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118 【Advertising again】

The super high box office created by "Drunk Fist" further highlights Ye Jin's commercial value.

Various advertising invitations are coming one after another, including clothing, food, beverages, daily necessities, supermarkets, etc. Even Xinhongji Real Estate hopes that Ye Jin will endorse its new property.

Ye Jin's value has also risen, and now it has risen to 800,000 Hong Kong dollars.

Before, I thought the endorsement fee of 200,000 Hong Kong dollars was too much, and I turned down Ye Jin, Kao Le, now has become a joke in the business world, and it is laughed at as if someone is laughing at [I can’t even know how to lose my horn when I catch a deer].

Although he had the opportunity to get a cheap price, he invited Ye Jin as the spokesperson, but he missed the opportunity and was picked up by Dahjoo.

Now Dahwai has attracted a large number of Ye Jin's fans by inviting Ye Jin as a spokesperson. Now the development momentum is more than that of everyone.

Everyone was happy to save a little money, but they lost both watermelon and sesame seeds, and they didn’t get any advantage at both ends.

Luo Kaimu, the head of Kao Le, was also very depressed because of this, and his face was lost these days.

And equally depressed are vitamin milk, crocodile shirts and Wellcome Supermarket.

The three of them were also talking about advertising with Ye Jin before. Because they thought Ye Jin was too expensive, they negotiated repeatedly over the past few days, hoping that Ye Jin's advertising fee would be reduced a little.

As a result, after talking, Ye Jin's endorsement fee has not only not decreased, but has risen again and again as the box office of "Drunk Boxing" rises. At the beginning, Ye Jin could be invited for 300,000 Hong Kong dollars, but now it costs 800,000 Hong Kong dollars. It's more than doubled.

Fortunately, this incident was not spread to the streets, so their face was saved.

However, if you pay 800,000 Hong Kong dollars and ask Ye Jin to endorse him, you will pay 500,000 Hong Kong dollars in excess, and you will suffer a big loss.

...

With so many advertisements coming, Chen Ziqiang naturally answered them if he could.

After all, he makes money by drawing commissions. The more money Ye Jin earns, the more commissions he draws.

Fortunately, Ye Jin knew that receiving too many advertisements would cause backlash.

After all, the advertising market in Xiangjiang is so big, with only two TV stations and four channels. If you receive twenty or thirty advertisements, it will be full-time advertising, and the audience will go crazy.

Your appeal will be greatly overdrawn, and the box office will be affected when the movie is released in the future.

Just like in the mainland, the advertising market is so big and there are so many TV stations, Du Minjun takes on advertisements and is also criticized by the audience.

Therefore, under Ye Jin's strong demand, Chen Ziqiang finally selected the best among them and only helped Ye Jin Ye Jin win five advertisements, namely Vitamin, Crocodile Shirt, Huikang Supermarket, Seiko Watch and Hongyun Garden.

The minimum advertising fee is Vitamin and Crocodile Shirts of 800,000 Hong Kong dollars. Two well-known brands such as Wellcome Supermarket and Seiko Watches, the advertising fee is over HK$1 million.

Especially Hongyun Garden, in order to invite Ye Jin to advertise, it even offered a sky-high price of 150 Hong Kong dollars.

Such advertising prices can even be compared with ordinary European and American celebrities.

...

The reason why Xinhong Base Real Estate is so generous is mainly because with the stock market crash in 1973 and the oil crisis in 1974, the housing prices in Xiangjiang have been falling again and again, and the people's willingness to buy a house has dropped significantly, causing the revenue of real estate companies to plummet.

In addition, the stock market is not strong, many real estate companies have fallen into a fiscal crisis and are almost on the verge of bankruptcy. Although Xinhong Base Real Estate has not reached that point, its performance in the past year is also ugly.

The built house cannot be sold and cannot be repaid, which is very unfavorable to its sustainable development. Therefore, after consideration, Chairman Guo Desheng decided to spend a lot of money to hire Ye Jin as the spokesperson to help sell the building.

Real estate companies are not uncommon for asking celebrities to be spokespersons to sell buildings abroad, but it is still unprecedented in Xiangjiang.

First, Xiangjiang real estate has a lot of money. Since its opening, housing prices have been rising steadily. There is no need to ask celebrities to endorse it, and it has already sold very well.

In 1973, when the stock market was at its peak, real estate companies were stolen and reluctant to sell. Only when this year's stock market crash and the oil crisis caused the real estate market price to plummet, people lost confidence in buying a house and refused to spend money to buy a house, the business of real estate companies began to be difficult to do.

Second, because of the economy, the commercial appeal of celebrities was not high.

In the 1960s, the economy of Xiangjiang began to take off, and the people had just solved the problem of food and clothing. At this time, the consumption concept was still very simple, with low prices and good quality, real products, and did not pursue products endorsed by celebrities. Since this is the case, there were naturally not many endorsed by celebrities.

In the 1970s, people's income gradually increased, their lives became increasingly rich, hedonism gradually rose, and people began to pursue products endorsed by celebrities.

In addition, the birth of the new media of TV has made celebrity advertisements more influential, which has led to more and more celebrity endorsement advertisements.

Just like the mainland, although reform and opening up began in the late 1970s, it was not until the 1990s that the first domestic star made an advertisement. Li Moran, a star who once played Deng Shichang in "The Sino-Japanese War of 1894" filmed an advertisement for Sanjiu Weitai.

The reason why Xinhong Base Real Estate hired Ye Jin was because he was attracted by his appeal. The popularity of Ye Jin's two movies made him an idol of the younger generation.

The new properties launched by Xinhong Base Real Estate have very small rooms, the largest one is only 60 square meters, and the smallest one is only 40 square meters. Such a house has the highest unit price of only 110,000 yuan, which is most suitable for ordinary people to buy and live in.

Other brands that invite Ye Jin to shoot advertisements are basically popular brands.

As for high-end brands such as luxury cars, luxury houses, famous watches, jewelry, luxury goods, etc., no one has yet to find Ye Jin.

Even the Japanese home appliance brands and car brands did not ask him to endorse him.

...

Ye Jin specially asked the crew for five days off to shoot advertisements.

Shooting advertisements is actually very easy for celebrities. Especially for celebrities with good acting skills, it is enough to shoot three or four times.

After all, when shooting advertisements, it is mainly about the reputation of celebrities, and the requirements for acting are not high. Otherwise, those celebrities who are generally recognized as poor in acting will not have so many advertisements.

Ye Jin has good acting skills, and he basically finishes the filming in two or three pieces. He can easily and within five days, 6.1 million Hong Kong dollars will fall into his pocket.

"A Jin, congratulations. 6.1 million Hong Kong dollars, oh, how many people can't make it in their lifetime." Chen Ziqiang smiled.

"I also have to thank you for helping me, Willie, for making me earn so much money." Ye Jin smiled, "There are more than 300,000 Hong Kong dollars in it that belong to you, and I will never forget it."

After hearing what he said, Chen Zizheng also laughed.

Within five days, it was more than 300,000 Hong Kong dollars. It was so much money, but he couldn't even imagine it before.

I didn’t expect that helping Ye Jin become an agent can make money like this. It’s really a blessing I have accumulated in my previous life.

"This is thanks to your high reputation." Chen Ziqiang also smiled, "and you are only willing to accept five advertisements to make advertisers compete strongly."

Because Ye Jin was only willing to accept five advertisements, advertisers could only raise prices frequently in order to win the opportunity. The earliest advertising price was only 500,000, and because of the fierce competition, they rose to a high level step by step.

In short, although I only received five advertisements, I made more money than I received ten advertisements.

This made Chen Ziqiang admire Ye Jin's ability!
Chapter completed!
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