Burning money for subsidies is simple and crude.

But it is also the simplest and most effective way to seize the market through wild growth.

The tens of billions of subsidies that Zhou Buqi plans to provide are genuine, that is, 10 billion will be used to subsidize users within three years. With the help of money, Ziweixing will lay a solid foundation in the PC Internet era, and in the domestic

The foundation is solid.

Three years later, the mobile Internet era arrived.

At that time, Ziweixing can shift its focus abroad. In times of great change, it will quickly attack to compete with Silicon Valley giants for territory, and grab every piece they can!

Every extra piece you grab is a profit!

However, 10 billion is really too much.

After this wave of operations, Ziweixing will no longer be able to make a profit within three years. Some methods must be used to reduce Ziweixing's "losses".

First, you need to set a withdrawal threshold. You can withdraw money only when the amount has accumulated to 15 yuan.

There is no real-name system these days, so there will definitely be many people who are dreaming about picking up MSI's wool, applying for a batch of accounts, and constantly swiping to accumulate more gold coins faster.

However, in the design of the gold coin wallet system, regular tasks can only receive up to 300 gold coins per day, which is 3 cents. 10 days is 3 cents, and 100 days is 3 yuan.

500 is only 15 yuan, and it will take more than a year to withdraw it!

Such a difficulty in withdrawing money can make a group of zombie accounts who want to make money give up hope. It is equivalent to erasing this part of the gold coins from the 10 billion book, but actually not paying it.

If it is a professional wool harvesting team, they not only do daily tasks, but also do some other tasks, such as reading articles, watching advertisements, playing social games, participating in promotional activities, etc... Every task is actually creating something for Ziweixing

value.

Ziweixing earns 1 yuan and gives users 1 point.

It seems that there are gangs harvesting Ziweixing's wool, but in fact, it is capital institutions that are taking advantage of their greed to make profits. Occasionally, technical means are used to seize a group of wool harvesting gangs... They are classified as illegal gold coins and all are confiscated.

No need to pay a penny.

Second, there can be on-site value-added services.

You can only withdraw cash at 15 yuan. This limit is a bit big. Many people can’t wait. What should they do? You can spend the gold coins as cash on Ziweixing’s website.

For example, the online shopping channel under Ziweixing can be deducted with gold coins; for example, many web games on the Friends Network open platform can also be deducted with gold coins if they need to be recharged; for example, the recharge of phone bills can also be deducted with gold coins.

These deductions are actually part of generating revenue for Ziweixing.

The more deductions are made, the more Ziweixing earns.

After some operations, the user will benefit, and the gold coin deduction will cost less; Ziweixing will benefit, and the user will have consumption behavior.

The 10 billion subsidy amount has also been deducted.

Everyone is satisfied.

This is similar to many "tens of billions of subsidy" coupon models in later generations.

For example, there is a piece of clothing with a cost price of 30 yuan and a selling price of 100 yuan. The sales volume is very low and the user's desire to buy is not strong. However, if a 20 yuan coupon is given, the user will have a mentality of taking advantage of it and not using it in vain!

The user obviously has no need to buy this piece of clothing, but the coupon stimulates his desire to buy it, and then he spends money to place an order.

Bought it for 80 yuan.

The merchant seemed to have lost money with a 20-yuan coupon and was ripped off. In fact, he earned 50 yuan with tears in his eyes.

For some value-added services under Ziweixing, users may not really have needs in this regard. But in order to offset the gold coins, they may try to consume them.

For example, a third-party web game on the open platform has launched a recharge bonus of 1 gold coin for every 10 gold coins. Many free players may be tempted and try to buy it because they want to get a bargain and not take advantage of the bastards.

Game props.

As long as this gold coin wallet system is used properly, it can burst out unimaginable magical power.

It can connect all its businesses, just like a central air conditioner, coordinating the temperature of each business, blowing cool air when it is too hot, and blowing warm air when it is too cold.

However, this is not enough!

Just relying on the above two points, it is still very difficult to digest 10 billion.

So Zhou Buqi has a third move.

He wants to establish a more lofty mission and cannot be self-conscious. He must help his domestic peers make collective progress and develop together, and work together to resist the Silicon Valley giants, hand in hand!

Colleagues are happy, officials are pleased, and people are united.

A pattern of great sentiments for the country and the people was formed.

The gold coin wallet system is a large platform. As long as technical constraints are resolved and big data processing capabilities are improved, more websites can be included.

In addition to Toutiao, Friends Network and Xiaonei Network, other businesses can also come in.

You can also access external websites!

Such as Sohu.

Zhang Chaoyang wants to add Sohu to the gold coin wallet system to enhance Sohu's user stickiness. This is normal business thinking. But the gold coins accumulated by users on Sohu should be paid by Sohu.

In other words, Sohu also helped share the 10 billion miles.

The pressure on Ziweixing is less.

Moreover, Ziweixing cannot provide free services!

A certain fee must be charged to the third-party website. Sohu provides users with 1 gold coin, so it must provide Ziweixing with a service fee of 1 gold coin.

In this way, Ziweixing can turn proactive into passive and firmly grasp the trend of "tens of billions of subsidies".

However, this depends on technological progress.

The first step is to add all your own websites; the second step is to open it to third-party websites in a targeted manner, such as Youku, Kuliu, which it has invested in, as well as Sohu and Taobao with which it has a relatively good relationship; the third step is to wait for the cloud

The computing and big data business has started and is open to more external websites.

…

When I went to the company the next day, Zhou Buqi got the relevant data of helo immediately.

Very scary!

Over 16 million downloads!

This data shocked Zhou Buqi. Because he cared about the lives of his secretaries and didn't want them to work overtime too late, he left the company at around 8 o'clock last night and went to Wang Yaojin's house to talk about life.

The number of downloads at that time was more than 6 million.

Unexpectedly, after he left, the data increased by 10 million!

Wang Xing, who came to report, smiled and explained: "It's all about having a good foundation!"

Zhou Buqi's heart skipped a beat, "You mean college students?"

"Isn't that it?" Wang Xing gave a strange look, "The big devil is now powerful again. Yesterday, the number of downloads completed through the school network download page exceeded 9 million."

Zhou Buqi was quite emotional, "I treat them with sincerity, and they also live up to me! Such college students make me see the hope of national rejuvenation."

King Xing is a bit broken.

This big boss is taking classes online again.

Zhou Buqi asked again: "How much is the installed capacity now? Is it over 10 million?"

Wang Xing smiled and said: "It's over, more than 12 million, and the situation is very good. Yesterday, the traffic of Friends.com, Xiaonei.com and Toutiao all hit new highs. The traffic of Friends.com exceeded 240 million, and the traffic of Friends.com exceeded 700 million. Today

The number of headlines reached 900 million."

Zhou Buqi was very excited, "Okay! Okay! Well... where are the competitors? Have they given a response?"

"Not yet, I guess we are still discussing countermeasures at the moment."

Wang Xing looked relaxed.

The trend is already here.

Ziweixing's business development in the past few years, its support for college students, and its exploration of technology... now, with the support of the gold coin wallet system, its advantages are fully demonstrated.

He even believes that the role of this gold coin wallet system is greater than that of helo. This is the real soul. Just like QQ, it is very powerful, but its only role is to drive traffic.

Once there is traffic, users will still have to vote with their feet. QQ space traffic is huge, but so what? It has been unable to monetize, and it has been unable to find a profit model.

The gold coin wallet system is much more powerful, and can control user behavior to a certain extent through gold coins.

Even a senior NetEase user has no interest in Toutiao. But with the help of gold coins, he may come to Toutiao to read articles.

They all read articles, go to NetEase to read them, go to Toutiao to read them, what’s the difference?

The difference is that Toutiao has more content, and under the influence of the recommendation algorithm, it can push articles that are more in line with users' preferences.

Over time, you can turn NetEase users into Toutiao users.

QQ has no such effect.

Even if the mini news pop-up window in QQ brings traffic to its own portal, most users are not interested in this pop-up window and close it immediately after it pops up.

After talking about helo, Wang Xing reported on several other more important things.

One of them is the proposal of the Human Resources Department to promote Chen Guohuan, the marketing director of m5 level, to the vice president of m6, who will be fully responsible for the marketing business of Ziweixing.
To be continued...