so keep it secret from them first."

"Secret it again?"

"right."

"At that time, there will definitely be some irresponsible remarks."

"Who?"

"idg's old bear."

"he?"

"Yes, the main reason is that he is not satisfied. Hillhouse Capital, Today Capital, and Hony Capital are actually all good. With idg taking the lead and Jinshajiang following, it will be a bit troublesome."

"If I had known it would be such a hassle, I shouldn't have hired them. This is the organization you chose. You can handle it yourself. Don't try to seduce me. I won't see anyone!"

Zhou Buqi's wings are now strong.

He is very confident in speaking.

capital?

Hum hum, times have changed!

In a few years, the largest capital in the world will be the Internet giants.

Moreover, it is very common from Silicon Valley to China that the relationship between the big bosses of Internet companies and investors is cold.

The founders of many Internet companies were programmers. They were not good at talking and had no emotional intelligence. Some big bosses were even worth hundreds of millions. They had never even been in love and blushed when they saw girls. Later, colleagues couldn't stand it anymore, so they

He recruited a beautiful female secretary and sent it to him, hoping that sparks of love would arise in daily work contacts. Unexpectedly, the big boss looked like a fool. Not long after, this beautiful female secretary joined him.

into the arms of other executives.

…

If it is a small matter, social software may be launched soon.

But if you want to do something big, you can't be too anxious.
To be continued...