Zhou Buqi said sincerely: "Old Zhang, we have known each other for so long, but you still don't know who I am? I will never cheat you. Opening Sohu's Toutiao account is definitely the most correct choice. You

Look, in less than a year, all domestic news websites will have Toutiao accounts."

Zhang Chaoyang sighed and frowned, "Do you feel that the current situation is not quite right?"

"What's going on?"

"The portal suddenly seemed less important."

Zhou Buqi said: "The general trend is that the traditional portal model is web1.0, which is too backward. Today's Toutiao has achieved web3.0, is it comparable? And I might as well tell you that next month, today

There will be a big move in the headlines. Hum, by then you will know how powerful I am."

Zhang Chaoyang snorted, "Stop talking nonsense."

Zhou Buqi said angrily: "Who is talking nonsense to you? Forget it, you will know when the time comes. By the way, I heard that Tom is going to withdraw from the news portal field. Is it true?"

Zhang Chaoyang was silent for a moment, "Yeah, really."

This matter has been circulating recently.

After the delisting of Tom Group, life is still difficult. Recently, news has spread in the industry that Tom Online will abolish the content department and withdraw from the news portal, including news, games, digital, technology and other channels.

It just so happens that NetEase also had a wave of layoffs some time ago and eliminated its game channels.

"The direction of the wind is changing, Lao Zhang!" Zhou Buqi said earnestly, giving him guidance, "This is a signal. The traditional portal network model has been out of date. The large and comprehensive model can no longer be used, and we must move towards the small and comprehensive model.

Fine model development.”

Zhang Chaoyang curled his lips and didn't take it seriously.

Zhou Buqi said: "For example, the car advertisement you just mentioned. How much traffic can Sohu's car channel have? Sohu's main focus is entertainment news. How many users come to Sohu to see car information? Go to Auto Home, a professional

Isn’t the car website better?”

Zhang Chaoyang glanced at him, "Today's Toutiao seems to be bigger and more comprehensive than Sohu, right?"

Zhou Buqi said: "That's different, the model is different. Today's Toutiao is a feeding model. No matter what the user's purpose is for surfing the Internet, as long as it is judged that he has a need for a car, he can place car ads on him. Does Sohu have this function?

Focus.com and 17173 are doing very well in the vertical field. The former is in real estate, and the latter is in mini-games. Their positioning is very accurate, and the user groups are captured very accurately. They are equivalent to the algorithm mechanism of Toutiao, and they can put relevant information on them.

advertise."

Zhang Chaoyang was silent for a moment and nodded.

Zhou Buqi slowly drank green tea, lowered his head and said slowly: "Car advertising, real estate advertising, and digital advertising are so popular, they have brought vitality to these vertical fields. Only independent professional websites that are separated can

Better access to more advertising opportunities than traditional portals."

In a few years, Sohu’s best soldiers and generals will leave one after another.

Instead of building a large and comprehensive portal that covers all fields, we will focus on in-depth research in a certain field, such as automobiles, real estate, games, technology, and finance.

Then, the market value of these branched-out "sub-channels" is all higher than that of Sohu.

Why?

Because of the distribution of advertisements to specific user groups.

For example, financial vertical websites target a certain number of users, and most of them are stock investors and basic citizens. When placing financial ads, they are of course willing to choose the exact user group.

Large websites like Sohu and Sina have very high traffic, but the user base is uncertain and there are all kinds of people, so the effect of advertising is very poor.

Furthermore, vertical websites such as finance, real estate, and automobiles actually use a professional channel to complete the screening of user groups.

The filtered user group has a higher conversion rate.

For example, some self-media say every day that the United States is good and everything is good. Then they form a group of their own fans, which is the screening of users. After screening, they can recommend English learning, overseas visas, etc. to designated groups.

American products are now available.

For another example, some self-media say every day that the motherland is good and everything is good. They can form a group of their own fans and complete the screening of users. After screening, they can focus on patriotic feelings and recommend some patriotic products of domestic brands.

, the conversion rate will be very high.

There are some self-media accounts, and the content they promote is often particularly ignorant, extreme, and nonsense. It is precisely such self-media accounts that can generate higher sales than entrepreneurs and big stars when carrying out live broadcasts.

The reason is screening.

Through this kind of low-quality content that cannot withstand scrutiny, some people with discernment can be eliminated, leaving behind those fools who have no discernment and are easily fooled. When it comes to harvesting leeks, of course it is easiest to harvest idiot leeks.

After harvesting, the leeks will feel loved like family.

It is impossible for any product or advertisement to reach everyone. Even if it is Coca-Cola, some people don’t like to drink it; even if it is a Porsche 911, some people think it is ugly.

If you want to make money more easily, you need to use certain means to complete the screening of user groups.

Then, just make advertising recommendations to these designated user groups.

If there are 100 million people in the area, it may cost 100 million yuan to make an advertisement to market everyone. But if there is a way to accurately capture the designated 10 million user groups, abandon the extra 90 million people, and only target those 1,000 people.

For marketing to tens of thousands of people, the advertising fee may only be 20 million. If the advertising fee is less, the advertising effect will be greatly enhanced.

This is the reason why portals such as Sohu, Sina, and NetEase will be eliminated by the times - they are large and comprehensive and lack a screening mechanism.

Although Toutiao is also large and comprehensive, its business model is completely different.

Toutiao has a recommendation engine that can label all users through technical means, and then perform appropriate and complex multiple screening on each user to complete the classification of individual users.

Technical background is the reason why large and comprehensive emerging websites like Toutiao can represent the future.

Vertical websites like Autohome, due to lack of technical support, can only be niche and forced to filter through professionalism.

Vertical websites are just small businesses, but Toutiao is a big business.

Science and technology are the primary productive forces.

Unfortunately, limited by the time, Zhang Chaoyang could not understand Zhou Buqi's good intentions, so he changed the topic casually, "By the way, Microsoft is going to hold a web2.0 summit on the 19th next month. Are you going?

?”

"go."

"What a coincidence, let's go together."

"Are you going too?"

Zhang Chaoyang said: "Didn't you see the list? Murdoch from News Corporation, Bill Gates from Microsoft, Stephenson from AT&T, Meg Whitman from eBay, and Mark Zuckerberg from Facebook are all going.

There are also executives from Google, Nokia, EMI, HP, Cisco, and AOL.”

Zhou Buqi said amusedly: "What? With them here, if you join in the fun, you will also be a world-class entrepreneur?"

Zhang Chaoyang snorted and said calmly: "This is the web2.0 summit. There will be a lot of cutting-edge thinking, exploration and discussion in this field."

"Huh?" Zhou Buqi raised his eyebrows, realized something, and asked tentatively: "Old Zhang, you don't really want to start an SNS website, do you? That white society?"

Zhang Chaoyang said resolutely, "Of course!"

Zhou Buqi couldn't laugh or cry, "Are you kidding me? What era is this in?"

Zhang Chaoyang glanced at him, "Are you afraid?"

"What am I afraid of? What's the status of the friends network? You really... You wanted to enter the market two years ago. Now that the situation is set, how can you still play?"

“It’s never too late to have a good meal.”

"Lao Zhang, are you really... do you really want to do this?"

"Yes, the project has been approved."

Zhang Chaoyang is in a very unhappy mood now.

Personal relationships are personal relationships, and business is business.

Today's Toutiao has only been online for a month, but it has already grabbed several large advertising orders from Sohu, like a tiger descending from the mountain, coming menacingly. Lao Zhang can't stand it anymore and wants to teach this kid a lesson!

Zhou Buqi shook his head and sighed, "I pointed out a clear path for you, but you didn't follow it. Instead, you went into a dead end. You are really stubborn."

Zhang Chaoyang was unmoved, "This office building..."

Zhou Buqi said quickly: "Stop! This is impossible! Look at the current situation, is it possible for me to move away? Wait, when the headquarters park is built, it will be returned to you, which will only take more than a year."

Zhang Chaoyang didn't force it, "Then you'll pay for the expenses of going to the United States this time."

Zhou Buqi laughed and said, "No problem!"

After Lao Zhang left, he shook his head secretly.

No wonder there are so many talented people in Sohu who have resigned and left one after another. This old Zhang... is really incompetent. Entrepreneurs must have self-determination and self-confidence. This is true. But it is wrong to be stubborn.

But... what is the dividing line between self-confidence and willfulness?

At this time, Shi Jinglin knocked on the door lightly, entered his office, looked around, and said sarcastically: "It's beautiful to stay up all night, right?"

Zhou Buqi looked stern, "There was something happened last night. It was a special situation. It won't happen again in the future."

Shi Jinglin saw through him with just one look, and said with disdain, "Have you gotten into another woman's bed again?"

Zhou Buqi didn't want his secretary to hear, so he hurriedly pulled her away and whispered in Fu'er's ear: "Go home tonight and love you very much. Well... I have a little sister named Jiang Bingjie who is very well-behaved. I'll train her later."

Take her to see you."

Shi Jinglin's pretty face turned red, she rolled her eyes at him, and hummed softly: "Be careful in the future, you have a family now. If you forget about it and spend the night outside every day, then don't come back. I'll take Teacher Wen and Xiao Yu with me

Shan Guo. Well, there is also that Xue Baoshan."

Zhou Buqi chuckled, "Sister Bao, don't even think about it. She listens to Aunt Xue."

Shi Jinglin said confidently: "Then I will take Aunt Xue with me!"

Zhou Buqi opened his eyes wide and said, "Holy crap! You are still better and more courageous than me! I just think about it, let alone take action. I don't even dare to say it."

"What?"

Shi Jinglin looked confused, wondering what this scumbag was talking about.

Zhou Buqi coughed lightly and said, "That's right. Zhang Chaoyang came just now. I think he is a bit stubborn and will lead Sohu into an abyss. What is the difference between self-confidence and stubbornness?"

Shi Jinglin raised her fair chin slightly, "No difference!"

"No difference?"
Chapter completed!