It's like this a lot of times, if there's anything you need, you'll have to cry out.

The less money you have, the more you have to show off to prove your wealth; the less status you have, the more you have to dress up and slap your face to prove your identity; the more knowledge you have, the more you feel ignorant, and the less knowledge you have, the more you feel you know everything.

Ms. Qin Chen is almost the same.

Not willing to be a vase, look at the people in this circle... Zhang Chaoyang, Xu Liangjie, Gong Yu, and He Yang are all middle-aged, mature, stable, and very powerful.

Then we can only operate on the young Zhou Buqi.

Qin Chen looked serious and talked eloquently, "In addition to weblog, there are also page embeds, plug-ins or clients, and questionnaires."

"Oh, that's it..."

Zhou Buqi humbly asked for advice and nodded repeatedly.

I don’t dare to ask too many questions. What if I ask for some details and the other party can’t answer them? How embarrassing would that be?

However, Mr. Qin did not give it in vain. It seemed that he was well prepared and said with a smile: "Mr. Zhou, do you know what page embedding is?"

Zhou Buqi quickly asked for advice, "Please give me some advice from Mr. Qin."

The smile on Qin Chen's face became even brighter, and he was very happy, "Generally speaking, the data results obtained by analyzing weblogs are the most accurate and true. However, this is internal data and involves a large number of business secrets, so it cannot be

As market data. Among third-party data monitoring and collection methods, page embedding is the most objective way to obtain data."

Don't rush to say it, just give it a try.

Zhou Buqi cooperated with her, "Why?"

Qin Chen smiled and said: "Page embedding means adding a piece of monitoring code to the website source code. In this way, when users open the webpage or click on the advertisement on the webpage, they can be monitored. This data is also true and reliable."

Zhou Buqi really didn't know this, "Well, this is a technical means, and it can indeed monitor every web page behavior."

"Yes, it's technical means."

Qin Chen explained the monitoring method of this page's embed code in great detail.

There will be some imprecision in this technical method.

For example, if cookies are used for counting, users who use multiple browsers will be counted repeatedly. If the user clears cookies frequently, he may always be considered a new user.

For example, if the code is embedded in the header of the page, clicks will be counted even if the page is closed before it is fully displayed, so the traffic may be greater than if the code is embedded at the foot of the page.

Also, many websites now use frame architecture or pop-up windows.

For the sake of user experience, pop-up ads on the website will automatically disappear after a few seconds. If the user does not click on the pop-up window and it disappears, the pop-up window embed code will not be activated, and it will not be counted in the statistics of a pop-up window advertisement.

Page embedding is the most objective and accurate method of third-party data statistics, only worse than weblog.

But even so, there are still so many problems.

It is not surprising that third-party data statistics in the Internet industry are diverse and chaotic. Everyone uses different statistical methods and gives different results.

In order to give clearer market results, unified standards are imperative.

Zhou Buqi put away his contempt and felt that Mr. Qin was not given in vain. At least the basic principles of this could be explained clearly. There must be a teacher among the three of us. It may be a butcher or a famous prostitute. It is not necessary.

Use your identity to label people.

"What about Alexa? This seems to be the most popular statistics platform in the world."

"This is the third type, plug-in mode."

Zhou Buqi asked: "Is it to install a plug-in in the browser and monitor it in real time?"

Qin Chen nodded, "Yes, that's pretty much what it means."

Zhou Buqi frowned, "How many people can install this kind of plug-in?"

Qin Chen said: "So sample analysis is used. If there are 100 million Internet users and 10,000 people have installed the plug-in, then only the Internet data of these 10,000 people will be investigated. After sampling, multiply by 10,000, which is 1

Data on billions of Internet users.”

Zhou Buqi shook his head, unable to accept this method, "This is too unobjective and the error is too large."

"Yes, if the sample is too small, the rationality will be biased." Qin Chen paused and looked at him meaningfully, "This survey method was quite popular in the country in the past two years, but it has stopped working in recent years and cannot be used.

Turned."

"Why?"

"Because of you."

"I?"

Zhou Buqi was slightly startled.

Qin Chen pursed his lips and said: "Because you are a micro-point security guard. Once the user scans the computer, all the plug-ins can be found and cleared with one click. Now, the plug-in investigation has been transformed into a client investigation."

"Install the client?"

"you do not know?"

"I don't know much."

Qin Chen said: "There are some third-party investigation companies that will cooperate with some software to embed data monitoring. As long as the user runs this software, the user's online behavior data can be investigated."

Zhou Buqi narrowed his eyes slightly and immediately thought of something.

The software secretly records user behavior in the background, which is what many free software does. The difference is that even if many small companies get the data, they don't know how to analyze it and what its use is.

Moreover, due to the security defense of the window system and the existence of anti-virus software, if the user does not run the software, the software cannot actively run in the background, and this will be defined as rogue software or a virus.

Therefore, surveying users through the client is only a small sample.

However, there are several software that can handle large samples!

As long as the coverage is large enough and it can keep running for a long time, it will be fine.

In the domestic market, apart from the built-in software that comes with Windows, there are probably only three types of such software - Weidian Security Guard, Weidian Antivirus, and QQ.

The first two are started at boot and never shut down.

Because qq has strong stickiness, the first thing a user does after turning on the phone is often to open qq and log in.

If Ziweixing wanted to build this kind of real-time data monitoring platform, it would be so easy. The more data there is, the more accurate the judgment of user behavior and industry trends will be, and the easier it will be to remain invincible. The strong ones

Hengqiang.

The difference is that Micropoint Security Guard does not need to be sneaky and make small moves behind the scenes. It can design a function generously to help users monitor traffic and monitor the upload and download traffic every time they go online, play games, or watch videos.

It is convenient for users to judge the real-time network speed.

Ziweixing has obtained relevant user Internet data, which advertisements were clicked at what time, minutes and seconds, how much traffic was consumed...all can be recorded.

If no one does this kind of thing, that's fine.

If you don't do what others do, you will suffer a big loss, which may lead to a market reaction in which bad money drives out good money.

Qin Chen didn't think that much, or she didn't understand it, she just wanted to explain some of the domestic traffic statistics methods.

The last one is the questionnaire.

This is too subjective and the error is even greater.

Wanrui mainly adopts the monitoring method of page embedding, which is relatively the most accurate data. This method also has relatively high technical requirements. It is not just a small sample sampling and then multiple expansion, but every PV must be monitored.

.

There are currently few websites that cooperate with us, and the number of PVs that need to be monitored and processed every day is only about 200 million. In the future, major websites such as Sina, Sohu, NetEase, and Toutiao will join in, and billions of PVs will be processed every day.

It can be seen that the technical team behind this Wanrui data platform is quite strong.

In order to show his sincerity in cooperation, Mr. Qin also asked the vice president to hand over a piece of data and said with a smile: "This is the survey we just did. I believe it will be helpful to you."

"oh?"

Zhou Buqi took over a piece of material and couldn't help but his eyes lit up.

The name is "2009 SNS Industry Development Status Research Report".

The main thing is to investigate the three giants in the industry, friends.com, qq space and 51 space.

The first report shows that Friends.com has users in the 25-29 age group, accounting for about 40%, while users in the 19-24 age group account for about 29%. Most users have a bachelor's degree or above, accounting for about 40% of the users.

56.4%; use

The main household income is 1,001-3,000 yuan, accounting for about 37%, followed by those with an income of 3,001-5,000 yuan, accounting for about 26%, and the third group with an income of 5,001-10,000 yuan, accounting for about 14%.

Zhou Buqi understood instantly.

Even user income is there...

This survey report uses a questionnaire survey, which is the most unreliable method with the largest error.

It's better than nothing.

Can be used as a reference standard.

Look at the second page, which is QQ space.

The report shows that users in the age group of 15 to 18 account for about 37%, while users in the age group of 19 to 24 account for about 33%; users with junior high school education and below account for 47.4%; user income is

Mainly those with an income of 0-1,000 yuan, accounting for about 64%, followed by those with an income of 1,001-3,000 yuan, accounting for about 17%.
To be continued...