Under the coordination of Guo Pengfei, the Toutiao project has become more and more perfect.

It integrates the RSS subscription function, and mobilizes a large number of self-media accounts created by college students, as well as its own self-operated accounts... It can be said that in terms of content richness, Toutiao can beat all existing portals.

The effective use of recommendation algorithms can change the traditional reading mode of "readers looking for articles" in the past to "articles looking for readers". Remove all articles that may cause readers discomfort, or that they don't like or don't understand well.

Continuously push articles he likes.

This new reading model will subvert the traditional model!

What is the nature of Internet advertising fees?

In fact, it is to seize users’ online time.

Whoever seizes more time will have more advertising fees.

Toutiao’s new reading mode can maximize this advantage.

Now, Guo Pengfei has come up with a new idea, which is to share part of the advertising fees with readers, so that readers can happily read their favorite articles and earn a small amount of money at the same time.

Although the money is not much, who doesn't like this kind of unexpected joy?

Zhou Buqi couldn't wait any longer.

He seems to have seen the success of Toutiao!

Everything is ready, just waiting to go online.

I really didn’t expect that Guo Pengfei’s understanding of the product would be so precise.

Guo Pengfei sighed, "I just feel a sense of moral guilt."

Zhou Buqi waved his hand, "No."

Guo Pengfei glanced at him and said, "This is still your argument. If you say that this recommendation mechanism will allow readers to always read articles that are consistent with their own cognition, continue to deepen their inherent cognition and become ingrained. It will lose the ability to explore more diversity.

If you lose the opportunity to listen to more voices, you will become ignorant, blind and ignorant of self-confidence."

Zhou Buqi shook his head, "All ideas can be changed."

"Um?"

"The other day I talked to Sister Bao about scumbag men and dog lickers, and she criticized me. I think what she said makes sense. We can't look at the world from our own perspective. It's too domineering. This is composed of

The vast majority of ordinary people in the world, the pressure of life has caused a huge burden on them. They may not really want to find any independence of thought, they just want to simply find a spiritual sustenance, under the pressure of life

Looking for a little simple happiness.”

Zhang Yiming nodded, "It's a matter of the general environment."

Zhou Buqi said: "I don't think we should stand on the moral and patriotic high ground and call on the vast majority of ordinary people to be full of idealism and to fight for the country throughout their lives. This is Marx's planning thinking, which has long been eliminated by the times.

It has been eliminated. Giving people more choices is freedom. For those who are willing to work hard, we have Weizhiwang. For some ordinary people who are overwhelmed, we can provide Toutiao. It is not shameful to lie down."

Guo Pengfei pondered for a moment, then sighed and said: "The 80/20 rule is indeed an iron law of society. It is indeed not easy to use guidance and planning to break the profit sharing."

Zhou Buqi smiled and said: "Yes, this is something I only thought of recently. We just need to make some possibilities into products and let users make their own choices. For the 20% of people, they can read

On Weizhi.com, you can read famous classics, and you can bypass the wall to read content from different viewpoints. It’s the 21st century, and there are many choices and abundant channels. Today’s headlines are just one of them, and we don’t need to bear the pressure ourselves.”

Zhang Yiming said with deep understanding: "Yes, people can be divided into two categories. One category is the few elites who pursue efficiency. They know what they want, so they can focus on it. The other category is the majority of people who need to focus on

A person who spins things, whether it is games, soap operas, QQ chat, love, family, marriage, or today's headlines. This is what is in line with the most basic human nature."

In fact, I am just looking for self-comfort.

This is true for ordinary people, and so is the elite.

This conversation between Zhou Buqi, Zhang Yiming and Guo Pengfei is also their self-comfort. It makes Toutiao's product more legitimate, without having to bear moral pressure, and will not make everyone fall into the guilt of creating an information cocoon.

Go in.

After a pause, Guo Pengfei suddenly said: "What about overtime? Now almost all employees in the company work overtime, around nine o'clock every day. Does this mean that we have lost a little bit of choice?"

Zhou Buqi was a little angry.

I think this Guo Pengfei is someone who doesn’t want to open a bottle.

Zhang Yiming said lightly: "Ziweixing is the leading company. Among the people divided into 20 and 80, we only recruit the 20% of people. These 20% of people have ideals and feelings, and are willing to work hard to create value.

People. They will volunteer to work overtime.”

"Voluntary?" Guo Pengfei shook his head, "There has been a lot of criticism in private. But fortunately, after the A round, the options in everyone's hands have become valuable, and there have been a lot less complaints."

Zhang Yiming said: "People who do not voluntarily work overtime mean that they do not belong to the 20%. This is a recruitment failure by the company and they should be eliminated. This is a two-way choice. Public opinion is not a court and cannot interfere with the company's right to choose. We only recruit those

People who volunteer to work overtime.”

Guo Pengfei gave a thumbs up, "High! Really high! The capitalists are leveraging it!"

Zhou Buqi said: "You must learn to reconcile with yourself. This is true for ordinary people and elites. Pengfei, you need to learn more about this. If you can't find a reason to convince yourself, how can you do your work?

?You can’t hold on. Self-moral pressure, social pressure, government expectations, leadership requirements, employees’ desires, you can’t handle these! Ordinary people can lie down, but you can’t! You are the second largest shareholder

!If you want to quit, there’s no way!”

Zhang Yiming smiled and said, "Don't quit. If it doesn't work, find a psychiatrist for more guidance."

Guo Pengfei shook his head, "I don't want to quit, I still want to fight. But... well, you are right, maybe I am looking for some kind of psychological comfort that can convince me."

The atmosphere in the office is a bit dull.

Guo Pengfei suddenly smiled and said: "By the way, I still have some ideas about social software."

"oh?"

“I don’t think the free text messaging model works.”

"What's the meaning?"

"Fetion allows you to send text messages for free. What's the point of imitating Fetion? We must make something different!"

Zhou Buqi blinked, "What about?"

Guo Pengfei said: "For example, just like Toutiao! Make money by sending text messages! Not only is there no charge for sending text messages on our product, but you can also make money! Do you think this design is awesome?"

"Well……"

Zhou Buqi and Zhang Yiming looked at each other and were stunned.

"What expressions are you two looking at? Listen to me!" Guo Pengfei snorted angrily, "Well, the chief product manager of Ziweixing is you Zhou Buqi, and the second product manager is me, Guo Pengfei! In this way, we can use social software

It is bound to the money-making system of Toutiao! There are limits to making money by sending text messages. For example, you can make money for the first 10 text messages, but you can’t make money after that. This can activate our text message system. The money earned is the same as that of Toutiao.

Advertising revenue is combined! Do you understand what I mean?”

Zhang Yiming's eyes lit up and he suddenly said, "You mean to bind Toutiao with social software?"

Guo Pengfei said: "Of course! You can directly enter Toutiao through social software and design a complete system to make money. For example, you can make money by sending text messages and reading articles, you can make money by logging in to friends.com and posting dynamic messages, and you can play "Happy Farm".

You can also make money. We can even use the money-making function to encourage users to actively attract new users for us. This is viral expansion."

Zhou Buqi took a deep breath.

What the hell!

He didn't even expect this.

What a creative idea!

Guo Pengfei continued: "We can engage in a series of money-making activities through the money-making system. In addition to what I just said, we can also recommend users to download and install Weidian Music. By making money, we can attract them to become our users. That means,

As long as our social products are developed, we can use this money-making system to carry out a series of money-making activities and promote our products!"

Zhou Buqi couldn't help but applaud.

Zhang Yiming also clapped his hands.

sharp!

This pattern is amazing!

Guo Pengfei was encouraged and continued: "Fetion's free text messaging has caused a craze among college students across the country. College students are the first batch of users of Fetion. This is not okay! Universities are the territory of Ziweixing! How can we let Fetion take over?

Really? College students often have to do activities and need to send group text messages. It would be too wasteful to send text messages by mobile phone. Fetion solves this need. We need to further strengthen it! Turn free into paid!"

Zhang Yiming was shocked by him, and his brain speed slowed down, "This cost is huge!"

Guo Pengfei said: "Small favors are enough, don't give too much. For example, it can be a gold coin system, 100 gold coins are 1 cent. Reading an article on Toutiao will reward 5 gold coins, and sending a text message will reward 5 gold coins. If the profit is high,

activities, you can give more. For example, with friends

Cooperate with the recommendation system of Youwang open platform. Some web games on the open platform need to advertise to attract users, and each player attracted may have to pay 5 yuan. We promote it through social software and directly open 10,000 gold coins. Users will definitely compete for it.

Go ahead and try to play that game.”

“Fuck, fuck, fuck!”

Zhang Yiming stood up suddenly, his face slightly red with excitement.

Got it!

The business model works!

The ecosystem of the social business group has been established!

That’s it!

In fact, Guo Pengfei still lacks understanding of the open platform and greatly underestimates the customer acquisition cost of the game. To promote web games on the open platform, one click costs 1 yuan.

Typically, it takes 30-40 clicks to convert a player.

In other words, the customer acquisition cost for web games is at least 30 yuan!
Chapter completed!