Zhou Buqi and Lei Jun have a good relationship.

In fact, he has a good relationship with the big guys in the industry. He is different from the three bosses of BAT.

The one from Baidu was an entrepreneur and scientist who came back from studying in the United States. He was highly regarded by the authorities. He was much superior to his peers. He had a kind of arrogance and was a bit arrogant.

Ali's man was a big liar and deceived many people. The key is that Ali succeeded! The pie he planned back then was really realized step by step. This made those who missed him look bad.

, it is natural to be a little more distant. Moreover, when he started Alipay, he challenged the financial market and needed to find support from a large backend. This approach is different from that of his Internet peers, a bit like Steve Jobs of LeTV.

Not to mention penguins, they have become paraquat in the industry.

In this regard, although the young Zhou Buqi holds a high position of authority, he always maintains a humble attitude. Whether in front of his seniors or peers, he is always friendly and low-key, and he can enjoy himself wherever he goes.

Lei Jun imparted an experience in overseas markets to Zhou Buqi.

If you are selling products.

For example, selling computers, routers, refrigerators, air conditioners and Yiwu small commodities is very simple, as long as they are of high quality and low price, you can smoothly open up foreign markets.

Just like companies like Lenovo, Huawei, Alibaba, and Haier, they develop overseas markets simply and crudely.

However, if you are selling services, the difficulty suddenly increases.

For services like this, it doesn’t mean that the price is low and the market will recognize it. It also needs to be in line with the local culture and customs.

Making software and making the Internet actually provide service products.

Especially the Internet.

It’s free all over the world, so it’s hard to differentiate in terms of price. We can only rely on user experience and compatibility with local culture to compete.

Lei Jundao: "In my opinion, the success of an enterprise mainly depends on three aspects, team, user experience and cost efficiency. If you have advantages in these three aspects, you will definitely succeed. If you have an advantage in a certain aspect, and

The other two aspects are not weakened and may also succeed."

Zhou Buqi nodded, "Well, that makes sense."

Lei Jun continued: "For overseas business, the most difficult thing is user experience. If you can't do the best, at least it can't be worse than your local counterparts. Then work hard on the other two aspects."

“How does Jinshan do it?”

"We are a bit clever. We cooperate with local clubs. We provide technology and products, and they are responsible for helping operate the market."

"That's it..."

Zhou Buqi was a little disappointed.

If you do this, a large part of the profits will be given to local companies. Just like Korean online games exported to China, they are all operated by domestic game companies, and the profits are divided. Because Korean game companies cannot adapt to domestic culture and operate

Can't get up.

In contrast, Silicon Valley giants are more confident.

No matter which market I go to, it’s always me.

Take Google, for example. During Zhou Shaoning's administration, he repeatedly suggested to the headquarters that it change its name to Google of China instead of Google China. It must operate in a special manner according to local market conditions and cannot apply global methods to the domestic market.

The environment is different. It's a pity that it was not adopted.

Lei Jundao: "The large companies in Silicon Valley can smoothly carry out global plans, largely due to the value system promoted by Hollywood, democracy, freedom, and universal values. With this set of basic value principles, Silicon Valley

By setting standards within this system, giants can easily expand into overseas markets. Especially in Europe, the value system is almost the same as that in the United States. So if you look at Silicon Valley companies, there are almost no obstacles to entering Europe.

Just like the back garden.”

Zhou Buqi applauded, "It makes sense, it makes sense! This concept of universal values... Hehe, it really doesn't work well in Asia. Let's not talk about it in China, South Korea, Japan, India and most countries in Southeast Asia don't.

Taihang. This is the territory of Confucianism, which has a set of ideas of loyalty to the emperor and patriotism."

Lei Jun seemed very busy. He looked at the time and said quickly: "Yes, the giants in Silicon Valley are not only not doing well at home, they are also not doing well in South Korea and Japan. Especially South Korea, for foreign companies,

Almost exclusive. Japan is relatively better, but Japanese culture has the characteristics of a small country.

The fearful gene of ordinary people... is not the same as that of European and American culture. So you can see that Korean and Japanese local websites are rough and poorly made, but they are more popular than American websites. This matter is very complicated to say, you can find

Please consult some sociology experts."

Zhou Buqi pondered for a moment, "Jinshan only opened up the Japanese market?"

"There are also in Southeast Asia, but the share is too small. The main market is the Japanese market." Speaking of this, Lei Jun smiled, "Japan is rich, the second largest economy in the world. As long as the products are not bad and the services are in place, it is easier to make money.

"

These words touched Zhou Buqi's heart.

Domestic Internet companies generally take the route to India and Southeast Asia, or the route to South America, the Middle East and Africa when they go overseas.

Because these places are relatively backward and poor, big companies in Silicon Valley look down upon them.

Silicon Valley looks down upon it. After domestic Internet companies go overseas, they won’t have any big competitors, and it will be easier to establish the market.

But, it’s only 2007!

Ziweixing also takes this low-end route when going overseas?

Zhou Buqi is unwilling!

Why is it that Silicon Valley giants make big money while domestic Internet companies can only make small amounts of money in the third world that they look down upon?

If Ziweixing goes overseas, the first step will be the Korean and Japanese markets.

Because these two are developed countries and rich!

Zhou Buqi asked: "What about South Korea? Why didn't you explore the Korean market?"

Lei Jun shook his head, "I tried it, but it doesn't work."

"Why?"

"Cultural Issues."

"Isn't it true that Kingsoft provides products and technologies, and local companies are responsible for market operations? Can't the Japanese model be copied to South Korea?"

Lei Jun nodded, "Yes, it cannot be copied. Koreans... are very strange. Have you been to South Korea?"

"Well, no."

"I had a chance to go and see it. It was very strange. All the cars on the streets were from foreign countries, and everyone was using foreign mobile phones. The billboards in the shopping malls were all selling local brand clothes. It might be a military confrontation with North Korea.

The reason is that Koreans are very patriotic at heart and actively use domestic products. I have been to so many countries, and South Korea is the country with the strongest nationalism, no worse than Israel."

“So Jinshan was boycotted?”

"Yes, there have been boycott movements in China in recent years. However, such boycotts are guided by public opinion from relevant departments and fueled by official media. Korea is different. It does not require any administrative power. Everyone voluntarily rejects foreign products. Zi

If MSI wants to enter the Korean market...unless you can reach the level of Microsoft and Oracle, you are not afraid of anything."

Microsoft has a Windows system. Koreans cannot create such an ecosystem, so they have to use it even if they don’t use it. Oracle’s database is more powerful, the price is super high, and its attitude is very arrogant. Use it if you like!

Larry Ellison, the boss of Oracle, hangs out with Hollywood female stars every day, shows off his wealth every day on the world's largest private yacht, and often makes some discriminatory remarks about women and Asians. So what? But companies around the world are leaving.

Don't open Oracle.

Oracle's related technologies in the field of databases can be said to be at the pinnacle.

As long as Koreans can build similar websites to Silicon Valley giants like Google and Yahoo, then goodbye.

Google’s market share in South Korea is lower than in China.

Zhou Buqi frowned, "So, the Korean market is dead?"

Lei Jundao: "If you want to do it, I suggest you start with Japan. Of course, the easiest one is Southeast Asia, but that market is too complicated, has many languages, is poor and troubled."

Zhou Buqi nodded, "Okay, I understand."

He certainly cannot give up the Korean market easily.

There are only four most profitable markets in Asia, including China, Japan and South Korea, plus India, which has a huge demographic dividend. None of them can be given up easily.

Facebook is planning to enter the Asian market in the near future, so let them test the waters first.

This year, Ziweixing has many major events.

It is impossible to develop Friends Network to Korea and Japan. It is already too late. However, Korea and Japan also have similar local websites, which are very popular.

If Ziweixing wants to do this, it will do social networking with strangers, similar to the Twitter model.

…

Kingsoft is about to go public.

Lei Jun is very busy.

He also secretly told Zhou Buqi that as long as the listing was successful, he would resign the next day!

He is only the general manager of Jinshan, not the chairman, so he cannot make many decisions. This feeling of being tied up makes him dislike it very much.

There is a more important reason - jealousy.

At that time, Lei Jun was one of the iconic figures in the domestic IT circle and became the general manager of Kingsoft in his twenties. Boss Ma visited him and asked him to invest in Alibaba.

Lei Jun refused rudely and said that Lao Ma was a pyramid schemer and asked his subordinates to stay away from him.

As a result, after so many years, Ali has become a giant.

Many of his juniors have achieved far more than he did.

For example, Zhou Buqi has grown his company to such a large scale at such a young age. What does Boss Lei think? Can he be convinced? Can he feel balanced? Changing jobs to start a business is an inevitable choice.

When he returned to the company, Zhou Buqi met He Yang, who had just returned from Pengcheng, and went to the office together to talk about the matter.

He Yang opened his eyes as wide as possible, "Explore overseas markets?"

Zhou Buqi sighed, "Time waits for us not. Facebook has already launched its Asia plan. Two days ago, Liu Qing told me that Twitter was going to launch a new round of financing and also go into overseas markets. If we don't do it overseas,

The market has been occupied by Silicon Valley giants. If we don’t seize the opportunity, we will have no chance in the future.”

He Yang said in embarrassment: "We haven't understood the domestic market yet."

"Then what should we do? For the sake of immediate interests, should we completely give up long-term interests?" Zhou Buqi shook his head, "We have not done well in the domestic market, which means that we have given up the market to our domestic counterparts. But if the overseas market is not developed as soon as possible,
Chapter completed!