101【Advertising script】
"How is it? I'll just say there are people who know the goods." Ye Jin smiled and said to Chen Ziqiang, "Let's talk to them and see what kind of advertisements they will shoot."
Chen Ziqiang nodded in a daze. He originally thought that Ye Jin asked for 200,000 Hong Kong dollars, which was a whim and that no company would buy it. However, he didn't expect that there was such a sucker, which really made him look at him with admiration.
Chen Ziqiang then discussed the advertisement shooting plan with Dahwai's boss Luo Kaifu. It turned out that Dahwai was preparing to pay 200,000 Hong Kong dollars, and asked Ye Jin to shoot two TV commercials, ten print advertisements and five herringbone versions.
"We know that Mr. Ye is good at screenwriters, so we hope that he will be responsible for the script of the TV commercials." Luo Kaifu asked Chen Ziqiang to convey.
TV commercials also have scripts. The most classic examples are the Piaorou Shampoo series advertisements shot by Luo Zhixiang and Zeng Kaixuan. They are a love short film that lasts more than ten minutes. Since it is a short film, there are naturally scripts.
After Chen Ziqiang came back, he told Ye Jin about this.
After hearing this, Ye Jin couldn't help but smile, "Okay, if I'm responsible for the advertising scripts, I'll pay another 10,000 Hong Kong dollars. Each script is 5,000 yuan."
"Mr. Ye, you can't always get money in your mind." Chen Ziqiang said helplessly, "Ni Geng only writes a movie script of 10,000 Hong Kong dollars, and you need 10,000 yuan for two scripts for the advertisement?!"
"Are advertising scripts worthless?" Ye Jin asked him, "The value of good advertising to enhance the brand is often higher than the box office of a movie. So why should the advertising script be written for free if the movie script is sold for money?"
Good advertising can greatly enhance brand value.
For example, the [1984] advertisement launched by Apple that year had a shooting cost of $250,000, but it brought Apple a $150 million exposure and quickly increased the sales of Macintosh computers to $150 million. The advertisement was also rated as the best commercial advertisement in the 20th century.
The [think different] advertisement launched by Apple later reshapes Apple's anti-traditional image. Even though no new products were launched later, Apple's stock price still tripled within twelve months after the advertisement was launched.
The commercial value created by a short minute of advertising is higher than that of the most popular commercial films. Therefore, advertising scripts are not valuable combinations, but quite important.
Ye Jin has seen many advertisements in his previous life, and they are too many to hide.
Under the influence of his eyes, he has a certain degree of confidence in how to shoot good advertisements.
If he was asked to design advertising scripts, he would be sure to produce two high-quality products that could enhance the brand value of Dahjoong.
Since that's the case, why can't you ask for 10,000 Hong Kong dollars?!
...
Seeing that Ye Jin was so persistent, Chen Ziqiang had to go to Luo Kaifu and raised Ye Jin's request.
After hesitating for a while, Luo Kaifu agreed to Chen Ziqiang's request.
The script played a great role in the reason why "Snake Shame Hand" and "Drunk Fist" are so popular. The stories of both movies are fresh and interesting, which makes the audience so happy to watch.
The scripts of "Snake Shaped Hand" and "Drunk Fist" are exactly what Ye Jin wrote. If he could also write two wonderful advertising scripts for Da Kuai, so that after the advertisement was broadcast, Da Kuai's passenger flow would increase, it would be worth it.
When Chen Ziqiang saw that Luo Kaifu had actually agreed, he couldn't help but feel a little surprised, and secretly admired Ye Jin's judgment in his heart.
This young man is really not simple. He is nominally an agent, responsible for helping others handle affairs. Now it seems that others are more capable than themselves, and he has learned a lot from others.
"Hey, it's really the next wave of the Yangtze River pushing the previous wave." Chen Ziqiang couldn't help but sigh.
...
After the negotiations were completed, Chen Ziqiang then returned to find Ye Jin.
Baihao Hotel.
Ye Jin and Lin Qingxia were swimming in the hotel pool, and helped her practice somersaults.
Somersault is an indispensable action in action movies, and there are many tricks for one sorsault. For example, side flip, somersault, one-hand flip, front flip, and back flip...
This is a technique that every action actor must master.
Although Lin Qingxia should not be a tough horse like Michelle Yeoh and Hui Yinghong, she still has to be able to do what she should do. This will help her future filming. After all, even if she is a fancy move, she must fight beautifully.
It is easiest to practice somersaults in the swimming pool. Because water has buoyancy, it can easily turn over without too much effort. Moreover, the water is soft and it is not easy to get hurt.
After you practice in the water and become familiar with the method of exerting force, and then return to land to practice, you will get twice the result with half the effort.
"Stand firmly!" Ye Jin held Lin Qingxia's waist and said, "Okay, take a deep breath. Lean forward, exert force on his feet, bend his legs, and swing his head forward..."
He taught him little by little that Lin Qingxia, with his help, stood firm in the water with her chest deep. Then she took a deep breath, leaned forward, and exerted force. Her upper body penetrated into the water, and her legs raised out of the water.
Lin Qingxia reached out to support the bottom of the swimming pool, and then she turned over, causing a huge splash of water.
"Wow, it's so great, I turned it over!" she said happily.
"Puff!" Ye Jin was splashed with water on his face, wiped it with his hands, and said with a smile, "It's great. Come on, let's try it a few more times."
...
Just as he was practicing, Chen Ziqiang rushed over.
"Mr. Ye, good news, Dahjoo agreed to your conditions." He said with a smile.
"It's true." Ye Jin nodded, "Well, since it has agreed to the conditions, it's time for me to exert force next."
"Brother Jin, Willie, what are you talking about?" Lin Qingxia asked in confusion.
Ye Jin then told her about the advertisement of 210,000 Hong Kong dollars.
Lin Qingxia was stunned when she heard the whole thing.
She only earns HK$40,000 for a movie. Ye Jin only shoots an advertisement, and the advertising fee is HK$210,000.
"Wow, 210,000 Hong Kong dollars for advertising, this company is really rich." She couldn't help but sigh.
Ye Jin smiled.
The advertising fee of HK$210,000 does sound quite a lot.
But the conservative price of celebrities shooting advertisements in previous lives was tens of millions.
Of course, if you buy a house with this 210,000 Hong Kong dollars, you can buy a house with a stockpile of tens of millions of Hong Kong dollars after thirty years.
"Brother Jin, you are really amazing. It would be great when I can be like you." Lin Qingxia said enviously again.
"Don't worry, this day will come soon." Ye Jin smiled.
After that movie "The Gods" was released, he believed that Lin Qingxia would become the chief actress in the entertainment industry in Xiangjiang. With her popularity and appearance, there would definitely be no shortage of advertisements.
...
In the next two days, Ye Jin asked Chen Ziqiang to collect some great joy and related information about his competitors.
Then I began to help Da Kuaishou figure out the best advertisements based on these messages.
Finally, he conceived two scripts and asked Chen Ziqiang to give them to Luo Kaifu.
Luo Kaifu was shocked and immediately decided to start shooting.
Chapter completed!